Organizational Communication: A Report on Effective Business Practices

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ORGANIZATIONAL COMMUNICATION
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Executive Summary
The following report encapsulates the criticality of communication to leverage effectiveness of
business in a brief context. Communication plays a major role in helping the human resources in
working together to accomplish the organizational objectives.
The principles of organizational communication comprise of fundamental parameters such as
formal / informal / interpersonal communication etc. On the other hand, organizations use
various modern communication practices to leverage their operational efficacy.
The criticality of implementing fair departmental cooperation to leverage organizational
activities is of utmost significance. Managers require focusing on mitigating communication
barriers to exterminate miscommunication in the workplace.
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Table of Contents
Introduction......................................................................................................................................4
Literature review..............................................................................................................................4
Purpose of organizational communication..................................................................................4
Principles of organizational communication...............................................................................4
Modern practices of communication...........................................................................................5
Analysis and discussion...................................................................................................................6
Conclusion.......................................................................................................................................8
Reference list...................................................................................................................................9
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Introduction
The modern day business environment is encompassed around several complexities, due to
which it is necessary to focus on handling the shenanigans in a strategic manner in order to
ensure productivity in the competitive market sphere. In this regard, it is necessary for
organizations to focus on effective communication in order to operate in the modern business
environment. With respect to this, following report focuses on the fundamental principles and
purpose of organizational communication, which is followed by a brief analysis and discussion.
In brief, it analyses the barriers of organizational communication, along with the measures that
can be undertaken by organizations to exterminate such circumstances.
Literature review
Purpose of organizational communication
Prior to comprehending the importance of organizational communication, it is pertinent to
decipher the context of organization. As per the opinion of Karanges et al. (2015), organization
refers to the establishment of a significantly integrated social group composing of numerous
members that amalgamate with the primary purpose of accomplishing a common target or goal.
Organization is vitally required to accomplish objectives that are difficult to achieve solely. In
this regard, van Zoonen and Toni (2016) had opined that communication plays a major role in
the core organizational processes. Organizational communication can be best described as the
integration of individual as well as mass communication practices implemented by an
organization for interactional purposes. It consists of various procedures of exchanging
information through messaging among workforces in context to the specific organization. Wilson
et al. (2015) had further argued that workforces are significantly required to communicate
effectively in order to accomplish higher organizational success. In a wider context, it
encompasses formal communication, group communication as well as leadership communication
behaviors as well.
Principles of organizational communication
The principles of organizational communication are as follows-
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Formal communication- Formal communication, also known as official communication, is a
fundamental approach of organizational communication. It encompasses several critical
examples such as policy manuals, internal memoranda etc. In other words, formal
communication refers to the exchange of information through previously defined channels of
communication. Although it is comparatively time consuming, but it is a comparatively more
reliable source of communication.
Informal communication- On the other hand, informal communication can be described as the
form of communication that does not necessarily follow any sort of channels. In another word
this can be reveal that, informal communication is the casual communication between the
coworkers in the organization. Based on the opinion of Gretry et al. (2017), this can be
considered as unofficial in nature along with that this is also based in the social and informal
relationship as well.
Interpersonal communication- Interpersonal communication can be defined as the procedure,
based on which people can be able to exchange information, meaning and their feelings with the
help of non-verbal and verbal messages. This communication system is generally depends on the
face to face conversation.
Organizational culture- Organizational culture covers values along with behaviors, which
contribute to the unique psychological along with social environment of the business. As per the
statement of Hargie (2016), the organizational culture influences the process of interaction
between people. This plays a major role to improve the job performance of employees.
Modern practices of communication
Communication is one of the major parts in any business and in the context of business
development, it plays a crucial role. As stated by Edem et al. (2019), in today’s generation, this
can be seen that communication processes are developing every day and business organizations
are getting benefits because of this. There are several communication practices in modern time
and those are described here.
 Dedicated support Hash tags on the social channels
 Option of auto call back during the time of long holding times
 Live chat on the website
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 Option of the live video call
 Notification of the In Text messages
 Emails
 Social media personality
Analysis and discussion
1. To facilitate inter-department cooperation, what measures would you recommend to
your colleagues and subordinates to take?
Inter-department cooperation can be defined as very significant for any organization to develop
their business along with the job performance of employees. In addition, this can be seen that
because of poor inter-department cooperation, several organizations are facing many challenges.
In this regard, this is the responsibilities of every corporate leader in every organization to
develop the inter-department cooperation of their organization to develop their business. Here
are few ways, which need to be followed by the organization to make a strong inter department
cooperation. In this regard, this can be revealed that all the employees have to make the sharing
of information a normal practice. They also listen along with find out all the needs and
requirements of other groups. Employees need to be prioritized on the issues, which are raised
for the organization. This can be seen that after identifying the reason of issues, employees can
become able to solve those. Employees have to bring the closure to the discussions along with
revealing the gratitude.
2. What kind of barriers in communication do you face and what is your strategy to
overcome them?
As per analysis, the major barrier communication faced in organizations is due to the inadequacy
of planning in the workplace. The messages that are exchanged in the workplace premises are
not frequently planned in a proper approach, due to which there are effective chances of
miscommunication. As per analysis, it has been found that miscommunication in the workplace
has on average causes a loss of $420,000 for SMEs on an annual basis (Voinea et al., 2015). On
the other hand, large-scale companies are observed to undergo a loss of $62.4 million due to
insufficiency of organizational communication every year (Voinea et al., 2015). Regardless, it
can be mitigated by proper planning and workforces’ orientation procedures. Furthermore,
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another major barrier faced during communicating is the cultural barriers, which create severe
adversaries during operating in the global environment. As the cultural differences amidst two or
more employees arise, it becomes tougher to communicate that leads towards adverse
consequences for the organization. In this regard, it is required by managers to focus on
practicing cultural diversity in the workplace environment in order to enable the employees to
accept and acknowledge each other despite of their cultural differences. Furthermore, barriers of
communication arise when the managers are not properly listening to their subordinates, due to
which the managers are required to be active listeners to lead their teams.
Discussion
After the analysis of inter-department cooperation, this can be discussed that inter-department
cooperation is defined as very important for each organization to improve their business along
with the job performance of employees. In this regard, it can be also revealed that this is the
prime responsibilities for all corporate leaders in every organization to improve the inter-
department cooperation of their organization and this can develop their business also. There are
few ways that are analyzed in the analysis part and these need to be followed by the organization
to make a strong inter department cooperation. Apart from that, it can be revealed that because of
poor inter-department cooperation, several companies are suffering for many challenges. In this
regard, this can be found that each of the employees have to make the sharing of information a
usual practice. On the other hand, they also listen along with find out all the requirements and
needs of other groups. Employees in any organization need to be focused on the issues, which
are taken place for the organization. This can be seen that after identifying the main cause of
issues, employees can easily solve those. Employees have to carry the conclusion to the
discussions along with revealing the gratefulness.
There are diverse ranges of barriers that can potentially restrict the effectiveness of
communication in workplace, which require being dealt with strategically. In this regard,
organizations are primarily required to focus on employee orientation, through which the firm
can communicate the organizational vision, policies and objectives to the workforces. This can
be significantly helpful in terms of mitigating the communication barriers in the organization.
Furthermore, cultural differences can be exterminated as the employees focus on developing
strong interpersonal relationships. This can be helpful in accepting the diversity in cultures,
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which further helps the employees to work together more efficiently to accomplish
organizational objectives. Furthermore, managers are strictly required to hone their active
listening skills in order to acknowledge the perspective of their subordinates, which can be
further beneficial in terms of mitigating the chances of miscommunication amidst the
organization.
Conclusion
In conclusion, it can be stated that the organizations are significantly required to focus on the
aspect of communication in order to sustain in the challenging business environment.
Furthermore, it significantly required to focus on enhancing inter-departmental cooperation in
order to gain a competitive advantage in the robust market sphere. Furthermore, several
communication barriers arise in the workplace, primarily recalled as lack of planning, cultural
differences etc. It is important to implement cultural diversity for diverse workforces to develop
strong interpersonal relationships. Furthermore, the managers are also required to be active
listeners in order to address their subordinates, so that there is no miscommunication in the
workplace.
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Reference list
Edem, N.B., Omini, E.U. and Usoro, A., 2019. Influence of the use of information and
communication technology (ICT) on collection management practices in university libraries in
South-South, Nigeria. Journal of Library Services and Technologies, 1(1), pp.11-18.
Gretry, A., Horváth, C., Belei, N. and van Riel, A.C., 2017. “Don't pretend to be my friend!”
When an informal brand communication style backfires on social media. Journal of Business
Research, 74, pp.77-89.
Hargie, O., 2016. Skilled interpersonal communication: Research, theory and practice.
Routledge.
Karanges, E., Johnston, K., Beatson, A. and Lings, I., 2015. The influence of internal
communication on employee engagement: A pilot study. Public Relations Review, 41(1), pp.129-
131.
van Zoonen, W. and Toni, G.L.A., 2016. Social media research: The application of supervised
machine learning in organizational communication research. Computers in Human Behavior, 63,
pp.132-141.
Voinea, D.V., Busu, O.V., Opran, E.R. and Vladutescu, S., 2015. Embarrassments in managerial
communication. Polish Journal of Management Studies, 11.
Wilson, M., Caldwell, T.L., Tafoya, M. and GH, G.H., 2015. STRATEGIC COMMUNICATION.
Dubuque, IA: Kendall Hunt Publishing.
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