Change Management in Organizations: Stakeholder Engagement and Models

This essay provides a comprehensive analysis of change management within organizations, emphasizing the crucial role of stakeholder engagement and the impact of change drivers. It discusses how changes in response to internal or external pressures affect an organization's business model and the importance of reconciling stakeholder perspectives through a guiding change management framework. The essay also examines the application of Kotter's change management model to address technological obsolescence and improve productivity. Furthermore, it highlights the challenges faced by organizations like Remgro when implementing technological innovations and the necessity of effective communication and stakeholder empowerment to ensure successful change implementation and maintain a competitive advantage.

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CHANGE MANAGEMENT IN ORGANIZATIONS
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Assignment A
The changes and modifications that are undertaken by the organizations are dependent on
the assessment of the urgency faced by the venture while operating on the competitive nature of
the businesses. The changes that are facilitated by the businesses help in improving the value
creation abilities of the same as per the requirements of the key stakeholders. Businesses operate
through the smooth functioning of different models and processes. However, the sustenance of
the organizations in the competitive global markets is ensured through the modifications that are
undertaken by the same as per the capabilities. The key changes that are undertaken by the
organizations have helped the same in maintaining the efficacy of the operations as per the
objectives of the business. Ashkenas (2013) stated that the changes that are commenced by the
organizations are dependent on the involvement of the stakeholder groups in the processes. One
of the major change drivers that are being addressed in the concerned organization is related to
the introduction of new government legislation that imposes a ban on media advertising
(Whelan-Berry and Somerville 2010). The ban has affected the top selling fast food product
line, which affected the promotional capabilities of the organization. The particular change driver
will affect the organization while enhancing the technologies for supporting enhanced
productivity. The engagement of the stakeholders helps the organizations in maintaining the
collaborative or group functioning approach of the operations as per the common goal.
Therefore, the stakeholder groups play an important role in supporting the business operations
through their joint functioning.
The changes that are undertaken by the organization might affect the interests of the
internal or the external stakeholders or the both. The internal stakeholders of the organization
comprise of the employees, suppliers, distributors, shareholders and management. The external

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stakeholders of the organization are the government, investors, bank and other financial bodies.
The nature of the change that is commenced by the organization helps in identifying the different
ways through, which the interest of the stakeholders might be affected. Hornstein (2015) stated
that in most of the cases, the interests of the investors and financial support providing
stakeholders are affected through the diminishing profitability of the venture or the risks that
might be faced by the venture through the change that is being implemented (Van der Voet
2014). On the other hand, the employees and the other management members who are directly
involved with the processes might face the risks of losing their job role through the changes that
are undertaken by the organization. The general attitude of the stakeholders is dependent on the
performance of the firm.
Euchner (2013) stated that the changes that are undertaken by the businesses are
dependent on the consultation that the venture undertakes with the stakeholders. The consultation
process helps the organization in maintaining the efficacy of the decision making prospects while
identifying the particular needs of the business to sustain. The most important steps that might be
undertaken by the organization in order to ensure the involvement of the stakeholders in the
processes that are designed by the business are to undertake frequent consultation with the same.
The communication with the stakeholders will be helping the organization in ensuring the
change readiness among the stakeholders for the smooth implementation of the modification in
the business model (Mayfield 2014). Therefore, the organizations might take steps to encourage
the involvement of the stakeholders in the processes for enhancing the operations as per the
criteria of the change management procedure.
Assignment B

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The change that might be undertaken by the concerned organization is due to the urgency
faced by the same relating to the utilization of obsolete technological processes in the production
department (Parker et al. 2013). The application of the relevant technologies are dependent on
the assessment of the capabilities and competencies of the firm as a first step and thereby
commencing the change process through utilization of a change model. As per the case, the
Kotter’s change management model will be helping the organization in identifying the different
steps that might be undertaken by the same while implementing the change (Cavalcante 2014).
The application of Kotter’s change management model will be helping the organization in
enhancing the operations of the same through the identification of the urgency (Pollack and
Pollack 2015). On the other hand, the model will also help the organization in evaluating the
alternative solutions. The communication phase in the model will assist the business managers in
making the stakeholders aware of the concern that are faced by the organization for ensuring the
collaborative operations (Van der Voet 2014). The model enumerates a phase where the
organization empowers the employees through training and meetings before the implementation
of the technology. It helps the organization in ensuring the smooth functioning of the systems as
per the concerns that are faced by the same (Kotter and Cohen 2014). Therefore, the supportive
attitude of the stakeholders while the organization aims at implementing the change will assist
the venture in fulfilling the long term goals for sustenance.
Assignment C
The concerned organization, Remgro, face different issues relating to the diminishing
productivity as the venture utilized outdated machinery and human workforce for distributing the
finished products to the markets. Therefore, the change driver in the organization is
technological innovation in the processes. The technological innovations in the processes will be

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helping the organization in reducing the human relates errors and thereby maximize the
production through the utilization of automated technologies (Hornstein 2015). The key areas of
change that are undertaken by the organization are dependent on the need of increasing the
production levels. The organization thereby aimed at installing a lifter in order to reduce the
injuries and the human related errors, which affected the distribution process and the overall
productivity in the competitive business environment. Hornstein (2015) stated that the changes
that are undertaken by the organizations are dependent on the assessment of the position and
competition that is encountered by the same in the respective markets.
The change that is being planned by the organization will be helping the same in
enhancing the productivity while competing with the other firms in the market (Graetz and
Smith 2010). However, the change that is planned by the organization is criticized by most of
the internal stakeholders like employees, as they fear losing their job roles for the
implementation of automated technologies. Therefore, the organization must take steps to
consult with the stakeholders and make them aware of the sustainable needs of the business. K.
Vora (2013) stated that the communication with the stakeholders helps an organization in
minimizing the conflicts between the management’s decision making proponents and the
workforce. Therefore, the organizations undertake communication with the stakeholders in order
to make the same aware of the change that might be undertaken by the organization. On the other
hand, the organization might also consider on taking steps to empower the workforce through
providing suitable training to the same. It will be helping the organization in maximizing the
involvement of the stakeholders in the processes (Hornstein 2015). The key changes that are
undertaken by the organizations are based on the objective of gaining a competitive advantage

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over the other players in the market (Parker et al. 2013). It helps the organizations in upholding
the sustenance of the operations in the international markets.
The organizational design must be changed along with the change needs of the venture.
Hornstein (2015) stated that the design of the processes helps in identifying the success
opportunities in the business venture. On the other hand, staffing activities of the organization
and the manner in which the process designs might be connected to the objectives of the business
helps in justifying the success of the change process that is planned by the organization (Kazmi
and Naarananoja 2013).

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