Organizational Communication: Its Role and Application in Business

This essay delves into the significance of organizational communication within businesses, highlighting its role in fostering effective management, resolving workplace issues, and enhancing employee productivity. It explores various communication flows, including horizontal, upward, and downward, emphasizing the importance of open communication channels for achieving organizational goals. The author provides a personal reflection on the value of organizational communication in motivation, decision-making, and socialization, further discussing how verbal and nonverbal cues shape workplace dynamics. The essay concludes by outlining practical strategies for applying organizational communication in a professional setting, such as maintaining strong relationships with senior management, engaging in face-to-face conversations, and fostering clarity and confidence in communication to build a healthy working environment. This includes active listening, appropriate body language, and a focus on respecting diverse opinions and needs.

Running head: Business communication

Business communication
Table of Contents
Introduction.................................................................................................................................................3
Organizational communication...................................................................................................................3
Personal reflection......................................................................................................................................4
How could apply organizational communication in future professional.....................................................5
Conclusion...................................................................................................................................................6
References...................................................................................................................................................6
2

Business communication
Introduction
The primary objective of the task is to demonstrate the information about the organizational
communication. It describes that how organizational communication plays a significant role in
personal and professional life of the people as well.
Organizational communication
The organizational communication refers to a study of the communication within the
organizations. The flow of communication may be either informal or formal. It shall be noted
that organizational communication is an interesting and effective field in the world of
communications that asks questions about speaking to a large group of people. No company can
grow and survive without maintaining an effective and strong communication within the
organization. Furthermore, organizational communication is more important for the expansion
and development of the each and every company (Hatch, 2018). It is an effective tool that helps
the managers or leaders to exercise the various functions of the management including planning,
organizing, motivating and controlling. After the various studies, it has been found that
organization communication takes place horizontally, upward and downward. It shall be stated
that organizational communication is also important just because it helps in resolving and
handling ample of issues that are raised at the workplace. It is essential for each and every
organization to enable open communication channels and network to encourage and attain the
best productivity and performance from the workers. The organizational communication is more
interesting because it is an effective source for the workers to attain insight or understanding of a
state of affairs. Besides this, it also helps the employees to handle the job insecurity. The
organizational communication helps in maintaining good and reciprocal relationship between
employer and employee. Maintaining a strong and favorable organizational communication
increases efficiency and effectiveness of the employees as well as organization. Having heavy
and effective organizational communication will lead to attainment of the long term goals and
3

Business communication
objectives. All the grievances and issues that belong to the employees can be reduced and
mitigated through strong and positive organizational communication. In this way, organizational
communication is significant at all the level of management in the workplace (Coombs, 2014).
Personal reflection
According to me organizational communication is very interesting and important for each and
every person. Firstly, I have analyzed that organizational communication helps in motivation and
decision making process. Along with this, it helps in identifying and analyzing the alternative
course of action. I have found that different forms of the organization communication such as
journals, magazines and meetings wqill the workers to shape various types of attributes. As per
my opinion, organizational communication is one of effective and unique features of the
management that helps in raising and improving the morale of the workers. Verbal and non-
verbal communication can be used by company to share the information with workers at the
workplace. According to me organizational communication is significant because just because it
helps in socializing and it also guides in the controlling process. The organizational
communication controls and assists the organizational employee’s behavior and actions in
different ways (Cornelissen and Cornelissen, 2017).
The organizational communication helps the leaders to perform their roles and responsibilities
effectively. It is the second reason that why organizational communication is very interesting and
effective. I have measured that organizational communication is the basis of organizational
functioning. Furthermore, it is facilitates the delegation of authority. Having an open
organizational communication between the subordinate and manager is a prerequisite for
effective and unique delegation of roles and responsibility. Thirdly, organizational
communication provides support in overcoming and handling resistance to changes and it
ensures their implementation in the workplace. According to me organizational communication
also encourages the good human relations in the personal and organizational life as well. The
company can meet long term mission and vision by using effective and dynamic communication
at the workplace. It will also helps in gaining competitive advantages at the workplace (Grunig,
2013).
4

Business communication
How could apply organizational communication in future professional
There are various ways through which I can apply organizational communication in present
professional. To apply organizational communication in present professional, I will maintain
good relationship with senior executives and top management. It will help to encourage and
develop the effective communication at the workplace. Face to face conversation also helps in
maintaining good communication in the organization (Dozier, Grunig and Grunig, 2013).
Therefore, I will conduct seminars, sessions and programs to build and encourage unique
communication among the workers. I will have to develop and use attractive communication
strategy to apply this in future professional. Apart from this, I will avoid to rely on the visual aids
because it will help in maintaining favorable communication in my professional. I will engage
with the audience in discussion and debate to implement dynamic communication at the
workplace (Cummings and Worley, 2014). I will use the PIP approach for orientation of the
employees in the organization. Following this approach, I can share the ideas and thoughts with
other in the organization. Clarity will eliminate misunderstandings and mistakes at the
workplace, it will improve the likelihood of effective and unique relationship, and furthermore it
will help the workers maintain a professional manner. I have analyzed that misunderstandings do
not only cause issues and conflicts but also may influence the business. To maintain a optimal
clarity, I will maintain direct and open communication with customers in an effective manner. I
will speak in an appropriate and effective tone, learn my boundaries and remember to respect
others. To maintain an effective communication in professionalism, I will listen to other issues,
beliefs, needs, opinions and concerns that can provide great insight to the workers for the
direction (Entrepreneur, 2018). Listening can also be an effective and dynamic way to maintain a
healthy working environment and relationship without crossing the boundaries. I have been
found that confidence can come off through ample of ways however the right and unique type of
confidence and moral can help me appear either responsible or professional. Body language is
also an important part of the communication in the organization. I will focus on the body
language and gesture while talking with others. It will help in maintaining strong and heavy
communication in my professionalism. All these things help me to develop and build good
communication in professionalism (Cooren, Taylor and Van Every, 2013).
5

Business communication
Conclusion
From the above mentioned analysis, it has been concluded that communication helps in attaining
desired goals and objectives of the organization. Therefore, each and every person should focus
on the communication skills at the workplace.
6

Business communication
References
Coombs, W.T., 2014. Ongoing crisis communication: Planning, managing, and responding.
Sage Publications.
Cooren, F., Taylor, J.R. and Van Every, E.J., 2013. Communication as organizing: Empirical
and theoretical explorations in the dynamic of text and conversation. Routledge.
Cornelissen, J. and Cornelissen, J.P., 2017. Corporate communication: A guide to theory and
practice. Sage.
Cummings, T.G. and Worley, C.G., 2014. Organization development and change. Cengage
learning.
Dozier, D.M., Grunig, L.A. and Grunig, J.E., 2013. Manager's guide to excellence in public
relations and communication management. Routledge.
Entrepreneur. 2018. 5 ways to effectively communicate with employees [Online], Available from
https://www.entrepreneur.com/article/248757, [Accessed as on 31st May 2018].
Grunig, J.E., 2013. Excellence in public relations and communication management. Routledge.
Hatch, M.J., 2018. Organization theory: Modern, symbolic, and postmodern perspectives.
Oxford university press.
7