Report on Communication Theories and Barriers to Vaccine Uptake

This report provides an analysis of organizational communication theories and their relevance to addressing barriers to COVID-19 vaccination. It discusses theories such as Actor Network Theory, Adaptive Structuration Theory, Agenda Setting Theory, and Cognitive Dissonance Theory, illustrating their application in the context of the pandemic. The report evaluates physical, attitudinal, emotional, informational, and cultural barriers hindering vaccine uptake. Furthermore, it outlines government strategies to overcome these barriers, including enhanced information dissemination, infrastructure development, data-driven analysis, and culturally sensitive communication. The conclusion emphasizes the importance of effective business communication strategies in achieving organizational goals and improving public health outcomes during the COVID-19 pandemic. Desklib offers more resources like this to aid students in their studies.

Individual report

INTRODUCTION...........................................................................................................................3
MAIN BODY.................................................................................................................................3
Discuss some general theories of organizational communication...............................................3
Evaluate the barriers of communication preventing people getting the vaccine.........................4
Government strategies to overcome these barriers .....................................................................5
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................7

INTRODUCTION
Business communication is the process which helps in sharing information between one
employers to another this is one of the most effective form of technique that has helped in
making growth of business organization possible in effective t manner. Through making goals
and objectives achieved within smooth men effective way. Business communication has most
important tool in the time of Covid 19 pandemic. Scope of business communication is wider as it
covers about various aspects in relation business organization by impacting internal process
directly. As per the report things covered is based upon theories in relation to organization
communication, barrier related to communication with people has been discussed. In the end
strategies of government to overcome barriers in relation to COVID 19 is explained.
MAIN BODY
Discuss some general theories of organizational communication
Communication is one of the most effective medium which helps in transmitting
information from one person to another. In terms of covid-19 communication was one of the
most effective medium which is help in creating awareness in relation to spread the virus and
means through which it can be spread. Also communication through digital means became more
and more popular in attaining proper information in relation to the idea the virus is spread. In
order to make communication possible medium like mobile phones, social media, video calling
and emails wére used. This made individual person society get vaccinated creative ideas to
motivate people to get vaccination done. In order to make communication effective there are
various theories which are used. These theories has been explained às follow:
 Actor network theory: In this theory it has been suggested that both human and non-
human factors as played equal role in development of Technology with innovative ideas.
Dubai sleep word formation of network which is contributed what country. The main
objective theory is based upon network development. In relation to covid-19
The network of communication was handled through digital technology which has

helped in attaining better results regarding Awareness of Covid 19 virus.
 After structuration theory: According to this theory groups and Organisation creates
various role in order to develop structure which is best upon social system. in relation to
structure of an organization. In context of COVID 19 period organisations in order to
conduct their operations first digital technology provided work from home facility to their
employees. In order to cope up with lockdown innovative ideas for conducting business.
 Agenda setting theory: According to this theory main focus is developed upon usage of
media which helps in creating influence within mindset of people living within society.
The main to restore many of that these people send agenda for everyday lifestyle. During
the time of covid-19 mass media has played and very important role in making
information reah to people within no time about the virus. Also it helped in improving
spread about campaign for vaccination.
 Cognitive Dissonance Theory: Cognitive Dissonance is the psychological conflict that
results from holding two contradictory or incompatible beliefs or attitudes. For example,
one can like a person, but disapprove of their habits. The theory suggests that a person
looks for balance in their beliefs. Therefore, in order to reduce dissonance, one will avoid
hearing opposing viewpoints or change their beliefs to match their actions. It has helped
in solving various kinds of confusion in relation to vaccination. Also it helped in making
people understand about the importance of putting Vaccine.
Evaluate the barriers of communication preventing people getting the vaccine.
In relation to covid-19 vaccination there were certain barriers which were faced in order
to get people vaccine. These barriers has been given as follows:
Physical barriers: In relation to covid-19 and stop it spread vaccine was developed. People
were not aware for covid-19 vaccine even after it has been made. This happen due to lack of

planning. Various kind of barriers faced by them while they were willing to reach the centre even
after booking slot. This was one of the most effective barrier to stop fever from taking vaccinefor
a very long time.
Attitude barrier: This is another important barrier that was faced while going for vaccination.
At time people think that vaccination is not the right solution android apps negative respect in
relation to it. Also lack of encouragement towards each other made vaccination not to be given
population in bulk( Kim, Jeong and Yoon, 2016).
Emotional barriers: People are frightened and do not have faith in vaccine as they believe that it
will make them sick or some side effects will occur in their body. They also want to avoid
contact with other people and that's why they ignore to visit vaccination centers. Lack of faith
was there which caused problem in relation over people taking vaccine. It made vaccination got
wasted also.
Information barriers: This is also another important barrier which has been faced at the time of
getting vaccine (Liu and et. al. , 2017). Incomplete information of provided about vaccination
then it was lots of website provided by the government is created cross among people living
within society and they thought vaccination fraud attempt. Also, present permission and in the
people about the vaccine and impact over COVID-19.
Cultural barriers: The population of UK is diverse and comes from different culture as well as
background which sometimes creates trouble for understanding them believes. Health care
departments in the country sometimes lacks to provide care to people with different values and
behaviour.
Government strategies to overcome these barriers
In order to spread awareness about vaccination and to encourage people. Government
required taking certain steps which used in overcoming the barriers in relation to vaccination.
They have been given as follows :
 Government is required to provide information in relation to the vaccine and process of
getting vaccination slots booked. Can be promoted by using entertainment platforms
paper social media and radio channels.

 Government should be focus upon developing proper infrastructure which helps in
making vaccination information reach to all people living within country. It is the
responsibility of government for making sure that portal formed by government work
properly(Park and LaFrombois, 2019).
 The leaders or politicians should analyses situations existing within society in relation to
vaccinations availability. For this purpose government should have data regarding
vaccination been done till date. It helps in making more efficiency developed regarding
dose of vaccination.
 The government must try to understand the needs of diverse people as virus does not
impact people on the basis of their cast or religion. The information provided must be in
several ways which is understandable by every person in country.
CONCLUSION
From the above file it can be concluded that the concept of business communication helps
in developing various strategies leading towards growth of organization done in more effective
manner. Further, the report explains about applicability of communication strategies at the time
of COVID- 19 pandemic. Also the report covers about information relate to barriers faced by
government getting vaccination done for individuals living within society. In the end steps taken
by government to improve vaccination has been discussed.

REFRENCES
Books and journals
Arku, G., Yeboah, I. E. and Nyantakyi-Frimpong, H., 2016. Public parks as an element of urban
planning: a missing piece in Accra's growth and development. Local
Environment. 21(12). pp.1500-1515.
Cobetto, N., Aubin, C. E. and Parent, S., 2018. Surgical planning and follow-up of anterior
vertebral body growth modulation in pediatric idiopathic scoliosis using a patient-specific
finite element model integrating growth modulation. Spine deformity. 6(4). pp.344-350.
Colantoni, A. and et. al., 2016. Cities as selective land predators? A lesson on urban growth,
deregulated planning and sprawl containment. Science of the Total Environment. 545.
pp.329-339.
DODDS, R., DIMANCHE, F. and SADOWSKI, M., 2018. Planning for growth in islands: the
case of Cuba. Tourism management in warm-water island destinations: systems and
strategies. pp.95-107.
Holz-Rau, C. and Scheiner, J., 2019. Land-use and transport planning–A field of complex cause-
impact relationships. Thoughts on transport growth, greenhouse gas emissions and the
built environment. Transport Policy. 74. pp.127-137.
Kim, J., Jeong, B. and Yoon, J., 2016. A technology planning approach based on network and
growth curve analyses: the case of augmented reality patents. Journal of Korean Institute
of Industrial Engineers. 42(5). pp.337-351.
Liu, B. and et. al. , 2017. Effective energy data management for low-carbon growth planning: An
analytical framework for assessment. Energy Policy. 107. pp.32-42.
Park, Y. and LaFrombois, M. E .H., 2019. Planning for growth in depopulating cities: An
analysis of population projections and population change in depopulating and populating
US cities. Cities. 90. pp.237-248.

Pennock, M., Poland, B. and Hancock, T., 2016. Resource depletion, peak oil, and public health:
planning for a slow growth future. Geographies of Health and Development, Abingdon:
Ashgate Publishing. pp.177-96.
Schuch, G and et. al. , 2017. Water in the city: Green open spaces, land use planning and flood
management–An Australian case study. Land use policy. 63. pp.539-550.
Tian, L., 2016. Behind the growth: planning education in China during rapid
urbanization. Journal of Planning Education and Research. 36(4). pp.465-475.