MG414 Report: Culture, Motivation, and Communication at JLR

This report provides an in-depth analysis of the organizational behavior at Jaguar Land Rover (JLR). It begins with an executive summary and table of contents, followed by an introduction to the company. The main body of the report identifies JLR's organizational culture using Handy's culture model, exploring power, task, role, and personal cultures. It examines how culture improves organizational effectiveness, focusing on communication through the Shannon and Weaver model. The report also details the role of culture in employee motivation, applying Maslow's hierarchy of needs. Finally, it explores how JLR utilizes its culture to enhance its success, concluding with an evaluation of the practices and recommendations for improvement, supported by at least ten references.

ORGANISATIONAL
BEHAVIOUR

EXECUTIVE SUMMARY
Culture is shared values of various individuals that are working in the organisation by
making use of their existing skills and capabilities. Supporting and friendly culture contribute in
inspiring several employees to work effectively for betterment of organisation. This report has
contained necessary information related to role of culture in motivating employees and
promoting growth and success of organisation in external environment. So, majorly it has
explained about the way organization culture yield maximum benefits to firm by meeting
customer's expectancy.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Identify of organization culture at Jaguar land Rover ............................................................3
2. The way culture improve organization effectiveness in context of communication...............4
3. Role of culture in employees motivation................................................................................6
4. The way company make use of culture in order to enhance its success.................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Organization behavioral is the study related to the way human behave within the
company or interact with each others in order to complete their respective task. Organization
culture plays an crucial role in motivating employees to work in team rather than individual for
achievement of company goals. Manager make use of different motivation theories in order to
influences employees to work hard for growth and success of organization. This report is based
on jaguar land Rover which is multinational automotive company started its operation in 18
January, 2008. The company has over 43224 employees that are working in coordinate manner
so that better experienced can be delivered to customers. Furthermore, jaguar land Rover deals in
luxury and sports utility vehicles and has earned around £25.8 billion of revenue. This report has
covered crucial information related to culture model, the way culture contribute in better
communication and motivation of employees. At last, it has explained about the organization
culture has lead in growth and success of firm.
MAIN BODY
1. Identify of organization culture at Jaguar land Rover
Organization culture is place where employees work so it represents the way they behave
with each other or their shared value, ethics and belief while working in the company. In another
words organization culture can be state as collection of expectation, practices and values that
inform the way all team member need to work in the firm. Handy organizational culture can be
used in order to understand type of culture at Jaguar land Rover that helps in coordinating
diverse individuals to work in team (Edeh and et.al., 2020).
Handy culture model: Charles handy has specified about four type of culture present in
organization such as power, task, role and person. The type of culture that is present in Jaguar
land Rover can be illustrated as follows:
Power culture: It is type of culture in which power to take decision remain among few
individuals that are higher in position. Moreover, they enjoy more privileges in the workplace as
they are superior than others, decide major decision about the task needs to be completed by
specific individuals. Likewise, Jaguar land Rover also has power culture as top management take
all necessary decision-making which are followed by subordinates that helps in smooth operation
of business. It guides and delegates the roles and responsibilities that needs to be performed by

specific individuals in the firm which further lead in reducing confusion and conflict to
maximum extend (Chinomona, Dhurup and Joubert, 2017). So, overall power in few hands of
individuals has helped in maintaining discipline and better operation of business in automotive
industry.
Task culture: The another organization culture is task in which team are developed for specific
task or project need to be completed. In context of Jaguar land Rover manager has coordinate
people that have different skills and capabilities to work for particular project so that better
outcome can be enjoyed. There are at least 8-10 individuals in team that are specialized and
highly capable that contribute in delivering better services to customer's in limited time frame.
Role culture: In this organization culture company in which employees are segregated on the
basis of roles and responsibilities that are performed each individuals. In Jaguar land Rover,
manager has allotted particular role performed by person on basis of their qualification,
experienced and interest. Thus, it ensures that right individual is given right responsibilities for
better satisfaction of customer's requirement. Moreover, every employees is accountable for
completing particular work assigned which lead in providing maximum benefits to company.
Personal culture: The fourth type of organization culture present in companies is personal in
which employees think themselves much more superior than others or company. The manager of
Jaguar land Rover has tried to avoid of creation of personal culture as it will lead in negative
impact on firm operation in long term (MONICA, 2020). Employees by thinking them superior
will force organization to take decision that are in their favor rather than that which are fruitful
for organization.
So, overall it can be stated that Jaguar land Rover has followed role, task and power
culture in order to manage and handle diverse range of people in society.
2. The way culture improve organization effectiveness in context of communication
Communication is an process of exchange of information between one and two
individuals that are working in the company. Better organization culture helps in promoting
effective communication between employees that are working in the firm. In another words,
culture defined the way different people interact with each others in work culture for performing
their respective functions (Yücel, Ribeiro and Gomes, 2020). The way culture improves
organizational effectiveness with a focus on communication can be explained through Shannon
and weaver model of communication such as:

Shannon and weaver model of communication: It is most popular communication model that
is widely used by number of people across worldwide. Thus, the model is mainly designed to
developed effective communication between receiver and sender that can be illustrated as
follows:
Sender: It is an first individual that send message to other through different channels so that
information can be easily transmitted to others. Top management of Jaguar land Rover is an
sender which send different information to subordinates or other employees regarding the way
they need to complete specific task (Tenzer and Yang, 2020). The manager is aware of type of
language that need to be used in message so that it can be easily convey to others, Thus, they can
easily interpreted, understand the same and complete their respective task.
Encoder: It is another elements of communication model in which machine is used to convert
message into signals so message transmitted by top management are encoded into binary data so
that it can be easily understand by receiver.
Channel: It specific the medium that is used to send message to others like email, having
conferences, seminars etc. Manager of Jaguar land Rover preferred email in order to
communicate with wide range of people that are working in the society. It by sending mail to
them in specific structure, appropriate language make aware employees about their respective
roles and responsibilities within organization. Conferences, meeting are also some of other
channels which has been used by manager of company to promote share of information about So
organizational culture has contributed in selecting effective channels that contribute in
coordinating diverse range of people (Budur and Poturak, 2021).
Decoder: The information encoded needs to be further decode so that it can be easily understand
by receiver. Likewise, in Jaguar land Rover, there are various machine that contribute in
decoding information from encode thereby contribute in building effective team for growth and
success of firm.
Receiver: It is the person that actually get the information from sender which support as well as
guide it regarding the way particular task can be completed. Manager of Jaguar land Rover has
encouraged people to share their feedback or ask them whether they have understood the same
manner in which they have send or not. Thus, respond or feedback from receiver helps in
ensuring that right information has been transferred in right manner for achievement of end
objective of firm (Burnes, Hughes and By, 2018).

Noise: There are various physical disturbance in the organizational like people, environment that
cause barrier in providing necessary information to receiver. Such as manager tries to avoid
noise by creating a healthy and friendly culture where each individual is given equal chance to
share its feeling. Moreover, manager has take steps to avoid noise and disturbance in
environment so that information can be easily flow from one individual to other for growth and
development of firm.
So, from the above model it can be interpreted that organizational culture contribute in
effectiveness and better communication between range of people working in the firm.
3. Role of culture in employees motivation
Motivation is a driving factor that influences individuals to perform specific task in
particular manner so that set standard can be achieved in limited time frame. So, it is process of
initiating or forcing someone to stay motivated towards their work thereby company can enjoy
high market share. Culture plays crucial role in motivating employees such as friendly and
supporting culture of Jaguar land Rover has yield maximum productivity and profitability of
company in automotive sector (Nethavhani and Rivalani, 2020). Maslow's need hierarchy is one
of the model that will be used to understand the way culture has played important role in
motivating employees to make optimum utilization of their skills for benefits of organization.
Such as:
Physiological needs: It is the basic needs of each individual that motivate it to work in team
rather than individual for achievement of common goals. Manager of Jaguar land Rover has
provided better compensation, wages and other benefits to employees so that they can be stay
motivated to complete the task. Incentives and appropriate salary as per their capabilities, skills
and qualification has helped them in living better lifestyles.
Safety needs: Another need of various employees that are working in company is safety and
security so that no possible harm can be caused to them in any circumstances. Jaguar land Rover
manager has ensured that all safety precaution has been undertaken by company so no threat can
be cause to employees life in any circumstances (Nayeema, Reddy and Das, 2021). Moreover,
the manager has make insurance, provided PF and retirement benefits to its employees that has
helped in influencing individual to make the best utilization of their skills and capabilities for
attainment of end goals.

Belongingness and love needs: There are various individuals that feel motivated when they
have friends or social belonging within work culture. Such as in Jaguar land Rover, employees
have strong interpersonal relationship with each other that motivate them to come in organization
on regular basis. Furthermore, individual rather than fighting with each other tried to focus to
work in team so that desired outcome can be achieved by company in limited time as well as
cost.
Esteem needs: After satisfaction of psychological, safety and social needs, people are motivated
to work for growth and expansion of firm when they are provided more respect and recognition.
So, Jaguar land Rover manager has ensured that it provide respect and recognition to each
individual. At the same time provided them with opportunities for growth and development so
that they can feel valuable part of organization (Allameh and et.al., 2017). So, healthy and ethical
culture contribute in retaining maximum number of employees in the company for longer time
frame.
Self- actualization: The last things that motivates employees is self actualization, it is when
individual feel that all its needs are self-fulfilled. So, it is desired of individual to get higher
success and growth. Jaguar land Rover manager has emphasized on creating work culture in
which employees are promoted to higher level on the basis of their experienced, knowledge and
capabilities. Thus, it helps them motivated that company give them prioritizes to achieve for
which they have desired thereby contributing in accomplishment of end goals of organizations.
Therefore it can be stated that culture of Jaguar land Rover has helped in making
employees motivated to give their best so that company can retained competitive advantages
(Edeh and et.al., 2020).
4. The way company make use of culture in order to enhance its success
Organization culture refers to shared values, attitude and practices that are performed by
several individuals that are working in the company. Jaguar land Rover manager has taken
numerous activities as well as steps in order to create and maintained healthy culture so that
employees are ready to make use of their skills for organization benefits (Kumar, K, 2019). The
Way organization an make use of culture to get higher success and growth in automotive sector
can be illustrated as follows:
Emphasized on employees well-being: Jaguar land Rover manager could make use of culture to
promote success of company. Such as manager by identifying the existing needs and preferences

of people can find alternative method the way they can be fulfilled. So, manager by focusing on
well-being of employees in terms of providing adequate resources, environment is able to build
strong brand image of company (Ugo-Agharanya, Igwe and Isichei, 2021).
Foster communication: Another key steps that could be taken by manager related to culture of
company to promote growth and success is foster of communication. Manager by sharing vision,
mission and objective of company to employees is able to create a feeling of belongingness
among them. Furthermore, it by explaining the roles, task and responsibilities that need to be
completed by specific individual is able to reduce chance of conflict and confusion to maximum
extend. Therefore, it can be stated that Jaguar land Rover manager through ensuring free flow of
information has motivated people to work together for achievement of desired goals.
Learning culture: Jaguar land Rover manager has learning culture in which each individual is
highly interested to learn new and innovative method to complete specific task. Manager has
make use of different motivational techniques in order to influence individuals to adapt to
changes that are happening in external environment. So flexible and adaptive culture in the
company has helped in making employees happy and motivated to learn and developed their
skills for benefits of organization (Meintjes and Hofmeyr, 2018).
Encouragement of positive environment: Another steps that can be taken by manager in order
to increase overall profitability and market share of company is encouragement of positive
environment. Manager needs to focused on reducing conflict that are arising between diverse
range of individuals so that they can easily work with each another. Moreover, Jaguar land Rover
manager needs to ensure that employees give respect, gratitude and recognition to each others.
Thus, it will lead in creating positive environment and enhancing customer's satisfaction level
and loyalty.
Create goals: Moreover, it can be illustrated that manager of Jaguar land Rover needs to set
standard goals that needs to be achieved by individual in specific period of time. Setting of goals
contribute in motivating employees to find better and innovative ideas regarding the way task
can be completed thereby leading expansion of business (Jhamb, 2019). At the same time goals,
contribute in coordinating people to work together for common goals so that company can enjoy
higher sales volume and market share as compared to other competitors in market.

Therefore, overall it can be stated that Jaguar land Rover by making use of all these steps
can improve its culture and lead growth of enterprise in industry by meeting employees as well
as customer's expectancy.
CONCLUSION
From the above report it can be concluded that organizational behavior is examination of
the way employees interact with each other in the work-culture. Handy culture model helps in
understanding and identifying that company mainly use of power and task culture in order to
promote its smooth operation of business. At the same time it has been learned that culture has
lead in organizational effectiveness and better communication. Furthermore, it can be stated that
culture lead in motivating employees to improve their overall performance and productivity so
that company can retained its positioning in automotive sector. At last it can be summarized that
Jaguar land Rover by making use of its culture can achieve more success and growth in future
circumstances.

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