MN3041QA: Development for Success in Business - Communication Review

This report is a literature review focusing on communication within organizations. It begins by introducing the significance of effective communication for business success, highlighting its role in interactions between employees, and between employees and customers. The review then delves into the literature, discussing various types of organizational communication, including formal, informal, vertical, and horizontal communication, as well as oral and written forms. It explores key communication theories such as traditional theory, socialism hypothesis, and cognitive dissonance theory, providing insights into their applications and impacts. The report also examines how communication aids in employee engagement, decision-making, and problem-solving. The conclusion emphasizes the necessity of effective communication for information exchange, employee productivity, and company success, while also suggesting avenues for future research in this area.

DSB ESSAY
LITERATURE
REVIEW

Contents
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Businesses can achieve success by using many plans and methods. The subject of this report
is communication. Handle communication is the finest quality and it must be very real in
commercial organizations to be successful in the marketplace and improvement a modest benefit
over participants (Mendoza, 2018). Communication is the transition among two or more people,
either be among boss and employee, or between customer and employee. Therefore, this must be
very effective because you must understand what the other person is saying in order to
communicate effectively in the organization. Communication is to have certain models and some
skills that everybody must have. By using the communication process, the despatcher and
receiver can effectively perform the change. If the tenor of communication is respectable, the
general result will be decent, and the company’s productivity and profitability may increase. In
this given report, it discusses the communication in the organization, how the company can
communicate effectively, what are the numerous types of organizational communication, why it
is significant, and which models must be used in the organization.
LITERATURE REVIEW
From the views of Reddy (2020), The theme which is chosen in a given report is
communication. From the creator's perspective, communication is exceptionally essential for the
association, since it is the best way to represent the moment of truth the association. Effective
communication within the company is essential to the success of an organization (Mulyana,
Briandana, and Rekarti, 2020). Nevertheless, of industry or business size, communication has the
potential to become an integral part of our daily lives. We are in regular contact with self-
employed people, staffs, clients, partners and other stakeholders. Organizational communication
is the process of sharing information in such a way that organizational plans, goals, policies, and
rules are shared with employees and employees (Strategies for Effective Communication in an
Organization, 2020). It plays a vital role in building the success of the organization. The main
importance of this type of communication in an organization is that it allows employees to
understand the tasks to be carried out, which helps them to achieve their objectives effectively.
The next thing is through communication, where employees will try to contact each other and
socialize. Organizational communication is very necessary for company managers to monitor
employee performance.

According to the viewpoint of Ahmed (2019), Communication consists of several types,
which are formal communication (Types of Organizational Communication, 2019). Informal
communication, vertical communication and horizontal communication. All of these types of
communication help companies deal with multiple employees and communicate effectively.
There may also be oral and written communication, which may lead to the formation and
understanding of other people’s communication behaviours (Uysal, 2018). Communication
hypothesis is the best utilized in associations. These hypotheses are traditional theory, socialism
hypothesis, and development communication hypothesis. These are dictator speculations, in light
of the fact that these are the hypotheses gotten from Plato's tyrant theory. This set up that a
couple of individuals ought to be permitted to manage the country. He claimed that it is
foreseeable for the media to obey the orders of the state, even if the state does not control the
media.
According to Fulk and Boyd (2021), The other is the theory of communism, proposed by
Karl Marx. This establishes that the politics of the famous class is the dominant ideology. It was
first proposed by Lenin, who believed that press freedom must be accurate (Emerging Theories
of Communication in Organizations, 2021). People think that the media should educate people
instead of trying to provide information. Then another theory is the theory of cognitive
dissonance, because it is related to conflict, which leads to contradictory ideas, which is called
cognitive dissonance. This theory says that everyone is focused on balancing beliefs. Avoid
cognitive dissonance; a person will yell at any point of view that conflicts with their point of
view. There are some opinions that support this communication process, that communication
helps staffs members in sharing their problems with their employers (Vossen, and et.al., 2018).
In addition, they have the opportunity to develop and participate in the business's innovation
initiative. Then, additional advantage is that it helps to make real decisions. However, on the
other hand, there may be more arguments against invalid communication in the organization,
because if employees or employers conduct invalid communication, they may understand the
information and it is difficult to meet the requirements and needs of customers.
CONCLUSION
The conclusion drawn from the previous report is that communication in the organization is
necessary for information conversion and exchange with employees and customers. Effective
communication can increase the productivity of employees and the productivity of the company.

Having a communication needs model can help people talk better in the organization. This
beginnings with the sender and closures with the collector. The hypothesis examined above is the
main piece of the correspondence interaction and an association. This aides increment successful
correspondence in the association and society. On this subject, future examination can be
completed, on the grounds that this correspondence is a theme that assists the organization to
keep an appropriate conduct with everybody. Effectively coordinating and communicating with
employees will increase employee engagement, increasing employee and company productivity.
Communication outside the organization always contributes to positive social behaviour and
environmental health. It can also be concluded from the above that if the communication process
is very effective, people can carry out various types of communication. Further, there are certain
other theories which helps the organisation in developing their profits and engagement with the
employees and also helps them in motivating themselves.

REFERENCES
Books and Journals
Mendoza, D., 2018. Information and communication technologies as a didactic tool for the
construction of meaningful learning in the area of mathematics. Available at SSRN
3639452.
Mulyana, A., Briandana, R. and Rekarti, E., 2020. ICT and social media as a marketing
communication platform in facilitating social engagement in the digital
era. International Journal of Innovation, Creativity and Change, 13(5), pp.1-16.
Uysal, N., 2018. On the relationship between dialogic communication and corporate social
performance: Advancing dialogic theory and research. Journal of Public Relations
Research, 30(3), pp.100-114.
Vossen, P and et.al., 2018, September. Leolani: a reference machine with a theory of mind for
social communication. In International conference on text, speech, and dialogue (pp. 15-
25). Springer, Cham.
Online
Emerging Theories of Communication in Organizations, 2021. [online] available through
<https://journals.sagepub.com/doi/abs/10.1177/014920639101700207 >
Strategies for Effective Communication in an Organization, 2020. [online] available through <
https://content.wisestep.com/effective-communication-in-organization/>
Types of Organizational Communication, 2019. [online] available through
<https://bizfluent.com/list-7613677-types-organizational-communication.html >