Understanding and Leading Change: Organizational Analysis Report

This report delves into the critical aspects of leading change within organizations, using Artist Residence London as a case study. The report begins with a comparative analysis of organizational structures and strategies, contrasting Artist Residence with The Pilgrm to highlight the impact of change. It then examines both internal and external drivers of change, such as organizational culture and market forces, and their influence on leadership, team dynamics, and individual behaviors. Furthermore, the report explores measures to mitigate the negative impacts of change on organizational behavior, addressing resistance and promoting adaptation. It also identifies and analyzes barriers to change and their effects on leadership decision-making. The report concludes with a discussion of various leadership approaches to effectively manage and implement organizational changes, providing a comprehensive overview of change management principles and practices.

Understanding
and
Leading Change

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Comparison of different organizational examples...........................................................3
P2. Internal and external drivers of change affecting leadership, team and individual
behaviours...............................................................................................................................5
P3. Measures to minimise negative impact of change on organizational behaviour..............8
..............................................................................................................................................10
TASK 2..........................................................................................................................................10
P4. Barriers of change and their impact on leadership decision-making.............................10
TASK 3 .........................................................................................................................................11
P5. Different leadership approaches to deal with change- Covered in PPT.........................11
CONCLUSION..............................................................................................................................11
............................................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Changes are inevitable in nature. In the context of organization, it refers to modification
in overall work processes due to various forces. It is important to the growth and profitability. An
entity must be adaptable to the changes to become competitive. It may be lagged behind in case
it failed to incorporate alterations in its activities. Companies in modern world are progressive,
dynamic and adaptive to multiplicity of changes. Organizations modify its structure, strategies,
operational methods, technologies and culture. The factors affecting could be external or internal
(Komives, 2016). The chosen company is Artist Residence London. Further, the report describes
comparison of various organizational strategies and operation and impact of change, evaluation
of internal and external drivers of change affecting leadership, remedies to minimize negative
impact, different barriers and their influence on decision-making and application of different
leadership approaches to deal with such changes.
TASK 1
P1. Comparison of different organizational examples
Organizational structure is a hierarchy that assigns jobs and responsibilities and provide
supervision and direction in order to attain goals of an entity. Information flow is also considered
a part of it as it is key to the success of a company. Entities are formed with an objective to earn
profits and become a leader in the sector it is operating. It is incorporated with some objectives to
be achieved during the lifetime of the company. For successful accomplishment of it formulates
various strategies and plans. An organization should make changes in its structures, plans,
policies, procedures, processes and strategies to fulfil the implications of external and internal
forces. The impact of changes can be well known from a comparison between two companies
operating in the same industry (Lawrence, 2015). For this purpose the hotels that have been
taken are Artist Residence London and The Pilgrm.
Artist Residence is a private company operating in hotels and hospitality industry across
United Kingdom. It has its headquarters at Pimlico, London, UK. It is a small boutique hotel. On
the other hand, The Pilgrm is situated at Paddington, London, UK. It operates in various
locations including city centres. Comparison has been stated below:
Basis Artist Residence The Pilgrm
Vision plans The company focuses to It formulates strategy for

become the favourite hotel for
value in leisure and business
travel by giving modern
bedrooms, comfy king size
beds. It has become focused on
its strategies to be leader.
sustainable long-term value for
its shareholders by growing
hotels and restaurant brands
while delivering a good return
on capital.
Goals It follows long term goals
aiming to increase customer
satisfaction and to double its
profits. Earlier, the company
used to have short term goals
but it changed due to external
forces.
It follows short and medium
term goals for growth, which
gives direction to its
employees. The pressure from
shareholders affected the
company to change its goals.
Corporate culture It has diverse workforce with
different backgrounds and
experiences and employed on
ability. Also, it provides
equality and diversity in
organizational culture. To
become a sustainable
company, corporate culture
was restructured.
Premier Inn develop programs
to overall business by
considering major
responsibilities towards people
and environment. It make
strategies which are not only
beneficial for entity but also
for its employees. It maintains
a balance between customer's
and employees needs.
Planning The company make action
based plans by assigning tasks
to employees to be attained
within the allotted time.
It make 5 years plans. All the
goals mapped should be
achieved through the planning
as provided by the company.
Individual team and
organizational capabilities
It gives individual goals. The
tasks so achieved by the
Since, it implements long term
plans for achieving goals, the

company is co-ordinated with
overall goals of the company.
individuals are not provided
single tasks. All the employees
work towards working the
overall objectives.
Methods The operations methods used
are project management
techniques, which includes
scheduling of work
assignments and sequencing of
various processes.
It applies methods to improve
the existing management so as
to increase its profitability and
sustainability.
Customer Relations The company is directed
towards providing best
services to its customers to
gain competitive advantage.
The company has strong
customer relations, therefore,
the focus has been shifted to
stakeholders, especially,
shareholders relationships.
P2. Internal and external drivers of change affecting leadership, team and individual behaviours
Drivers of change are the forces that bring changes in the overall organization. These
may be external or internal. Changes are necessary for growth and productivity. These are a part
of macro environment which affect micro environment (Lloyd and et. al., 2017). Also, it may
have both positive and negative impact. The company has modify its processes, strategies and
plans in order to convert them into opportunities.
Internal drivers
These are the forces, which creates things, situations or events inside the business and are
controllable by the company. These are responsible for influencing behaviour of leader,
individual and team. Companies should make changes and implement modified version of
strategies and policies. Internal drivers of Artist Residence has been described through various
drivers, which are as follows:
1. Organizational Culture- It can be defined as systematic approach of behaviour and
attitudes of people working in an organization. The corporate culture at Artist Residence
is friendly and well managed.

2. Resources- Resources are necessary to carry business activities smoothly. Appropriate
funds should be allotted for proper functioning. Artist Residence manage its finance and
other resources though strategic planning.
3. Capabilities- Organization should have efficient competencies to achieve its objectives.
Artist Residence plans its goals, assign task individually, measure the results and co-
ordinate the whole work.
External drivers
These factors occurred by external forces outside the organization. In the organizational
context, these are the drivers that affect business including market prices for raw material
supplies, consumer demand for company's products government regulations etc (Painter and
Clark 2015). These are beyond the control of a company, hence, changes should be made in
processes. To understand the impact of change happened through external drivers, SWOT and
PESTEL analysis have been done. It is mentioned below:
Strengths
 Prices offered for family rooms and
double rooms are economical and
reasonable.
 It invest in deals and promotion which
is a plus point in attracting customers
and increases sales and revenues.
Weaknesses
 It does not provide variety of products
and services.
 The interior of hotel is not so attractive.
 It fails to fulfil customer's requirements
due to which they remain dissatisfied.
Opportunities
 It may implement various sustainability
programs and schemes and taking
feedbacks from the customers.
 Also, expansion can be used as a
strategy to become recognized and
capture market share in international
market.
Threats
 Hospitality industry is very
competitive, therefore, its rivals may
have more products and services to
offer.
 It have less outlets in international
market.

PESTEL Analysis
Political factor- These are the outcomes of when the government intervenes in the
economy. Government policy, political condition in international market, labour law etc. are
some political factors. Artist Residence has implemented policy to provide to maintain
confidentiality of customer data to comply Data Protection Act. Also, it has launched hotel
management apprenticeship program for graduates.
Economical factors- Such as economic growth, interest rates, inflation, disposable
income etc. Due to the financial crisis, the company has implemented policy to double its
revenues and attract the customers to plan their trips in UK.
Social factors- It includes belief and attitudes of population. It includes, population
growth, age distribution, career attitude etc (Gupta, 2011). Artist Residence is liked by many
people in UK. Though, it gets mixed reviews from its customers. It uses social media to attract
customers.
Technological factor- Artist Residence has seen growth since the time it has introduced
online site to make reservations. It has become easy and understandable for customers to use this
for bookings. It enable them to see complete details which can be customised.
Environmental factors- Artist Residence has implemented various programs to become
sustainable. It has taken initiatives towards saving environment by using eco-friendly and
recycled things in its business.
Legal factors- Artist Residence has not faced any legal consequences because it always
comply with applicable rules and legislations.
Effect of change on leader, teams and individual
Leader Team Individual
A leader has to change the
leadership style with the
changes in overall working.
Also, leader must adopt best
leadership style as per the
event.
When an organization face
changes, team manager has to
give guidance and direction to
manage the whole team.
Individual have to change his
working style according to the
changes made. Also, they
should be motivated to adapt
the transformed structure,
policies.

P3. Measures to minimise negative impact of change on organizational behaviour
Change management is a approach to deal with transformation in the goals, technologies
or processes of an organization. It is necessary to implement strategies with modification in order
to get positive results by reducing negative impact on the organization.
The motive of change management is to provide a direction to attain the goals in a
changing environment (Van der Voet and et. al., 2015). It is required to minimise the resistance
of employees to adapt the change. It is common tendency to not to accept new or unknown
things as they have a fear to fail. It must be used to encourage and motivate people to participate
in business activities and to make changes in the policies, plans and strategies in order to
improve performance. It depends on an organization, how it takes such changes and use them for
their benefits. Further, to reduce the cost that may be incurred due to transformation or
implications of new legislations or processes and to enhance innovation in case of technological
advancement. Change management can be planned or unplanned. Planned change management
is a system or process in which new goals or new direction are prepared in the overall
organization or in a major and important part. It can include transformation in corporate culture,
internal structures, processes etc. On the other hand, unplanned change management mean when
internal changes are done within an organization spontaneously or without a proper plan. There
is no strategic intervention, and such changes are introduced in an unplanned way for effecting
changes due to demographic factor or any other reason which are operated by external forces.
Unplanned change leads to negative impact on activities and operations of firm. Artist Residence
has been facing problem with catering the demands of customers due to high competition
(Anderson, 2016). Also, it has failed to get recognition around the world due to lesser presence
of it in international market. Whereas, it rivals such as The Pilgrm and other hotels operating in
same industry has successfully expanded its business in multiple nations. These are the major
problems it has been facing which is affecting its business in a negative way. This can be
reduced by applying Lewin's Force Field analysis model.
Artist Residence may use Incremental change method to overcome the problem of
customers being dissatisfied. It can divide activities, assign employees their individual tasks,
allot time to complete the task. In this, it will conduct an research before making changes in

plans, methods and policies. Long term change can be used for expanding business in
international market.
Lewin's Force Field Analysis model- It was developed by an American social
psychologist to study group dynamic and action research. This model is used as a part of
strategic management to incorporate change in organization. Employees are reluctant to accept
change and modify their working style. It is their fear, that they might fail in doing their work
under such transformation. It is the duty and responsibility of HR to motivate personnels to adapt
change as required by external forces. HR is the link between company and its people, therefore,
he has to facilitate change as requested by stakeholders (Fullan, 2014). At the same time, he
should also listen to its workforce. Artist Residence can unfreeze the situations happened due to
the changes, then implement the changes and make employees understand its implications. After,
this, it should re-freeze the situation it has created by making its employees adapt the changes.
Conclusion- This will help Artist Residence to enhance customer relations by engaging them in
its activities. Feedbacks can be taken to know the areas of dissatisfaction. After analysing this, it
make formulate plans to make its services better. This will be done by making employees
understand the needs of customers and encourage them to fulfil them.

TASK 2
P4. Barriers of change and their impact on leadership decision-making
Every organization look for opportunities to achieve its goals and objectives in an
improved way. Changes becomes necessary to increase productivity and efficiency. However, it
may impact in both negative and positive ways (Doppelt, 2017). Also, employees fear such
changes, hence they resist to change their working style. However, an organization may face
barriers to change management.
Barriers of change management- When a company have problems while implementing
changed strategies, policies, procedures and processes, then these may be called as barriers.
There could be more than one reason for such barriers and it might affect negatively. Some of the
barriers suffered by Artist Residence are as follows:
1. Organizational complexity- Artist Residence may have processes that are complex to
understand by its employees, hence, could be one of the major reasons for dissatisfied
customers. This can be removed by providing skilled techniques and approaches.
2. Bad culture- Corporate culture is a sum of thinking, beliefs, values etc. of the people
working in the organization. This decreases the efficiency of people working with the
organization due to rumours and disputes. Artist Residence should make such

transformation by looking into the fact that how it going to favour employees and
whether they will accept such modification.
3. Lack of employee engagement- It is very important for an organization to consider the
opinions and views of its employees in order to make them feel connected with the
organization and its work (Fragouli and Ibidapo, 2015). The leader of Artist Residence
should involve its workforce and give them freedom to share their ideas and views. In
case of any change, due to which employees may resist, advance strategies and planning
should be done to make them adapt changes. Also, their doubts and queries regarding the
future impact of change must be resolved.
4. Lack of effective communication strategy- Communication is the key for the flow of
information at all levels of organization. Effective system should exist to disseminate
correct information. Communication of wrong information would lead to diffulties.
Employees should be made aware about the changes and their impact on organizational
activities and goals. Artist Residence can have training sessions and classes for letting
employees know about changes and provide them direction and ways through which they
can achieve organizational goals.
Force field analysis must be used for analysing the restraining forces of Artist Residence. The
major reasons that causing problem in growth of business. For example, company is facing
problem with its competitors, therefore, it should analyse the strategies of its rivals and
incorporate changes accordingly.
TASK 3
P5. Different leadership approaches to deal with change- Covered in PPT
CONCLUSION
From the above report, it has been concluded that changes are inevitable and crucial to
organization's success. It should make changes to meet the requirements created by various
internal and external forces. Also, employees should be adaptable to such changes and working
according to transformation. For this, leaders may opt any of the approaches discussed above in
order to overcome and reduce negative effect. Further, company should implement changes. In
such case, it becomes imperative to manage the changes. Further, the internal and external