Impact of OCB and Leadership Style on Waddle Company Success

This report investigates the impact of organizational citizenship behavior (OCB) and leadership styles on the success of Waddle Company, a financial services provider. The research explores the concept of OCB, its importance, and its impact on employee morale, productivity, and overall company performance. The report examines the research problem, aims, objectives, and research questions, including a literature review on OCB and leadership. The study employs a positivism research philosophy and a deductive approach, utilizing a cross-sectional survey strategy for data collection. The methodology includes the use of a research onion model, detailing the research philosophies, approaches, strategies, and methods. The report also highlights ethical considerations, timelines, and provides recommendations for Waddle Company to enhance its success through improved OCB and leadership practices, such as hiring the right candidates, involving management, praising employees, and rethinking performance management. The study concludes with a discussion on the implications of OCB and leadership on company branding and market position.