Business Communication: Purposes, Principles, and Practices Report

This report delves into the multifaceted world of organizational communication, exploring its various forms, purposes, and underlying principles. It examines how effective communication facilitates interdepartmental cooperation, a crucial element for achieving organizational goals. The report highlights the importance of clarity, completeness, feedback, and attention as key principles in overcoming communication barriers such as cultural differences and technological limitations. It evaluates communication practices, emphasizing the significance of quick responses, collaboration, and the use of appropriate communication tools. The report also assesses how organizations can enhance their communication strategies by evaluating the practices of others and themselves, ultimately aiming to improve employee engagement, customer satisfaction, and the overall brand image. The report concludes by summarizing the vital role of organizational communication and the application of various principles and practices in achieving success.

Business communication
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Contents
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INTRODUCTION
This present report is going to show different purpose and principles of different types
and forms of organizational communication. Different purpose and principles help the company
in achieving their main aim to facilitate interdepartmental cooperation within an organization.
Application of different principles like clarity, completeness also help an organization to
overcome all communicational barriers. Purpose and principles also work as an effective tool and
ways of measuring and overcoming al barriers such as feedback, attention. Further it will also
evaluate different practices of communication of other and themselves which also support them
in accomplishing their goals (Bovée, Thill and Raina, 2016). It has several practices and principles
of different forms and types of organizational communication like continuity, simplicity of
communication mode, response of the time also beneficial for the company.
Assessment
LO 1 Purpose and principles of different forms of organizational communication
Aim: To facilitate interdepartmental cooperation within an organization.
Organisational communication can be defined as a process of exchanging of information’s
between different departments and among people of the company. There are different types and
forms of organizational communication like formal, informal. On the basis of direction it
includes upward, downward and horizontal. Formal communication includes meeting,
conference, telephone calls etc. The main aim of this report is to facilitate interdepartmental
cooperation within an organization. This company has to face various problems and barriers in
the process of communication such as technological, culture, attitude and behaviour barrier.
According to the (Lewis, 2019) Different forms of organizational communication have several
purpose and principles which put pressure to the company to make communication effective. An
effective and different forms of communication make all people of the company able to interact
and share their views. The main purpose of organizational communication is to clearly define
company’s internal and external identity and make employees understand about all rules and
responsibilities.
In addition to (Luhmann, 2018) states that an effective communication for the company improves
coordination among employees. Coordination helps them in solving and decreasing barriers
which occurs in the path of their success.
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(Thompson, 2017) says that the main purpose and objective of an effective communication is to
alter individual’s attitude as attitude is the main barrier. In this company, different culture of
people work so they find difficulties to understand each other’s views and interact. So the main
objective is to remove this attitude and culture barrier. For supporting this view…. Also said that
communication promotes motivation by clarifying employees about roles and tasks which they
need to be done. Motivation leads profitability and productivity which is good and beneficial for
organization and employees.
It has some principles also like clarity, completeness which also make the manager of an
organization able to fulfil their goals and measure effectiveness of communication. This
company wants to increase cooperation among functional department of the company. By
improving cooperation it can increase customers experience by providing them qualitative
products and services. When employees have clear understanding about their roles and when
they interact more with each other then they feel happy and work with concentration….
(Crane and Glozer, 2016) defines organizational communication as an unspoken network of
understanding that consists and defines company’s norms and standards. It also says that there
are mainly 63 purpose of an effective communication such as employees’ engagement,
customers satisfaction and public perception. By exercising communication practices which
make employees feel valued that are more likely to increase productivity and profitability.
In contrast (Berson and et.al., 2015) it says that, different forms of organization is wholly
focused and work for organizational perception. It is organizational oriented and do not consider
and concentrate more on employees. The main aim of improving and developing communication
is to increase brand image and popularity of the company by removing all barriers and solve any
types of problems. Communication is a source of information to the organizational members for
improving decision making process. It also help the marketing director of the company to assess
alternative course of actions.
LO 4 Application of principles of effective communication to enhance practice
There are several principles of an effective communication that can help the company in
achieving their goals and objectives. Different authors and people describe communication in
different ways. Some says that an effective communication is a transfer of information’s, ideas in
in order to create share understanding between a sender and a receiver. It is also analysed that
this company has to face several communicational barriers such as cultural, attitude and technical
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barrier. For overcoming and decreasing that barriers it uses different measurements which help
them in coordinating among different functional departments of its company. There are several
principles of an effective communication which includes principle of clarity, principle of
feedback, attention, completeness, integrity, correctness etc. Different viewers have different
opinion in the context of principle of an effective organizational communication.
According to (Wang and et.al., 2015) .believes that clarity and completeness are the main principle
on which basis the company can accomplish their goals. This company wants to facilitate
interdepartmental cooperation within an organization. By applying and implementing these 2
principle of communication it can maximize its profitability. Clarity means to have clear
understanding of all rules and responsibilities for their functions and tasks.
When employees have clear understanding and complete information’s about tasks as what they
want to do then it does not create misunderstanding among employees and it also remove
cultural differences and attitude differences which is the main barriers and the company is
facing. After having clear and complete understanding then they work more concentrate their
work which leads qualitative products and services. It is not only good for the company but also
beneficial for employees. It increases employees critical thinking skills by which they can get
promotional opportunities and can satisfy their needs. On the other hand when the compan y
satisfy employees needs and demands then employees have more willingness and desire to stay
within an organization for the long run (Coetzer, 2018).
In addition to support principles of an effective organization (Yuan, 2017) .believe and support
principle of feedback and attention. They say that feedback plays as an important tool and an
effective measures by which the company can facilitate coordination among all its functional
departments like human resource, finance, customer service etc. When all departments will work
with coordination then they can provide better services to customers and by which the company
can achieve their vision and aim.
By applying and application of feedbacks and attention, employees get to know their
strengths and weaknesses. BY identifying own strengths and weaknesses they can decrease and
remove weaknesses by taking corrective actions. They can also increase their more capabilities
and strengths which can make them able to become self dependent. Attention also play an
important role. When an individual and employee pay their full attention on what other person
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and manager is saying and making them understand about their work, then they do not have to
take support and guidance of their subordinates. It can save their time and cost as well.
(Korzun and et.al.,2017) States that rather than feedbacks, attention, clarity and completeness,
integrity and simplicity also can help the company to achieve their goals and objectives. It needs
to focus on these both principles of organizational communication. By application and applying
these principles, an organization can enhance and increase their communication practices like
talking, listening and perform all functions and activities that involves in messages. The
marketing director of this company has to face several problems like cultural, attitude and
technical communication barriers. So it is important to focus on integrity and simplicity of
communication. According to these principles, message should not have includes complex and
difficult word and technical word. It should be easy and understandable with the main aim of
coordinate and interact with each other.
LO 5 Evaluation of communication practice of others and themselves
There are various communication practices which can help the company if they focus on
performing all the things according to all practices. Some practices of an effective organizational
communication includes creating plan and strategies, utilizing an accurate and authenticate
communication tools, make a fun working environment, encourage collaboration, response
quickly . By evaluating all practices of an effective communication of others and themselves, an
organization can facilitate interdepartmental communication within an organization.
(Bahr and et.al., 2017) It is evaluated that quick response practice of communication make all
employees able to solve difficult problems. There are 2 members involved in an communication
process such as an individual and a person who send messages is called sender and other one
who receives messages is called receiver. When receiver focus on quick response practice and
give quick reply of messages of other departments messages and customers queries then it can
make senders feel more valued and respected. This coordination can help them in improving
their interpersonal relationship and also can reduce errors from work.
In addition and support practices of communication (Hargie, 2016) Says that encourage
collaboration and by using an effective and authenticate communications tools also the company
can evaluate and measure effectiveness of their communication methods. It is also evaluated that
when employees encourage each other’s then they can solve any types of problems and can also
help the company in accomplishing their goals by overcoming all barriers in the path of their
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success. Collaboration and coordination is the main aim of this company which they want to
achieve in order to make their strong position in the market and in this industry.
(Wiener, 2016) support theories of an effective communication. They believe that by
applying and evaluating different theories of communication and 7C’s such as continuity, clarity,
capability, channels, credibility, content and context, an organization can easily overcome
communication barriers. Continuity is very important for making a communication more
effective and efficient. When an individual and an employee break communication then it can
create misunderstanding among employees. It can also become the reason of conflicts which can
decrease workplace environment. Development communication theory has some elements and
factors by which all employees make them able to coordinate each other’s.
For more supporting evaluation of effective organizational communication and for removing all
barriers of others and themselves. (Grinnell, Gabor and Unrau, 2015) discussed and describes that
practices, principles of communication can be beneficial for the company to achieve
communication purpose and organizational objectives. Effective evaluation of communication
practices and overseeing that employees are replying and responding on the time to other
departments and by telling and sharing information’s and views, the company can evaluate and
measure effectiveness of communication. The main function of marketing director of the
company is planning, directing, controlling and leading all processes and activities of their
employees. Evaluation of communication practices make their functions more ease.
In the context of strategies for overcoming barriers, this company should evaluate and focus
on developing and making an effective culture. This culture should also involve norms and ways
of performing things and all styles of leading and managing resources of the company. An
effective organizational culture play an important role in making understand all employees as
what the company wants to achieve and what they contribute the company in accomplishing their
goals. The main reason of communicational barriers is misunderstanding and undefined and
unclear roles and responsibilities and lack of interpersonal relationship. With evaluating and
developing a strong organizational culture, the company can solve all these problems and
achieve their goals.
CONCLUSION
From the above study it has been summarized that organizational communication played a
vital role in selected organization. There are several forms of organization communication such
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as formal, informal, horizontal that all depends upon the size and scope of the company. It has
also shown purpose and principles of an effective communication which made the company able
to accomplish their goals and purpose. Application of different practices like feedback, attention,
clarity also helped an organization to enhance practices. Lastly this report has evaluated different
communication practices of themselves and others as well. Different principles and practices of
communication like response on time, encourage coordination also supported selected
organization in accomplishing their goals and objectives.
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