Organizational Change Management: A Report on Google's Strategies

This report provides an in-depth analysis of Google's organizational change management practices, focusing on a specific issue: employee confidentiality and ethical breaches. The report begins by describing Google's organizational context and identifies the internal and external challenges, specifically highlighting the leakage of confidential information related to a pilot project. To address this, the report proposes a change management plan based on William Bridge's transition model, which emphasizes employee adaptation and emotional responses to change. The report then details the implementation of Bridge's model, including change intervention strategies, the roles of employees and interventionists, and the assessment of the change's implications. The analysis emphasizes the importance of training employees to maintain confidentiality and fostering a culture of ethical behavior. The report concludes with a discussion of the effectiveness of the proposed change intervention and its potential impact on Google's reputation and operational efficiency.

Running head: Organizational Change Management
Organizational change management
Name of the student
Name of the University
Author note

1Organizational Change Management
Description of organization and draft thesis
Google is one of the most leading companies across the whole world. The globally
renowned for internet search engine and other online services like Gmail, the company Google is
considered to be one of the most successful companies that have managed several challenges by
implementing changes over time. The two founders Larry Page and Sergey Brin established the
search engine in the year of 1997 and it got registered by the latter half of 1997. Being one of the
most leading companies across the globe, Google’s implemented changes and its successfully
management of the change set example to be followed for other companies. Hence, the whole
paper will shed light on an issue that requires a change to be implemented by the Google. Google
is a standout amongst the most driving organizations over the entire world.
Renowned for web crawler and other online administrations like Gmail, the organization
Google is viewed as a standout amongst the best organizations that have dealt with a few
difficulties by executing changes after some time. The two organizers Larry Page and Sergey
Brin built up the web index in the time of 1997 and it got enrolled by the last 50% of 1997.
Being a standout amongst the most driving organizations over the globe, Google's actualized
changes and it’s effectively administration of the change while setting precedent to be pursued
for different organizations. Consequently, the entire paper will reveal insight into an issue that
requires a change to be actualized by the Google. While discussing, the study analyses all the
aspects inclusive of change theories and models, assessment of the implementation of change
and so on. The entire discussion is followed by a concluding paragraph which gives the
summarization of the whole paper.

2Organizational Change Management
Internal and external diagnosis
The company Google deals in the sector information technology and internet which
involves several confidentiality issues. As have observed, recently there have been some issues
which regarding confidentiality of the projects (Independent.co.uk, 2018). For instance, the pilot
project which Google was undertaking for it Chinese market in a very confidential manner came
into highlight before the world prior to the successful completion of the project. In this case,
some employees were seen to have leaked the information while raising ethical issue of
breaching the digital rights (Washingtonpost.com, 2018). It is needless to say that such an issue
not only led the company into serious challenges and issues in terms of business ethics but put
the reputation of the whole into a big challenge.
The organization Google operates in the division data innovation and web which
includes a few secrecy issues. As have watched, as of late there have been a few issues which
with respect to secrecy of the activities. For example, the pilot venture which Google was
embraced for it Chinese market in an exceptionally private way came into feature before the
world preceding the effective fruition of the task (Washingtonpost.com, 2018). For this situation,
a few representatives apparently had released the data while raising moral issue of breaking the
computerized rights. It is obviously that such an issue not just led the organization into genuine
difficulties and issues as far as business morals yet put the notoriety of the entire into a major test
(Independent.co.uk, 2018). It uncovers behavioral issue of the workers as far as morals are
concerned which requires a change intercession. Hence, it reveals behavioral issue of the
employees in terms of ethics which requires a change intervention.

3Organizational Change Management
Overview of change theories and models
In order to address the behavioral issue, the change management plan needs to be
implemented where employees will be strictly trained to keep the information of important
projects confidential. As per Jones and Recardo (2013), the change management plan will be
implemented in accordance with Bridge’s change theory. Thus, below the discussion will give
details of Bridge’s change management theory.
According to Gobble (2013), authored by William Bridge, the Bridge’s transition model
mainly emphasizes on transition rather than change. Thus, according to Bridge, change is
imposed and is largely considered as intrusive. On the other hand, Bridge’s transition theory
gradually helps the employees to adapt with the change, rather than forcing them to adapt with
the change in spite of their feelings (Hayes, 2018). Cameron and Green (2015) opine that the
main focus of Bridge’s transition model is that it gives immense importance to the human
reactions and emotions while implementing the change. Instead of forceful implementation of
certain rules and theories, the whole idea of the transition model is that guides a person to
upgrade him or herself or to improve behavioral traits.
Change intervention table
Underlying idea The change will follow the Bridge's transition
theory which principally underlines on change
instead of progress. As per Bridge, change is forced
and is to a great extent considered as intrusive by
nature (Jones & Jones, 2013). Then again, Bridge's
progress theory step by step assists the workers

4Organizational Change Management
with adapting with the change, as opposed to
driving them to adjust with the adjustment despite
their sentiments. The primary focal point of
Bridge's progress show is that it gives gigantic
significance to the human responses and feelings
while executing the change. Rather than powerful
execution of specific principles and speculations,
the entire thought of the change display is that
directs a man to redesign him or herself or to
enhance social characteristics (Harmon, 2014).
Composed by William Bridge, the Bridge's
advancement show mainly underlines on change
rather than advancement.
Description According to Bridge, change is constrained and is,
as it were, considered as intrusive. It is certain,
Bridge's advancement theory well ordered helps the
laborers with adjusting with the change, rather than
driving them to modify with the modification
notwithstanding their estimations (Doppelt, 2017).
The essential point of convergence of Bridge’s
advancement indicates is that it gives huge
importance to the human reactions and sentiments
while executing the change. Instead of great
execution of particular standards and hypotheses,
the whole idea of the change show is that guides a
man to upgrade him or herself or to improve social

5Organizational Change Management
qualities.
Comments The organization Google deals in the area of
information advancement internet which
incorporates a couple of security issues. As have
observed, in the recent past, there have been a
couple of issues which regarding mystery of the
errands. The pilot adventure which Google was
endeavored for it Chinese market to a great degree
private route came into highlight before the world
going before the productive completing of the
endeavor. For this circumstance, a couple of
specialists as far as anyone knows had discharged
the information while raising good issue of bursting
the propelled rights. It is clearly that such an issue
not simply led the association into ethical troubles
and issues the extent that business ethics yet put the
reputation of the whole into a noteworthy test. The
affiliation Google works in the division data
improvement and web which joins two or three
secret issues. As have seen, beginning late there has
been a few issues which in regards to secret of the
activities. For example, the pilot experience which
Google was gotten a handle on for it Chinese
market in a particularly private way came into
feature before the world going before the great
acknowledgment of the errand. For this situation, a

6Organizational Change Management
few operators obviously had released the data while
raising great issue of breaking the electronic rights.
It can be stated that such an issue not just led the
reputation into true inconveniences and issues the
degree that business morals yet put the notoriety of
the entire into a significant test. It uncovers
behavioral issue of the workers to the degree
morals are concerned which requires a change
intervention.
Role of the employees The role of the employess is extremely crucial in
the change implementation plan since the above
mentioned issue reveals behavioral issue of the
agents to the extent ethics which requires change
implementation. The employees will be encouraged
continuously by the change interventionists so that
they will be able to adapt with the change instead
of forceful implementation.
Contribution of the interventionists Bridge in his change model, has given immense
importance to the role of interventionists. The
interventionists will need to identify the progress of
the employees and make required changes in the
change program. The interventionists will be the
managers who will require monitoring the entire
the change implementation while assuring the
success.
Change level With the aim of addressing the issue of behavioral

7Organizational Change Management
attributes of the employees, the change
administration plan should be executed where
representatives will be entirely prepared to keep the
data of critical undertakings secret. The change
administration plan will be executed as per Bridge's
change theory (Burke, 2017). Therefore, beneath
the discourse will give points of interest of Bridge's
change administration theory.
Assessment of the implications of change and effectiveness of change
intervention
As have watched, there have been a few issues which with respect to secrecy of the
undertakings. For example, the pilot venture which Google was attempted for it Chinese market
in an exceptionally private way came into feature before the world preceding the effective finish
of the task (Washingtonpost.com, 2018). For this situation, a few workers supposedly had
released the data while raising moral issue of rupturing the computerized rights. It is obviously
that such an issue not just led the organization into genuine difficulties and issues as far as
business morals however put the notoriety of the entire into a major test (Independent.co.uk,
2018).
With the ultimate objective to address the social issue, the change organization plan
ought to be executed where delegates will be completely arranged to keep the information of
basic endeavors mystery. The change organization plan will be executed according to Bridge's

8Organizational Change Management
change theory. Accordingly, underneath the talk will give points of enthusiasm of Bridge's
change organization speculation.
Composed by William Bridge, the transition theory chiefly underlines on change rather
than advancement, thus, according to Bridge, change is constrained and is, all things considered,
considered as meddling. Of course, Bridge's advancement speculation well ordered helps the
laborers with adjusting with the change, instead of driving them to modify with the alteration
regardless of their estimations. The essential point of convergence of Bridge’s advancement
indicates is that it gives huge importance to the human reactions and sentiments while executing
the change. Instead of ground-breaking execution of particular standards and hypotheses, the
whole idea of the change show is that guides a man to overhaul him or her or to upgrade social
attributes. The Bridge's movement demonstrates primarily underlines on change instead of
progress.
In this way, according to Bridge, change is constrained and is, in a manner of speaking,
considered as interfering. Clearly, Bridge's movement theory particularly masterminded helps the
specialists with modifying with the change, rather than driving them to alter with the adjustment
in spite of their estimations. The major reason for get together of Bridge's progress indicate is
that it gives goliath hugeness to the human reactions and suppositions while executing the
change. As opposed to unfathomable execution of particular measures and speculations, the
whole idea of the change show is that deals with a man to upgrade him or herself or to improve
social qualities. The Bridge's progression indicates principally underlines on change as opposed
to theory.

9Organizational Change Management
In this manner, as per Bridge, change is compelled and is, considered as meddling. In an
obvious manner, Bridge's progression theory very much arranged helps the workers with altering
with the change, as opposed to driving them to adjust with the alteration despite their
estimations. The fundamental purpose of assembly of Bridge's theory show is that it gives
colossal significance to the human responses and suppositions while executing the change.
Rather than incredible execution of specific gauges and theories, the entire thought of the change
indicate is that manages a man to overhaul himself or herself or to enhance social characteristics.