Understanding and Leading Change: A Case Study Analysis

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Unit 17– Understanding and Leading Change
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Table of Contents
Introduction................................................................................................................................3
Part 1..........................................................................................................................................4
Introduction............................................................................................................................4
1. An introduction to the drivers and impacts of change and its effects on organizational
strategy...................................................................................................................................4
2. An overview of the organisation case studies....................................................................4
3. A PEST/SWOT analysis to be undertaken for each case study to identify drivers of change
....................................................................................................................................................5
4. Analysis for each organisation on the impact of change and the effects it has upon the
organisation’s strategy and operations...................................................................................7
5. Evaluation on the change that will affect leadership, individuals and team behaviour.....8
6. Evaluation on the impact of change was minimised and the application of appropriate
models to process change.......................................................................................................9
Conclusion............................................................................................................................10
Part 2........................................................................................................................................10
1. Introduction to the selected organisation.........................................................................10
2. Application of force field analysis to determine opposition and support for change......10
3. An explanation of the different barriers to change and how they influenced decision
making and leadership..........................................................................................................12
4. How was the change accomplished and how successful was it?.....................................13
5. Advantages and disadvantages of different leadership approach to dealing with change,
illustrated by application to a range of examples.................................................................13
Conclusion................................................................................................................................15
Reference list............................................................................................................................16
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Introduction
The need for managing organisational change is based on the prospect of developing
challenges that the business environment presents to the companies and the management
develops techniques to mitigate issues that hinder the fluency of operations. It is necessary
for institutions to develop business strategies for developing business operations that would
improve the profitability for the organisation in the business environment (Hayes, 2018). The
study would identify the various drivers of change within the business environment and the
ways the leadership and managerial decisions are influenced due to the changing business
environment.
The following study would provide a comprehensive outline of the influence of change on
organisational strategy and operations. An effective evaluation of the drivers of change on the
organisational behaviour for both the organisations experiencing change would be performed
in the study. Further, the influence of change barriers on the decision-making process of
leaders within the business entities would be determined. Finally, leadership approaches such
as situational leadership and Lewin’s change management model would be applied in order to
enhance operational fluency for Golden Wonder for effective change management.
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Part 1
Introduction
This part will provide a comparative report on the impact of organisational change faced two
organisation named as Golden Wonder and AFGA Corporate. In addition, PEST analysis of
both this organisation will be done to compare their organisational change effectively.
1. An introduction to the drivers and impacts of change and its effects on organizational
strategy
Having a change in the organisation is vital for improving the brand position and value of the
business and gain attention from more customers. Every organisation tries to implement
change in the workplace in order to enhance productivity and business efficiency. However,
business that undergoes from rapid change is also not effective because employees have to
work as per the changing working structure frequently. Drivers such as TQM, Kazan’s
approach, and others are used for implementing better structure in organisation culture and
working practices.
This part will discuss the impact of changes that have taken place in organisations such as
Golden Wonder and AGFA Corporate. For example, the concept of bringing new digital
technology in AGFA would require the organisation to bring change in its strategy. The
managers of the organisation will need to establish new ways of working techniques in order
to enhance the use of technology. With the new change in the organisation of “Gone Digital”,
the company is able to satisfy millions of customers at a time. Hence, it can be said that there
is a huge change in the business as the company is able to provide better product possibilities
along with better flexibility and choices to the customers.
On the other hand, in the food company, Golden Wonder, it has been found that changes have
been done in product development due to the desires of consumers towards healthy eating.
Hence, the company is trying to add healthy ingredients to the snacks and other food items.
For this purpose, the business has made a change in organisational strategy by reducing the
amount of fat in the product.
2. An overview of the organisation case studies
AGFA-Gevaert Group is one of the leading organisations in the imaging industry. Recently,
it has undergone a technological change in the organisation in order to drive innovation. As
per the case study, it is found that Imaging is the growing market and implementing new
technology would help the company in driving business transformation. The new technology
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is found to be quite innovative and is cheaper. Hence, it can be assumed that this technology
would help the business to grow its market in an increasing manner. The case study has
shown that the company is taking full benefits of the digital revolution to grow the market
capabilities of the business. The company has divided its operation into three different
segments such as consumer imaging, graphic system and technical imaging. In the case of
consumer imaging, the company is able to provide wide range of products with the help of
the new digital and analogue technologies for processing and manipulating printing
photographs (LLP, 2019). On the other hand, in the graphics system, electronic and
photograph process along with workflow management has been developed. In the segment of
technical imaging, new x-ray equipment and use of non-destructive fault testing are used for
testing pipelines and aircraft.
Golden Wonder is a British food company that is famous for selling snacks items to the
customers. In the case study, it is found that customers are becoming health conscious, for
this purpose, the company has started using natural products for adding more nutritional
value of the snacks items. The case study has discussed the ways the company has followed
to develop low-fat potato snacks and other low-fat snacks items for satisfying the needs of
consumers (LLP, 2019). The company has been able to recognise the fundamental change
that has taken place in the environment during investing in research and product development
in order to launch a new product that is Golden Lights.
3. A PEST/SWOT analysis to be undertaken for each case study to identify drivers of
change
Elements Analysis
Political AGFA is operating the business in Belgium
where there is stable political condition. The
country is following constitutional monarchy
and decentralised unitary state.
The government has encouraged digital firms
such as AGFA in huge investment. For
example, the company with the aid of
government has helped in investing 224
million Euros in R&D.
Economical The economy of Belgium is dominated by
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digital and service sector that has contributed
79.5% GDP in the year 2016 (Lucintel.com,
2019). Hence, it can be said that AGFA is
able to be a part of GDP contributor to the
economy of the nation.
Social AGFA is a Belgium company that is able to
serve the needs of customers by providing
digital solution.
Technological The organisations of the country are
encouraged to use advanced technology for
better performance. Agfa is using digital
technologies for enhancing image quality. For
example, they offer crystal photos to the
customers using analogue technology.
Table 1: PEST analysis of AGFA
(Source: Learner creation)
Elements Analysis
Political The UK has done through political changes
and the government has taken different
initiatives for encouraging the changes in the
diet of British people.
Economical The UK is the 5th largest country in terms of
GDP and for improving the economy more
government is taking new steps
(Howandwhat.net, 2019).
Social The public of the UK has become health
conscious and for this reason, the company,
Golden Wonder has used food innovation
strategy for meeting the needs of consumers.
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Technological Technological innovation is the foremost
concern in Golden Wonder. The company has
larger commitment to invest more in R&D.
the development of low-fat crisps has been
developed with the steam stripping process of
new technology.
Table 2: PEST analysis of Golden Wonder
(Source: Learner creation)
4. Analysis for each organisation on the impact of change and the effects it has upon the
organisation’s strategy and operations.
The drivers of change identified for both the organisations have affected the organisation’s
strategy and operations in the business environment. The decision to integrate better
technological advancement within their operational structure enhanced the following changes
in the operational strategies for the management of Agfa. Decisions to develop their products
as per the changing market of the food industry influenced the internal operations for the
management at Golden Wonder as well. The following section would provide a
comprehensive understanding of the ways changing business environment influenced the
internal operations for the companies.
Agfa implemented the decision to incorporate better technological advancements in their
production strategy for developing digital solutions in the imaging industry. The company
had to develop their internal operations and strategies for gaining better investment
opportunities in developing their research and development strategies. The company
managed to increase their R&D investment to £224 million that was accountable to 4% of
their sales revenue (Agfa Corporate, 2019). The change in business environment of seeking
fluid shift from analogue to digital solution in the imaging industry influenced the internal
operations of the organisation in developing better research in the field of imaging (LLP,
2019).
Golden Wonder implemented change in their product designing, marketing and development
strategy due to the changing business environment in the food industry. The customer
demand to try healthy foods encouraged the organisation to develop their product
development strategy accordingly (Goldenwonder.com, 2019). The influence of the media
and general obsession with nutritional food presented the organisation with the desire to
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change their operational strategy and develop new product that satisfy the consumer demands
of acquiring healthy and nutritious food items (LLP, 2019). The development of better food
creation resulted in the company’s decision to integrate better research and development in
food designing and manufacturing procedures.
5. Evaluation on the change that will affect leadership, individuals and team behaviour
The change identified for both the organisations would influence the leadership decisions,
individual and team behaviours within the organisational setting. The changing business
environment and the various change management strategies applied by the organisations
within their operational framework are based on the type of strategies the companies apply in
developing their business procedures. The following table would provide a comprehensive
understanding of the ways change within the business environment influence the behavioural
nature of the individuals, teams and decision-making procedure of the leadership.
Change affecting the
internal operations
Golden Wonder Agfa
Leadership decision-making It is noted that the changing
business environment
required the organisation’s
leadership to form effective
strategies that would
enhance the operational
abilities of the organisation
(Goldenwonder.com, 2019).
Implementation of better
research and development as
well as production
techniques required the
leadership to apply
situational techniques in
managing the workforce.
The company’s decision to
realign their production
strategies in the digital field
required the leadership to
develop new methods of
motivating and framing
better business objectives for
the organisation (Agfa
Corporate, 2019). Enhancing
the operational strategies of
the organisation required the
management to seek better
investors and increase the
funding activities within the
organisational setting.
Individual behaviour The individuals associated
with the organisation
experienced issues regarding
Individuals realised the need
for changing the business
methods due to the changing
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the sudden change in
production technique but
accepted the different
methods of product
development. The alignment
of organisational objective
with their personal
objectives required
individuals to seek training
and development courses
within their job role
(Goldenwonder.com, 2019).
requirement of the
consumers and preferences.
The ability of the
management to develop
better employee engagement
decisions required the
organisational employees to
enhance their skills in
research and development
(Agfa Corporate, 2019).
Team behaviour Teams within the institution
required additional training
in skill building and
debriefing regarding the
modified organisational
objectives and business
strategy in the competitive
business environment.
Teams in the research and
development department
needed additional funds and
training for improving the
quality of operations in the
business environment.
Table 3: Influence of change on organisations
(Source: Created by the learner)
6. Evaluation on the impact of change was minimised and the application of appropriate
models to process change
The impact of change was managed by both the organisations using various change
management models within the business environment. The effectiveness of these models
enhanced the operational fluidity for both the organisations and improved their scope of
conducting business operations efficiently. The management of Agfa applied the tenets of
situational leadership in aligning the internal organisational objectives as per the
requirements of the customers. The application of effective situational leadership enabled the
management of Agfa to recognise the fluctuating needs of the employees and developed
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strategies accordingly (Doppelt, 2017). It also enhanced the leadership’s decision to
encourage better research and development in their internal production methods.
The management of Golden Wonder to establish better organisational objectives through the
need to change their product development strategies was incorporated through the application
of Lewin’s change management model in their internal operations. By communicating the
need for change to the employees and providing effective training to the staffs, the company
was able to acquire relevant results in their business operations (Thompson et al., 2015).
Conclusion
From part 1, it is understood that both the company are able to implement new changes that
have helped the company in having enhanced profit and identity in their specific industry.
Hence, it can be said that both companies are able to precede their business with innovative
strategies.
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Part 2
1. Introduction to the selected organisation
Golden wonder is a British origin company that deals in the production of the snack foods,
especially crisps. The notable products of Golden war are Ringos, Transform-A-Snack and so
on (Shop, B., 2019). William Alexander, a Scottish bakery in the year 1947 in Stockbridge,
initially founded the company. During the time of origin, the company had five
manufacturing units. Out of this five, four manufacturing sites were involved in the
production of the crisps. This crisp manufacturing unit was present in Scotland and England.
The fifth site that is Welsh at Crumlin was involved in the production of Pot Noodles. The
company in 1991owing to the changes in the policies related to the nutritional status of the
snacks and other products led to the development of a new product termed as golden light.
The snacks with this name were less than 100 calorie (Goldenwonder.com, 2019.)
2. Application of force field analysis to determine opposition and support for change
Force field analysis is a framework that helps in analysing whether a change to be done by an
organisation would be favourable or not. Golden wonder had opted for a change that led to
the manufacturing of the diet-friendly snacks referred to as Golden light. The change was
associated with both favourable and restraining forces that are discussed below:
Forces in favour of the change
Demand among the health-conscious people: The busy schedules through which the people
are going through have shifted their interest towards the consumption of the snacks and other
ready-made items. However, with the gradual passage of time the health institutions,
government and the public started becoming more conscious with respect to the intake of the
calorie. This was felt severely among the female consumers who had preferred calorie-free
diet. Thus, the change made by the Golden wonder was appreciated.
In accordance with the government policies: The government taking into consideration the
need for healthy diet had encouraged the initiative to make changes in the British diet
(Goldenwonder.com, 2019).
Large target audience: Golden lights were a form of snacks that were meant for people
belonging to all age group. Thus, it was possible for the company to target a vast audience
with a single product.
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Increased revenue: The change of bringing down the calorie opened the new scope for the
company to earn huge returns. This not only led to an increase in profits but also reputation.
Forces resisting change
Increased production cost: The Company had to invest in the raw materials that were
health-friendly such as organic products and so on. Such products charge more.
Demand for skills: Production of healthy products demanded new technology and skilled
people so that the snacks could be prepared in a healthy way.
Figure1: Force field analysis of Golden Wonder
(Source: Created by the learner)
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Force for Change Force resisting change
Low calorie
snacks- Golden
Light
Health friendly snacks
Government policies
Vast target audience
Huge revenue
Production cost
Demand for skill