Sony Corporation: An Organizational Development Analysis Report

This report provides an analysis of Sony Corporation's organizational development, examining its structure, business model, and key characteristics. It explores Sony's position in the market, its competitors, and its revenue streams. The report highlights the importance of organizational development in analyzing company activities, emphasizing ethical practices and sustainable products. It concludes that effective implementation of business models is crucial for achieving business goals. The report also includes references to relevant academic sources on organizational development, leadership, and business management.

Organizational
Development

Table of Content
 INTRODUCTION
 PART 1
 PART 2
 CONCLUSION

INTRODUCTION
 Organizational Development it is the study which states the successful organizational
change and performance which occurs within the enterprise. The structure of the
organization influence the behavior of the worker and motivates them to work in the
positive attitude to accomplish the goal of the organization.

Global International Organization
 Sony – Sony is the Japanese multinational conglomerate corporation which had its
headquarter in Konan, Minato and Tokyo.
 Company was established in 7 May 1946. It is the leading manufacture for the
professional and the consumer market of electronic products.
 Sony deals in diversified business which consist of professional and consumer
electronics, entertainment, gaming and financial services(Foster, 2016).

Key Characteristics of organization and
implication of business model and philosophies
within the organization
 SONY
 Sony is the largest corporation by revenue In the Japan. It earns the revenue of ¥6.493
trillion in 2012. The company maintains the large cash reserves of ¥895 billion in hand
as of 2012.
 The value of Sony shares is $15 billion. Brand value of the company is $12,353 m and
its brand rating is AA in 2013.
 The Biggest competitors of the company are Panasonic, Philips, Microsoft, Nintendo,
Apple and Canon. Sony targets the adults, teenage and families in their market
segment. Pricing of their products varies according to the type of the product.

CONCLUSION
 From the above study it is concluded that organizational development play a vital
role in the analyzation of the activities performed by the companies during the
operational and functional activities.
 The ethical activities within the organization helps the company to develop the
sustainable products and services which attracts the customers along with the positive
impact on the environmental factors.
 The effective and appropriate implementation of the business model help the company
to attain the goal of the business effectively and ethically.

REFERENCES
 Carnevale, D., 2018. Organizational development in the public sector. Routledge.
 Namada, J.M., 2018. Organizational learning and competitive advantage. In Handbook
of Research on Knowledge Management for Contemporary Business Environments
(pp. 86-104). IGI Global.
 Brunning, H., 2018. A manual of organizational development: The psychology of
change. Routledge.
 Aarons, G.A and et.al, 2015. Leadership and organizational change for implementation
(LOCI): a randomized mixed method pilot study of a leadership and organization
development intervention for evidence-based practice implementation. Implementation
Science. 10(1). p.11.
 Sanders, M., 2016. Leadership, partnerships, and organizational development:
Exploring components of effectiveness in three full-service community schools. School
Effectiveness and School Improvement. 27(2). pp.157-177.