Challenges in Maintaining Organizational Culture: Food Retail Study

This research project examines the challenges of maintaining organizational culture due to diversity within the food retail sector. The project begins with an overview of the research, including the background, rationale, aims, objectives, and research questions. A comprehensive literature review explores the concept of diversity, the challenges faced by management, and strategies for managing diversity. The methodology section details the research approach, including the use of questionnaires. The analysis and findings are presented, followed by conclusions and recommendations. The research highlights the importance of managing cultural diversity and suggests effective solutions for the food retail industry. The project also addresses research limitations, reflections, and alternative methodologies.

Research Project

ABSTRACT
Present research has been taken into consideration on analyze the challenges arise in
maintaining organizational culture due to diversity in the organization. In an organization, people
working belong to the different backgrounds and the differences in their behavior, values and
thinking develops conflict and miscommunication at workplace. The aim of this research is “'To
analyze the challenges arise in maintaining organizational culture due to diversity in the
organization”. A study on Food Retail.”In context of this research report, it is wholly supported
on the role of diversity within Food Retail. For understanding this aspect in a deeper manner, the
present report covers research objective, aims, question, and literature review. Moreover,
identification of different research methodologies, interpretation of data, presenting overall
findings and suggesting relevant recommendation which enable researcher to produce reliable
outcome in a desired time period. Methodology section was completed by researcher by using
different methods such as research philosophy, research approach, questionnaire etc. All these
are effective for researcher in gathering of valid and reliable data about the current topic.
Findings stated about the handling of situation by using the various methods. Company needs to
finds out the effective solutions to manage the cultural diversity at workplace.

Table of Contents
ABSTRACT................................................................................................................................................2
CHAPTER 1: INTRODUCTION................................................................................................................4
Overview of Research.............................................................................................................................4
Background of Research..........................................................................................................................5
Rationale of Research..............................................................................................................................6
Research Aim..........................................................................................................................................6
Research Objective..................................................................................................................................7
Research Question...................................................................................................................................7
CHAPTER 2: LITERATURE REVIEW.....................................................................................................8
Introduction.............................................................................................................................................8
To understand the concept of diversity in the organization......................................................................8
To determine the several challenge faced by management in managing organisational culture due to
diversity in Food Retail..........................................................................................................................9
To identify the strategies for managing diversity within Food Retail...................................................10
Summary...............................................................................................................................................12
CHAPTER 3: METHODOLOGY.............................................................................................................13
CHAPTER 4: ANALYSIS AND FINDINGS...........................................................................................17
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS................................................................30
Research Limitation...............................................................................................................................31
Reflection..............................................................................................................................................31
Issues faced and overcome....................................................................................................................31
Alternative research methodologies.......................................................................................................32
REFERENCES..........................................................................................................................................33

Topic: “ Diversity in the workplace. A study on Food Retail”.
CHAPTER 1: INTRODUCTION
Overview of Research
The aspect of globalisation empowered every form of organisation to invite diverse
workforce to carry out the desired goal an objective in an effective manner. However, for
maintaining a better working culture and healthy relationship among employees the concept of
diversity plays a significant role. This is because, the term diversity refers to those business or
management activity in which organisation make an effort to employ different background
manpower without showing any sort of discrimination in terms of placing and delegating roles or
responsibilities. Some of the differences which diversity involves national origin, physical
appearance, religion, education, age, gender, sexual orientation. In relation to food retail
industry, it's core purpose is to deliver high quality of product and service in order to acquire
increased level of customer satisfaction in an prompt manner (Harvey and Allard, 2015).
However, the concept of diversity is regraded as an important element in Food Retail because it
is a marketplace where different kinds of customers arrives with an aim of achieving high level
of satisfaction. In this regard, an organisation must make an attempt to manage or maintain a
diverse working environment so that employees can render best service to its targeted audience
in an impressive style. This current research report is about Food Retail which is one of the
increasing industry among competitors in terms of acquiring high level of sales growth and
productivity ratio. Along with this, Food Retail is establish within UK marketplace and serve its
product and service across the globe. Moreover, it main purpose is to obtain improved level of
profit margin by offering high quality of products and adopt innovate or advanced technologies
into functional units. However, it take an initiate in inviting diverse manpower who belongs to
various cultural background. Due to such initiation, it help them to enlarge its market share and
also to improve its brand image in an effective manner. Additionally, they also make an attempt
to met out all the requirements of market and help them to gain competitive advantage in an
amended mode (Bhattacharya, 2016).

Background of Research
This current research report is about Food Retail which is one of the increasing industry
among competitors in terms of acquiring high level of sales growth and productivity ratio. Along
with this, Food Retail is establish within UK marketplace and serve its product and service
across the globe. Moreover, it main purpose is to obtain improved level of profit margin by
offering high quality of products and adopt innovate or advanced technologies into functional
units. However, it take an initiate in inviting diverse manpower who belongs to various cultural
background. Due to such initiation, it help them to enlarge its market share and also to improve
its brand image in an effective manner. Additionally, they also make an attempt to met out all the
requirements of market and help them to gain competitive advantage in an amended mode. The
background of research is linked with the literature review part (Boehm and Kunze, 2015). There
will be discussion about the cultural diversity and several challenge faced by management in
managing organisational culture due to diversity in Food Retail. The literature review is helpful
in provide the detailed description about the research objectives. There will be find out the
effective strategies for managing diversity within Food Retail.
Rationale of Research
The main reason behind selecting this topic is that increasing demand of globalisation
and millennials customer motive companies to embrace the concept of diversity within its
business premises. The primal advantage which diverse business culture render is that it enable
an organisation to make an effort to analyse the industrial competition and threat as well as
encourage them to implement best strategic decision for attaining sustainable growth. Moreover,
another factor which drive researcher to choose this area is that handling of diversity at
workplace impose various difficulties that directly impact over company's proficiency ratio.
Hence, by organizing such study assist researcher to understand the concept of diversity and also
enable them to identify the employees need or requirements in a better manner. Moreover, it also
empowers them to take corrective course of action for acquiring increased level of employee
engagement and motivation towards personnel. Apart from this, by conducting this report, it
assist researcher to gain detailed information about research methodologies that lead them to
deliver valid and authentic report in present market (Chrobot-Mason and Aramovich, 2013).
Additionally, with the help of this research report, investigator is able to obtain different scholars
or publishers opinion in literature review part regarding managing diversity in organization

which aid researcher to give suitable suggestion to industry with an aim of improving overall
performance in an amended way. It is helpful in bridge the gap of research. The literature review
part, learner can able to find out the several challenge faced by management in managing
organisational culture due to diversity in Food Retail and also its related strategies for managing
diversity within Food Retail.
Research Aim
'To analyse the challenges arise in maintaining organisational culture due to diversity in
the organisation” . A study on Food Retail.
Research Objective
 To understand the concept of diversity in the organisation.
 To determine the several challenge faced by management in managing organisational
culture due to diversity in Food Retail
 To identify the strategies for managing diversity within Food Retail
Research Question
 Do you have knowledge about the concept of diversity in the organisation?
 What are the several challenge faced by management in managing organisational culture
due to diversity in Food Retail ?
 What are the strategies for managing diversity within Food Retail ?

CHAPTER 2: LITERATURE REVIEW
Introduction
The literature review is defined as the complete overview of the previous work on the
subject. The previous investigation should be identified, described, summarized and evaluated.
The aim of this research is “To analyse the challenges arise in maintaining organisational culture
due to diversity in the organisation”. A study on Food Retail. The review is addressed mainly by
using secondary sources including papers, newspapers, books, journals and others, in order to
discuss research objectives. This section of the investigation is helpful in adequately illustrating
and defining the research goals in detail. The topics covered in literature review are cultural
diversity concept, several challenge faced by management in managing organizational culture
due to diversity in Food Retail and strategies for managing diversity within Food Retail (Gioia,
Corley and Hamilton, 2013).
To understand the concept of diversity in the organization.
In the views of Neil Kokemuller, In this modern era of global market, the term diversity
is considered as an essential element because it enable them to grasp or generate innovate ideas,
help them to understand the situation of local market as well as drive them to acquire talents
from various backgrounds. However, diversity is related to those aspect which signifies that it is
a process of combining different cultural background irrespective of gender, language, culture,
beliefs, age, nationality, ethnic, education many other (Patrick and Kumar, 2012). The main
intent of diversity is to avoid the occurrence of discrimination and respect every employees
views or perception for generating positive working culture. However, due to the intense level
of competition and threat between industries to industries and companies to companies, the
component of diversity is valued as an important determinate. This is because, it assist Food
Retail to encourage different background employees within the business premises that help them
to handle customer in a smooth manner. Moreover, it also lead them to understand each
consumer needs or wants and motive personnel to take corrective course of action by delivering
the appropriate service. With the help of such contribution, Food Retail can enhance its
productivity ratio and also can enlarge its market share or size to a new geographical regions
without any obstacles. Apart from this, another benefit that Food Retail can acquire with the

implication of diversity at workplace is that it help them to adopt innovative and advanced
technology inside its functional unit. Due to which, it enable Food Retail to offer the service in
an easy mode and also to minimise the delivering time. Along with this, it help organisation to
gain the benefit of less time consuming, reduce the unnecessary cost, and less energy required. In
addition to this, with the adoption of diversity, it empower Food Retail to understand and
identify current or emerging market trend and competition as well as drive them to make best
strategic decision in order to place the brand in an aggressive position within prescribed time
limit. Along with this, by practising diverse organisational culture, it aid Food Retail to impose
increased level of collaboration and cooperation from manpower towards an accomplishment of
organisational goal without nay obstacles (Green, Camilli and Elmore, 2012). In addition to this,
it aid workforce to put their full potential towards an achievement of business goal and also
motivate each personnel to work with high level of team spirit. With the help of such initiation,
Food Retail can benefit by acquiring improved degree of employee engagement and strengthen
the overall sales performance among competitors in an innovative style.
To determine the several challenge faced by management in managing organisational culture due
to diversity in Food Retail
As per the views of Angela Hood, 2019, With the introduction and execution of
economic globalisation the demand of diversity has been increased at rapid pace. The main
rationale behind this, diverse working environment enable an organisation to acquire several
benefits such as invite highly skilled personnel, adoption of innovative technologies, enhance
market competition, foster productivity ratio and many more. But on the contrary, to maintain
diverse working environment becomes the huge threat for managers and organisation as it
directly impact over the potentiality of company in attaining sustainable growth and
development. However, the major challenge that Food Retail come across is that cultural
difference because each manpower belongs to different cultural background and also their beliefs
varies from each other. Due to which, it create an issue of acceptance and respect among
employees towards each other perception or views (7 Biggest Diversity Issues in The Workplace,
2019). Moreover, with the absence of acceptance and respect it generate conflict of interest,
miscommunication, misconception, misunderstanding between employees and it arise an issue
of reducing personnel involvement in business activities. Apart from this, another challenge that
an organisation undergoes is that recruiting or hiring candidates in a suitable position with an

intent of filling the vacant job position (Kim, Lee and Kim, 2015). This is because, HR finds
difficulty in identifying each manpower skill or abilities and also face issue in delegating roles or
responsibilities on the basis of their abilities and potentiality. However, inappropriate placement
of candidates may lead Food Retail to face huge problem in acquiring satisfaction and motivation
from manpower towards brand. Moreover, It also negatively impact over establishment overall
profit margin ratio and its capability to gain competitive advantage in a stipulated time limit
without any hindrances.
In the views of George Steward, 2016, The concept of diversity plays a significant role
within a business premises as it help them to enlarge its market division and also drive them to
explore its productivity ratio in a desired time limit. However, for managing diversity at
workplace is also become the biggest challenges in majority of the establishment. This is
because, it impose different problems like cultural difference, linguistic barriers, gender equality,
and so on. In relation to Food Retail, the major threat that organisation undergoes due to the
practise of diversity is that difference in languages that creates miscommunication and confusion
among personnel and it influence organisational culture in a negative manner (Chrobot-Mason
and Aramovich, 2013). However, Food Retail is a sector where enormous customer arrives with
an aim of acquiring consumption of food. Therefore, differences in language may restrict each
personnel to interact or communicate with each other due to it arise confusions and ambiguities
in regard of fulfilling the requirements of customer in an improved manner. Henceforth,
providing equal opportunity and giving best training programs help Food Retail to motivate its
employees to give their best contribution towards and achievement of goal and also to enhance
the brand image among competitors in an innovative or impressive style in a stipulated time
limit.
To identify the strategies for managing diversity within Food Retail
According to “Kirsten Blakemore”, it is necessary to understand that managing the
diversity has a very crucial role where role of leader increases automatically. If any of the
organisation doesn't follow the concept of diversity in their business organisation then they
usually have to suffer from idea (3 Tips for Boosting and Managing Diversity in the Workplace,
2018). But, better form of workplace diversity simply gives the competitive advantage to the
business organisation. In context of the food retail industry if they will be able to introduce

diversity within their sector then it will easily help to encourage the people to be innovative and
work as the requirement of situation. The main benefit which food retail sector industry can get
with the help of diversity is that they will be able to connect with each other which is one of the
main advantage.
Whenever any of the business organisation try to manage diversity with the business
organisation they are needed to form the strategies. Forming the strategies will allow the
company to perform any of the task in a smooth way and even it will allow to accomplish the
goals of an organisation. Below, there is the discussion about some of the strategies that can be
adopted by the food retail industry for managing the diversity and they are:
Start with Hiring: It is necessary for the food retail industry that they must hire only those
candidate who deserve the post within the organisation. This will simply allow the food industry
to hire some of the deserving candidates from different part (3 Tips for Boosting and Managing
Diversity in the Workplace. 2018).
Create inclusive policies and practices: In any of the situation the policies which are
formed by the organisation should not discriminate any of the person at any of the stage. If food
retail industry will develop the similar policies for each and every employees then they can be
easily motivated which will be beneficial in attaining the goals.
Provide diversity training: It is necessary for the company that they must try that how
they can improve their performance and for that it will be necessary for food retail industry to
provide the training to employees. The training should be of different fields so that if any of the
employees is not available for the work then hotel will not have to suffer (Wangombe and et. al.,
2013).
Facilitate effective communication: In any of the situation, company can perform at its
best when process of communication is same. It is crucial for food retail industry that same
language and communication process is being used so that goals work can be performed in
specific manner. Those pictures and symbols should be used which can be understood by all of
the employees.

Encourage interaction: Process of interaction should be improved which will allow the
employees to understand and learn from each other. Here, food retail industry should form the
strategy that they must encourage their employees to perform as a team so that interaction can
also be improved and even it will help to learn many of the new techniques (Chrobot-Mason,
Ruderman and Nishii, 2014).
Summary
From the above mention information in literature review it has been summarized that
company needs to manage the cultural diversity at workplace. There has been discussed about
the several challenge faced by management in managing organizational culture due to diversity
in Food Retail such as absence of acceptance, conflict of interest, misunderstanding,
miscommunication, misconception and difficulty in identifying each manpower skill. The
different strategies used to manage cultural diversity have been discussed such as Create
inclusive policies and practices, Provide diversity training, Facilitate effective communication
and Encourage interaction.

CHAPTER 3: METHODOLOGY
It helps researcher in assembling appropriate data for the topic. This is a part of research
methodology that assist researcher in accumulation of authentic information regarding the
present investigation in the cut throat competitive world (Flick, 2015). On the other hand it
directly or indirectly aid in completing the research work in the set deadline. However, this is
effective section of research in that complete detailed information regarding the number of
methods and techniques used in the performing the research activities are showcased. Below are
some of the suitable methods of research that will be illustrates beneath.
Research philosophy: Research philosophy refers to belief about way in which the data
regarding phenomenon should be collected and used effectively. In research there are normally
two types of philosophy which are widely adopted by researcher in their findings. The two types
of research philosophy are positivism and interpretivisim.
Justification- From this, interpretivisim philosophy has been used at the time of
completion of project because this is because it helps in examining viewpoint of human assets
effectively as well as builds better and transparent understanding regarding it (Gioia, and
Hamilton, 2013).
Advantages and Disadvantages of Interpretivism philosophy
Advantages
 It investigation the research in detailed
manner.
 It is based on the qualitative research
and provides valid information.
Disadvantages
 It has low reliability.
 In this philosophy, data impacted
through personal viewpoints.
Research approach: Deductive and inductive are two types of research approach. At the
time of conducting the research investigator adopts inductive approach because it supports in
conducting proper examination over wider concept. Through this research approach productive
results can be attained which is a positive mark for them. In the global market research mostly