Leadership and Management in a Changing Environment: A Report

This report provides a comprehensive analysis of leadership and management principles, using Naked Wine, a UK-based online wine retailer, as a case study. The report explores key concepts such as leadership styles (autocratic, democratic, and delegative), management practices (recruitment, selection, and training), and strategic leadership. It examines how Naked Wine implements various strategies, including people-centered approaches, targeted budgeting, and effective participation, to meet stakeholder interests in a changing environment. Furthermore, the report delves into organizational design and development, recommending strategies like a participatory leadership style and people-centered management to enhance productivity and overall performance. The report concludes by emphasizing the importance of leadership in motivating employees and achieving organizational goals, highlighting the interplay between leadership, management, and organizational development within the context of Naked Wine's operations and strategic objectives.

Leadership

Table of Contents
INTRODUCTION...........................................................................................................................1
LO3..................................................................................................................................................1
Leadership, management and development of people.................................................................1
LO4..................................................................................................................................................2
Appropriate policies and strategics in a changing environment to meet stakeholder interest.....2
Implementation of strategy that helps to achieved goals.............................................................4
LO5..................................................................................................................................................5
Design and development of organisation ....................................................................................5
CONCLUSION ..............................................................................................................................5
REFERENCE...................................................................................................................................8

INTRODUCTION
Leadership is the art of management that helps to motivate and attract a group of people
towards achieving organisation's goals. It is the quality of individual's behaviour in the guidance
of group on desired objectives (Bolman and Deal, 2018). Moreover, leadership includes other
people who follows leader and works according to leader in order to achieve goals. To
understand importance and role of leadership in a organisation Naked wine has been taken that is
UK based online wine retailer company. This report will covered various topics such as
leadership style, management practices, and leadership strategies that help to achieve enterprise's
goals. This report will also covered vision and mission of leadership that gives ideas how
leadership can be achieved.
LO3
Leadership, management and development of people
Leadership is the process of attracting people or subordinates to get work done by
employees in order to achieve company's goals. Moreover, this is all about developing people
and helping others to complete objectives. Leader is person who shows path to employees and
guide how to complete the task (Buzo, 2018). In a Naked wine company leader set the
organisation goals and assign job to employees in order to complete the task at certain time.
Naked wine is UK based company founded by Rowan Gormley on 1 December 2008.
this is online wine retailer industry that provides wines at retailer prices to its customers. It
focuses on customer needs and wants and produce that kind of material. It works as on social
network principles through digital business that helps to encourage customers to review its
products online and interact with company online in order to sale number of products. It allows
consumers to sponsor willingly winemakers in return for promotion and discount. This apply a
model in may 2011 that was advanced purchasing model was changed to a direct purchasing
from Naked market place through online system. Its main purpose is to increase the productivity
with the help of employees and make a profitable organisation. It provides training to its
employees to accept the challenges at market place and provide support to achieve goals.
Management is different from leadership that involves planning, directing, staffing and
controlling the performance of an enterprise and employees. A manager is a person who manage
all function of enterprise and control the activity. Where as leader is a person who focuses on
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people, do right things and inspire the people in order to compete particular task.. In Naked wine
company leader assign the task among employees, inspire, motivate and influence the employees
in order to get complete task from employees. Leader of Naked wine company focuses on
development of business by considering leadership theories and style that give proper guidance
to its employees and maintain productivity.
Difference between management and leadership
Management Leadership
Manager makes directive analytical decisions
that means decision is taken by manager only
in order to get better results.
Leadership helps to take participative intutive
that means decision is taken with the concern
of all employees.
Manager has formal authority power that
creates a position and policies in a industry.
Leadership influence the employees to
persuade the work effectively.
Management is task oriented function that
involves strong procedure and structure.
Leadership is task oriented that consider
particular task to obtain goals.
Management follows short term tactical
approach that contains administration and
monitoring subordinates.
Leadership follows long term strategic
approach that involve vision and mission of
employees.
Development of people means every organisation follows human development approach
that focuses on human's skills, qualities by considering aims and set goals increase potentiality. It
also contains spiritual, mental ability, social development, physical and emotionally development
that helps to attract employees in order to achieve goals of an organisation. Such as in Naked
wine company leader has quality that influences employees to accomplish the targets which is
assign by the manager by focusing on people development (Collinson and Tourish, 2015).
LO4
Appropriate policies and strategics in a changing environment to meet stakeholder interest
Vision: Vision means an idea or picture in people's mind that what are their expectation
regarding business or any thing that is needed to be happen. Basically, vision is the pursue
dreams and idea that helps to achieve future growth of business or other activities. Such as
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Naked wine has vision to become world's largest wine supplier company and increase in number
of sale by providing wine at retailer prices (D’Innocenzo, Mathieu and Kukenberger, 2016).
Leadership style: This means characteristic behaviours of a leader at the time of directing,
guiding, motivating and managing the group of people. Moreover, it is a style or behaviour that
helps to attract employees and other person in order to achieve goals (Leadership style, 2019).
Such as leader of Naked wine follows some leadership style that helps to make different from
others and give proper responds to staff. Following leadership style are described as below-
Autocratic Leadership: This includes autocratic leaders who provides a clear
information that what needs to be done, how it should be done and when it need to be done. It
mainly focused by leaders who give commands and by followers who follow the leader. In
Naked wine leader make decision independently with out any input from other group members.
It is applied in situation when organisation has less time or need to increase more productivity.
Democratic/ Participative Leadership: In this type of leadership leaders not only give
guidance to group of members even leaders participate in group's activity with input from
another group of member. Such as Leader of Naked wine assign task among group member and
shows ideas how it should be done and they also become a part of assigning task and work
collectivity in order to accomplish task.
Delegative Leadership: This is most effective leadership style that helps to delegate the
power among employees to take better decision to achieve company's goals. Leader of Naked
wine follow this style and give power to take better decision for growth of organisation
(Glatthorn and et.al., 2018).
Management practices: This is a process of knowing how to delegate task among employees
for achieving goals of an organisation. Manager of Naked wine provides training to use
management skills and give suggestion how to achieve goals by increasing productivity.
Manager of Naked wine follows management practices such as-
Recruitment: This is a process that helps to hire skilled employees who contributes in
business practices and make effective decision. Such as manager of Naked wine recruits skilled
and experienced person who helps to increase in productivity as according to company's
expectation (Hawkins, 2017).
Selection: Every organisation need to employees to run a business and increase
production for better results manager select highly qualified and innovative person who are
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willing to work efficiently and give good results. Such as manager of Naked wine select
experienced employees after reviewing their experience and work performance tat helps to give
good results.
Training: This is also a management practises that means a manager should provide
training to improve employees leadership skills and give proper guidance to get work done
collectively. Manager of Naked wine provides training to employee in order to increase sale and
production by adopting new technology.
Strategic leadership: This includes ability to influence, motivate and persuade people to adopt
vision of an industry by make solid strategy. Moreover, it a set of planning and polices that helps
to guide people and inspire them for their good performance (Hawkins, 2017). Naked wine
follow appropriate strategy and policies that helps to meet stakeholders in challenging
environment like as-
People centred: This is effective strategy that helps to focus on individual's demand and
ensure long term benefits to organisation. In Naked wine marketing manager finds the needs of
customer and manufacture that kind of material with the helps to employees that helps to meet
stake holders in challenging environment.
Targeted with clear budget preference: Manager of Naked wine set a target and
prepare budget every year that gives an idea how much needs to be spend on production in order
to increase profits. This is a challenging strategy that has chances to be change and manger has to
face problems. Manager makes solid strategy that helps to meets targets and budgets in
challenging environment.
Effective participation: Large participation helps to meet and be sustain in challenged
environment it gives an information to address the problems effectively and also give
preferences to be expressed. Manager of Naked wine follows participation strategy that helps to
delegate task and develop a effective plan that need to be better implement in any enterprise.
Implementation of strategy that helps to achieved goals
It has been analysed that leadership strategy such as effective participation, target with
clear preference and people centred helps to achieve goals which is set by leader as well as
enterprise. For instance, Manager of Naked wine has decided to increase production and sale
through online system and by adopting new technology. For achieving target first marketing
manager will survey people taste, choice and income level then it will start to make strategy to
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produce that kind of products (Rhode, 2017). Manager will provide training to adopt new
technology and leader will guide employees how it should be done with the help of management
strategy. Manager will prepare budget and would distribute task among employees according to
expertise that will helps to achieve targets and goals.
LO5
Design and development of organisation
Organisation design: It includes process of designing the structure of an enterprise with its
objectives. Its main aim is to improve efficiency and effectiveness of organisation (Sosik and
Jung, 2018). Such as Naked wine has influencing design of its organisation that helps to attract
customer. It includes in its design-
 Imperative for changing environment.
 To understands the business process, roles and responsibilities, work volume and
work flows.
 Designing, planning, testing and managing new model or structure of Naked
wine.
 Monitor and implementation of of challenging changes.
Organisation development: This is the planned and systematic process that has aim to improve
overall performance of enterprise. Naked wine includes intervening in process, culture and
structure that helps to maintain strong organisational behaviour and human resource
development (Taylor, 2018).
It has been recommended that Naked wine organisation should adopt management
strategy such as people centred and target with clear budgetary preference approach that helps to
increase the productivity. Moreover, it should follow participate leadership style that will help to
improve production performance by taking better decision with the help of employees
(Wildavsky, 2017).
CONCLUSION
From above mentioned report it has been concluded that leadership is a art to influencing
people and get work done by employees in a effective manner. Management includes planning,
staffing, directing and controlling that helps to entire a business at market place. Moreover, this
report covered leadership style like autocratic, democratic and participative leadership style that
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helps to work together in order to achieve company's goals. Management practices helps to
manage all business activities in a organisation that gives ideas what needs to be done, when
needs to be done and how it should be done in order to achieve goals.
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REFERENCE
Books and Journal
Bolman, L. G. and Deal, T. E., 2018. Reframing the path to school leadership: A guide for
teachers and principals. Corwin Press.
Buzo, A., 2018. The Guerilla Dynasty: Politics and Leadership in North Korea. Routledge.
Collinson, D. and Tourish, D., 2015. Teaching leadership critically: New directions for
leadership pedagogy. Academy of Management Learning & Education. 14(4). pp.576-
594.
D’Innocenzo, L., Mathieu, J. E. and Kukenberger, M. R., 2016. A meta-analysis of different
forms of shared leadership–team performance relations. Journal of Management. 42(7).
pp.1964-1991.
Glatthorn, A. A., and et.al., 2018. Curriculum leadership: Strategies for development and
implementation. SAGE publications.
Hawkins, P., 2017. Leadership team coaching: Developing collective transformational
leadership. Kogan Page Publishers.
Hawkins, P., 2017. Leadership team coaching: Developing collective transformational
leadership. Kogan Page Publishers.
Rhode, D. L., 2017. Women and leadership. Oxford University Press.
Sosik, J. J. and Jung, D., 2018. Full range leadership development: Pathways for people, profit,
and planet. Routledge.
Taylor, R. L., 2018. Military leadership: In pursuit of excellence. Routledge.
Wildavsky, A., 2017. Leadership in a small town. Routledge.
Online
Leadership style. 2019. [Online]. Available through:
<https://www.verywellmind.com/leadership-styles-2795312>
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