Leading Change in Organizations: A Case Study of Aviva's Strategies

This report analyzes how Aviva, a major financial services company, navigates organizational change. It begins by comparing Aviva's strategies with those of The Hartford Financial Group and Virgin Money, highlighting how technological advancements and consumer demands drive change within the financial sector. The report then explores internal and external drivers of change, such as innovation and resource management, and their impact on leadership, team behavior, and individual actions. It examines leadership's role in minimizing negative impacts through training and technological adaptation, and addresses barriers to change. The report also evaluates different leadership approaches to manage change effectively, including transformational and remedial change, and concludes by emphasizing the importance of adapting to market dynamics. It provides insights into how organizations can maintain a competitive edge through strategic change management.

Understanding and Leading
Change

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Compare different organisational examples where there has been an impact of change on
an organisation’s strategy............................................................................................................1
TASK 2............................................................................................................................................3
P2. The ways in which internal and external drivers of change affect leadership, team and
individual behaviours...................................................................................................................3
P3. Evaluate measures that can be taken to minimise negative impacts on organisational
behaviour.....................................................................................................................................6
TASK 3............................................................................................................................................7
P4. Explain several barriers for change and analyse how they influence leadership decision
making.........................................................................................................................................7
TASK 4............................................................................................................................................8
P5. Different leadership approaches to dealing with change.......................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11

INTRODUCTION
In a business, change is states to the activity in which something is done a different form. As
it is also crucial for enterprise in developing their execution as it is associated with the
modifications that are trending in the market. According current scenario, modifications are
arises within the firm sometime it put favourable influence and at the same time it also considers
unfavourable impact. Therefore, it is important for business venture to execute all the
modification and also efficiently acknowledge the similar to improve their favourable execution.
The organisation taken for this written document is Aviva that is established in 2000 and it’s
headquartered in London, UK (Drago-Severson and Blum-DeStefano, 2018). It is the largest
general insurer and a leading life and pension’s offered. There are approx 30,021 workers who
are making their involvement in operating the business of enterprise in several countries across
the globe. For the accomplishment of this assessment, Aviva is a crucial selection as with the
assessment of it, the report will demonstrates about the changes within the financial sector
venture which impacts their strategies, structure and operations in diverse form.Topics that are
explained in this document are example of organisations and how its operation and plan of
actions influences, external and internal drivers of change that influence leadership and steps
through which the organisation can minimise negative persuade, Diverse leadership approaches
will also define which help in dealing with complexities in effective form.
TASK 1
P1. Compare different organisational examples where there has been an impact of change on an
organisation’s strategy
There are several kinds of organisational change, some of them are describe as under:
Organization Wide Change- It is a massive-scale transformation that impacts the
complete enterprise. This should include restructuring management, including a brand new
coverage, or introducing a new company era. Such large-scale change could be felt by means of
each unmarried worker. However, because the dust settles, you may begin to see enhancements.
Organizational trade can be a sharp indicator in know-how how long-held policies have become
outdated or mirror an enterprise’s remodelling identification.
Transformational Change- This alternate in particular targets a corporation’s
organizational strategy. Companies that are pleasant suitable to resist rapid exchange in their
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industry are nimble, adaptable, and prepared to convert their game plans while the need arises.
Strategies to manual transformational alternate must account for the modern state of affairs and
the path an organisation plans on taking (Types of Organisational change. 2020). Cultural traits,
social climate, and technological progress are a number of the numerous factors leaders must
don't forget.
Personnel Change- It happens when a agency experiences hyper-boom or layoffs. Each of
those types of organizational exchange can motive a full-size shift in worker engagement and
retention. The danger of layoffs evokes worry and anxiety amongst body of workers participants,
and leaders have to anticipate that employee morale will go through. Nevertheless, the enterprise
ought to pass ahead. It is vital to show authentic compassion and motivate personnel to retain to
paintings difficult via hard times.
Remedial Change- Leaders put in force remedial modifications after they pick out a need
to deal with deficiencies or poor organization overall performance. For example, monetary
misery is commonly because of lacklustre performance and calls for remedial exchange. Other
common examples include introducing employee training software, rolling out new software, or
developing a role to repair a pain factor.
In present time, the main cause in form of conducting business operation and action is to
earn profitability and development in market shares or for work for social form. As Aviva is
general insurer life insurance, pension and fund administrative establishment. In UK, the
government impose certain barriers that instantly and indirectly impact to the respective
enterprise’s revenue and market share (Tombetti and Mason, 2019)). For understanding the
effective situation of changes that influencing function and operation, Aviva conduct comparison
analysis with its rival the Hartford financial group. Comparison of both companies is defined as
under:
Organisation Changes Drivers of
change
Impact on
strategy
Impact on
operations
Aviva As technology is
developing day by
day so, this
becomes easy to
operate in all UK.
Business
expansion
The major
strategies and
tactics, to apply
and use of
innovative
When the
company will
accept or use
innovative
tehcnologies in
2

Aviva is a
successful
financial sector
company which
operate its
business by
offering insurance
and other financial
products to clients.
In term of
operating their
business in
effective manner
in this technical
word, they decided
to use innovative
technology for
effective running
of their business in
this competitive
business
environment.
technologies in
establishment, is
guides to
motivate workers
who directly
help them in
improving their
efficiency in
effective form.
By this
employees are
get fair and equal
treatment and
there is also
reduction in
issues
(Neumann,
James and
Vince, 2019).
its working
environment
then there is
some positive
modifications
arise in the
venture such as
they require less
time for decision
making that help
in saving their
time. By this
completion
timing of
production and
work get
reduction,
workers perform
their task in
granted time
frame (Yrjölä
and et. al., 2019).
Hartford
Financial
Group
In respect of
technology UK
have the advanced
telecommunication
infrastructure in to
globe. In reference
to technology
advancement,
Hartford Financial
Updated and
quality services
The
administration of
the respective
company frame
strategies and
plan through
which they can
make control on
the wastages and
By accepting
respective
changes in the
respective firm,
they able to
reduce devastate
and operations &
manufacturing
cost. It become
3

Group used the
technologies so
that it can able to
facilitate effective
services to its
clients within UK.
conduct their
operations in
effective form.
Regarding it,
they can offer
training sessions
regarding use of
new technologies
to manpower so
that workers can
do their work in
most efficient
and essential
way.
latent for the
company
through using
diverse functions
such as reduce
wastage, groom
and train workers
to execute a
particular task
effectively,
compare cost of
different offers
and many more.
Virgin Money
UK
In context of
technology UK
have the
innovative
telecommunication
technology in the
world. In context
of advance
technology Virgin
money adopted the
technologies so
that is can make
development in its
services like 24*7
hours customer
services so that
people can resolve
Offering
effective
customer
services.
The management
of the particular
venture devise
effective plan of
action with the
help of them
they can
effectively
manage its
customers and
resolve their
queries in
effective
manner. In term
of it, they can
provide training
to its workers so
By executing
particular change
in the specific
venture, they
capble to retain
their target
audiences and
offering effective
services to them.
Along with this,
the venture can
increase its sales
and revenues in
more developed
manner.
4

their issues and
ask questions.
that can
appropriate deal
target audiences
and provide
satisfactory
answer to them
In a competitive enhancing and reviewing management shape and enterprise
approaches that support in making and dynamic commercial enterprise environment, change is
all approximately common overall performance more competitive and well-known as nicely.
Along with this, it is also taken into consideration as an essential system wherein organisation
alternate its working style, strategies and aims with the intention to cope with the adjustments
and also successfully handle the identical. This may be contributes in disposing of the
opportunities of springing up any type of troubles and obstacles in the commercial enterprise
activities. Sometime change is agency is also beneficial in keeping its aggressive part. In context
to this, the most important driving force to exchange is enforcing new technologies in the
operational sports to serve great offerings to its clients. In this regards, there are some drivers for
adjustments bring over the operations and techniques execute with the aid of the agency. All
those can be understood with the aid of following factors:
Consumer demand: It is one of the critical driving force of change as clients are
often trade their interest closer to the company and its offerings. Due to trade in market trends is
also have an effect on the overall performance of the enterprise. By presenting them nice
offerings as in keeping with their call for is also beneficial in improving the performance of the
organisation (Rossi, 2019). This will without delay contributes in increasing profitability stage of
the organisation at marketplace vicinity.
Competitors: It is also a prime driver to change that foster corporation in enforcing
changes with the aid of analysing the competition in marketplace region. By this they make
adjustments inside the products and offerings. This can be growth the possibilities of improving
superb image at aggressive marketplace vicinity. By providing great offerings to its customers as
examine to its rivals may additionally resource in maintaining customers glad and dependable as
well.
5

TASK 2
P2. The ways in which internal and external drivers of change affect leadership, team and
individual behaviours
Divers of change refer to the components through which change is arising in the business
functions and operations of an establishment. It is upsetting force which present in almost all
scenarios and it has several impact on particular scenario. The drivers of change are classified in
to two kinds such as interior drivers and exterior drivers of change and they affect operation of
business enterprise concern. Internal drivers of modification in this process had been identifying
through SWOT analysis (Rossi, 2019). It refers to those components which exist externally of
the firm and it cannot be controlled by the venture itself and can only develop strategies
according to them. This plan of actions of the establishment helps in conducting their actions and
operations in effective and adequate way. To determine the external drivers of change Aviva can
execute PEST analysis which is defined as below: Some key drivers of change that influence
Aviva operation is define as under:
Change Internal/external Impact on
leadership
behaviour
Impact on
team/departmental
behaviour
Impact on
individual
behaviour
Measur
e to
minimis
e
negative
impacts
Innovation: It is
described as the
prominent drivers
for change within
company. Most of
the firm needed to
innovate its
operation, methods
and many others in
reference to sustain
for long time in
Internal These types of
innovation
impacts
leadership
positively as
their leaders
needed to
directs the
whole company
regarding new
change
As a pressures can
be experienced
through the team
for accepting new
manners as well as
performing with
advance techniques
and tools in context
of innovation that
planned by
This influence
the
behaviours of
a people
because they
have to
acknowledge
the new forms
of operations
and work as
per which
The
measure
to
reduce
the
unfavou
rable
influenc
es is
training
will be
6

competitive For
ensuring its
immense position
within market area
in future time,
Aviva have to
consistent into it
work regarding
accepting new
technology and
process through
introducing
Artificial
Intelligence through
using united
security facilities as
well as chat bots to
assure that
information are to
be secure.
(Amukongo,
2020).
company. their possible. offers to
group
and
people
that
assist
them to
acknowl
edge the
new
forms
easily.
Resources: the
internal resources of
company consider
technologies,
financial
management and
others. These assets
facilitate change
within
administration and
execute that as this
Internal Optimistic
influence have
realised upon
leadership
because they
accepted
transformational
style to handle
with changes
regarding
resources. For
Change in this
situation can
influence team
behaviour within
company. Such as
the use of advance
technology that is
influenced
resistance into
workers and their
morale (Small,
Behaviours of
people get
influenced
unfavourably
as new forms
of working
have been
started in
establishment
and they has
to work as
Training
and
develop
ment
program
mes
session
will be
offered
to their
team
7

is important for
company to change
its operations in
reference to
increase the overall
factors execution in
roles of corporation
(Geukes, van Zalk
and Back, 2018).
example,
company have
to change its
strategy that is
linked to Brexit
fiscal
management
post where
transformational
leadership plays
essential
function for
increasing the
execution of
assets in
effective
manner.
2018). per. and
people
as well
as some
plan of
actions
will be
framed
so that
they can
execute
efficient
ly and
adequate
ly.
Political drivers:
This component
directly and
indirectly influences
the firm in term of
financial support
and preference of it.
The enterprise has
to frame strategies
and plans according
to political factors.
Aviva has to follow
diverse rules and
laws for conducting
External These
modifications
have pessimistic
influences on
leadership
behaviours
because they are
responsible for
creating the
structure of
company
flexible so that
their workers
get maintained
However, this
modification also
influences group
behaviour
unfavourably. As
cause of Brexit the
sales get minimised
and team do not get
any kind of
compensation by
which they get
demotivated
(Valdez, 2020).
Because of
desired
changes the
people
experience
shortage of
job securities
within
establishment.
To
reduce
the
negative
influenc
es, the
Aviva
execute
merger
with
another
establish
ment
which
8

their business and if
the government of
the nation make
modification in their
policies and
legislations, the
leader of particular
venture has to
formulate plan of
actions and policies
according to them
(Smith, 2020).
When changes are
occurred in
potential firm, it
will influence
policies of
enterprise. When
Aviva adopt
changed and altered
politics it will
directly and
indirectly affect the
behaviour and
working of leader.
Employees and
team and superior
have to frame plans
according to
changes.
and ensure
organisation’s
sustainability
into uncertain
situations.
develops
the jobs
vacancie
s.
Economical- There External These changes This will influence It will To
9

are diverse
modification factors
which are included
in economical
factors such as
employment rate,
inflation rate,
currency rate,
interest rate and
many more. These
all components
generate direct
impact on decision
making activity of
leader in Aviva. For
instance, if there is
reduction n buying
behaviour of
particular
enterprise, then it
will influence the
production activity
and efficiency of
employees in
Aviva. If changes
are arisen in
financial situation
of customer then it
will also influence
their purchasing
power and lead of
influenced the
leadership
behaviours as
leaders have to
face regular
force as well as
asperity to
retain their staff
instead of its
bad economic
situation
(Grother and
Coventry,
2018).
the group
behaviours as they
feel demotivated
and do not work
efficiently for
accomplishing
organisational
objectives.
influence
people’s
behaviours
as they find
out the
evaluates
gaps and
measure the
components
within they
can involve to
bring reforms.
control
negative
influenc
e the
administ
ration
have to
predicts
the
fluctuati
ons that
will
arises in
future
(Reeves,
2018).
Also,
they has
to
measure
rivals
plan of
actions
to stay
aspect.
10