This research project examines the challenges of maintaining organizational culture due to diversity within the food retail sector. The project begins with an overview of the research, including the background, rationale, aims, objectives, and research questions. A comprehensive literature review explores the concept of diversity, the challenges faced by management, and strategies for managing diversity. The methodology section details the research approach, including the use of questionnaires. The analysis and findings are presented, followed by conclusions and recommendations. The research highlights the importance of managing cultural diversity and suggests effective solutions for the food retail industry. The project also addresses research limitations, reflections, and alternative methodologies.