Organizational Culture, Motivation, and Communication at DPD

This report examines the organizational behavior of DPD, a multinational parcel delivery service, focusing on its organizational culture, employee motivation, and communication strategies. The study incorporates both primary research, including interviews with DPD employees, and secondary research, exploring relevant theories of motivation (such as Maslow's hierarchy and McWilliams' theory) and communication. The report analyzes DPD's democratic leadership style, its formal policies, and its approach to employee complaints. It also evaluates how the company's culture, emphasizing innovation, excellence, and a positive working environment, impacts employee motivation and overall business achievement. Furthermore, it discusses the role of effective communication, exploring various communication theories and models. The report concludes by assessing how DPD can leverage its culture to further enhance its success, suggesting ways to improve organizational effectiveness through transparency, rewards, collaboration, and investments in employee development.

Culture in an organisation
(DPD)

Contents
INTRODUCTION.................................................................................................................................3
PRIMARY RESEARCH.......................................................................................................................3
Company:..........................................................................................................................................3
Elements of culture:...........................................................................................................................3
Questions and answers:.....................................................................................................................3
Culture, motivation and communication:...........................................................................................4
SECONDARY RESEARCH.................................................................................................................5
Theories of culture, motivation and communication..........................................................................5
CONCLUSION.....................................................................................................................................8
REFERENCES......................................................................................................................................9

INTRODUCTION
Organisational behaviour can be define as the study of human behaviour in nature in
an organisation. The study is the interference between human behaviour and the company.
The present study based on DPD group that is a multinational parcel delivery services for
parcel weighing under 30 kg that delivers 5.2 million parcels across the world every day.
DPD group services are available in Brazil Europe and other countries worldwide. The
industry is owned by La Poste. The present report will cover the importance of organisational
culture, communication and motivation. This will help the industry in attaining their targeted
objectives. In this presentation various theories of communication, motivation and culture
will analyse that support manager of the DPD to manage and operate in an effective manner.
The report will also analyse importance of motivation and will also analyse how the
organizational culture help in motivating their staff to achieve the goal.
PRIMARY RESEARCH
Company:
The selected company for this assignment is DPD, that is a service provider industry
of parcels around the world. The company is specialised in the providing parcels that weigh
under 25-30 kg.
Elements of culture:
There are various elements of culture including; attitudes, beliefs, religion, decision
making style, language, different customs and along with it, it also involve the way of doing
things by an individual and other activities perform by the person towards the boundaries.
Questions and answers:
In order to understand regarding the perspective of each individual and employees about the
company and effectiveness of the management structure, various questions had been asked regarding
each element of culture that includes:
1.) How decisions made by the company and which management style they follow?
Answer: This question has been asked to staff and found that the management and leadership style
implemented in the company to follow the decision making process. It also has been found that DPD
group adapt democratic leadership and management style in the organisational structure. Under the
style leaders and manager of DPD involves all the workforce to provide their idea and knowledge to
make collective decision.

2.) Are there several formal policies in the industry?
Answer: As DPD is a multinational parcel service provider company thus, they utilising formal
policies for their business. It is necessary for them to adopt, follow and implement formal policies
only. The formal policies enable them to work ethically and effectively.
3.) What happen when employees have any complaint?
Answer: Employees stated that there is a hierarchical structure in the DPD thus, all are require to
follows the structure and to manage employees and all the functions in an effective manner. The
workforce said that if they have complaints in any regards they have to go to the department head and
then they go to the HR department. At initial the problem solved but in case both do not able to solve
their problem then they can go to the top manager. This policy falls under the hierarchical structure.
4.) How achievement of business impacted by the organisational culture impact?
Answer: It has been analysed that Organisational culture is being followed by DPD and the main
purpose of following the culture is to encourage the workforce in order to achieve the goals. This has
positive impact on business achievement. It has different characteristics such as, innovation,
excellence that come with smartness, openness, hands on approach. Employees mentioned that
organisational culture of the company boost their motivation for a great extent which lead them to
better performance and high productivity.
Summary:
From the primary data research, it has been analysed that DPD company adapt and
concentrate on corporate culture in order to motivate employees. It can be said that they have the best
culture. The survey mentioned that the organisational culture of DPD has various facilities and
characteristics for example; they provide flexibility of working hours to their employees, they also
focus on developing positive working environment so that employee do not feel stressed and able to
focus on their task. It is beneficial for both, employees and employers. Thus, it can be said that
company is not require to change the organisational culture but they are suggested to bring some
innovative ideas in the structure.
Culture, motivation and communication:
Culture refers to a social behaviour and a way of life of a specific group of individuals
that can be determined and identified through their social habits, language, cuisine, etc.
Organisational culture can be defined as beliefs and various ways of communicating with
each other that helps in creating a positive and unique environment of an organisation (Killett
and et.al., 2016). It plays an essential role in DPD because it enables manager to control the
way employees behave within as well as outside the company. Organisational culture has

many advantages as it defines the company's both internal and external identity. It supports
and enable the team to build proper behaviour and attitudes in order to develop a strong and
healthy working environment.
Motivation is the willingness to perform all the activities and apply high degree of
efforts to achieve personal as well as organisational goals. Manager is responsible to motivate
various skilled employees. It give an activating trust towards achieving a goal. There are
several approaches of motivation that DPD company can adopt and implement in the working
environment to motivate their employees (Chen, Jiao, L. and Harrison, 2019). For example;
they can conduct incentive programmes, manager is require to recognise the employee in
front of other, promoting team work, by developing a healthy working environment and by
providing growth and promotion opportunities.
Effective communication have significant role in performance and activities of an
organisation and to drive it in a positive manner. With the help of effective communication
models, manager and employer of DPD are able to resolve any issue regrading
communication. Ineffective communication can create different issues such as; interpersonal
conflicts because of misunderstanding (Elsmore, 2017). Communication can be done through
3 forms such as; oral, written and gesture.
SECONDARY RESEARCH
Theories of culture, motivation and communication
Motivation basically means a set of facts and a reason for people action and goals.
According to the theory of motivation comprising of five tier of human needs (Herzberg,
2017). As the most popular theory is Maslow hierarchy theory which is used to evaluate that
how human beings response to the behavioural motivation. As there are many different types
of motivation theory. As these theory helps to motivate the people in oder to achieve the
goals and objective. It motivate the individual on the basis of various incentive , rewards etc.
DPD company also believe that for for retaining the employees it is very important to
motivate them as it require to implement various policies and procedures of equity by giving
them equal opportunities and treat the employees equally so that they feel motivate and they
put their hundred percent in order to achieve the goals and objective of the organization and
become loyal towards it. According to the McWilliams theory of motivation , DPD motivate
the employees to a large extent so that their employees perform well and also in the effective

manner so that employees attain the goals and objective of the organization. As the company
motivate the employees by adopting different ways and techniques so that employees feel
satisfy and feel that they are important part of the organization. After completing the various
task the employees are being rewards financially and non financially by the manager of the
company. and also DPD company environment is very flexible and also there is no strict rules
and regulation which are to be followed by the employees. Also the company provide
excellent perks and various compensation which motivates employees to work in the positive
and effective way (Zwetsloot and et.al., 2017).
Communication plays an important role in the organization as it is very essential to
have effective communication as it act of transferring sharing information with each other.
As effective communication helps the organisation to achieve success. As there are various
theories of the communication which can be adopted by the company (Laforet, 2016). Some
theories of communication includes actor network theory, agenda setting theory, cognitive
dissonance theory etc. Actor network theory states that all the resources in the company
weather be the human resource and non human resource as both are responsible in
influencing the success of an company. it also states that no person is individual responsible
for ineffective communication and all the misunderstanding which are arises in the company.
it plays an important role in communication.
From books and journal it has been analyses and identified that organization culture
helps in motivating employees and improving engagement. As it helps the organization to a
large extent as it helps to find the survival needs of their employees and also fulfilling them
in order to motivate the employees towards the goals and objective of the organization. It has
also define security needs employees, belonging needs, importance needs and self
actualization needs.
As DPD uses corporate culture in which it tradition and customs . as the corporate
culture focus on motivating the employees of DPD by sharing information for the purpose of
motivation. As it helps to improve the communication and make it more effective in the
company. As DPD has the flexible structure as there is freedom for sharing creating and
innovative ideas without any hesitation. The main aim of using culture practices is to
examine the subject matter in terms of cultural practices. And also it helps the organization to
perform in the ethical manner.
Theoretical model of culture

Cultural models can be defined as molar organization of knowledge. From the
secondary data research it has stated or evaluated that there are mainly four types of culture
such as role , task , power and person culture. As all types of cultures has their own strength
and weakness that help the company to gain competitive advantages. It also evaluate the
cultural weakness and helps to overcome all the weakness in the right way.
Ways of improving organizational effectiveness by culture
There are various ways of improving organizational effectiveness by culture such as
by making the best use of human being, it is very important to invest in training and
development program as it essential for the company to invest in the latest technology as it is
very important to innovate the services for achieving the goals as it is important to make a
culture in which they give priority to employees and customers.
Transparency – as it is the most important factor as transparency leads to positivity in
the business and also on business. There are some ways of making the environment and
culture transparent. As transparency is most important factor in the organization.
Rewards – the other main important key to success and improving the organizational
culture is rewards and recognition so that employees work in the work in the right way.
Collaboration - It is also a big key and method of improving the company's efficiency
by culture. The main aim of improving communication methods and investing in
communication is to make employees comfortable with collaborative work. Team work helps
the company in achieving the same purpose (Zhu, 2015).
Role of culture on employee motivation
It has been evaluate from the secondary research that culture influence employees
motivational within an organization. As it helps to determine the way of doing things. As
motivational plays an important role as it helps to increase the productivity of the company
and helps to increase the sales and promote higher innovation. It helps to decrease the
turnover of the employees as they feel more satisfied with their job and performance. as the
main factor to provide job satisfaction to the employees is to increase the productivity and
also to have effective organizational culture and provide employees an better environment as
they spend more time in the organization. So it is essential for the employer to provide and
follow the effective organizational culture as in which all the norms and beliefs are ethical
and also in favour in employees (Samov and et.al., 2015).

Importance and uses of culture of the company to enhance its success
As it has been identify from the secondary research that culture plays an important
role in an organization . as it help the company for managing and retention of the employees
to increase the productivity of the company. it helps to enhance the success . culture build
brands indentity as it helps to increase the brand image by maintaining the reputation of the
company. as the more people know about the company then it will help the company to
increase its productivity of the company. and the second benefit of cultures is that it helps to
increase the loyalty of the employees and they feel more dedication towards the goals of the
organization. As when the company follow effective norms it will help the employees to
work in more flexible environment and they feel more satisfied. DPD company give their
employees a driving goal for what they do. It helps to maintain the effective relationship with
the leader as well as with employees so that the conflict decreases and bind them to share the
belief.
It has various importance as it attract talent and retain them for long run. As culture
plays the important role in attracting skilled employees and retain them with an organization.
As culture is the foremost element which helps the organization in achieving the goals of the
company. as culture helps to make effective communication as by excellent culture
employees will be free to share all the innovation and creative ideas without any problem.
Hence culture plays an important role in the organization (Rahimi, 2017).
CONCLUSION
From the above study, it has been concluded that organizational culture, motivation
and communication played a crucial role in a company. All these fundamental element are
key tools and assist a administrator in accomplish their determinant objectives. Various
culture, motivation, theories and models of communication supported to company in
describing and analyzing all the demands and needs of their workers, employees and
customers and they took corrective opinions. It has shows that various employee has
different thinking, opinion and views in order to get the views of their, workers are being
asked different questions related elements of culture. With the help of culture, manager,
administrator also enhanced their performance and effectiveness by using different measures
and also told the importance of culture of the organizations in order to strengthen its success.

REFERENCES
Books and Journals
Chen, J., Jiao, L. and Harrison, G., 2019. Organisational culture and enterprise risk
management: The Australian not‐for‐profit context. Australian Journal of Public
Administration.
Elsmore, P., 2017. Organisational Culture: Organisational Change?: Organisational
Change?. Routledge.
Herzberg, F., 2017. Motivation to work. Routledge.
Killett, A. and et.al., 2016. Digging deep: how organisational culture affects care home
residents' experiences. Ageing & Society. 36(1). pp.160-188.
Laforet, S., 2016. Effects of organisational culture on organisational innovation performance
in family firms. Journal of Small Business and Enterprise Development. 23(2).
pp.379-407.
Lepper, M.R. and Greene, D. eds., 2015. The hidden costs of reward: New perspectives on
the psychology of human motivation. Psychology Press.
Rahimi, R., 2017. Customer relationship management (people, process and technology) and
organisational culture in hotels: Which traits matter?. International Journal of
Contemporary Hospitality Management. 29(5). pp.1380-1402.
Samovar, L.A. and et.al., 2015. Communication between cultures. Nelson Education.
Zhu, C., 2015. Organisational culture and technology-enhanced innovation in higher
education. Technology, Pedagogy and Education. 24(1). pp.65-79.