MNG82001 Literature Review: Strategies for Organizational Commitment

This literature review examines strategies for building organizational commitment, a crucial factor for organizational effectiveness in today's competitive market. The review explores various strategies, including employee empowerment, which focuses on enhancing performance through employe...Read More

ORGANIZATION BEHAVIOR
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Organization behavior
Literature review on organizational commitment
“Strategies for building organizational commitment”
It has been observed that to build organizational commitment is one of the important aspects that
help to ensure organizational effectiveness. According to Hanaysha (2016), it has been stated
that organizational commitment assists the companies in attaining goals and objectives in the
highly competitive market. With the increase in the competition level in different markets, it has
been seen that the commitment level in the workplace is important to be maintained. Locke and
Latham stated that in the workplace, highly committed and loyal employees are important so that
it could be easy to attain organizational goals. The high commitment level of the employees
towards the work can help the employees to be more productive and also maintains loyalty
towards the assigned work. It can be said that the employee who has a strong organizational
commitment can develop emotional attachment towards their company and can be satisfied with
the overall contribution. There are various strategies that are related to building the
organizational commitment. It is important for the company to focus on boosting the
organizational commitment level so that growth can be achieved in the market.
One of the strategies relates to organizational commitment is employee empowerment. It is
examined that empowerment is an essential factor that helps to achieve success and also it boosts
the productivity level of the business. Employee empowerment focuses on the motivational
practice that focuses on enhancing the performance by boosting the participation and
involvement strategy in the process of decision making. It is related to boosting trust, motivation
and also removes the boundaries between the employee and top management. It is seen that
empowerment is known as the mechanism that provides the authority to the employee to
consider the decision and also it is related with the overall distribution of the responsibility from
one manager to other employees. To maintain the organizational commitment of the employees it
is important to empower them so that it could be easy for them to give their best towards the set
goals. There are various advantages that are concerned with employee empowerment. It is stated
that empowered employees develop the feeling of motivation that assists to maintain the
authority and control over the needs of the customers. The empowerment strategy helps to offer
authority and responsibility to the employees will generate the dedication level of the employees
towards the assigned activities.
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Organization behavior
According to Ng (2015), the strategy of building organizational commitment of the employees in
the workplace can be related to trust. It is important for the higher authorities to maintain trust
with the employees so that they can involve in the operational activities without any other
thought. There are many companies that emphasize on boosting employee loyalty which can help
in maintaining their dedication level and trust towards the assigned activities of the company. To
build organizational commitment it is necessary for the management to focus on building trust
with the employees in the workplace. Without trust, employees will not show their involvement
in the activities that are assigned to them. Therefore, it can be stated that organizational
commitment plays an important role and it can only be maintained if the strategy related to trust
is implemented by the company.
According to Dhar (2015), training is also one of the strategies that can help to boost the
commitment level in the highly competitive market. The research has revealed that the
companies who are perceived to have proper accessibility of the training programs can have
more chances of having committed employees. It can be said that the training program is one of
the effective ways that can help in forming the opinion of the employees towards the
organization. This boosts the higher level of commitment of the employees towards their
company. The past studies have also stated that countries such as Malaysia and the US have
considered the overall accessibility of training that is positively concerned with the higher
affective commitment. This states that the companies can enhance the overall level of
commitment by boosting the training programs or by making it accessible to the employees in
the workplace.
According to Deery and Jago (2015), talent management is also one of the best strategies that
can help the company in boosting the commitment level of the employees towards the assigned
work. By analyzing the article in relation to the hospitality industry, it is analyzed that talent
management is the basic function that needs acknowledgment of the differences in relation to the
behavior of the generations. If talented employees in the workplace are retained then it would be
easy for the company to enhance the commitment level of the employees towards the assigned
activities. It can be argued that the companies should focus on retaining the talented employees
in the workplace as they have knowledge in relation to the overall activities that are performed in
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Organization behavior
the workplace. Therefore, it can be said that talent management is one of the crucial strategies
that can enhance the commitment level of the employees towards the assigned activities.
According to Kima, Songb, and Leec (2015), corporate social responsibility is also the strategy
that can build organizational commitment level. It has been seen that corporate social
responsibility has been build throughout the hospitality sector which also consists of casino
operators. CSR dimensions are considered by the companies to make the products yield for the
customers and also it takes into consideration the law and regulations that are stated by the
government in the overall process of the activities. There are four aspects in relation to corporate
social responsibility such as economic, legal, ethical and philanthropic responsibility that is
considered to build the commitment level of the employees towards the activities which are
performed by the company in the competitive area. In the article, it has been stated that in the
survey there are more than 1000 employees who revealed that their leaders have a belief that
their company will attain benefit from CSR to attract and retain the existing employees.
According to Ramdhani, Ramdhani, and Ainissyifa (2017), corporate culture is also one of the
strategies that helps to build the employee commitment level towards the work. It has been
examined that culture has an essential role that helps to determine the overall sustainability of the
organization in order to boost loyalty, productivity and also profitability. Culture is termed as
major aspect that has a relation with the commitment level of the employees. It can be viewed as
the set of values and attitudes that are termed as the key identity in the workplace. The culture of
the organization helps to improve the efficiency and effectiveness of the overall performance of
the employees. The corporate culture strategy can also be equated as the personality traits that
help to depict the behavior of the employees. There are different dimensions such as power
dimension, role dimension, achievement dimension, and support dimension. These dimensions of
the organizational culture affect the overall behavior of the employees in relation to
organizational commitment. So, it can be stated that corporate culture should be maintained so
that it would be easy to boost the commitment level of the employees towards the assigned work.
It is concluded that there are various strategies of the company that should be considered so that
it could be easy to build organizational commitment. The strategies that can help in enhancing
the organizational commitment are employee empowerment, trust, training and development,
talent management and CSR. Therefore, it can be stated that these are considered as the best
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Organization behavior
strategy that can help to boost the organizational commitment of the employees in the highly
competitive market.
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Organization behavior
References
Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management, 27(3), pp.453-472.
Dhar, R.L., 2015. Service quality and the training of employees: The mediating role of
organizational commitment. Tourism Management, 46, pp.419-430.
Hanaysha, J., 2016. Examining the effects of employee empowerment, teamwork, and employee
training on organizational commitment. Procedia-Social and Behavioral Sciences, 229, pp.298-
306.
Kima, J., Songb, H.J. and Leec, C.K., 2015. Effects of corporate social responsibility and
internal marketing on employees’ work attitudes. WCBM 2015.
Ng, T.W., 2015. The incremental validity of organizational commitment, organizational trust,
and organizational identification. Journal of Vocational Behavior, 88, pp.154-163.
Ramdhani, A., Ramdhani, M.A. and Ainissyifa, H., 2017. Conceptual Framework of Corporate
Culture Influenced on Employees Commitment to Organization. International Business
Management, 11(3), pp.826-830.
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