Implementing Organizational Change Strategies for AK Retail Holdings

This report, prepared for AK Retail Holdings Limited, a retail clothing company, analyzes various organizational change strategies to enhance profitability and market share. It explores change implementation models such as Six Sigma, ISO 9001, and Business Process Re-engineering, evaluating their application in meeting company objectives. The report critically assesses Lewin's Change Model and Kotter's 8-step Model, identifying the criteria for selecting a suitable change implementation model. Furthermore, it applies creative problem-solving techniques like mind mapping and lateral thinking to address potential challenges. Analytical tools, including the Balanced Scorecard and the Kubler-Ross Change Curve, are discussed to monitor the progress of change initiatives. The report concludes with recommendations for successful change management and achieving the company's strategic goals.

IMPLEMENTING ORGANISATIONAL
CHANGE STRATEGIES

TABLE OF CONTENTS
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
1.1 Identify a range of organizational change, models or frameworks........................................4
2.1 Evaluate a range of change implementation models ...........................................................6
2.2 - Identify the criteria to select a change implementation model that supports company
change .......................................................................................................................................9
1.2 Apply a range of creative problem solving techniques to address change challenges .......9
TASK 2..........................................................................................................................................13
3.1 Demonstrate the use of analytical tools to monitor the progress and the effect of change 13
3.2 Assess monitoring and measurement techniques to change within a company ...............14
TASK 3..........................................................................................................................................16
Conclusion.....................................................................................................................................18
References......................................................................................................................................19

INTRODUCTION
In the full assignment you didn’t link with companys objectives, you unit is about
identifying and developing change strategies to meet organizational objectives that mean
you need to write about company aim and few objectives and link this with full assignment,
you have done full assignment correctly with required model but didn’t link with
companys objective and for this I could get fail full assignment.
Pls check main question again and rework every section required as you just need to add
few lines if require for company objectives.
Change management is concerned with the strategic approach through which the corporation can
make changes in its existing process to enhance efficiency of the company without affecting the
organisational behavior or business environment. When modification takes place within the
workplace, it is generally resisted by the people who are linked with the enterprise. To
implement such alterations into working area, it is essential to implement such strategies which
can support the changes like transparency and effective communication, proper training and
personal counseling.
The present report is being made as a senior manager of AK Retail Holdings Limited. it
is private limited company working in retail clothing sector. The objective of company is to
enhance profitability level and market share. Another objective of the company is to strengthen
its relationship with the stakeholders. Company wants to grow and expand its business
operations so it is planning to make changes in its technologies to match current process with the
latest trends (Atmaca and Girenes, 2013). Report will cover Six Sigma model, ISO 9001 Quality
system and Business Process re-engineering range of change implementation models. Various
analytical tools Balanced Scorecard criteria, Nelson and Aaron’s Stages of Commitment and the
Kubler-Ross Change Curve tools will be discussed to monitor the progress of various alteration
and also strategies which can assist to minimize adverse effects of modifications will be covered
in this assignment.

TASK 1
1.1 Identify a range of organizational change, models or frameworks
To improve performance of enterprise and to expand business, it is essential to apply
appropriate change models which can support the organisation to gain profit. The AK Retail
Holdings wants to make changes in its existing technologies to match with the current trends. To
achieve the desired aim, it is important to have all necessary in depth knowledge about various
models and approaches. If company has made changes in its existing techniques, then it will be
beneficial for the organisation to improve sales and profit of the firm (Goffee and Scase, 2015).
To meet with the competitors, it is essential that enterprise identifies customer needs according
to trends and manufacture its clothes as per the demands of their potential consumers. AK Retail
Holdings must consider various models which can support the company in making various
modifications in the working place.
Six Sigma model
It is the quality measurement tool which reduces defects in the product and strives for
perfection. Being a senior manager of AK Retail Holdings Limited, I will consider this model
beneficial to improve process of the organisation. This method helps to identify issues in current
techniques and then work to eliminate such problems so that the products can be manufactured
by the enterprise perfectly according to the modern trends. Six Sigma has two main
methodologies: DMAIC (defining, measure, analysis, improve and control) and DMADV (Barth,
2013). According to this model being a senior manger I will have to identify the actual desire of
customers and according to those I can understand the root cause of the problem then I would be
able to take measures to eliminate defects. Controlling and continuous monitoring is very
important.

ISO 9001 Quality system
It is the quality management model which supports in achieving the consistent results. It
focuses on customer requirements, safety, reliability and consistency. This model will help me in
improving efficiency and to reduce operational cost of the company. ISO 9001: 2015 strongly
concentrates on risk management and customer satisfaction. This concept emphasizes on
leadership and commitment and by this way I will be able to make subordinates understand
about necessity of changes and thus they can improve their performance (Eden and Ackermann,
2013).
Business Process re-engineering
This is the model which assists to improve productivity of organisations. According to
my perspective, it is very effective tool which assist in reducing cost and cycle time of
manufacturing. Entire method is having four stages:
 Identify existing process and make changes by analysing issues.
 Reviewing
 Design changes
 Test and implementation
2.1 Question guideline: Critically evaluate how these change models can be used to
help meet company objectives and resolve change challenges.
Illustration 1: Six Sigma model
Source: Daft, 2012

2.1 Evaluate a range of change implementation models
Lewin's change model
This is the model which focuses on initiate changes, mange them and to stabilize them
properly. With the help of this module AK Retail Holdings Limited will be able to meet with its
objective and will be able to increase its market share. It has three main stages: Unfreezing: Employees in any organization go through a process of old work styles,
tendencies, habits etc. So it is difficult for employer to implement changes and make
them understand to accept changes (Larsen, Manning and Pedersen, 2013). Resistance is
the initial step; if any change takes place then the mangers of AK Retail Holdings
Limited have to make people understand why these alterations are necessary for the
company. By showing sales figure, financial results, satisfaction level of customer’s etc.
data can give support to management team to frame picture in front of workers and make
them understand the requirement of changes. This will help in gaining their trust and
building relationship with employees of AK Retail Holdings Limited. Change: This is the stage where changes take place. People struggle in these situations,
uncertainties and this increases fear. Workers of AK Retail Holdings Limited feel
uncomfortable in the place and they think to leave the job. It is the actual stage of
implementing modification in the workplace.
 Refreezing: It is the stage in which people has accepted all alterations and they cannot
move back now. It is important stage where the managers must concentrate that these
changed areas will give positive results to the organization. Rewards system must be
introduced by the management of AK Retail Holdings Limited to motivate people. By
this way people will trust on the company and will stay in the organization for ;longer
period. Talented staff members will contribute in the growth of company and thus market
share of the firm will get increased.

Kotter's 8-step Model
For managing changes successfully, Kotter has given model which includes eight steps:
Establish urgency: In this stage, organization has to examine the market and has to identify the
crises and opportunities. Form powerful coalition: For achieving desired aim, strategies are developed by
company in this step. Create and communicate vision: It is all about to communicate the vision and aim with
employees. Empowering broad action: In it, the obstacles is being removed by management and
effective strategies are made by the company to eliminate them (Hamer and Collinson,
2014). Encourage risk taking ideas in such stage. Generate short term wins: In this stage, employer provides rewards to workers to enhance
their performance. Consolidating improvements: Process is reinvested to increase credibility to change
system.
 Institutionalizing new approaches: Leaders continuously support organization to achieve
its goal.
Illustration 2: Lewin's change model
Source: (Change Management Blog, 2015)

Illustration 3: Illustration 2: Kotter's 8-step Model
Source: (Change Management Blog, 2015)
Lewin's change model
Advantage
 It is a simple understandable method.
 Behavior and reaction of employees of
AK Retail Holdings Limited can be
identified clearly.
Disadvantage
 It increases fear in employees of AK
Retail Holdings Limited thus work
efficiency of them gets down.
 Workers of AK Retail Holdings
Limited do not like the workplace thus,
Job turnover increases due to not liking
changing environment.
Kotter's 8-step Model
Advantage
 It is a systematic model, employer can
follow it easily.
Disadvantage
 Opportunity is missed by the AK Retail
Holdings Limited because everyone is
not involved in changing system.
 It is ongoing process; if one step is

skipped in AK Retail Holdings Limited
then overall procedure will be
disturbed.
2.2 - Identify the criteria to select a change implementation model that supports company change
According to my perception, Lewin's change model will be the best suited method and it
will support company change effectively. I will choose this technique for proper working in AK
Retail Holdings. By understanding three distinct stages of this model, I can plan how to
implement changes in the working place. In Unfreezing step, people refuse to accept changes and
at that time I can make them understand necessity of technical changes and if organisation works
with the latest trends then it will be beneficial for the firm. So with the help of this stage, I can
make plan how to represent data to employees so that it may accept changes.
By making graphical representation, including data and figures may make them
understand significantly. In the change stage, sometime workers fear so I can enhance
communication between hierarchies and can empower people so that they feel comfortable. I can
motivate them by giving incentives, promotions and rewards. By understanding the end stage, I
can build confidence among staff member by showing positive results of the organization. So
this model will be helpful and will support the required changes.
1.2 Apply a range of creative problem solving techniques to address change challenges
Changes always create problems in the workplace. If AK Retail Holdings implement
technical changes then employees will resistant the modification and they will not easily accept
them, culture will be harmed, conflicts may occur in the company etc. many more issues are
linked with implementation of changes. As these changes are necessary so AK Retail Holdings
must find solutions of all encountered problems.
 Mind Mapping: It is a graphical presentation which incorporates images, color etc. and
thus it creates memorable representation (Hamer and Collinson, 2014). It supports in
brainstorming and exploring ideas, new ideas can be communicated easily, recalling and
arrangement can be done effectively. According to my perception AK Retail Holdings

can get benefit from this technique because it will help to make people understand
effectively by using graphical figure.
 Lateral thinking: It is a creative and innovative way of thinking outside the box. AK
Retail Holdings can use this method by looking into the issue from unexpected
perspectives and by generating inspirational ideas and novel ways. Rich pictures: It is the methodology of solving complex situations (Wu and Liao, 2014).
It is the technique to explore ideas effectively and by this way the employees will be able
to understand necessity of modification properly and will support the organization in
implementing solutions.
 Focus group: This is the unit which supports to know more about opinion and needs of
internal and external linked members of company . These focus groups can investigate
complex behavior easily because of high experience. As per my perception, it is an
appropriate technique of problem solving and by this way I will be able to identify
problems perfectly and can be able to find the suitable solution.
Illustration 4: Mind mapping
Source: How to Use Mind Maps to Unleash Your Brain's
Creativity and Potential, 2015

1.3 Question guidelines: Identify and justify the change solutions for this scenario
that help achieve company objectives.
Having looked at models which instigate change, and applied creative problem solving
techniques, you should be in a position to identify and justify change solutions. These firstly need
to be matched against organisational aims and objectives and checked for alignment. The use of
workplace examples would add value to your answer.
1.3 Identify and justify change solutions that link to company strategic plans
AK Retail Holdings is the medium size retail organization. There are necessary changes
which can solve the issues of AK Retail Holdings Limited, company needs to adapt modern
technology to meet latest trends, company has to face many issues. Operational, financing,
employees etc. are many problems in which are faced by AK Retail Holdings Limited if it makes
changes in its existing policy. Business Process re-engineering, ISO 9001 Quality system, Six
Sigma model etc. are used to address firm's changes.
Six Sigma
Advantage
It helps AK Retail Holdings Limited to increase
sales of the company and it can give better
results to AK Retail Holdings.
It focuses on necessity of actual data and takes
all decision which is based on facts.
Complicated situation can be handled by this
method.
Disadvantage
Sometimes it creates problem for the
employees of AK Retail Holdings Limited
when no statistical data is available.
It is similar to any other quality initiative
technique (Parker and et. al, 2013).
Business Process re-engineering

Advantage
 It assists in bringing quality products,
reducing cost and supports to meet with
competitors.
 By this method, AK Retail Holdings
Limited can get maximum satisfaction
of customers and can enhance loyalty of
them.
Disadvantage
 It is very automation process but helps
to reduce operational cost of the AK
Retail Holdings Limited.
ISO 9001 Quality system
Advantage
 Main benefit of this model is that it
follows the international standards so
that company can compete with the
global retail organizations.
 It reduces market risk of AK Retail
Holdings Limited. Increase productivity.
Disadvantage
 It decreases innovation and creativity in
AK Retail Holdings Limited.
 ISO standards do not mean that
company will be able to provide quality
products.
As per my perception, by applying ISO 9001 Quality system model AK Retail Holdings
will be able to identify current trends easily and can deal with the latest technology to meet with
the global market. As ISO has maintained standards, so quality product can be delivered by the
organization. That assists to attract more customers thus, sales and profitability also gets higher.
As this model focus on safety and quality, so change can be effectively and positively
implemented by the firm.
Mind Mapping is also a unique and good problem solving strategy according to me
because it resolves issues of AK Retail Holdings Limited in such innovative manner which
creates positive image for the change in employee’s minds. By these models, AK Retail