Barnacle Bay Hotel: Implementing Cultural Change Management Report

This report provides a detailed analysis of the management challenges faced by Barnacle Bay Country Hotel, focusing on the leadership style of Rita and the implementation of cultural change. The report identifies challenges such as staffing issues, improving service quality, and employee resistance to change. It suggests the adoption of a transformational leadership style and the use of Lewin's change model to effectively manage the transition. The report explores key stages of the change process, including unfreezing, changing, and refreezing, and evaluates the effectiveness of leadership in driving the transformation. Furthermore, it addresses potential employee fears and provides strategies to mitigate resistance and ensure the successful implementation of the proposed changes. The report concludes by emphasizing the importance of organizational change for improving efficiency and the crucial role of leaders in overcoming challenges during the change process.

Business & Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Challenges faced by Rita.............................................................................................................1
Challenges in implementing Cultural change.............................................................................1
Leadership styles and path..........................................................................................................2
Plan..............................................................................................................................................2
Identification and evaluation of Leadership effectiveness..........................................................3
Change resistance........................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business management may be defined as the process of organizing and coordinating the
activities of a business with a purpose to achieve goals and objectives of an organization
(Hammer, 2015). This report is based up on the case study which is based on Barnacle Bay
Country hotel, which is facing some management problems in operating the business and the
hotel wants to bring a change in order to improve its business processes to gain profitability and
smooth functioning of business.
MAIN BODY
Challenges faced by Rita
Challenges faced by Rita are as follows:
 Rita is facing staffing issues in her hotel
 To increase the standards of cleanliness in hotel
 To attract more and more customers to achieve profits
 To reduce employee absenteeism during peak periods
 To formulate a strategy of implementing cultural change.
Rita can overcome these challenges by properly managing and implementing
proper business strategies in the hotel. Rita can bring changes in the hotel and formulate proper
strategies and leadership style to implement the changes in an organization. Rita needs to
motivate her staff members for accepting the change that will be implemented in the hotel. Rita
has to improve the overall quality of food and services of her hotel to attract customers (Maylor,
Blackmon and Huemann, 2016). Also Rita should provide proper training and developmental
programs to the staff members in order to make the change effective so that these challenges can
be minimized.
Challenges in implementing Cultural change
Following are the challenges that Rita has to face while implementing the cultural
change:
 Changing strategies
 Challenges in achieving the desired culture and making changes in the desired culture.
 Challenges in communication change
 Making the cultural changes permanent in the hotel.
 Training and developmental programs
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 Employees resistance to the cultural change.
Leadership styles and path
Rita should adopt Transformational leadership style while implementing cultural change
in the hotel. By adopting this leadership style, Rita would be able to motivate and inspire her
staff members towards the common goal. As it is the goal of Rita to bring the change in the
culture of the hotel. As this leadership style focuses on the change so this leadership style will be
helpful for Rita in implementing the change. Rita should start working on changing the system of
the hotel and should solve the challenges by finding and eradicating the old patterns which do
not work. Should identify what needs to be changed and motivate her staff members and
maximizing their team capabilities and skills. Rita should implement the cultural change step by
step and needs to minimize the variations while implementing the cultural change and nee to
create a supportive environment by sharing the responsibilities among the staff members.
Plan
Rita is planning to implement the cultural change within the hotel in order to improve the
efficiency of the hotel (Uhl and Gollenia, 2016). Rita can implement cultural change in the hotel
by using Lewin's model of change. This model consists of three stage such as Unfreezing,
Changing and Refreezing.
Unfreezing: At this stage Rita should inform the staff about the change to be implemented in the
hotel so that staff member will get of the change and will increase the current level of
acceptability which may hinder the change process in future. Rita need to examine the old
behaviour which will show what are the necessary changes to be brought in the hotel. This will
help in implementing the change in the hotel.
Illustration 1: Lewin's Change Model
Source: 4 Fundamental Change Management Model, 2018
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Changing: As the staff members are aware of the change now Rita should implement the
change in the hotel. In this stage Rita has to be more cautions as the change becomes real and her
staff members may face problems while accepting the new reality (4 Fundamental Change
Management Model, 2018). At this stage a fear may rise among the staff members and is hardest
step to be overcome by Rita. Rita has to be more prepared for this step as more prepared she
would be more easily she would be able to implement the change.
Refreezing: This a final stage were Rita has to reinforce stabilize and solidify the new state of
change in the hotel. The cultural change made should be accepted by the staff members and
should be considered as new norm of the hotel (vom Brocke, Zelt and Schmiedel, 2016). Rita
should provide positive rewards and acknowledgement to the staff members in order to reinforce
new change positively.
Identification and evaluation of Leadership effectiveness
Rita will motivate the staff members towards the goals and objectives which is been set
by Rita for implementing the change in the hotel. Rita will inspire staff members towards the
changing strategies and encourage the staff members towards the change (Bell, Bryman and
Harley, 2018). She will be able to find the staff members that actually cares for the hotel and
provide training and support to such type of staff members. Rita will bring the cultural change in
the hotel that will fit the hotel which will increase the performance of the staff members and
standard of the hotel.
Change resistance
Fears that a staff members have when Rita implements the change in the hotel are as
follows:
 lack of competence; (Rahimi, Møller and Hvam, 2016) for the new change as staff
members may fear about the hotel necessitates the changes in skills as they feel that
world be lacking.
 Switching to new ways as the staff members will be connected to the old ways of doing
the job in the hotel and don't want to come out of comfort zone.
 Lack of communication with the higher authorities this may also be fear that staff
members would be facing during the change.
 Staff member would have a fear of low trust as staff members may feel that they can not
manage the changes that would take place in the hotel.
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CONCLUSION
This report concludes that organisational change is very important for the organisation in
order to improve the organizational efficiency. A leaders has to face many challenge while
implementing the change in an organization. This report also concludes that a leader can use
proper leadership style to overcome the challenges and can apply proper model of change in
order to implement the change in the organisation.
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REFERENCES
Books and Journals
Bell, E., Bryman, A. and Harley, B., 2018. Business research methods. Oxford university press.
Hammer, M., 2015. What is business process management?. In Handbook on business process
management. 1(pp. 3-16). Springer, Berlin, Heidelberg.
Maylor, H., Blackmon, K. and Huemann, M., 2016. Researching business and management.
Macmillan International Higher Education.
Rahimi, F., Møller, C. and Hvam, L., 2016. Business process management and IT management:
The missing integration. International Journal of Information Management. 36(1).
pp.142-154.
Uhl, A. and Gollenia, L.A. Eds., 2016. Business transformation management methodology.
Routledge.
vom Brocke, J., Zelt, S. and Schmiedel, T., 2016. On the role of context in business process
management. International Journal of Information Management. 36(3). pp.486-495.
Online
4 Fundamental Change Management Model. 2018. [Online]. Available Through:
<https://www.lucidchart.com/blog/four-fundamental-change-management-models>.
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