This report provides a comprehensive overview of various organizational structures employed in international marketing. It delves into four primary designs: global product, global area, global functional, and global customer structures. The report explains the characteristics, advantages, and disadvantages of each structure, illustrating their application with real-world examples such as Samsung, Bertelsmann AG, British Airways, Eastman Kodak, and Bridgestone Corporation. It analyzes how companies select specific organizational structures based on factors like product lines, market strategies, and customer focus. The report examines the implications of each design on aspects like cost efficiency, innovation, coordination, and resource allocation, offering valuable insights into the strategic choices companies make to succeed in the global market. The report concludes by emphasizing the importance of selecting an organizational structure that aligns with a company's overall goals and operational requirements.