Comparative Analysis: Coventry, Oxfam, and Amazon OD Report

This report provides a comparative analysis of the organizational development strategies of three distinct entities: Coventry City Council, Oxfam, and Amazon. The report begins with an overview of Coventry City Council, a UK local government organization, detailing its vision, mission, objectives, products and services, public relations efforts, and health and safety and environmental policies. It then moves on to Oxfam, a global non-profit organization, examining its vision, mission, objectives, history, public relations challenges, and environmental policies. Finally, the report analyzes Amazon, a multinational technology company, covering its vision, mission, objectives, product offerings, expansion, public relations, advertising strategies, and health and safety and environmental policies. The analysis highlights the differences in their business profiles, goals, and strategies, while also noting their shared commitment to global environment and health and safety standards. The report aims to provide a comprehensive understanding of how these diverse organizations approach organizational development.

BASIS OXFAM AMAZON COVENTRY
CITY COUNCIL
Size and
scope
It collaborates 20
charity organizations. It
facilitates poor
communities by
delivering them utmost
support in terms of food
and accommodation.
At present it has 613300
employees working
under it. It provides
number of services in
the field of e- commerce,
entertainment, health
and technology.
It includes a total of
54 councils that
governs the local
councilors of the
city.
Aim and
Objective
It inhibits the aim and
objective to eradicate
poverty and deliver
relief to the victims of
disaster.
Amazon has the aim of
expanding e-commerce
and to fulfill every
possible needs of the
customers by one click.
It aims to manage
and govern the
local councilors.
Type It is an international and
non-governmental
organization.
It is international public
organization.
It is a local
governmental
organization.
Organizational development is a special technique which helps the organization to bring
changes in the entire aspect of an organization rather than focusing on individuals. It is
simply a technique to bring a planned change in an organization. OD is a comprehensive
strategy for making improvements in an organization. Present report discusses about the
characteristics and difference business profile of three types of an organization like
Oxfam, Amazon and Coventry City Council.
AMAZON
Amazon is a multinational company of technology which is focusing on e-commerce,
artificial intelligence and cloud computing. Amazon is a private company and is the
world's largest e-commerce market place and cloud computing platform. It was founded
by Jeff Bezos in July, 1994. Its headquarters is at Seattle, Washington, United States. It is
a global company and has more than 100 million subscribers.
Vision: Amazon's vision is to become world's most customer centric company and to
become online company where the customers can find and buy anything they want.
Mission: To provide the products to customer at low prices with a best selection for
customers and at utmost convenience.
Objectives:
 To provide every kind of products that a customer might need in order to attract
more customers.
 To provide the jobs to the unemployed people.
 To reduce the use of non-renewable source of energy in the organization.
Product: Product categories of Amazon consist of Amazon kindle, Amazon App Store,
Amazon Prime, Amazon Echo, Amazon Video and ComiXology.
History, Expansion and Growth: Amazon was founded in 1994 by Jeff Bezos, a
company began to sell videos and music in 1998 and its operations went internationally
by acquiring online sellers of books in UK and Germany. In 2002 Amazon Started
Amazon Web Service due to which Amazon was able to provide data on its website. It
gained popularity and attracted marketers and developers (Bendell, 2017). In 2006
Amazon made its own portfolio of Amazon Web Service and in the same year
organization started fulfilment Amazon which started to manage the inventory of
individuals and for small companies by selling their belongings through company's
website. In 2012 Amazon bought Kiva Systems in order to automate its inventory
management process and also purchased entire Foods Market supermarket chain in 2017.
Public Relations: A public relation team of Amazon drives the external and internal
communication, and Amazon's builds its reputation by focusing on their customers.
Amazon's marketing and public relation team faces a challenge for building transparency
with its customers across the world by simply letting Amazon's service to speak for
Amazon.
Adverting Strategies: Amazon markets and sells sponsored product ads, headline
services and display product ads on a cost per click. By providing such service Amazon
generates revenue on its front end and back end when the products are sold by Amazon.
Advertising process of Amazon is based on key words and actions were a seller bids a
certain amount for which a bidder wants to appear their products to customer.
Amazon's health and safety and Environmental policies:
Amazon's health and safety team executes their company policies and are ensuring that
local and regional regulation are applicable to their stores across the world. Amazon keep
on making continuous improvements take initiatives to reduce the risks in their processes
and ensure that there exists safe and healthy working environment for Amazon associates.
OXFAM
Oxfam is a charitable organization which is focusing on eliminating the poverty in the
world. Oxfam is a non-profit organization which was founded in 1942. It is one of the
major non-profit group which is involved in extensive collection of operations. Winnie
Byanyima is the executive director of Oxfam since 2013.
A main focus of the organisation is to help the needy people across the world. Its main
headquarters is at Oxfam International, Oxfam House, Jhon Smith Drive, Oxford, England.
Oxfam operates across the world to serve the needy and helpless people with aim to serve the
people without earning profits.
Vision: Oxfam wants to see the world without poverty and imagines a kind of a world in which
the people can influence the decisions which affect their lives and people can enjoy their rights
and take care of their responsibilities to help others (Goss, 2015).
Mission: Oxfam wants to be a global organization and to work for the humanity in such a way to
end the poverty and to tackle the root causes of poverty and provide solutions to reduce poverty
across the world. Main mission of Oxfam is to provide the solutions to eradicate poverty, social
injustice and hunger across the world.
Objectives:
 To make the things more easy for customers, partners and colleagues.
 To become transparent and reliable organization while helping needy people.
 To be a part of the global movement for change.
 To secure the future of needy and helpless people across the world.
 To bring justice by providing solutions to social problems and to provide disaster relief
advocacy in the affected areas.
Products and services:
Oxfam is working for finding innovative and practical ways to lift the people from the poverty and
thrive. Oxfam saves the lives of people and help in rebuilding the livelihoods of the people when
people face crises situations. Also Oxfam campaigns on the behalf of poor and needy people so the
voices can be heard.
History, Expansion and Growth: Oxfam was founded at 17 broad street, Oxford, as a famine
relief group of Quakers, Oxford academics and social atavists. In 1943 it got registered in
accordance with the UK law. Earlier its aim was to help the citizens of Occupied Greece which
were starving due to hunger and famine caused by Axis occupation in Greece and Oxfam
persuaded the British Government to allow the food relief for the citizens of Greece. It got
engaged in managing the accounts and distributes the donated clothes, selling anything for which
people were willing to donate and developed a shop for helping people into a national chain.
Oxfam has several fund raising channels in addition to its shops. But in April 2017 Oxfam was
fined with 6000 Euros as it breached Data Protection Act by making the misuse of donor's
personal data. Oxfam has spread across various parts of the world and runs several Trialwalker
events in different parts of world.
Public Relations: Oxfam is a good example of public relation and how public relation problems
don't just affect the profit making organizations but also non-profit organizations. Oxfam PR was
hit in 2018 when Times Newspaper issued a detailed investigation which revealed that the
organization was involved in bad activities and shook their PR and lost 7000 regular supporters
(Welford, 2016) Now Oxfam is involved in repairing the reputation of the organization and is
facing difficulties in building the reputation.
Oxfam health and safety and Environmental policies:
Activities of Oxfam which have an impact on environment and communities are Oxfam follows
the principles of Reduce, Reuse, Repair and Recycle. Also Oxfam uses the tools of ethical
purchasing policy in order to influence supply chain employment conditions.
Introduction Coventry City Council
Coventry City Council is a local government organisation of UK which is
responsible for the governance of city of Coventry in UK. Coventry is a public
company of UK and is controlled mainly by labour Party form last few decades. It
was founded April 1974, produced by Coventry city council of county Borough of
Coventry.
Vision: Coventry city Council's Vision is to drive the services to the public to
ensure children are at heart of everything Coventry city Council does, to work with
families, to provide high quality, child centred and effective services. To serve the
people with high performance with a committed work force.
Mission: To provide the services to family and children and to develop a mature
partnership and to provide early help to the people.
Objectives: Objectives of Coventry city Council are as follows:
 To support business growth and develop infrastructure and to develop city.
 Improving the educational outcomes.
 Create cleaner and greener city.
 To raise the profile of Coventry with the help of strong, active and involved
communities.
 To improve health and well-being.
Products and services:
Coventry city Council provides the services of establishing schools, providing
business support, housing benefits, pest controls, provide mobile meal services,
pavements and are involved in other activities for developing Coventry.
Public Relations: Coventry city Council is continuously working on strengthening
the community relations and its priority is to bring all the communities together by
participating, supporting and investing on their assets, skills and even on their
cultural background at individual level (Schaltegger and Burritt, 2018).
Coventry city Council health and safety and Environmental policies:
Coventry city Council's health and safety team are dealing with the complaints
which are related to Local authority enforced business are can investigate the
complaints like unreported accidents, unsafe premises, unsafe practices, and
concerns about the welfare. Coventry city Council is involved in climate changing
strategy, mineral safeguarding, and reducing waste energy and make use of
renewable sources of energies etc.
CONCLUSION
It can be concluded that all these types of companies are different in their business
profiles and operations. They differ in their goals, objectives, vision and strategies,
but they have goal in terms of contributing towards the global environment and
health and safety standards.
ORGANIZATIONAL DEVELOPMENT
REFERENCES
Bendell, J., 2017. Terms for endearment: Business, NGOs and sustainable
development. Routledge.
Goss, D., 2015. Small Business and Society (Routledge Revivals).
Routledge.
Schaltegger, S. and Burritt, R., 2018. Business cases and corporate
engagement with sustainability: Differentiating ethical
motivations. Journal of Business Ethics. 147(2). pp.241-259.
Welford, R., 2016. Corporate environmental management 3: Towards
sustainable development. Routledge