Analysis of Managing Organizational Change: A Report

This report analyzes the case study "The Case of Bad News," focusing on the organizational change management issues within Astratech Communication International (ACI). The report identifies the core problem as a decline in growth and profitability, stemming from issues in product quality and customer satisfaction, specifically the loss of a major client, Alcatel. It explores the root causes, including inadequate cost accounting and a lack of focus on product quality, leading to order cancellations and decreased demand. The report highlights crucial lessons learned, such as the importance of employee focus, quality control, and the ability to view failure as an opportunity for improvement, fostering creativity and motivation. The conclusion emphasizes the need for proactive management of risks and a strong emphasis on customer service and product quality to maintain brand image and customer loyalty. Recommendations are provided to mitigate the identified issues and prevent future occurrences.

Running head: MANAGING ORGANISATIONAL CHANGE
Managing Organisational Change
Name of the Student:
Name of the University:
Author Note:

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
What is the Issue?...................................................................................................................2
What is the same realised as an Issue?...................................................................................3
Lessons gained from the Issue?..............................................................................................4
Conclusion..................................................................................................................................7
Recommendation........................................................................................................................8
References................................................................................................................................11

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Introduction
The given report is based on the examination of a case study named The Case of Bad
News, in the concern of investigating the issue that had aroused in the same (Amelio 1999).
The report examines what the problem in the business organisation connected to the case
study is, why are the same termed as issues and what are the things that an individual can
learn out of the problems. The report then presents a conclusion in brief about all the
investigation done. Nevertheless, the report tends to state the practical recommendations that
would help the concerned company in the case study to mitigate the risk caused as an impact
of the connection issue.
Discussion
What is the Issue?
Based on the case study named The Case of Bad News, it was investigated that the
company called Astratech Communication International (ACI) is taken into consideration
(Amelio 1999). The concerned company was known to work for the telecommunications
industry in the concern of fibre optic transceiver components. The same has been known to
deal with companies like Alcatel, Northern Telecom as well as Ericsson. These companies
are known to put the components sold by ACI into the light wave equipment that is
manufactured by them. The concerned company is known to be headquartered in the region
of Irvine, California. However, when the new CEO of the company, George Anderson tried
to investigate the significant issue prevailing in the organisation, he came into a context that
the firm was facing a significant problem related to the synergy of growth as well as
profitability. However, the root cause behind the same was not yet understood, and the CEO
was unsure if the source of the issue was the management team, the aspects of product

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development, the synergy of marketing and sales in the company or any other transactional
matter connected to ACI (Amelio 1999).
What is the same realised as an Issue?
As opined by Crane et al. (2019), the primary motive and goal after the existence of
every productive business organisation are to grow and expand as well as increase its
profitability scenario with the passing time in the growing business market. In this
connection, the problem analysed in the ACI Company connected to the case study is the
concern of growth as well as profitability. Thus, this problem is recognised to be a matter of
significant issue for the ACI as the same is affecting its paradigm level in the business
market. Concerning this issue, the new CEO of the company implemented a task force that
concerned of the middle managers of the company connected to the various disciplines of the
company along with the executive team. He indulged the team force since he believed that
the CEO of the company should not delegate the strategy to the working transactions of the
business organisations.
When the meeting was held with regards to the business system, the issue seemed to
be the cause of the lack in the adequate system of cost accounting in the organisation. It was
examined that the concerned ACI Company did not have any idea about the individual
product costs of the firm to any genuine as well as a reasonable degree of accuracy. The new
CEO of the company had still kept his optimism on a positive side about where the concerned
organisation was heading. However, he suddenly received a call from the sales department
that one of the primary client of the company – Alcatel has cancelled the booking made to the
backlog. This turned out to be a reason for the issue that the customers connected to the
company of Alcatel had been slowing down their acquisition towards the adoption of the new
equipment. The root cause behind the same was found to be that the quality of the products
provided by ACI was not up to the mark and therefore Alcatel had shifted its entire business

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to a new French competitor as compared to ACI and also had a reputation for offering its
clients with high quality of products. This turned out to be another reason for the decrease in
the profitability of the company, and the same was determined to be a significant issue for the
company.
This lack of demand from Alcatel, the primary client of ACI, had unfolded the worst
fears of the CEO of the company. This was because this lack of demand had not only stayed
limited to the client of Alcatel but had also spread to its other major and minor clients as well.
The other customers of ACI, however, did not cancel their backlogs but has recognisably
decreased the same. The forecast of the customers also reflected the same story related to the
failure of the ACI Company. In this connection, it was examined that George could not avoid
the layoff that was existing in the company. The case study with regards to this layoff of ACI
has shown that there were lots of details that had to be worked out in the concern of
mitigating the impact of the issues. These details were connected to the synergy of
understanding what projects are to be cut off, which part of the organisation should be
checked at the utmost priority and what should be protected. Thus, the case study came to a
conclusion that had the managers as well as the casual workers of the concerned organisation
taken care of and had more attention towards fostering the production of better quality
products, the company would not have been hit by the order cancellations in such a terrible
manner and the same would have turned out to be significant issue for the organisation.
Lessons gained from the Issue?
As examined with the investigation of the case study, it can be stated that the issues
that existed in the concerned organisation of ACI were the lack of the concentration as well
as the effectiveness of the mangers as well as casual workers who did not focus on
maintaining the quality of the products. The aspect of lousy quality products led to the
cancellation as well as the decrease in the demand of the products sold by ACI. In this

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consideration, the report tends to suggest the recognisable lessons that the company of ACI as
well as other production companies should learn in the synergy of mitigating the impact of
the issues as well as avoiding the occurrence of the same in the near future of the business
organisation.
Failure helps in building a strong character of the employees
Once business organisations fail or lack in its business transactions, the same works in
a much harder way to attain their desired goals and objectives (Lientz and Rea 2016). The
same build a strong character of employees in the business organisation, rather than having a
weak base of employees. This significantly means that the organisation would focus on
building a strong work base of employees who would be skilled and talented. The
organisation would also focus on checking the activities of employees on a continuous basis
rather than avoiding and keeping the entire belief on the work of the firm. The frequent check
would keep the employees into consciousness to perform at their best level (Means 2017).
Failure brings better opportunities
When an organisation fails into one synergy, it craves to find better opportunities for
delivering effective and efficient changes in every part of the business organisation (Jaques
2017). This is because finding better opportunities helps in increasing the productivity level
of the organisation. It also brings changes in the work attitude of the top-level managers as
they turn more liable towards their duties.
Failure instils courage
The business organisations should not feel disheartened or weak in the consideration
that they failed in some aspects of the business organisations (Heald 2018). Instead, the
employees, as well as the managers, should focus and encourage themselves on improving
the impact caused by the issues. This will not just help them to mitigate the risks but also

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learn the synergy of avoiding the occurrence of the risks in the near future of the business
organisation.
Failure teaches the aspect of perseverance
After the synergy of facing failure in the working life, the same teaches the trait of
perseverance to the individuals or the group of individuals involved in the failure (DeFelippo
and Dee 2019). Perseverance, along with a positive take in the aspect of failure, is known to
build a strong working character of the employees (Consiglio et al. 2016). As the synergy of
perseverance helps an individual to be determinant about working hard regardless of what
obstacles, as well as challenges, comes existing in their way. As opined by Gnyawali,
Madhavan, He and Bengtsson (2016), the synergy of dealing with the aspect of failure need
to deal with the success in the concept of learning productively.
Failure spawns creativity
The business organisations should learn that the synergy of failure helps to generate
the aspect of creativity and innovation in the working condition of the entire business
organisation (Bissola, Imperatori and Biffi 2017). This is because when the organisation
comes into contact with failure, they should also understand that the old plans and processes
of creativity being used were not sufficient for the business organisation to build its effective
strategies and move ahead with the achievement towards its goals and objectives. After
getting failed in some transactions, the organisations should understand that they should
improve their research and development team in the synergy of understanding the creativity
and innovation process that they should use in their product manufacturing capability as well
as other operational departments (Tantalo and Priem 2016).
Failure requires the factor of motivation

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As stated by Herzberg (2017), failure is a factor that affects the mental state of
different employees in a different manner. Therefore, every business organisation should
understand the fact that they need to provide motivation to it connected employees in the
concern of letting them be positive about the failure and working hard to mitigate the risks of
the failure, instead of being negative about the same and not working at all. Thus, with the
help of the studies, it is undermined that the synergy of failure needs to be backed up by the
factor of motivation that would encourage a positive mindset of work in the employees
(Gabriel et al. 2016).
Failure is an acceptable term
According to the viewpoint of Keynes (2018), the term stated as failure is not
something that should hurt the mind state of the employees, but the same should be taken as
an optimistic matter and worked upon. In light of this, it can be stated that failure is
something that is acceptable and teaches the fact of being confident about the same and
making the required changes that would turn the failure into a success (Gay 2018). Thus, the
business organisations should learn that they should accept the failure occurring in their
business transactions and should work better for achieving tremendous and recognisable
success the next time the firm operates in it.
Conclusion
Given the findings based on the analysis of the case study concerned in the given
report, it can be seen that a business organisation can get affected with the aspect of
uncertainties of risk at any ungiven point of time. This needs the business organisation to deal
with the impact of the issues and risks in a positive manner. It is also undermined that the
business organisations should effectively focus on the quality as well as customer service
scenario that would help the company to maintain its brand image as well as customer

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loyalty. As examined in the given case study that the organisation of ACI had profoundly
failed in providing quality products to its major and minor clients, which, in turn, had led to
the cancellation as well as the reduction in the demand of the products sold by ACI. The
cancellation, as well as the reduction in the demand of the products, gradually affected the
sales consideration of the company, and thus, the company could not achieve the desired
amount of profit from the market which turned out to become a barrier in the growth process
of the company. In light of this, the study concludes that the business organisation since the
very beginning of its existence should ensure that the unique demands of its potential as well
as off-the-cuff customers are fulfilled.
Recommendation
Based on the above-presented pieces of evidence, it is clear that the connected organisation of
ACI presented in the case study is known to suffer from a significant issue related to the
aspect of growth and profitability (Amelio 1999). Concerned to this issue faced by the
organisation of ACI, the given report tends to state some strategic recommendations that
would help the organisation to mitigate the impact that is caused by the issue and ensure that
the same issue is not repeated in the upcoming future of the organisation. Thus, the report
determines the recommendations for the issues connected to the case study of The Case of
Bad News, with the help of the Management Theory led by Sir Frederick Taylor. Frederick
Taylor’s Management Theory is known to be significantly based on the synergy of efficiency
(Helms 2016). According to the thought process of Taylor, the managers of an organisation
should not scold or threaten their employees when they fail to perform their task effectively
on the stipulated time (Borkowski 2016). Instead, the organisation should provide the
employees with variable payout schemes that would help in the motivation of the employees
to achieve more than their target and increase their productivity level with ethical and fair
means of business. The recommendations are specified as below.

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Breaking down the assignments into sub-tasks
The business organisation should focus on breaking down the larger tasks into smaller
parts and assign the same to a group of individuals working together in a team, instead of
assigning one complete big task to one individual asking the same to complete the task at the
stipulated time (Homans 2017). The sub-tasks will ensure that the process of carrying up the
task is more efficient and organised in nature with a diversified number of employees
belonging to the same expertise level is working on the same task. This breaking down of the
task into sub-tasks will ensure that each employee is taking care of the part allocated to each
and therefore will not be stressed out of the large task and making mistakes in the same.
Moreover, it will also ensure that the task is being completed at the stipulated period of time,
and one employee is not pressurised more with work. The breaking of the tasks ensures that
every employee is busy into achieving their given targets, and the workload gets distributed
equally (Jones and Taylor 2017).
Delegating the responsibilities as well as training workers
The executive-level managers in any business organisation should firstly focus on
measuring the most efficient and recognisable manner to ensure that a given task is done and
completed (Fayol 2016). The second phase they should focus is in the delegation of the
authority of the sub-tasks to the middle and lower-level employees who are recorded to have
proper and required the number of skills as well as abilities. The employees who are
delegated with this critical tasks should be provided with recognisable training and
development programs that would ensure that they have well understood their part of work to
be completed (DeLanda 2019). Moreover, the synergy of a training and development
program will help the business organisation to keep the employees motivated to stay in the
organisation for a longer period of time and work with their greatest enthusiasm. In addition

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to this, when an employee knows that the same is responsible for the completion of
teamwork, the consciousness of the employee to work effectively and efficiently increases in
the context of getting recognised in the team (Katzenbach and Smith 2015).

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Monitoring the performance level of the employees
The top-level supervisors of the concerned business organisation should ensure that
each of the employees in the organisation is focused on their job in an effective and efficient
manner (Morrison et al. 2019). Thus, the supervisors should predominantly focus on
monitoring the activities performed by their lower-level employees. This, in turn, will help
the supervisors to understand which employees are working up to the desired level and which
of the employees are not effective in their allocated tasks. Therefore, in the concern of
achieving a more productive result to be discovered for the organisation both the effective
and non-effective workers can be provided with the process of re-training in the concern of
implementing their work in a more recognisable manner. The effective employee will turn
out more productive as well as the non-effective ones will get a step ahead to be effective.
As stated by Riordan (2016), the employees of a particular business organisation are
accountable to repeat the same mundane kind of tasks in their firm. The organisations in this
concern should ensure proper incentives to be provided to the employees. Thus, the workers
are to be highly motivated to deliver their quality work so that they can receive the financial
benefit as the reward of their excellent performance.
Allocating the work between the managers as well as the employees
Major of the productive business organisations in the current business world is known
to work with a diversified level of workers (Cohen 2018). Take, for instance, from the
supervisors of the organisations to the part-time workers of the same. Specifically, the better
level of experience, as well as drive for work an employee, has, the more likely chances the
employee has to get to the position of an executive (Frey and Osborne 2017). Thus, the
concerned business organisation of ACI should also work and operate with this modern

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synergy of business as the same would help it to mitigate the level of risk prevailing in the
organisation.
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