Analyzing the Impact of Organizational Culture on Job Satisfaction

This report investigates the impact of organizational culture on job satisfaction within the mobile phone industry in France. The research employs a comprehensive methodology, including a review of research philosophies (positivism and interpretivism), a descriptive and explanatory research design, and a deductive research approach. Data collection methods encompass various techniques to gather insights into employee perceptions. The report details the research design, approach, and data analysis, offering a thorough examination of the factors influencing employee satisfaction within the context of organizational culture. The study aims to determine the relationship between organizational structure and employee satisfaction levels. It also includes a descriptive analysis of the collected data.

IMPACT
OF
ORGANISATION CULTURE
ON JOB SATISFACTION
IN THE MOBILE PHONE
INDUSTRY IN FRANCE

TABLE OF CONTENTS
CHAPTER 3 - RESEARCH METHODOLOGY............................................................................3
3.1 Introduction............................................................................................................................3
3.2 Research philosophy..............................................................................................................3
3.3 Research Design....................................................................................................................4
3.4 Research approach.................................................................................................................5
3.5 Research strategy...................................................................................................................7
3.6 Research type ....................................................................................................................8
3.6 Research Type ................................................................................................................8
3.7 Data Collection methods........................................................................................................9
3.8 Research instruments used...................................................................................................10
3.10 Data analysis......................................................................................................................11
CHAPTER 4: DATA ANALYSIS................................................................................................16
4.1 Introduction..........................................................................................................................16
4.2 Analysis...............................................................................................................................16
4.3 Descriptive analysis.............................................................................................................23
REFERENCES..............................................................................................................................46
Appendix-QUESTIONNAIRE......................................................................................................48
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CHAPTER 3 - RESEARCH METHODOLOGY
3.1 Introduction
On the subsequent completion of literature review, research methodology is the following
step where study is executed. Research methodology can be stated as organized, theoretical
analysis of methods that are employed to a field of study. It consists of theoretical investigation
of the body of methods and principles related with the branch of acquiring in depth learning.
Research methodology also facilitates business to gather data and information for the objective
of making business decisions (Kumar and Phrommathed, 2008). In this respect, different
research methods are used for gaining evidences and examining it for responding research
questions in the best possible manner. In the present dissertation which aims at analysing the
impact of organisational culture on job satisfaction in the mobile phone industry in France,
selection of methodology has been done with cautious deliberation. Here, primary methods of
research have been detailed out. In addition to this, grounds for which research methods will be
used will also be discussed. Thereafter, response will be furnished by this section to a wide range
of questions that are related to the research issue. For gathering data, wide range of techniques
have been used by the investigator (Marczyk, DeMatteo and Festinger, 2009). Viable support has
been provided by these techniques in data analysis which showcases the perception of employees
that are working in the mobile phone industry in France.
3.2 Research philosophy
Research philosophy is a concept related with the methods in which data regarding a
process must be collected, examined and used. This aspect is also associated with the objective
of gaining knowledge It also pertains to the nature of knowledge that is associated with the
research study. Overall, it can be stated that research philosophy is a belief that helps in building
the background of a study (Peffers, Rothenberger and Chatterjee, 2007). It also considers aspect
like individual’s way of perceiving things in a different manner. It details out the contrasting
thinking and opinions of individuals towards actuality. In the present report, impact of
organization culture on job satisfaction of employee will be studied. For this aspect a
combination of positivism and interpretivism philosophy has been taken into consideration.
Here, in the current study, positivism philosophy has been used. With the help of this, researcher
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will be able to provide positive knowledge that is derived from sensory experience. It is among
the favourable approach as it enables the researcher to use of sample taken from society for
gathering general information (Mackey and Gass, 2015). The prime feature of positivism
philosophy is that role of researcher is confined to collection of data and interpretation with the
help of objective approach. Further, the outcomes of research are generally quantifiable and
observable. The positivism philosophy is based on belief that researcher is required to emphasis
on facts and there are no provisions for interest of humans within study.
On the other hand, interpretivism philosophy has been used to improve the understanding
related with relationship between researcher and reality. This type of study has no direct access
to the real world and thereby understanding is shown on the basis of perceived knowledge
(Taylor, Bogdan and DeVault, 2015). Here, investigators are concerned with gaining experience
of what they are studying. Therefore, interpretivism philosophy will help the investigator in
showcasing actual facts and figures in accordance with the issues that are discussed in research
by taking into consideration a small sample size. Hence, researcher will be able to examine a
significant sample size of individuals that are working in the mobile phone industry in France.
The aforementioned philosophy will also help in in-depth examination of sample and gaining
knowledge about the perception of wide range of individuals. Use of interpretivism philosophy
will also help the researcher to enable interaction with surroundings (Silverman, 2016).
3.3 Research Design
The research design can be referred as a detailed discussion of method stating the way in
which investigation will be conducted. In other words, it can be also stated as the overall strategy
that can be opted by researcher to integrate contrasting variables of study in a logical and
analytical manner. Thus, it ensures that researcher will cautiously address the research issue
(Smith, 2015). Therefore, it involves the blueprint for assembly, measurement and assessment of
data. In simple words, research design can be referred as key factor that is important for the
successful completion of research project . In the current study which is on assessing the impact
of organization culture on job satisfaction of employees that are working in mobile phone
industry, explanatory and descriptive designs will be used.
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The descriptive research has been adopted to detail out the attributes of population which
is under study. In this, information is gathered without making modification in the environment.
It will also help in rendering answers to the questions like when, what, where, who and how that
are linked with specific research issue. In the current study, investigators aim at gaining
knowledge about the factors that lead to satisfaction among employees that are rendering
services in mobile phone industry (Flick, 2015). Therefore, it is appropriate for researchers to
select descriptive design. It is appropriate because it will help the investigator to interact with
participants. In order to continue the research, one can undertake different methods like
observation, case study, survey etc. Further, descriptive research design provides rich quality
data that is helpful in rendering significant recommendations in practice.
Other than this, explanatory research design has been considered in the current research
on ascertaining the link between organisation culture and job satisfaction among employees.
Researcher wants to ascertain different organisational cultures and their consequences on the
satisfaction level of employees. Since, explanatory design is the best for determining cause and
effect relationship, thus, it can be used (Billig and Waterman, 2014). Aim of this design is to
ascertain the elements that are causing the particular behaviour, satisfaction among employees.
It has helped in current research whose objective is to look in suitability of organisational
structure to ensure employee satisfaction. It will also enable the researcher in collecting creative
ideas to gain knowledge about cause and effect relationship. Therefore, the organisation’s
structure and its impact on the satisfaction level of employees that are working in mobile sector
can be easily determined.
3.4 Research approach
Research approach can be defined as the method in which investigator progress towards
the study. Research approach helps in ascertaining the theoretical and epistemology orientation
of study. Objective of research approach is to render the reader with a felling and knowledge of
actual world (Gast and Ledford, 2014). The research approach can be classified into three types;
that is, deductive, inductive and abductive. The deductive research approach is based on
building a hypothesis as per the present theory and thereafter, developing a research strategy to
attempt the hypothesis. It can be also said that deductive research can be used for enabling
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reasoning from particular to general. It is also stated as top to down approach that commences
with hypothesis. Further, deductive approach is basically related with quantitative research.
Thereafter, focus of cited approach is mainly on causality. On the other hand, inductive approach
is concerned with search for practice from observation and the building of theories as well as
explanations for those practices with the help of series of hypothesis (Jaggar, 2015).The
inductive approach is further related with qualitative research and also enable the use of research
questions to constrict the scope of study (Neuman and Robson, 2012). Main difference between
two theories is that deductive approach in building hypothesis to develop a theory followed by
scheming of strategy to judge the developed theoretical framework. On the other hand, inductive
theory helps in developing a theory which also commences with accumulation of facts and
figures with the objective of processing a concept .
Current research is based on the impact of organisation culture on the job satisfaction of
employees in mobile phone industry in France. Here, deductive approach can be used where
quantitative data will be collected. It will help the scholar to move from theory to data and also
providing clear cut explanation regarding causative relationship between variables (Pickard,
2012). However, to generalize the results, researcher is needed to choose sample of appropriate
size. In order to ensure validity of information, researcher can exercise effective control.
Therefore, researcher can commence with developing theory regarding the impact of business
culture on employee’s satisfaction level. Thereafter, it can be narrowed down into more
particular hypothesis that can be tested. Thus, it can be confined down to gather observations that
aim at addressing the hypothesis (Lushey and Munro, 2014). It will further help the researcher to
test hypothesis with particular data so as to confirm that whether it must be used or not after
consideration to actual theories. Therefore, deductive approach is suitable for ascertaining the
impact of prevailing culture of firm on satisfaction level of employees.
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3.5 Research strategy
Research strategy is a method that assists researcher to examine the problem. Research
strategy is a general plan that assists the investigator in responding to the research question in an
organized manner. A proper research strategy hels the scholar in determining the reason because
of which investigator is using a specific research strategy to perform investigation in an
appropriate manner. It further involves well defined objectives, research questions and sources
for gathering data and different constraints that affect the study in contrasting manner. With the
help of appropriate research strategy, investigator can determine whether a primary or secondary
study is appropriate for gaining desired outcomes or not (Kumar and Phrommathed, 2008). There
are various kinds of research strategies that can be used like case study, surveys and interviews.
Case study is a kind of descriptive research that focuses on small group of individuals.
Information is gathered by observation, involvement and wide range of contrasting methods that
involves studying of present records, facts, interviews and tests. In order to ensure qualitative
research, case study is the best method. Survey research is basically used in doing social science
investigation (Taylor, Bogdan and DeVault, 2015). Generally, survey helps in gathering
quantitative data but can also collect qualitative information via open ended questions. In order
to perform survey, a sample of respondents can be chosen from a target population through
examination of a questionnaire. Further, interview can be referred as discussion with one or more
individuals. Information obtained through this process can be further recorded and thereafter
analysed. In the present dissertation, it is feasible for researcher to use case study method
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(Neuman and Robson, 2012). It is appropriate because it will help in knowing the way in which
culture of company can influence the performance and satisfaction level of employees.
3.6 Research type
Basically, research is of three kinds, that is, qualitative, quantitative and case study. The
qualitative research can be defined as a method of inquiry used in various academic disciplines.
It is a kind of exploratory research which is used to obtain information regarding fundamental
reasons, views and motivations. It renders penetration in the issue or facilitates to bring
innovation or hypothesis for prospective quantitative study. Further, qualitative research enables
use of in-depth study. The outcomes of qualitative study are descriptive. Thereafter, quantitative
research is used to specify issues by the way of bringing forth numerical data that can be
modified into useable statistics (Jaggar, 2015). Prime objective of this research is to enumerate
and categorize attributes and develop statistical models. Quantitative research further makes use
of tools and techniques that help in gathering numerical data through questionnaire, survey and
other tools that are necessary for gathering primary information. In the current dissertation that is
based on the impact of modifications in organisation culture on ensuring job satisfaction in
employees working in mobile phone industry in France.
3.6 Research Type
Basically, research is of three kinds, qualitative, quantitative and case study. The
qualitative research can be defined as method of inquiry used in various academic disciplines. It
is kind of exploratory research which is used to obtain information regarding fundamental
reasons, views and motivations. It renders penetration into the issue or facilitate to bring
innovation or hypothesis for prospective quantitative study. Further, qualitative research enable
use of in depth study. The outcomes of qualitative,studies are descriptive. Thereafter,
quantitative research is used to specify the issues by the way of bring forth numerical data that
can be modified into useable statistics (Jaggar, 2015). The prime objective of this research is to
enumerate and categorize attributes and develop statistical models. The quantitative research
further enable use of tools and techniques that help in gathering numerical data such as,
questionnaire,survey and other tools that are necessary for gathering of primary data. In the
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current dissertation on the impact of organisation culture on job satisfaction of employees in
mobile phone industry in France.
3.7 Data Collection methods
The methods used for data gathering presume an crucial position in every research. This
indicates that investigator has to exercise appropriate methods for assembling data so as to
accomplish the purpose and aims of research. There are principally two methods of data
collection that can be used by researchers, primary and secondary methods. In the current
research on impact of culture on employee satisfaction in the mobile phone industry in France,
the investigators use both primary and secondary methods of data collection. The primary
method relates to method of assembling first hand information (Billig and Waterman, 2014).
The main feature of primary data collection method is that information can be collected through
direct interaction with respondent through interviews or observations. The new data which the
investigator gather himself for the learning for the introductory time is said to be primary data. In
this kind of research, the data that is collected by the investigator generally for the intention of
completing and attaining the objectives of research (Gast and Ledford, 2014). Primary data
collection methods enable the use of wide range of methods such as, observation methods,
questionnaires, surveys, interviews, schedule method, focus groups etc. Therefore, primary data
collection method help in getting elaborated opinion of the respondents. The existing research
incline to look into impact of culture on job satisfaction of employee. Here, both primary and
secondary data collection methods adopted. As discussed earlier, primary data collection
methodologies further consist of survey questionnaire (Neuman and Robson, 2012). Therefore,
questionnaires have been emailed to the employees that are working in mobile phone industry of
France so as to acquire their suggestions on causes of employee satisfaction by making changes
in culture (Taylor, Bogdan and DeVault, 2015). The identified method of primary data collection
has been appropriate as it is effective for removing the geographical barrier. The questionnaire
method provide the respondents with opportunity to fill the questionnaire as per their comfort
zone at any time and any place. It is cost effective source which help in getting appropriate
information. Also, the data obtained through this method is free from bias of researcher as
respondents provide their answer in their own words (Pickard, 2012).
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Furthermore, another method of data collection secondary one. It is effective technique
that is adopted in collecting data for the study. The secondary data collection method comprise of
information that has been published in other studies (Lushey and Munro, 2014). It is simply
refereed as published and second hand information. With this aspect, secondary data collection
methodologies comprises of information that has been utilized by various intellectual and
learners in their works or research. In the existing dissertation based on the impact of
organisation culture on the job satisfaction of employee in mobile phone industry in France,
various published journals, pdfs books and articles of different scholars have been used.
Therefore, to facilitate the research the investigator, has used works of other scholars related to
impact on culture on employee satisfaction in mobile industry (Jaggar, 2015). In addition to this
aspect, secondary data was also acquired from government reports, censuses report, articles
available on internet, blogs, research by educational institutes etc. The prime benefit of using
secondary data is that information can be collected fast and it is easily accessible. It is
inexpensive method where information is easily accessible.
3.8 Research instruments used
The objective of current dissertation is to ascertain the impact of organisation culture on
the job satisfaction of employee in mobile phone industry in France. Therefore, to facilitate the
study and attain the objectives of research, following research instruments have been used.
Questionnaire
It is effective research instrument that comprises of series of questions for the objective
of collecting information from respondents. It is effective process that helps in obtaining
statistical helpful information about the provided topic (Billig and Waterman, 2014). In this
method a questionnaire is mailed to different respondents with a request to respond to the
questions as per their level of understanding and return the questionnaire. It help in obtaining
information even from the respondents that are not easily approachable due to geographical
barriers. It is also advantageous for respondent as they can respond when they get free time.
The questionnaire comprises of various close and open ended questions which can be answered
easily by respondents without the support of third party (Cammarota and Fine, 2010). After, this
researcher can analyse and compare the responses of various respondents. Further, questionnaire
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is effective method as it enable the statistical analysis of the responses of various questions.
Thereafter,information obtained through questionnaire is usually reliable and investigator can
check the findings. In the current research of impact of culture on job satisfaction of employees
professed in mobile industry of France questionnaire method is used. In this respect, information
will be obtained by investigator with the help of scheming of 150 questionnaire. Further, both
close and open ended questions can be asked by researcher (Flick, 2015).
3.9 Sampling
Sampling can be defined as method of choosing units from population. Sampling is the
method that is basically used by researchers for studying from a a couple of chosen items. This
small pick is better known as sample (Smith, 2015). In the current dissertation on impact of
organisation culture on employee satisfaction and causes, probability sampling technique has
been used. The probability sampling technique can be defined as method where the samples are
collected in such a way that it provide all the individuals in the population equal chance of being
chosen (Gast and Ledford, 2014). The prime objective of using sampling method is that, when a
study or research is to be conducted, it is not practicable for the investigator to acquire data from
the entire population. Therefore, in this respect choice of sample is done. The current method of
sampling has been appropriate for the study as the investigator supposed to look into the link of
employee satisfaction and culture at mobile phone industry in France. Therefore, to obtain the
desired information, randomly 150 employees will be selected that are working in mobile phone
industry of France. Probability sampling method will ensure that various population units have
equal possibility of being chosen (Hunleth, 2011). The another factor that must be considered on
sampling process is related with the size of the sample. The sample size is concept that
determines the number of units that are to be enclosed in the sample. It further stands for the
number of answerer who will provide data for the current dissertation. In the present study which
is supposed to find the reasons behind satisfaction of employees at mobile phone industry of
France due to use of specific culture a sample size of 50 employees has been taken.
3.10 Data analysis
The analysis and evaluation is succeeding step in the dissertation after the collection of
data from various sources. Data analysis is the procedure which enables the investigators to
make effective use of various statistical and logical techniques in a systematic and organized
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method for drawing, elaborating, condensing and assessing the data. The data analysis is a
method that help in doing scrutinizing of data (Mackey and Gass, 2015). It further assist the
researcher to examine, clean, modeling and transformation of the data so that desired outcomes
could be reached at. Broadly, there are two methods with the aid of which data analysis can be
thoroughly done with. The method of data analysis are refereed as qualitative and quantitative
methods.
Here, in the current research whose purpose is to find out the impact of culture on
ensuring the employee satisfaction at mobile phone industry of France, data analysis can been
done by applying both qualitative and quantitative techniques. The intention behind conducting
qualitative analysis is to realize the fundamental factors related to job satisfaction as well as
reasons. The objective of qualitative analysis is intended at gaining an in depth knowing of a
particular event (Birch, Mauthner and Jessop, 2012). Further, quantitative analysis is method
help in getting numerical data. Therefore, it enables statistical, mathematical analysis of
gathered data with the help of polls, surveys and questionnaires.
In the present dissertation, the purpose of the researcher was to ascertain the impact of
culture on job satisfaction in mobile phone industry in France. In this respect, quantitative
analysis, will be done so as to summarize the data. The another purpose of quantitative analysis
is that it enable in quantifying the data. The prime objective of this is to generalize from sample
to population (Neuman and Robson, 2012). It further means precision of variables, confidence
limits etc. while for summarizing the data various statistical models and tools can be used. The
aim of quantitative analysis is to quantify the data. This is done so that results from a sample
could be generalized to the population of interest (Gast and Ledford, 2014).. Therefore,in the
current study, quantitative data analysis techniques will involve the use of statistical methods
like SPSS. SPSS statistic is a software package that can be used for statistical analysis of data. It
will enable the researchers in performing highly complex data manipulations and analysis with
easy operating instructions. It is schemed for both non interactive and interactive uses
(Panneerselvam, 2014).
3.11 Validity and Reliability
In order to facilitate dissertation, it is important to use appropriate tools and techniques. It
gives emergence to the conception of reliability and validity that have importance in the
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