Organizational Commitment: Strategies and Literature Review (MNG82001)

This literature review examines strategies for building organizational commitment, focusing on academic literature and real-world application. The assignment begins with an introduction to organizational behavior and the specific case of Woolworths, identifying communication and employee motivation as key issues. It then reviews relevant theories, including Scientific Leadership and Organizational Behavior theory, and discusses their implementation within Woolworths. The review highlights the importance of employee hierarchy, communication, and motivation. Challenges such as low employee motivation and inadequate communication are also addressed. The paper proposes a revised organizational behavior strategy, emphasizing the importance of supporting the workforce through recognizing individual needs and utilizing Maslow’s and McClelland’s theories. The conclusion underscores the significance of open communication and employee motivation for a successful working environment. The paper is well-structured and includes a clear introduction, literature review, and conclusion, with a focus on the context of Woolworths and the importance of employee engagement and commitment.

Running head: ORGANIZATIONAL BEHAVIOR
Strategies for building organizational commitment
Name of the student
Name of the university
Author Note:

2
ORGANIZATIONAL BEHAVIOR
Table of Contents
Introduction......................................................................................................................................3
Main issue........................................................................................................................................3
Literature Review............................................................................................................................3
Theories of Organizational behavior...........................................................................................3
Implementation of the Theory in Woolworths............................................................................4
Requirements and Challenges in the theory................................................................................5
Revised Organizational Behavior Strategy Plan..........................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

3
ORGANIZATIONAL BEHAVIOR
Introduction
The analysis of the organizational generally refers to the study of the method of
interacting with the different people within an organization. The following report is based on the
analysis of the organizational behavior at Woolworths. Woolworths has been one of the largest
and one of the most famous retail chain stores in Australia. The management of the company has
innovated and designed retail business in such a manner that it has been able to attain the desired
level of success in the Australian market. The analysis of the organizational behavior of the
business enterprise has been effective in the understanding of the marketing communication
effectiveness and the different types of the changes that is required in the particular area to
receive a higher level of success in the business operations. The report has been able to highlight
the importance of organizational behavior and the different perspectives of organizational
behavior in the organization.
Main issue
The main issue that has been addressed in the following report has been the issue with the
communication process in Woolworths. The communication with the employees is being
considered as the main issue for the following report. Another major issue is the motivation of
the employees (woolworths.com.au 2019). The motivation of the employees is being considered
as the other major issue for the following report on organizational behavior is the issue with the
motivation of the employees. The motivation of the employees is being considered to be a major
issue for the report.
Literature Review
Theories of Organizational behavior
Organizational Behavior is said to be concerned with the behavior of the human beings
who are generally associated with the activities of the business organization. The organizational
behavior is all about the ways and processes of managing the people and thus the communication
of the management and the employees is utmost essential for creating a significant impact on the

4
ORGANIZATIONAL BEHAVIOR
success of the business organization (Ashkenas et al. 2015). A number of different theories are
available in this particular regards. Scientific Leadership is one of the most used term in this
particular regards and is related to the conduction of efficient jobs by keeping a focus on the
objectives of the business organization. According to the particular theory, the employees of the
organization must use the optimum method for the completion of a job or within a scheduled
time. The employees are trained in the particular manner and thus can easily manage through the
professional planning. Another major theory is termed as the OB theory. The particular theory
was developed by a group of Harvard researchers (Barry and Wilkinson 2016). The human
relation approach in the Organizational theory makes it more unique and efficient. The theory
highlights on the importance of the relationship in between the employees. The human norms are
said to be highly significant for the performance of the organization in a proper and efficient
manner. There have been some arguments against the use of the OB model in the business. Most
of the experts highlighted the importance of a personalized care for the individual employees for
the development of a great organizational culture and behavior (Wilson 2017). The employees on
the other hand, can be divided into a number of groups in order to motivate them easily.
Implementation of the Theory in Woolworths
The annual report of the company reports that around 30000 employees are currently
working for Woolworths. The management of this huge amount of workforce is not so easy.
Therefore the management of the workforce and the operations of the business activities have
been considered to be the most important work for the management of Woolworths
(woolworths.com.au 2019). With more than 800 different stores in Australia, the company is no
doubt a strong retail force of the country (woolworths.com.au 2019). The company has a distinct
hierarchy present which helps to manage the organization in a proper and efficient manner. The
hierarchy promotes the head of the center to the topmost level of the management. There are a
total of two managers in the different stores of the company who are directly responsible for the
stocks of the organization. Apart from the controlling of the stock, the managers are also
responsible for the scheduling of the activities of the employees and also to adjust any financial
activities. According to, Wilson (2018) the next level of the hierarchy is comprised of the full
time employees while the last and the lowest level of the hierarchy comprises of the part time
employees of the business organization. The current issue relates to the organizational behavior

5
ORGANIZATIONAL BEHAVIOR
of the employees. It is believed that employee hierarchy is the main hurdle for the smooth
execution of the organizational behavior. The strategy mostly focuses on the development of the
production and performance of the employees. The less focus on motivational area is a major
problem for this particular organizational behavior (Schramm-Klein et al. 2016). Apart from this
the absence of any proper and effective communication from the part of the higher level
management with the lower level management of the organization is another major setback for
the following organizational theory.
Requirements and Challenges in the theory
The employees of Woolworths have much lower level of motivation regarding the job
responsibilities and the economic profit. The absence of any kind of proper and efficient future
growth for the business organization is one of the major reasons for the low turnover of
employees in the organization. The presence of a large number of employees belonging to the
low level hierarchy of the organization makes the company even more vulnerable in the absence
of a proper communication method. The presence of a proper and effective communication
method can help to promote motivation among the employees of the organization. The
motivation and management of the employees is one of the biggest challenges to the business
organization. The management of the organization is unable to understand the requirements of
the people due to the hierarchical management (Saintilan and Schreiber 2017). The management
of the organization must have the idea to develop a motivated and trained workforce. They
should understand the motivational factors of these employees and develop a motivated
workforce for providing better customer service. It has been found that the de-motivated
workforce have provided low quality services which has hampered the image of the organization.
In these type of issues, the management simply throughout the employees. This is affecting the
other employees and the overall OB negatively (King and Lawley 2016). The organization
should look into these matters and develop a good OB strategy for managing these issues.
Revised Organizational Behavior Strategy Plan
It is utmost important for the management of the business organizations to be supportive
and develop an organizational structure to manage the individual workforce through the
recognition of the individual needs of the workplace (Coccia 2018). The management of the
organization can use the Maslow’s theory of hierarchy to evaluate the efficiency of the

6
ORGANIZATIONAL BEHAVIOR
organization and the McClelland’s principle that is required for the evaluation of the initial
career of the employee and the managerial authorities. The motivation of the employees can be
completed by means of providing them with monetary support and other benefits that will be
helpful to motivate them and perform in a much better way (King and Lawley 2016). The
McClelland’s theory is very much useful to determine the willingness of an employee during
working and the efficiency of the organization will automatically turn into a successful personal
career for the employee.
Conclusion
The following report has evaluated the different kinds of the organizational behavior and
the different perspectives related to it. The overall analysis of the following work will help to
determine that a successful working environment is always having features like open and
transparent communication and also providing different kinds of features that will help in the
motivation of the employees.

7
ORGANIZATIONAL BEHAVIOR
References
Ashkenas, R., Ulrich, D., Jick, T. and Kerr, S., 2015. The boundaryless organization: Breaking
the chains of organizational structure. John Wiley & Sons. Banerjee, M. and Mishra, M., 2017.
Retail supply chain management practices in India: A business intelligence perspective. Journal
of Retailing and Consumer Services, 34, pp.248-259.
Barry, M. and Wilkinson, A., 2016. Pro‐social or pro‐management? A critique of the conception
of employee voice as a pro‐social behaviour within organizational behaviour. British Journal of
Industrial Relations, 54(2), pp.261-284.
Coccia, M., 2018. Competition between basic and applied research in the organizational
behaviour of public research labs.
Drummond, H. and Hodgson, J., 2016. Escalation in decision-making: Behavioural economics in
business. Routledge.
King, D. and Lawley, S., 2016. Organizational behaviour. Oxford University Press.
Saintilan, P. and Schreiber, D., 2017. Managing organizations in the creative economy:
organizational behaviour for the cultural sector. Routledge.
Schramm-Klein, H., Zentes, J., Steinmann, S., Swoboda, B. and Morschett, D., 2016. Retailer
corporate social responsibility is relevant to consumer behavior. Business & Society, 55(4),
pp.550-575.
Wilson, F.M., 2017. Organizational behaviour and gender. Routledge.
Wilson, F.M., 2018. Organizational behaviour and work: a critical introduction. Oxford
university press.
Woolworths.com.au. (2019). {{metaController.metaData.title}}. [online] Available at:
https://www.woolworths.com.au/ [Accessed 16 Apr. 2019].

8
ORGANIZATIONAL BEHAVIOR