Analysis of Organizational Behaviour: Oticon and Nice Cars Report

This report examines organizational behavior through the analysis of two companies, Oticon and Nice Cars, focusing on how organizational structure, culture, and leadership styles influence performance. The report investigates the impact of vertical versus horizontal structures, the role of task...Read More

ORGANISATIONAL
AND BEHAVIOUR

INTRODUCTION
Organisational and behaviour refers to human nature or behaviour in the organization.
It defines both human as well as company. For the study of same firms can be use different
approaches and methods. Organisational behaviour is focused on increasing the level of
production through human resources. Some internal and external resources have huge impact
on the companies. Oticon is a Danish company. Also it is world's largest producer and it has
its own basic research and production facilities and provide design qualities to its product. It
had a conventional hierarchical structure and it uses various advance functions for different
functions. Different types of firms exist in the international market and have their own
management programmes. Nice cars is engaged in a business of production of cars and sale
them in a market with providing proper comfort to their costumers. From 1980s, the average
sale is more than 50000 cars per year. The benefit agency is responsible for providing
employment to many people and providing permanent employment to European public
sector.
TASK 1
1.1
To meet the goals, organisation needs to maintain formal structure. In order to
complete the task on time, it is important to divide the work in a group which can help in
meeting the objective. Firms or entities cannot survive without human resources or staff
members, In a team work they can be able to interact more with each other. Organizational
culture has direct impact on social and physiological environment of entity. It refers to
values, custom, behaviour, beliefs and tradition of the company. Oticon maintain an informal
environment for its worker in which they perform well as a team and able to interact or
communicate more with other members. Organization can be categorized on basis of its
functional structure in which people do same task, job and are clubbed into a particular
department. Matrix structure organization has groups in which work is distributed and a
hierarchy is maintained. In centralized and decentralized firms are classified on the basis of
decision making. Basically organization charts are the diagrams which defines the role and
responsibilities of the staff.
Some type of culture of organization is as aligned below:

 Task- The task culture refers to performance of company which is have to
perform by individuals as well as by firms. The main task of oticon is to
provide products and services in the international market.
 Person- It involve staff members of the company which help them to complete
work on time and in efficient manner. Persons involves like managers,
officers, workers, directors etc.
 Participative culture- In this, members are able to perform in evry activity of
an entity and want to be a part of decision-making process. As a part of
Oticon, workers can participate in functions and activities which will be
performed by firm as well.
 Power- In case of power culture, leaders and managers have a power to take a
decision in interest of employees as well as company. They both are
overstressed with their duties.
 Organic- Organic culture depends on a rules, regulation and policies which are
followed by the firms. The main purpose of the culture is performing task on
time, enhance team working and freely communicate with other team
members. Through this culture workers of oticon are become stress free or can
be reduce their work burden.
1.2
If oticon is uses horizontal structure then it may be not beneficial for them as
compare to vertical structure. Horizontal structure is less productive in nature. These structure
wants employees may improve their skills which may become stressful for workers. Now a
days, oticon ignore horizontal and opt a vertical structure. Through this step company can
ensure better performance and also able to improve work quality. Organization can easily
achieved pre decided targets and goals. Oticon can be able to work effectively and efficiently.
Vertical structure assist firm to take a quick decision-making process and can define work of
each individual through which they can meet to their objectives or goals. Organizational
culture are the policies, values, working style, practices and principles of the organization. It
can be classified into power culture, role culture, task culture and the symbols. It should be
developed and are to be followed strictly as this is the way how the organziation will be

working. Any organization not following its culture will not exists in the market for more
time.
On the other hand, if company use cultural task then it may improve its work performance.
Through culture task workers can reduce their stress and improve their work quality as well.
Also work load is reduced by dividing the work equally among employees of oticon. It is
based on team work further all members can work efficiently and complete it timely manner.
This culture gives a opportunities to grow and managed work appropriately. Oticon can get a
big advantage that workers can easily understand their duty and how they easily performed
them. If oticon use the cultural task then workers can manage the work appropriately and give
a great impact on organization structure as well. If company and its employees use task
culture and vertical structure surely they can perform well in international market and
increase their work efficiency as well.
1.3
In oticon, lots of people are working and they have their own capabilities to work but
some factors affect their performance. Any organization defines its organization behaviours
which is basically a guidelines to all the members of it that how they should behave and what
expectations are there from them. Certain aptitude skills and work behaviour and
understanding of self and others are encouraged. and Here, these some factors are aligned
below:
 Communication- Communication is the important factor in business
organization. People who are working together must interact with each other.
They can share their views, ideas, feelings, knowledge and experiences during
the course of employment through which they can remove their confusion and
get proper knowledge of every thing happened with in organization.
 Leadership- The person who has proper control over the workers is known as
leader. He need to provide proper training to workers and boost up their
confidence as this will help in giving them strength and improving the work
performance .
 Management- Managers of oticon can manage overall performance of the
company. Individuals can be affected from this. They need to encourage
employees towards work to meet goals and objective of the entity.

 Gender- In today's world, discrimination of men and women is not possible on
the basis of gender. They both are equal for companies. In the context of
oticon, men and women both are equal for performing work in a firm as well
as in a mental abilities.
 Legal factor- Oticon needs to manage its environment according to policies
and procedure which are framed by the government.
 Attribution- It shows the human behaviour and how person can react in
different situations. Consensus defines that how different can react similarly in
same situation. Consistency belongs to continuously show behaviour of a
particular person. Distinctiveness occurs to how workers can show their
behaviour in various conditions. Oticon have lots of workers who react
differently like if workload increases, some can be normal and ready to work
and rest of them get frustrated.
 Attitude- It shows the overall personality of a person at a time. Through this,
the leaders can be identifies the behaviour of person. Oticon have various
stores in internal market and person who manage most of them. He may be
developed different attitude for each and every store.
TASK 2
2.1
Leaders are the person who control the work of employees and provide motivation to
them. They can influence working quality of individuals and if they present a better working
environment in front of them them it would be helpful to meet desired goals. They must be
encourage their staff members to meet the organisational goals. A management can be
developed through scientific management, human relations, system approach. Planning ,
organising,commanding,coordinating and controlling are some functions of it. Leadership
styles are different in various organizations are as aligned below:
 Autocratic leadership style- In this type of leadership style, leader can makes
decision by their own methods. Through this decision can be make quickly.
Nice Cars is used autocratic leadership style. Leaders and managers can take
quick decision without any disturbance or help of any other person. They don't

want any type of help in this. But it become complex in some situation if
labour turnover is affected by this. In order to get a successful result Nice Cars
is used this and try to solve the problem to get a best possible solution.
Further, members of entity can take reasonable solutions without even taking
help of their juniors or other staff members.
 Democratic leadership style- Nice cars may used democratic leadership style.
It gives motivation to their staff members and encourage them towards
organisation. In this type of situation, leaders and managers can take decisions
with the help of other members and their subordinates in order to make a right
step towards to solve the complex situation. Also it give importance to
creativity and innovation which assist them to achieve targets and give
motivation to them. Through which workers get motivated can concentrate full
on their work. Shijitsu use this style for making it organization stress free and
provide better human power which make all their efforts try to meet the goals
of company. But it can be delay the decision making process. .
 Bureaucratic leadership style- This type leadership help company to remove
the corruption and unaccepted can be removed which are not good for the
organization. By using this style Nice Cars manage their work efficiently and
complete it time as well.
2.2
Organisational theories are very important for every business organization. Leaders
and managers can use these theories in order to maintain performance of company and try to
removes or solve the unethical situations from it. They assist firms to meet their desired
objective and goals. It can be put the firm in a profitable situation this the only reason, by
which Nice Cars may going to start using these theories (Jafri, 2012). Managerial authority
has the duty to assign roles, goals and make sure that any department of the organization are
running smoothly and if there is any problem it take sets to solve it as quick as possible. The
brief explanation of these theories are mentioned below. Also concept of these theories and
how they are implied on organizations are defined as follows:
 Scientific management- Frederick Taylor is the inventor of this theory. The
main purpose of this theory maintain the overall performance of the company

and improves their work quality as well. Scientific methods give a
opportunities to use scientific and engineering policies on that. It can be able
to increase the work efficiency as compare to any other methods. Scientific
methods gives a power to complete their task on time and provide a better
quality of work. Nice Cars need to use this theory for improve their work
efficiency. If employees are used their theory then surely they can their work
efficiency and company's as well. Also they improve their work quality. Nice
Cars and its members can use this methods and policies by improve their
overall management of the entity (James, Velayudhan and Gayatridevi, 2010).
By using scientific factors entities will improve their performance in a
international market or they can increase their productivity as well.
 Human relation theory- Many organizations are used this theory to increase
their work efficiency. Nice Cars can opted this theory for improving
coordination with other team members of the entity. By good human relation,
junior can be comfortably share their feelings, ideas, views and experience
with their subordinates. It is important in every company that, workers can be
communicate with their senior members. If leaders and managers can interact
more with their worker then they feel confident and motivated. Through this,
employees can share their views and ideas. This will help companies to
achieve desired goals and pre determined objective (Markos and Sridevi,
2010). But it may be big loss for entities because if skills of workers are not
good then it is not beneficial for them. But in Nice Cars juniors are not able to
attend meeting so they were not being a part of decision-making.
 Contingency theory- This theory is not a best way to improve their
performance and quality. Because it is based on contingencies which are may
or may not be arises in future. Which means entities will have to ready for
problems may be arises in future. So that, Nice Cars are have to ready for the
critical situation arises in the company.

2.3
Some approaches which are used by organizations to manage their efficiently and improve
their performance. It may be beneficial for organisational structure. Organization tries
to transform there performance by conducting activities related to stress management
and work management so that the employees could work in any situation and speed up
there efficiency. Some various approaches are as follows:
 Systematic approach- An organizational structure is based on different
approaches. It include inflows, outflows and process. Leaders and managers of
Nice Cars are take care of these approaches. These all elements of companies
are related with each other (Pohl and Paillé, 2011). Strategies are used by Nice
Cars are beneficial for it which improve their performance and also help it
include their work quality. The main importance of this method is it defines
the responsibilities of each worker. But some also disadvantage of this method
are also there. That, company get the output late. Nice cars must follow this
approach for improving its work quality and performance as well. Also this
method is not able to define things easily or makes situations more
complicated.
 Behavioural science approach- Leaders and mangers need to follow this
approach in order to motivate their employees which help company to meet
organisational goals. Also it maintain good human relation which assist firm to
meet desired goals or objectives. This approach is easy to understand and
simple. The main advantage of this method, it is easily understandable and
simple in share or explain (Rurkkhum and Bartlett, 2012). The things which
are easily understandable are also easy to explain other. But some
disadvantage of this approach is also there. Firstly, through this method
leaders cannot identifies the feelings of their workers. And another one is, it
can easily divert the mind of any person. Means person can easily confused by
using this approach.

TASK 3
3.1
Leadership is a method which provide motivation to workers and try to improve their
work quality towards employment. Some leadership styles may provide motivation to other
members during the course of any changes. Motivation theories like Maslow's Hierarchy,
Herzberg's Motivation etc are some which are used. Everyone adopts a different style for
motivating their team. styles are as aligned below:
 Autocratic theory- In this type of theory leader makes rules and regulations in
the interest of workers and all the members have to follow them in a efficient
way. In this type of leadership style leaders and managers need to motivate
their workers and boost up their confidence as well. (SESEN, CETIN and
BASIM, 2011).
 Democratic leadership- In this leadership style leaders takes decisions in the
interest employees but after the discussion with other people. It gives a
opportunity to workers and other people to share their ideas, views and
information. Through this people can get motivation and boost up their work
efficiency as well.
3.2
McGregor theory Herzberg theory
The theory given by McGregor defines the
methods of motivation and management.
Theory X and theory Y gives contrasting
models of organisational communication and
organisational development (Singh and Singh,
2010). One theory aims at the importance of
supervision, external rewards and penalties
whereas, the other focus on job satisfaction and
minimum use of direct supervision.
The two factor theory of Herzberg states that at
the workplace there are some specific factors
that cause job satisfaction in the employees.
The two factors are motivators and hygiene,
where motivators includes recognition of work,
challenges, opportunities, responsibilities,
decision-making power, etc. whereas, the
hygiene factors includes salary, benefits,
working conditions, insurance, vacations, job
security, etc.
Theory X is based on pessimist assumptions This theory focuses mainly on the internal

such as employees have no ambition or goal.
This approach allows the manager to have a
direct supervision on the employees in order to
avoid any mistakes. Theory Y on the other
hand is considered as optimist and is based on
employees facing challenges for self
development, taking responsibilities, etc.
factors of a job which motivates and
encourages the workforce. The factors leading
to dissatisfaction in the employees should be
avoided and more positive environment should
be developed. These factors of motivation and
hygiene can be used separately and in
combination also as per the requirement and its
impact (Snape and Redman, 2010).
In the case give of the benefit agency Herzberg theory will provide more efficiency
and productivity as these employees were seen performing and giving better results when the
system was decentralised and more freedom along with rewards was given to them.
According to this behaviour observed, the agency needs to focus on motivation and hygiene
factors in the organisation. Every employee is motivated through a number of ways some are
motivated through incentives, some through appreciation by asking them to lead the team in
there on way or promoting their ideas. The system beginning to get centralised again can
cause lack of motivation and reasons to perform better.
3.3
There are many theories that are used by the manager so that they can increase the
motivation among all the employees. As per the given case The Benefit Agency provide the
employment to the people who are looking for the job. So it is the responsibility of the
manager or leader to provide the guidance or direction to the workers so that they can
perform well and achieve their goals (Soieb, Othman and D'Silva, 2013). Along with this, a
peaceful environment should be created in the enterprise so that staff members will feel good
while doing the work. There are number of theories that are written by many authors such as
Maslow, herzberg, theory x and y and so on. These motivational theories are useful for the
managers:
Improve the level of efficiency of employees: Manager can increase the motivation
level of their employees by following some of the motivational theories. Through this
operations cost get reduced and productivity is also get increased. On the basis of these, The
Benefit Agency will be able to improve their overall performance and that will lead towards
the success.

Lead to the achievements organisational goals: When all staff members are highly
motivated than they will perform well so that they can accomplish their objectives. All
objectives will be achieved in an efficient manner if co-ordination get improved in the
enterprise. Leaders encourages their team through their leadership style, so we can say that he
is the backbone of the organization which make the path for staff so that they could achieve
the goal easily.
Build good relationship among manager and employees: Through these motivational
theories the manager will be able to build a relationship among their employees. When this
kind of relationship get improved then trust can be established and overall performance can
be improved (Somech and Drach-Zahavy, 2013). Further, there is no need to resolve all
issues among workers so manager can save his time.
TASK 4
4.1
Team work give a strength to company and support to meet the desired goals of
company. Group means two or more people who work together for achieved the pre plan
objective. When people work in a team, so they can able to improve work quality and
performance of the company and for themselves as well. If no individuals can be a expert in a
work in that situation combination of new ideas, opinions of each person, views and
experience will be handle situations in a better way as compare by individual. Further,
interaction between members, nature of workers, dynamic behaviour are the view of
communication between individuals. Zico computer ltd is an manufacturer and supplier of
computers system and software for mobiles and computers as well. The workers and
employees are very skilful and productive. It maintain a informal environment for them, in
which workers can easily communicate with their subordinates. Team work is the way to
reduce the burden of work and a team leader is assigned to every team. Leaders should create
a competition between the teams so that members or staff could have a spirit of doing things
at time. Most of the team members can support each other by their views, ideas, experiences
and skills which leads to development of group management. At the first stage, people want
to know each other or try to understand each other by communicate more. In the second
stage, problem sharing process is begin to start more then a previous stage. In this, they also

communicate their emotional feeling. Further, employees try to solve emotional issues
between themselves. In the case of productive stage, members work to solve their official as
well as personal issues. Team leader of Zico computer ltd have been given training to their
worker on how to manage work and make team effective and held meeting for development
needs of a individuals person. Managers are able to manage work efficiently and motivate
their employees in order to meet pre plans goals and objective.
4.2
All the members who are working in the Zico computer ltd are coming from different
culture and tradition. No one have same tradition and custom but they can work together as a
team and interact with each other. Team should be built with employees having different
skills and certain goals, vision or the work of every worker should be defined. Some factors
which help company to promote and development of effective teamwork of Zico computer
ltd are as follows:
 Diversity- Members who are working in the organization are belong to
various custom, tradition and beliefs. Further, diversity of their culture,
ideas, skills, personalities and knowledge. Diversity should be promote
creativity, innovation and general awareness which support development of
effective teamwork of Zico computer ltd. In case of lack of diversity, to find
the solution of particular problem is difficult for team members but situation
is different in case of more diversity(Kokemulle, 2016).
 Communication- Development of effective team work is mainly based on
open and clear interaction with their subordinates. In Zico computer ltd
communication within team is based on electronic mail. It allows to have
instant messaging in order to meet objectives. All the individuals took a part
of weekly conference call and daily call which are attended by the
coordinators, team leaders and their subordinates.
 Leadership- The effective team working is depend on leadership. A good
leader give motivation to team members and encourage them towards their
work to complete on time. Leader of Zico computer ltd held a meeting and
encourage team to open up their feeling or problem in order to get a
reasonable solution.

 Management- A good management itself motivate their employees and try to
improve their work quality as well. The coordinator of Zico computer ltd is
engaged in a business of ensure smooth operation of the team and to monitor
actual progress against challenging situations. Managers overall
performance of the team and explain situation how they can face the
problem and makes team effective.
 Team building exercise- The effective team is depends on sharing
experiences and practices. All workers of Zico computer ltd, need to be
share their experience, ideas and skills for making the team effective.
4.3
As technology updated teams need to change and maintain their skills in order to
increase their performance in a company. An advance technology assist workers to boost up
their confidence and improve skills as well. Technology can help teams in better
commmunication wherever they are, it can also help team leader to understand his team
through various tools. In Zico computer ltd employees are working in full time on project,
through they are never meet physically during the completion of project. All the workers are
took a part in daily conferences and meeting which are attended by their coordinators,
subordinator, team leaders and managers. Communication throughout the team is based on
electronic mail can mobile phones through they can interact with each other. Zico computer is
engaged in a business of manufacturing and supplying of computers and computer software.
The whole team of this entity is making their collective efforts for manufacturing the updated
version of computers and also provide new software with a various functioning. Further,
computers can allow people to perform task and communicate more effectively and improve
their team working which allow individuals to do it from anywhere in the world(Kashyap,
2016).
CONCLUSION
From the above report, it is concluded that every company have their own
organizational structure and culture. Some factors which affect the individuals like
leadership, management, communication and legal factors. Leaders of the oticon company
can use various types of leadership style in different situations. Further, Nice cars are use

various management approaches like systematic and behavioural science approaches for
maintain their performance in a market. Zico computer ltd is manufacturing of computers and
software and deliver them in various countries and cities. The company promote team
working and use some factors which made a great impact in its team working. Diversity,
team building exercise etc. are the key factors which help to developed the effective team
work. The benefit agency is responsible to provide a rang of benefits to the local people. The
staff members of the company expected to follow rules, policies and procedure and ensure
equal treatment to all their members.