Lead and Manage Organizational Change: Assessment Report Analysis

This report delves into the intricacies of leading and managing organizational change, covering various assessment aspects. It begins by outlining key phases of the change management process, identifying drivers such as consumer preferences, technological advancements, and competitive pressures. The report explores force field analysis and the Burke & Litwin change model, establishing cause-and-effect relationships within organizations. It examines Kotter's change model, detailing its steps and purpose, along with effective communication strategies during change. The impact of the external environment on change strategies and the importance of participative management are discussed. The report further analyzes the influence of organizational behavior on change, components of a change management plan, and reasons for change resistance, including employee resistance and barriers. Assessment 2 provides an in-depth analysis of a company's objectives and strategic change needs, including financial analysis, PESTLE analysis, and risk assessment. It recommends operational changes, communication strategies, and a detailed change management plan, offering insights into implementation and overcoming challenges. This report provides a comprehensive overview of organizational change management, offering practical strategies and analysis for successful implementation.

LEAD AND MANAGE
ORGANIZATIONAL
CHANGE

Table of Contents
ASSESSMENT 1.............................................................................................................................3
ASSESSMENT 2.............................................................................................................................6
ASSESSMENT 3...........................................................................................................................18
ASSESSMENT 4..........................................................................................................................23
ASSESSMENT 5 ..........................................................................................................................25
REFERENCES..............................................................................................................................26

ASSESSMENT 1
Key Phases of change management process
 Acknowledge the need of bringing a change.
 Build a team and communicate the same to the people involved in it.
 Develop a plan which used to schedule the different stage of change.
 Implement a change plan. Evaluate and measure progress of change.
Three reason driving change in organization
 Change in the demand and taste preference of the consumer in the market.
 Technology development to manufacture innovative product of an organization. To expand business and overcoming different threat offered by the competitor.
Force Field Analysis
Force field analysis is a model which used to provide the framework for looking at the
different factor in an organization which can drive movement toward the goal (Butt, Naaranoja
and Savolainen, 2016). This model used to help an organization in understanding what are the
different factor which can be looked by company in process of change management.
Key premises of Bruke & Litwin organization change model
Bruke & Litwin organization change model try to establish a cause and effect relationship
in organization. Key premises of Bruke & Litwin change model are External environment,
Mission and strategy, Leadership, organizational culture, Structure, System, management
practice, Woking climate, task and skill, individual values and need, motivation level and
individual & General Performance.
This model is implemented by looking at the external environment and adapting the same
to ensure a successful change.
Kotter’s change model and purpose
 Step 1: Create urgency
 Step 2: Build a team to carry change process
 Step 3: create a vision of change
 Step 4: Communicate the vision in organization
 Step 5: Overcome the different obstacles
 Step 6: Create different short term wins

 Step 7: Build on the change
 Step 8: Anchor change in corporate culture
Purpose of Kotter's change model is to improve organization chances of implementing the
change successfully.
Strategies used to effectively communicate during change
 Communicate the Reason: In this strategy, organization management used to
communicate the reason of change, so that employees are very much clear in an
organization.
 Open communication: In this strategy organization used to communicate the issue which
is faced by an organization during change process, after that used to ask employee to give
suggestion on the same, which help company in getting better support during change
process (Louis, 2016).
External environment impact on change strategy
There are many impacts which are brought by the external environment on change
strategy of company, one of the biggest is the change in the policy in the environment, used to
force company to change the strategy accordingly. Another impact is the change in the taste of
the customer used to drive the change in the strategy as well.
Importance of Participative management style
 Participative management style helps the leader in having better idea about the direction
in which operation of the business is going forward, on the basis of the same the
management can make different decision. Participative management also used to help the organization in building good
environment as all the employee in the organization are more clear about the activity
which has to be performed by them.
Organizational behaviour impact organizational change
 Technology is one aspect of Organization behaviour which used to impact organizational
change, as advancement in technology used to play a very crucial role in attracting the
eye of the customer toward company product.

 As every organization used to follow the different structure to carry out the operation of
business. To improve the same organization used to implement the different change in the
organization.
Component of change management plan
 Resources: How much of resources will be required to carry out the change.
 Training: Providing training to the employee.
 Scheduling: Scheduling the different activity in the process of change management.
 Measures: How will change be measure in the organization. Review: How will the change will be review after implementation of change in the
organization.
Reason for change resistance
 Change, ask all the employee to increase their skill set to cope with the same.
 It also demands employee to change their routine in the organization.
 Change, also used to have a very negative impact on the employee morale.
Employee resistance can be overcome by providing them training and also including them in
decision-making process.
Barriers in organizational change
 Employee resist change in the organization as it demand good sort of effort from their
side.
 Lack of communication between management and employee, also becomes the barrier in
organizational change. Lack of strategic decision-making (Betancourt and et.al., 2017).
Strategy to overcome the barrier
Employee involvement: Organization has to make sure that they involve all the employee in the
organization in the decision-making process.
Good flow of communication: It is the another strategy in which organization has to make sure
that there is a good flow of communication, which used to keep clarity of mind in the
organization.
ASSESSMENT 2
Introduction

Analysis of the company’s organizational objectives and identification of strategic changes
needs.
Objective:
 To increase the return on capital by 8 percent within 2 years.
 To reduce the cost of the company by closing printing and distribution site.
 Relocation of office to smaller office.
 To implement the transformation change in the organization.
 Restructure of the head office staff through smaller permanent staff and more contract
staff.
A review of the current human resources policies and procedures and practices at Samson
Media against strategic objectives and report on required changes.
 Organization in the current situation, used to publish several of fashion magazine in the
market, but as in the recent past there is a good demand of digitalization. Organization is
looking to transform the operation.
 As company has seen good sort of fall in the profit of the company, as a reason to
increase the profit of company, organization is looking to reduce the cost of company.
For the same reason organization will be relocating office and closing out printing and
distribution site.
External Environment Analysis
PESTLE
Political: As there is good amount of political factor it used to help the company in
continuing with the policy. At the same time there are many types of restriction which are
implemented by the political parties on publishing the different content.
Economy: As interest rate and inflation rate are on the favourable site in the US. It will
eventually help the company in getting fund more easily.
Social Factor: As customer trend is more toward digitalization, It used to affect the
business as Samson used to dealt in the traditional magazine publication.
Technology: As there is good trend of advance technology in the market, it used to drive
the business to adopt the new technology in the organization.

Environment: This factor used to affect the most for the magazine publisher. As good
amount of the wastage is executed from the factory which used to affect the environment of
nation.
Legal: Organization has to compile with different legal responsibility in the organization,
before publishing any content in the market. This generally used to affect the efficiency of work
in the organization.
Source of Information on Change management
Market research: Market research was used to identify the information regarding the
competitor and the trend which was prevailing in the market. On the basis of the information of
market research, it was identified that there is good trend of digital platform to publish story.
This is the reason company decide to reform.
Financial Analysis: Financial was used to identify the financial position of the business,
This source has helped in identify that the organization has seen fall in the profit of the company.
To overcome the same organization has decided to reduce the cost of the company in the market.
Financial report has also helped the company in finding out the area which is wasting the extra
resource of company.
Risk
Risk description Likeliho
od
Impact Priority Preventative
Action/Contingency
Plan
Employee
Resistance
High It will increase the
employee turnaround of
the company.
Also, it will get difficult
for the company to
implement any change
High To prevent the same,
organization has to
make sure that they
used to involve more
employee in decision-
making.
Also, has to make sure
that there is good sort of

communication.
Wastage of
Resource
High It will increase the cost
of the company in the
long run of the business.
Also, efficiency of the
business will also be
impacted by t he same.
High To overcome the same
issue, organization has
to make sure proper
scheduling and planning
of the resources in the
organization.
Lack of
Management
Practice
Medium It will impact the
performance of the
operation of the
business.
Also, it will create
negative working
environment in the
organization.
Medium To overcome the same
the organization has to
make sure that proper
training is provided to
all the management in
the organization.
Some operational changes which are required to make in the operation of the business are as
follows:
Leadership style: All the leader in the organization has to make sure that they are using
more supportive leadership style in the organization, to carry out the operation of the business.
Also, they have to give all the employee a space to describe themselves.
Training and Development: Organization has to make sure that they used to invest
heavily on the training and development program of the company, So that organization is able to
build good human resource in the organization.
Technology: Organizational also has to make sure that they are using better technology
in the organization, to carry out the different operation of the business in the organization.
Prioritisation of change requirements
Organization has to make sure that they used to start the training and development of the
employee at the first priority, the reason behind the same is that it used to help them in getting

more proficient employee at the time of making different strategy. After that organization has to
procure different technology in the organization and in the end has to guide the different leader
about how to carry out the operation.
Cost-benefit analysis
To train the employee in the organisation, organisation has to invest $10,000 which will increase
the cost of the company but at the same time it may prove good for the company as well. As all the
employee in the organisation will be ready to face the different challenge (Bejinariu and et.al., 2017).
This will eventually increase the amount of the innovation in the organisation, which may prove crucial
for the company in improving the profitability of the company.
Recommended communication and education strategy
Organization must used the combination of communication strategy in the process of
planning the change and implementing the same in the organization. Samson should use written
communication at the time of communicating with management and need to use Oral at the time
of communicating with employee.
Email to aware management
FROM
TO: CEO
Subject: Change management summary
Respected Sir,
As Found in the Market research that the organization is in need of the transformational
change. The attached document will help you in understanding the same. As organization is
looking to transform their operation from magazine printing to using the digital platform for the
same. Please go through it and clarify the same.
Yours faithfully
Manager
Samson
CHANGE MANAGEMENT PLAN

Change Management Plan
Introduction
Samson Media, the company who used to publish the variety of the magazines in their name,
organisation has also seen the good amount of the success due to same. In the recent past it has been find
out that organisation has seen the good amount of downfall in readership and profit of the company. As
a result the company with the help of market research has decided to bring the change in the operation of
business by expanding it to digital level.
Project Sponsor
The project will be sponsor by the shareholder and owner of company.
Project Objectives
 Increase return on capital to 8% within 2 years
 Enact a transformational change of the company that will convert all magazines to a
digital format.
 Close the printing and distribution site. Achieve cost efficiencies through relocating the head office to a smaller office.
 Restructure head office staff through moving to a smaller core of permanent staff and
more contract staff.
Change Plan Elements People: Organisation will be providing the training to the people and also will provide
motivation to the employee in the organisation. Technology: Organisation will be adopting the new and upgraded technology to carry
out the different operation of the business.
 Process: Organisation will be following the top to bottom process in the organisation,
in which top management will be passing on the different suggestion in the
organisation.
Rationale for the Change Expansion of the business at the digital platform To improve the profit of the company
Risk Employee turnaround

 lack of management support
Key Stakeholder Analysis
Employee: They will be the key stakeholder in this change management, They will try their best
with the help of the skill possess by them to overcome the different challenges which will be
faced by the organisation.
Financial Shareholder: They will be another key stakeholder for this project, the reason behind
the same is that company will require good amount of money to procure new technology.
Assessment of Readiness to Change Stakeholder of comp[any are already aware of the change. Current technique is outdated
 There is good support from the senior management as well about the change which need
to be brought.
Key Change Messages External Stake holder need to convey about benefits and dis benefits
 Internal Stake holder need to convey about benefits and dis benefits
 Employee should be conveyed purpose of change
 Employee should be conveyed about the step to be taken
 Management should be conveyed about different startegy
 Investor should be conveyed about the cost.
Identify Change Elements
 Structure: there should be a support structure, in which all the employee should be trained
beforehand itself.
 Resources: Organisation will be required to procure the variety of the resources to carry out the
change process.
 Responsibility: All the responsibility should be diverted beforehand itself.
 Performance measure: performance will be measure by comparing the actual with the set
result.
Develop Change Plan
Actions Resource Who When Performance

requirements Measures
Training to
employee
Will require a
tutor and new
technology
employee Initial stage of
plan
KPI measure
Adoption of new
technology
Financial
resources
Procurement
department
Initial stage of
plan
By checking the
variation in cost
Communication and education plan
Audience Key message Delivery
method
Frequency and
duration of
session (if
applicable)
Location
Management Key message
will be the
different
strategies which
may be selected
by the
organization to
carry out the
next step in the
organization.
Message will
include two to
three option and
management
will be selecting
Written
communication.
In the form of
mail or letter.
On the time
interval of 2-3
days.
office

the best.
Employee Key message
will be the
importance and
purpose of
bringing the
changes in the
organization.
Also, passing on
the message
about the next
step which they
have to take in
the organization.
Oral
communication.
In the form of
group
communication
and discussion.
Regular basis office
Email to approve plan
FROM
TO: CEO
Subject: Plan Approval
Respected Sir,
Please find the attached communication and eduction plan and change plan. Please have
a look over it and on the basis of the same please provide us with the feedback for the same
accordingly.
Yours faithfully
Manager
Samson
Change management plan after feedback
From the feedback it has been identified that management want to look at the structure element
of the plan management as well. Also, they have identified that there should be more clear
message which need to be given to the employee regarding roles and responsibility. Also, they

have identified that more than one tool should be used to measure the change.

Change Management Plan
Introduction
Samson Media, the company who used to publish the variety of the magazines in their
name, organisation has also seen the good amount of the success due to same. In the recent past
it has been find out that organisation has seen the good amount of downfall in readership and
profit of the company. As a result the company with the help of market research has decided to
bring the change in the operation of business by expanding it to digital level.
Project Sponsor
The project will be sponsor by the shareholder and owner of company.
Project Objectives
 Increase return on capital to 8% within 2 years
 Enact a transformational change of the company that will convert all magazines to a
digital format.
 Close the printing and distribution site. Achieve cost efficiencies through relocating the head office to a smaller office.
 Restructure head office staff through moving to a smaller core of permanent staff and
more contract staff.
Change Plan Elements People: Organisation will be providing the training to the people and also will provide
motivation to the employee in the organisation. Technology: Organisation will be adopting the new and upgraded technology to carry
out the different operation of the business. Process: Organisation will be following the top to bottom process in the organisation,
in which top management will be passing on the different suggestion in the
organisation.
 Structure: Organisation will be using the Hierarchy galvanization structure
Rationale for the Change Expansion of the business at the digital platform To improve the profit of the company
Risk

 Employee turnaround
 lack of management support
Key Stakeholder Analysis
Employee: They will be the key stakeholder in this change management, They will try their best
with the help of the skill possess by them to overcome the different challenges which will be
faced by the organisation.
Financial Shareholder: They will be another key stakeholder for this project, the reason behind
the same is that company will require good amount of money to procure new technology.
Assessment of Readiness to Change Stakeholder of comp[any are already aware of the change. Current technique is outdated
 There is good support from the senior management as well about the change which need
to be brought.
Key Change Messages External Stake holder need to convey about benefits and dis benefits
 Internal Stake holder need to convey about benefits and dis benefits
 Employee should be conveyed purpose of change
 All the employee will be pass on with the different roles and responsibility which they
have to perform
 Management should be conveyed about different strategy
 Investor should be conveyed about the cost.
Identify Change Elements
 Structure: there should be a support structure, in which all the employee should be
trained beforehand itself.
 Resources: Organisation will be required to procure the variety of the resources to carry
out the change process.
 Responsibility: All the responsibility should be diverted beforehand itself.
 Performance measure: performance will be measure by comparing the actual with the
set result.
Develop Change Plan

Actions Resource
requirements
Who When Performance
Measures
Training to
employee
Will require a
tutor and new
technology
employee Initial stage of
plan
KPI measure,
Management by
objective
Adoption of new
technology
Financial
resources
Procurement
department
Initial stage of
plan
By checking the
variation in cost
Communication plan after feedback
From the feedback it has been analysed that management is happy with the plan, but they just
want to add some flexibility in the delivery method of management. Update plan is as follows:
Audience Key message Delivery
method
Frequency and
duration of
session (if
applicable)
Location
Management Key message
will be the
different
strategies which
may be selected
by the
organization to
carry out the
next step in the
organization.
Message will
include two to
Written
communication.
In the form of
mail or letter.
Oral with the
help of the
telephone
On the time
interval of 2-3
days.
office

three option and
management
will be selecting
the best.
Employee Key message
will be the
importance and
purpose of
bringing the
changes in the
organization.
Also, passing on
the message
about the next
step which they
have to take in
the organization.
Oral
communication.
In the form of
group
communication
and discussion.
Regular basis office
Draft Approval mail
FROM
TO: CEO
Subject: Draft Approval
Respected Sir,
Thank you for providing feedback. After implementing all the changes which has been
recommended we are going forward with the plan.
Yours faithfully
Manager
Samson

ASSESSMENT 3
Mail to schedule presentation
FROM
TO: CEO
Subject: Presentation schedule
Respected Sir,
To educate the different employee in the organization we are taking help of the
attractive presentation to be presented in front of them. Please look at the presentation and
clarify us with the time to deliver the presentation in front of the employee in the organization.
Yours faithfully
Manager
Samson
Change management plan after feedback
After organizing a meeting, the feedback which was received by us was that all the employee in
the organization was having some sort issue with the people process of the change management
plan (Carnall, 2018). Change management plan after updation is as follows:

Change Management Plan
Introduction
Samson Media, the company who used to publish the variety of the magazines in their
name, organisation has also seen the good amount of the success due to same. In the recent past
it has been find out that organisation has seen the good amount of downfall in readership and
profit of the company. As a result the company with the help of market research has decided to
bring the change in the operation of business by expanding it to digital level.
Project Sponsor
The project will be sponsor by the shareholder and owner of company.
Project Objectives
 Increase return on capital to 8% within 2 years
 Enact a transformational change of the company that will convert all magazines to a
digital format.
 Close the printing and distribution site. Achieve cost efficiencies through relocating the head office to a smaller office.
 Restructure head office staff through moving to a smaller core of permanent staff and
more contract staff.
Change Plan Elements People: Organisation will be providing the training to the people and also will provide
monetary motivation to the employee in the organisation. Technology: Organisation will be adopting the new and upgraded technology to carry
out the different operation of the business. Process: Organisation will be following the top to bottom process in the organisation,
in which top management will be passing on the different suggestion in the
organisation.
 Structure: Organisation will be using the Hierarchy galvanization structure
Rationale for the Change Expansion of the business at the digital platform To improve the profit of the company
Risk

 Employee turnaround
 lack of management support
Key Stakeholder Analysis
Employee: They will be the key stakeholder in this change management, They will try their best
with the help of the skill possess by them to overcome the different challenges which will be
faced by the organisation.
Financial Shareholder: They will be another key stakeholder for this project, the reason behind
the same is that company will require good amount of money to procure new technology.
Assessment of Readiness to Change Stakeholder of comp[any are already aware of the change. Current technique is outdated
 There is good support from the senior management as well about the change which need
to be brought.
Key Change Messages External Stake holder need to convey about benefits and dis benefits
 Internal Stake holder need to convey about benefits and dis benefits
 Employee should be conveyed purpose of change
 All the employee will be pass on with the different roles and responsibility which they
have to perform
 Management should be conveyed about different strategy
 Investor should be conveyed about the cost.
Identify Change Elements
 Structure: there should be a support structure, in which all the employee should be
trained beforehand itself.
 Resources: Organisation will be required to procure the variety of the resources to carry
out the change process.
 Responsibility: All the responsibility should be diverted beforehand itself.
 Performance measure: performance will be measure by comparing the actual with the
set result.
Develop Change Plan

Actions Resource
requirements
Who When Performance
Measures
Training to
employee
Will require a
tutor and new
technology
employee Initial stage of
plan
KPI measure,
Management by
objective
Adoption of new
technology
Financial
resources
Procurement
department
Initial stage of
plan
By checking the
variation in cost
Communication plan after feedback
After organizing a meeting, the feedback which was received was that they were not happy with
the communication delivery method.
Audience Key message Delivery
method
Frequency and
duration of
session (if
applicable)
Location
Management Key message
will be the
different
strategies which
may be selected
by the
organization to
carry out the
next step in the
organization.
Message will
include two to
three option and
Written
communication.
In the form of
mail or letter.
Oral with the
help of the
telephone
On the time
interval of 2-3
days.
office

management
will be selecting
the best.
Employee Key message
will be the
importance and
purpose of
bringing the
changes in the
organization.
Also, passing on
the message
about the next
step which they
have to take in
the organization.
Oral
communication.
In the form of
group
communication
and discussion.
Also, will take
help of visual
communication
Regular basis office
Summary of Change management review after feedback
FROM
TO: CEO
Subject: Draft Approval
Respected Sir,
After attending the presentation and taking the feedback, implementing the same
changes which has been recommended we are going forward with the plan. Please look at the
final plan in attached document.
Yours faithfully

Manager
Samson

ASSESSMENT 4
Human Resource Brief
Considering the change management it is essential for the enterprises to conduct training
and development program for the employees. Training will enhance the skills of employees and
also enhance their effectiveness in managing the change effectively. It will include training
employees to receive orders on the online platform and other to update the publications for
reading online on the online website of company. The training will include the developments of
new strategies that can be adopted by the employees in attracting new customers for company.
The training will be including practical examples for giving clear instructions. The training will
be taken by professionals that have been working in the digital field. This will also involve
motivational speakers that will be enhancing and increasing the confidence of the employees to
accept the change. The training will involve boosting up confidence of business enterprises that
is essential for the change management. The trainings are required as the shift over the digital
media is significant. The change management process will making the employees more advance
as. Motivational seminars will be conducted by top speakers. Trainings will involve team
building exercises so that the employees will be working together. This will be improving the
conducts of operating the business.
Email to the human resource manager
To: Human resource manager
From: Samson Plc
Subject: Change management in digital technology
Respected Sir,
It is hereby to inform you about the technological changes that has been made by the company
in relation to the facilitating an online channel to the people for reading the books and the
articles. This measures has been taken by an enterprise in order to provide for different ways to
the people in making the analysis by way of online platforms. It is been developed for the
purpose of providing an ease to the customers in reviewing the best books and articles through
the use of online websites.
Yours faithfully,
manager of Samson Plc

Email to staff
To : Staff
From : Samson Operational Manager
Subject : Training of staff for change management.
This is to inform the business enterprise that change management is being conducted in the
organisation to increase the sales of company. If the sales of company are not increased the
failures or losses may be suffered by company. Change management is a continuous process for
the enterprise. For the growth of business and employees it is essential for the business
enterprise to adopt the changes. If the changes are not responded properly there may be cases
that the company may lost out of the market. The training is occurred for boosting the profits as
well as enhancing the skills of employees. Training will be enabling the employees to adopt and
work efficiently with the change.
Yours faithfully
Manager
Samson
Review
The management plan adopted by the enterprise is adequate and only requires taking proper
feedback and response of employees. The management plan needs to include the development
programs that will be enhancing the skills of employees. This has not been include in the change
management plan
Email to CEO
To: CEO and Senior Management
From: Samson Plc
Subject: Change management in digital technology
Respected Sir,
The change management plan adopted by the company would be adopted as per the stated
scenario. It will only be involving the feedbacks and responses of customers. The training and

development programs will also be including the development seminars taken by the
motivational speaker. Other things will be remained same as stated in the management plan.
Yours faithfully
Manager
Samson
ASSESSMENT 5
Change management review.
After going through the objective it has been analysed that organization will able to achieve the
set objective by following the proper schedule and activity which has to perform in the
organization. After that it has been fine with the help of the weekly staff meeting and news later
company is able to maintain the good sort of the working environment in the organization
(Gordon and Pollack, 2018). As it used to bring the good sort of the clarity in the organization.
Also, it has been analysed with the help of the survey that all the employee in the organization
are happy with the different step of the change management.
Change management review mail
FROM
TO: CEO
Subject: Change management summary
Respected Sir,
Please find attached document which used to summarized the review of change
management. On the basis of the survey which was conducted and also looking at the
performance of the business.
Thank You

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Butt, A., Naaranoja, M. and Savolainen, J., 2016. Project change stakeholder communication.
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Mather, J., 2016. Atmospheric Radiation Measurement (ARM) Climate Research Facility
Management Plan (No. DOE/SC-ARM-13-022). DOE Office of Science Atmospheric
Radiation Measurement (ARM) Program, Washington, DC (United States).
Chambers, I. and Humble, J., 2017. Developing a Plan for the Planet: A Business Plan for
Sustainable Living. Routledge.
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