Literature Review: Strategies for Effective Communication

This literature review examines the critical role of communication in business organizations, emphasizing its impact on success and competitive advantage. The report explores various aspects of organizational communication, including its importance, different types (formal, informal, vertical, horizontal), and the models and theories that underpin effective communication. It discusses the significance of communication in fostering employee engagement, facilitating decision-making, and addressing potential issues. The review also delves into communication theories such as authoritarian, communist, and cognitive dissonance theories. The conclusion highlights the necessity of effective communication for both internal and external interactions, emphasizing its role in enhancing productivity and building positive relationships within the organization and with the broader society. The paper concludes with a discussion of future research directions in the field of communication.