A Comparative Analysis of Organizational Changes: Just Eat & Deliveroo

This report provides a comparative analysis of organizational changes within Just Eat and Deliveroo. It examines the drivers of change, including proactive and reactive strategies, internal conflicts, and external factors like competition and the COVID-19 pandemic. The report details the impact of these changes on strategy, operations, and customer satisfaction. It explores various types of organizational changes, such as incremental, adaptive, innovative, radical, and transformational changes, with specific examples of how each company has adapted its structure, implemented new technologies, and responded to evolving customer preferences. The report also includes a table summarizing the organizational changes and their respective impacts, offering insights into how these companies have navigated challenges and optimized their operations. Finally, the report discusses the importance of legal rules and ethical considerations in driving organizational changes.

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Organisational Changes
Organisation
name
Changes Drivers of
changes
Impact on
Strategy
Impact on
operation
Just Eat Proactive
change (change
in Organisational
structure )
Internal conflict
between
departments
It will helps in
better
coordination
between
departments of
organization
thus enhance
strategy of firm.
Helps in better
operation of
organization.
Deliveroo To enhance
customers
satisfaction by
delivering
services within
limited time.
Change in
organization
structure will
helps in
effective
implementation
of strategy.
Deliveroo
operation
changes as per
predefined
changes in
organizational
structure.
Just Eat Reactive change
( To introduce
differentiate
product or
service)
Competition Just eat
strategy have
changed as
company by
introducing new
product can
meet
customers
expectancy.
It lead to
addition of
activities or
operation of
company.
Deliveroo Force for
customers
It lead to
increase in
overall sales.
More better
operation.
Just Eat Planned change
( internal culture)
High
Employment
turnover
Company have
to formulate
strategy to
retained
employees like
innovative
culture.
Operation will
also be
changed
Deliveroo Legal rules Deliveroo while
implementing
strategy of
innovative
Minimum effect
on operation.
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culture has to
abide to legal
rules or ethics
and principles.
Just Eat Unplanned
Change (change
in Strategy )
Covid -19 Change in
strategy
Change in
operation
Deliveroo Covid-19 Change in
strategy
Change in
overall
operation
Just Eat Incremental
(change
Improvement in
management
practices)
Less employees Positive impact Better operation
Deliveroo Ineffective
utilization of
resources
Positive impact Better operation
Just Eat Adoptive change
(Organic food )
Change in social
preferences
Positive impact Changes in
operation
Deliveroo Change in social
preferences
Positive impact Changes in
operation
Just Eat Innovative
Change
(Digital
technology)
Advancement in
technology
Positive impact Use of digital
technologies in
operation
Deliveroo Advancement in
technology
Positive impact Use of digital
technologies in
operation
Just Eat Radical Change
(Self services
checkouts )
Advancement in
technology
Positive impact Use of
innovative
technologies in
operation
Deliveroo Change in social
preferences
Positive impact Use of
innovative
technologies in
operation
Just Eat Transformational
Change
(New system
and procedure )
Legal rules Positive impact New
operational
method
Deliveroo Customers taste
and prefernces
Positive impact New
operational
method
Just Eat Strategic change
Company have
changed its
strategy from low
price to
Change in social
preferences
Positive impact Change in
operation
Deliveroo Change in social
preferences
Positive impact Change in
operation
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differentiate
products.
Just Eat Structural
Change
(organizational
structure )
Internal conflict
between
departments
Positive impact Change in
operation
Deliveroo To enhance
customers
satisfaction by
delivering
services within
limited time.
Positive impact Change in
operation
Table 1: Organizational Changes
(Source: Created by author)
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