Lead and Manage Organizational Change: BSBINN601 Case Study Report

This report provides an in-depth analysis of organizational change management, focusing on the BSBINN601 unit. It begins with an introduction to organizational change, defining its impact and importance. The main body explores the activities and components involved in the change management process, utilizing Hussey's EASIER model to illustrate practical application. It examines the influence of organizational behavior and the external environment on change strategies. The report also includes a change management project plan, emphasizing readiness assessment, communication planning, and stakeholder engagement. The case study uses Australia Post as an example. The report concludes with a summary of key findings and recommendations, supported by relevant references.

Lead and manage
organizational change
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION ..............................................................................................................................3
REFERENCES................................................................................................................................4
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INTRODUCTION
Organizational change are the alteration in the organizational operation, process, roles,
relationships, technology etc. within the organization for the objective of growth. It is alteration
in the current situation and condition in the organization. For a successful organizational change
there must be clear vision, involvement of whole organization, effectively communicating the
strategy and changes etc. Australia post is a government enterprise which was founded in 1975
and its headquarters is in Melbourne. In the further report change management process and
organizational behaviour and the external environment impacts on change strategies will be
explained. Change Management Project Plan will be prepared and key internal and external
stakeholders will be consulted. Light will be put upon the barriers to change and strategies that
will put in place to address them. Lastly communication Plan for educating staff on the changes
and Monitoring and Evaluation Plan will be prepared.
MAIN BODY
Activities and components involved in the change management process
Change is constant part of organization and it boosts the growth of the organization. And
before the change has to be made in the organization, managers and leaders must prepare all the
employees for the same. Australian post is planning to extend the trading hours from 12pm to
5pm on Saturdays in 5 post offices in NSW. Certain components should be taken into
consideration for a well managed change such as good planning is required, the implemented
change must be controlled. Hussey's EASIER model is used to mange change in Australia post:
 Envision – Firstly, the goal of changes which is to be undertaken must be clear and the
direction in which the organization wishes to go must be specified. The goal of Australia
post is to extend the trading hours from 12pm to 5pm on Saturdays in 5 post offices in
NSW.
 Activate – In the next step the vision cleared by the organization must be communicated
to others in the organization. Australia post to outlines the current situation to the
employees and making them understand the need of change.
 Support – The manger and leaders of Australia post when undertaking changes must act
as a support system for the employees and inspire others to produce the changes which is
required.
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 Implement – For proper implementation of the goal various strategies and plans will be
used.
 Ensure – After the changes are being made it is important to monitor and control its
implementation.
 Recognition – After analysing the implementation, if the results are seen favourable then
Australia post must recognize and praise the efforts of the people.
Impact of organizational behaviour and external environment.
There is a great impact of organizational behaviour and external environment when any
changes are to be brought in the organization such as:
The relationship between employer and employee – This aspect of organizational behaviour do
impact the changes which are brought in the organization as employees are the main drivers to
change and by their cooperate the changes are possible.
The organizational structure – The organizational structure impacts the change strategies as
complex structure will make the implementation process longer and also there will be hindrance
in communication.
Political factors – External environment such as political condition do impact the changes. In this
case the as favourable political condition in New South Wales will provide an easiness of
implementing change.
Change management project plan
Readiness assessment
Assessments are tools used by a change management team or project leader to assess the
organization's readiness to change. Readiness assessments can include organizational
assessments, culture and history assessments, employee assessments, sponsor assessments and
change assessments
Many managers assume that if they communicate clearly with their employees, their job is done.
However, there are many reasons why employees may not hear or understand what their
managers are saying the first time around.
Communication and communication planning
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Key internal and external stakeholders
Developing a communication plan
Situation analysis - An audit is conducted to evaluate where you currently stand in terms of
communications. You need to gather and analyse all relevant information within your company.
Brainstorm with communication staff is done , surveys are conducted and discussions are done
by the manager and leader with other departments in Australia post.
Defining objective - The objective of communication must be defined
Defining the key audience – Australia post need to know the audience which they want to
address. These may include Members/non-members, Clients, Related associations, Educators,
Local government officials, Media representatives.
CONCLUSION
It can be concluded that
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REFERENCES
Books and journals
Teczke, M., Sansyzbayevna Bespayeva, R. and Olzhabayevna Bugubayeva, R., 2017. Approaches and
models for change management. Jagiellonian Journal of Management, 3(3).
Aslam, U., Muqadas, F., Imran, M.K. and Saboor, A., 2018. Emerging organizational parameters and
their roles in implementation of organizational change. Journal of Organizational Change
Management.
Turner, C., 2019. CHANGE MANAGEMENT STRATEGY A PLAN FOR HOW TO MAKE SOMETHING
DIFFERENT. Quality, 58(10), pp.20-20.
Hayes, J., 2018. The theory and practice of change management. Palgrave.
Sahlsten, E., 2020. Communication plan for a new business: case Mintunvihreä.
Chyhryn, O.Y., Bilan Yurii Valentynovych, Y.V. and Kwilinski, A., 2020. Stakeholders of green
competitiveness: Innovative approaches for creating communicative system.
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