Strategies of Organizational Change Management in Manufacturing
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AI Summary
This essay examines the change management strategies employed by Apple and Samsung, two leading companies in the manufacturing sector. It delves into the strategies of rewards and benefits, as utilized by Apple, and recruitment and talent management, as implemented by Samsung. The essay highlights how Apple uses employee rewards, discounts, referral programs, and wellness initiatives to boost employee engagement and manage change effectively. Conversely, it explores Samsung's focus on recruitment and talent management, particularly through leadership development programs and fresh graduate recruitment, to foster innovation and manage change. The comparison reveals that both strategies are effective, with Apple's approach aiming to reduce resistance to change through incentives and Samsung's strategy emphasizing the importance of talented employees in driving organizational adaptability. The essay concludes that effective change management is crucial for achieving business objectives in a competitive market, and the choice of strategy depends on the specific needs of the organization. This analysis is a valuable resource for students seeking to understand change management principles, and is available on Desklib, a platform offering AI-based study tools.

[Organizational change management]
2019
2019
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Change management
Strategies of organizational change management considered by
manufacturing sector
It can be said that to manage change in the workplace is one of the challenging job for the
management. Change management is the process in which that assists in controlling the overall
impact of the new business process and also focus on attaining the large market share in the
market. It is investigated that if companies do not focus on the change process then it can
adversely impact the operational activities of the business (Cameron and Green, 2015). In this
essay, the focus will be given on the two change management strategies considered by the
companies such as Apple and Samsung. These are known as largest manufacturing companies
and also the emphasis is given on considering the strategies such as Rewards & benefits and
recruitment &talent management. In the present era, both the companies are known as the largest
companies and the overall operations are managed on the global platform with the effective
strategies.
Apple Company is one of the largest innovative and technological companies. The motto of the
company is to design, develops and also sells the consumer electronics and online services so
that it could be easy to attain growth in the market. It is also examined that there are many
changes that are made by the company and to manage the overall change, Reward is one of the
best organizational change management strategy that is considered. Success on the global
platform can only be achieved when effective strategies are considered by the company (Jabri,
2017).
The strategy related to Rewards and benefits are considered by the management as this helps to
boost the engagement level of the employees towards the work. Apple has focused towards
rewarding by focusing on different factors such as discounts are offered at the Apple products.
For the employees, purchase plan has been offered by the company in which discounts are
offered on hardware and accessories by 27% and for relatives 17% is provided. EPP also offers
the additional credit to the employees on Mac, I pad and I phone once in every 3 months so that
it could be easy to save more. This is one of the best benefits that are provided to the employees
by the management and it helps in boosting the interest of the employees towards the assigned
2
Strategies of organizational change management considered by
manufacturing sector
It can be said that to manage change in the workplace is one of the challenging job for the
management. Change management is the process in which that assists in controlling the overall
impact of the new business process and also focus on attaining the large market share in the
market. It is investigated that if companies do not focus on the change process then it can
adversely impact the operational activities of the business (Cameron and Green, 2015). In this
essay, the focus will be given on the two change management strategies considered by the
companies such as Apple and Samsung. These are known as largest manufacturing companies
and also the emphasis is given on considering the strategies such as Rewards & benefits and
recruitment &talent management. In the present era, both the companies are known as the largest
companies and the overall operations are managed on the global platform with the effective
strategies.
Apple Company is one of the largest innovative and technological companies. The motto of the
company is to design, develops and also sells the consumer electronics and online services so
that it could be easy to attain growth in the market. It is also examined that there are many
changes that are made by the company and to manage the overall change, Reward is one of the
best organizational change management strategy that is considered. Success on the global
platform can only be achieved when effective strategies are considered by the company (Jabri,
2017).
The strategy related to Rewards and benefits are considered by the management as this helps to
boost the engagement level of the employees towards the work. Apple has focused towards
rewarding by focusing on different factors such as discounts are offered at the Apple products.
For the employees, purchase plan has been offered by the company in which discounts are
offered on hardware and accessories by 27% and for relatives 17% is provided. EPP also offers
the additional credit to the employees on Mac, I pad and I phone once in every 3 months so that
it could be easy to save more. This is one of the best benefits that are provided to the employees
by the management and it helps in boosting the interest of the employees towards the assigned
2

Change management
work. Employee referral program is also the benefit that is provided to the employees if they
refer talent employees, so by referring they can get the bonus of $900 (Apple, 2019).
On the monthly basis, the performance of the employees is measured by the management and the
employee of the month get different vouchers related with shopping, food and movies. By
considering this, the employees should high level of engagement towards the operational work
and never deny the decisions given by the higher authorities. Work life balance is also the benefit
that helps the employees to feel comfortable towards the operational functions. This benefit is
provided to maintain continuous support outside of the Apple Company and to boost the positive
mindset of the employees towards the work. The employees can easily avail the discounts and
also focuses on social club and sports club which help to refresh the employees in relation to the
overall activities conducted on the regular basis (Boyd et al., 2017).
The Concierge teams also make the travel arrangements and also organize the accommodations
for the employees so that they can also enjoy their personal life. Private pension plan is also
implemented the company in which the Apple will match the 7% of the overall salary in context
to the private pension plans. The private pension scheme providers focuses on the Irish Life, so it
can be stated that this is one of the effective benefit that is offered to the employees as it helps in
creating the interest of the employees towards the activities and also induce the employees to
give their best towards the functional and operational activities implemented by the company in
the competitive market. Fitness and wellness program is also one of the centers of the company
that is accessible for the employees and they are offered with their personal trainers, massage
therapists (Deery and Jago, 2015).
The employee assistance program also providers confidential and complimentary counseling
sessions to the employees so that they can feel good and positive at the time of managing the
work in the workplace. Cafeteria reward system is also provided to the employees in which the
good performers in the workplace have the choice to select the different combinations of the
perks and benefits and also it is one of the famous way related with the compensation system.
These rewards system and also the benefits offered to the employees helps the management to
attract the attention towards the activities of the company. When the employees are satisfied they
always feel motivated and positive towards the work so to generate the feeling of positivity the
employees are offered these rewards and perks. These benefits and perks help the higher
3
work. Employee referral program is also the benefit that is provided to the employees if they
refer talent employees, so by referring they can get the bonus of $900 (Apple, 2019).
On the monthly basis, the performance of the employees is measured by the management and the
employee of the month get different vouchers related with shopping, food and movies. By
considering this, the employees should high level of engagement towards the operational work
and never deny the decisions given by the higher authorities. Work life balance is also the benefit
that helps the employees to feel comfortable towards the operational functions. This benefit is
provided to maintain continuous support outside of the Apple Company and to boost the positive
mindset of the employees towards the work. The employees can easily avail the discounts and
also focuses on social club and sports club which help to refresh the employees in relation to the
overall activities conducted on the regular basis (Boyd et al., 2017).
The Concierge teams also make the travel arrangements and also organize the accommodations
for the employees so that they can also enjoy their personal life. Private pension plan is also
implemented the company in which the Apple will match the 7% of the overall salary in context
to the private pension plans. The private pension scheme providers focuses on the Irish Life, so it
can be stated that this is one of the effective benefit that is offered to the employees as it helps in
creating the interest of the employees towards the activities and also induce the employees to
give their best towards the functional and operational activities implemented by the company in
the competitive market. Fitness and wellness program is also one of the centers of the company
that is accessible for the employees and they are offered with their personal trainers, massage
therapists (Deery and Jago, 2015).
The employee assistance program also providers confidential and complimentary counseling
sessions to the employees so that they can feel good and positive at the time of managing the
work in the workplace. Cafeteria reward system is also provided to the employees in which the
good performers in the workplace have the choice to select the different combinations of the
perks and benefits and also it is one of the famous way related with the compensation system.
These rewards system and also the benefits offered to the employees helps the management to
attract the attention towards the activities of the company. When the employees are satisfied they
always feel motivated and positive towards the work so to generate the feeling of positivity the
employees are offered these rewards and perks. These benefits and perks help the higher
3
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Change management
authority to manage the change process implemented by the company (Mirabito and Berry,
2015).
After availing the perks and benefits, the employees feel good and accept the changes that are
given or implemented by the management. To earn rewards the employees put their efforts to be
on the first position among all the employees, and by putting their efforts they consider the
decisions or the changes made by the management in the workplace. So, it can be stated that this
is one of the effective strategy that is considered by the Apple Company and it helps to boost the
engagement and motivation level of the employees towards the work which also helps in
managing the change. It can be said that by availing all the benefits and rewards the main aim of
the Apple Company is to reduce the resistance relates with the change. It can be known as the
best strategy that is considered to manage the change management process in the workplace
(Foster,2015).
Samsung is also one of the largest manufacturing companies that deal in manufacturing the range
of mobile phones and other accessories in the market. The strategy considered by the company is
related with “Recruitment &talent management”. This is also the best strategy that is considered
by the company to manage the change in the workplace. If there are talent employees in the
workplace, then it would be easy for the management to focus towards implementing the change
in the workplace. Recruitment and talent management helps the Samsung Company to focus on
implementing the changes when required. To manage the change in the workplace relates with
managing the talent, so that it could be easy to attain the positive outcome (Farndale et al., 2018).
The talent program is implemented by the company in which the focus is given on leadership
development. The company emphasizes on leadership development so that talent among the
employees can be enhanced. The learning framework of the company is based on 60/30/10
model that consists of on the job training, mentoring and bespoke programs. The company has
worked with the top schools and also with the training partners with the aim of developing the
Accelerated leadership program that equips the leaders to win and also enhance the leaning
capability of the employees that is essential to attain success in the competitive market
(Hornstein, 2015).
4
authority to manage the change process implemented by the company (Mirabito and Berry,
2015).
After availing the perks and benefits, the employees feel good and accept the changes that are
given or implemented by the management. To earn rewards the employees put their efforts to be
on the first position among all the employees, and by putting their efforts they consider the
decisions or the changes made by the management in the workplace. So, it can be stated that this
is one of the effective strategy that is considered by the Apple Company and it helps to boost the
engagement and motivation level of the employees towards the work which also helps in
managing the change. It can be said that by availing all the benefits and rewards the main aim of
the Apple Company is to reduce the resistance relates with the change. It can be known as the
best strategy that is considered to manage the change management process in the workplace
(Foster,2015).
Samsung is also one of the largest manufacturing companies that deal in manufacturing the range
of mobile phones and other accessories in the market. The strategy considered by the company is
related with “Recruitment &talent management”. This is also the best strategy that is considered
by the company to manage the change in the workplace. If there are talent employees in the
workplace, then it would be easy for the management to focus towards implementing the change
in the workplace. Recruitment and talent management helps the Samsung Company to focus on
implementing the changes when required. To manage the change in the workplace relates with
managing the talent, so that it could be easy to attain the positive outcome (Farndale et al., 2018).
The talent program is implemented by the company in which the focus is given on leadership
development. The company emphasizes on leadership development so that talent among the
employees can be enhanced. The learning framework of the company is based on 60/30/10
model that consists of on the job training, mentoring and bespoke programs. The company has
worked with the top schools and also with the training partners with the aim of developing the
Accelerated leadership program that equips the leaders to win and also enhance the leaning
capability of the employees that is essential to attain success in the competitive market
(Hornstein, 2015).
4
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Change management
Fresh graduate’s recruitment program is considered through which the company aims at hiring
the young talent in the different regions of the company. Samsung looks for motivated and
talented candidates who excel in their studies and can take positions in the offices. The
candidates who are selected go through the process of assessment process before making the
final decisions and then they are trained for the 6 months. After the training programs, the
employees are given permanent role which is based on the performance and career aspirations.
This program is considered by the company because it is believed by the management that fresh
talent helps to offer innovative ideas that assist in managing the change in the workplace. The
fresh talent considered by the company has the capacity to take high risk which also focuses on
managing the change. It can be stated that this is one of the effective strategy that is considered
by the companies in relation to managing the change in the workplace. The fresh talent of the
employees also assists in managing the change. Samsung focused on this strategy so that
retention of the employees can also be maintained which will help in change management
process (Taylor, Doherty and McGraw, 2015).
By comparing the both the strategy considered by Apple and Samsung Company, it can be said
that both the strategies are effective and best. In relation to the rewards and benefits strategy, the
cost of the company can be enhanced at the time of offering the benefits to the employees. But if
rewards are not offered to the employees then it can create the feeling of negativity and
employees will resist the change or will not accept the changes made by the management (Olins,
2017).
Rewards and benefits are also important for the company so that it could be easy to attain the
positive results. Without offering the rewards the management will not be able to boost the
attitude in relation to the change management process so it is essential to offer the benefits to the
employees so that positive results can be attained. This is the beneficial strategy that has helped
the company in maintaining the work and also it has create positive attitude of the employees
towards the changes that are made in the workplace (Samsung, 2019).
On the other hand, Samsung also considered the strategy related to change management which is
recruitment &talent management. This strategy is also effective as it emphasizes on appointing
the employees who are talented and have the knowledge of managing the activities of the
company. Samsung aims at appointing the employees from the different colleges and they access
5
Fresh graduate’s recruitment program is considered through which the company aims at hiring
the young talent in the different regions of the company. Samsung looks for motivated and
talented candidates who excel in their studies and can take positions in the offices. The
candidates who are selected go through the process of assessment process before making the
final decisions and then they are trained for the 6 months. After the training programs, the
employees are given permanent role which is based on the performance and career aspirations.
This program is considered by the company because it is believed by the management that fresh
talent helps to offer innovative ideas that assist in managing the change in the workplace. The
fresh talent considered by the company has the capacity to take high risk which also focuses on
managing the change. It can be stated that this is one of the effective strategy that is considered
by the companies in relation to managing the change in the workplace. The fresh talent of the
employees also assists in managing the change. Samsung focused on this strategy so that
retention of the employees can also be maintained which will help in change management
process (Taylor, Doherty and McGraw, 2015).
By comparing the both the strategy considered by Apple and Samsung Company, it can be said
that both the strategies are effective and best. In relation to the rewards and benefits strategy, the
cost of the company can be enhanced at the time of offering the benefits to the employees. But if
rewards are not offered to the employees then it can create the feeling of negativity and
employees will resist the change or will not accept the changes made by the management (Olins,
2017).
Rewards and benefits are also important for the company so that it could be easy to attain the
positive results. Without offering the rewards the management will not be able to boost the
attitude in relation to the change management process so it is essential to offer the benefits to the
employees so that positive results can be attained. This is the beneficial strategy that has helped
the company in maintaining the work and also it has create positive attitude of the employees
towards the changes that are made in the workplace (Samsung, 2019).
On the other hand, Samsung also considered the strategy related to change management which is
recruitment &talent management. This strategy is also effective as it emphasizes on appointing
the employees who are talented and have the knowledge of managing the activities of the
company. Samsung aims at appointing the employees from the different colleges and they access
5

Change management
the capabilities which are necessary at the time of managing the change (Farmer, 2017). Talent
management program that is offered to the employees also helps in attracting the talented
employees that can help in maintaining the long time reactions with the management. The main
emphasis of the management is to attract the talented employees because they have innovative
ideas through which the changes made in the workplace can be managed effectively (Waddell et
al., 2016).
So, it can be stated in relation to change management process “recruitment &talent management”
is the effective strategy that focuses on creating positivity among the employees and also helps in
conducting the activities in the right manner. If the right employee is appointed at the right place
then it will reduce the resistance of the employees towards the work as they know how to handle
the overall operations of the company. They have the skills to manage and control the activities
of the organization which can also result in attaining the set goals (Davis et al., 2016).
It is concluded that change management process is important to be managed effectively as it
helps in accomplishing the set goals and objectives in the competitive market. To manage the
change the right strategy at right place is important to be considered so that it could be easy to
have control over all the operational functions of the management. Apple and Samsung
considered rewards and recruitment &talent management strategy that has helped the managing
the change and also boost the success ratio in the competitive.
By considering these strategies the companies are able to attain the positive outcome and also
focused towards maintaining long time relations with the stakeholders and customers. These are
the effective strategies that have helped the companies in accomplishing the set goals and
objectives of the company in the high level of competitive market. These strategies also helped
in maintaining long time relations between managers and employees which helped the attaining
the set targets which are set by the companies in the competitive market.
6
the capabilities which are necessary at the time of managing the change (Farmer, 2017). Talent
management program that is offered to the employees also helps in attracting the talented
employees that can help in maintaining the long time reactions with the management. The main
emphasis of the management is to attract the talented employees because they have innovative
ideas through which the changes made in the workplace can be managed effectively (Waddell et
al., 2016).
So, it can be stated in relation to change management process “recruitment &talent management”
is the effective strategy that focuses on creating positivity among the employees and also helps in
conducting the activities in the right manner. If the right employee is appointed at the right place
then it will reduce the resistance of the employees towards the work as they know how to handle
the overall operations of the company. They have the skills to manage and control the activities
of the organization which can also result in attaining the set goals (Davis et al., 2016).
It is concluded that change management process is important to be managed effectively as it
helps in accomplishing the set goals and objectives in the competitive market. To manage the
change the right strategy at right place is important to be considered so that it could be easy to
have control over all the operational functions of the management. Apple and Samsung
considered rewards and recruitment &talent management strategy that has helped the managing
the change and also boost the success ratio in the competitive.
By considering these strategies the companies are able to attain the positive outcome and also
focused towards maintaining long time relations with the stakeholders and customers. These are
the effective strategies that have helped the companies in accomplishing the set goals and
objectives of the company in the high level of competitive market. These strategies also helped
in maintaining long time relations between managers and employees which helped the attaining
the set targets which are set by the companies in the competitive market.
6
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Change management
References
Apple., 2019.Perks and benefits. [Online]. Available at: https:
https://portal.mpsv.cz/eures/prace/irsko/benefits.pdf [Accessed on 2 April , 2019].
Boyd, B., Henning, N., Reyna, E., Wang, D., Welch, M. and Hoffman, A.J., 2017. Hybrid
organizations: New business models for environmental leadership. Routledge.
Cameron, E. and Green, M., 2015. Making sense of change management: A complete guide to
the models, tools and techniques of organizational change. Kogan Page Publishers.
Davis, T., Cutt, M., Flynn, N. and Mowl, P., 2016. Talent assessment: A new strategy for talent
management. Routledge.
Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management, 27(3), pp.453-472.
Farmer, N., 2017. The invisible organization: How informal networks can lead organizational
change. Routledge.
Farndale, E., SPARROW, P., Scullion, H. and Vidovic, M., 2018. Global talent management:
New challenges for the corporate HR function. In Global Talent Management (pp. 108-127).
Routledge.
7
References
Apple., 2019.Perks and benefits. [Online]. Available at: https:
https://portal.mpsv.cz/eures/prace/irsko/benefits.pdf [Accessed on 2 April , 2019].
Boyd, B., Henning, N., Reyna, E., Wang, D., Welch, M. and Hoffman, A.J., 2017. Hybrid
organizations: New business models for environmental leadership. Routledge.
Cameron, E. and Green, M., 2015. Making sense of change management: A complete guide to
the models, tools and techniques of organizational change. Kogan Page Publishers.
Davis, T., Cutt, M., Flynn, N. and Mowl, P., 2016. Talent assessment: A new strategy for talent
management. Routledge.
Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management, 27(3), pp.453-472.
Farmer, N., 2017. The invisible organization: How informal networks can lead organizational
change. Routledge.
Farndale, E., SPARROW, P., Scullion, H. and Vidovic, M., 2018. Global talent management:
New challenges for the corporate HR function. In Global Talent Management (pp. 108-127).
Routledge.
7
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Change management
Foster, C.L., 2015. Managing the flow of talent through organizations–a boundary-less
model. Development and Learning in Organizations: An International Journal, 29(1), pp.15-19.
Hornstein, H.A., 2015. The integration of project management and organizational change
management is now a necessity. International Journal of Project Management, 33(2), pp.291-
298.
Jabri, M., 2017. Managing organizational change: Process, social construction and dialogue.
Palgrave.
Mirabito, A.M. and Berry, L.L., 2015. You say you want a revolution? Drawing on social
movement theory to motivate transformative change. Journal of Service Research, 18(3),
pp.336-350.
Olins, W., 2017. The new guide to identity: How to create and sustain change through managing
identity. Routledge.
Samsung., 2019.talent programs. [Online]. Available at: https:
https://www.samsung.com/in/aboutsamsung/careers/samsung-our-talent-programs/. [Accessed
on 2 April , 2019].
Taylor, T., Doherty, A. and McGraw, P., 2015. Managing people in sport organizations: A
strategic human resource management perspective. Routledge.
Waddell, D., Creed, A., Cummings, T.G. and Worley, C.G., 2016. Organisational change:
Development and transformation. Cengage AU.
8
Foster, C.L., 2015. Managing the flow of talent through organizations–a boundary-less
model. Development and Learning in Organizations: An International Journal, 29(1), pp.15-19.
Hornstein, H.A., 2015. The integration of project management and organizational change
management is now a necessity. International Journal of Project Management, 33(2), pp.291-
298.
Jabri, M., 2017. Managing organizational change: Process, social construction and dialogue.
Palgrave.
Mirabito, A.M. and Berry, L.L., 2015. You say you want a revolution? Drawing on social
movement theory to motivate transformative change. Journal of Service Research, 18(3),
pp.336-350.
Olins, W., 2017. The new guide to identity: How to create and sustain change through managing
identity. Routledge.
Samsung., 2019.talent programs. [Online]. Available at: https:
https://www.samsung.com/in/aboutsamsung/careers/samsung-our-talent-programs/. [Accessed
on 2 April , 2019].
Taylor, T., Doherty, A. and McGraw, P., 2015. Managing people in sport organizations: A
strategic human resource management perspective. Routledge.
Waddell, D., Creed, A., Cummings, T.G. and Worley, C.G., 2016. Organisational change:
Development and transformation. Cengage AU.
8
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