Introduction to Organizational Management: Key Functions and Structure

This report provides an overview of organizational management, focusing on key functions and structures. It begins with an introduction to organizational management, defining its core processes of planning, organizing, directing, and controlling resources. The report then delves into two key functions: human resource management (HRM) and marketing. HRM is explored, covering staffing, policy creation, compensation, training, and development. Marketing is discussed, including brand management, campaign creation, content development, social media management, and market research. The report also emphasizes the importance of an effective organizational structure for business success, highlighting how it defines hierarchies, clarifies roles, and helps achieve organizational objectives. The report highlights the crucial roles of HRM and marketing, as well as the importance of an effective structure to drive business success and achieve organizational goals.

INTRODUCTION TO
ORGANISATIONAL
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Key functions of the organization which helps to increase the performance of the venture
................................................................................................................................................1
TASK 2............................................................................................................................................6
2.1 Effective organization structure which leads to success of the business..........................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Organizational management is the process by which different activities of the venture is
handled by the staff of employees of the venture. In simple words it can be said that it is the
process where planning, organization, directing and controlling of the different operation and
resources takes place. It is the way toward sorting out, arranging, driving and controlling assets
inside an element with the general point of accomplishing its targets. The authoritative
administration of a business should have the capacity to settle on choices and solve issues to be
both efficient and advantageous. A set-up where people from various foundations, diverse
instructive capabilities and fluctuated intrigues meet up to work towards a shared objective is
called an venture or organization. The workers must work with in good communication and
coordination with each other so that they can able to accomplish the firm's aim and objectives. It
is necessary to deal with the workers well for them so that they can feel essential for the
company. Association administration extricates the best out of every worker so that they can
complete their assignments which are given them for the specific time period. Top level
management of the organization ties the representatives together and gives them a feeling of
dependability for the association. The report is going to cover the key functions of organization
such as human resource management and marketing. With that it also covers the how the
effective organization structure can serve the success to the venture.
TASK 1
1.1 Key functions of the organization which helps to increase the performance of the venture
There are several departments that are involved in the venture which are also called as the
function of the firm such as human resource management, finance, marketing, customer service,
sales, production, purchase etc. There are two key functions of the business, at which whole
organization is dependent, that are as follows:
Human resource management
Human resource management is the function of a business association that cares for the
employing, administration and terminating of employees. HRM concentrates on the capacity of
individuals inside the business, guaranteeing best work with all the activities of the venture. Any
vast or average size organization will always access this department. At the point when there is
the requirement for utilizing more staff, the human resource will source appropriate candidates.
In the event that the business needs to cut back, they will likewise supervise the excess
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procedure for the undesirable staff. they also manages oversees get-away time, disease issues,
deprivation leave and other everyday staff issues without cause for the association of senior
administration. In the matter of a legitimate question with an individual from staff, they always
will assume control over the case. They will manage all parts of the debate and find for one of
the gatherings included. Where staff is in rupture of their work get the human resource will
intercede and handle a termination if essential. The human resource office guarantees the smooth
running of the staff within and outside the organization. This enables the administration to
concentrate on the running of the business and not get occupied by interior columns including
workers. HRM is the function of organisation that deals with or gives administration and
guidance to managing all issues identified with the employee in an association. Human resource
management, thusly, manages remuneration, contracting, execution administration, association
advancement, security, well being, benefits, worker inspiration, correspondence, organization,
and preparing.
HRM is likewise a vital and far reaching way to deal with overseeing individuals and the
work environment culture and condition. Successful HRM empowers representatives to
contribute adequately and gainfully to the general organization bearing and the achievement of
the association's objectives and destinations. HRM is moving far from customary work force,
organization, and value-based parts, which are progressively outsourced. The HRM work is
presently anticipated that would enhance the key usage of representatives and to guarantee that
worker programs suggested and actualized affect the business in positive quantifiable ways.
Function of human resource management
There are several functions that are needed to be fulfilled by the human resource department so
that employees can put their maximum effort in order to fulfill their own objective as well as
organizational aim and objectives, the functions are as follows:
 Staffing: it includes the whole procuring process from presenting an occupation on
arranging a pay to employees. Inside the staffing capacity, there are four fundamental
stages:
1. Improvement of a staffing plan: This arrangement enables HRM to perceive what
number of individuals they should procure in view of income desires.
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2. Advancement of strategies to energize different people with the different culture at work:
Multiculturalism in the working environment is winding up increasingly vital, as we have
numerous more individuals from an assortment of foundations in the workforce.
3. Recruitment of employees: This includes discovering individuals to fill the open
positions.
4. Selection of workers: In this stage, individuals will be taken interview and different test
and then chosen, and an appropriate remuneration bundle will be arranged. This
progression is trailed via preparing, maintenance, and inspiration.
 Creating the policies for the venture: Each organization has strategies to guarantee
reasonableness and progression inside the association. One of the occupations of HRM is
to build up different policies. In the advancement of strategies, HRM, administration, and
officials are associated with the procedure. For instance, the HRM expert will probably
perceive the requirement for a strategy or a difference in approach, look for conclusions
on the arrangement, compose the strategy, and after that convey that arrangement to
workers. It is critical to note here that HR offices don't and can't work alone. All that they
do requirements to include every single other division in the association. A few cases of
working environment arrangements may be the accompanying:
1. Teach process strategy
2. Excursion time strategy
3. Clothing standard
4. Morals approach
5. Web use strategy
 Compensation and Benefits Administration: HRM experts need to confirm that pay is
reasonable, meets the venture's guidelines, and is sufficiently high to allure individuals to
work for the organization. Remuneration incorporates anything the representative gets for
his or her work done in effective and efficient manner. Furthermore, HRM experts need
to ensure the compensation is equivalent to what other individuals performing
comparable occupations are being paid. This includes setting up pay frameworks that
contemplate the quantity of years with the association, years of experience, training, and
comparative perspectives.
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 Training and Development: When we have invested the energy to procure new
workers, we need to ensure they are prepared to carry out the activity as well as proceed
to develop and grow new abilities in their activity. These outcomes in higher efficiency
for the association. Preparing is additionally a key segment in worker inspiration.
Workers who feel they are building up their aptitudes have a tendency to be more joyful
in their occupations, which brings about expanded representative maintenance.
Marketing
Marketing is the way toward communicating with the potential clients and customers for the
items as well as services of the venture. The watchword for the marketing definition is
"process"; marketing includes investigating, advancing, offering, and distributing the venture
items or administrations. It is very huge term, which is the reason there are lots of definition
have been composed on promoting. All is can be said that marketing is the efforts that are being
made by The venture to attract and retail large number of customers by communicating
information about the product and services and generating the awareness.
In simple words it can be said that marketing is customer focus. If the venture is first
identifying the needs and wants of the customers and the producing it in order to serve them
maxim satisfaction, then it can be called as marketing. As than that there are several aspects that
are included in the marketing such as making promotional efforts so that customers can have
awareness about the brand and can be attracted towards the venture. Thus, it can be said that
marketing is very important aspect for the organization. A marketing department advances the
business and drives offers of the venture products and services. It gives the fundamental research
to recognize the objective clients and different gatherings of people. Contingent upon the
organization's progressive association, a showcasing chief, administrator or VP of promoting
may be in charge. In a few organizations, a VP of offers and promoting regulates both the
advertising and deals offices with a solid administrator driving every office. It's critical to keep a
solid promoting function in place paying little heed to the economy so you stay obvious and
keep deals solid.
Function of marketing department
 Characterizing and dealing with the brand image: This includes characterizing your
identity of the venture, what the firm remain for, what the company say in regards to
themselves, what they do and how the organization demonstrations. This, thusly, reflects
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the experience the venture need from their clients and accomplices to have when they
interface with the organization.
 Directing the effort towards the administration for advertising operations:. Promoting
proactively communicates the products and services to concentrate on finished the course
of the business cycle, and after that produces materials and interchanges that get the word
out.
 Creating advertising and marketing campaigns: The marketing manager ought to make
the materials that the good quality and advance to the customers in order to center items
or potentially services to the clients, and stay up with the latest quality and
innovativeness as those goods and services are made for them only.
 Making content to give on the website and improvement to the organisation site. The
venture website is frequently the first (and perhaps the main) put individuals go for data
about the products and services of the venture. The venture promoting division will be in
charge of keeping Web content ebb and flow, while additionally attempting to guarantee
that the website comes up immediately when somebody looks for them kind of business.
 Checking and overseeing online networking: it is the most effective way of making
marketing of the product and services. As this is the era of digital marketing, Advertising
should add to, oversee and keep up the web-based and social networking pages and
accounts. With that thoroughly watch what's being posted about the venture on the web
by the customers.
 Delivering interior interchanges: The company’s marketing representatives need to
understand the organization, its esteems, its objectives and its needs. Promoting is
regularly responsibility and duty of the marketing worker correspondences through a
bulletin and additionally intranet.
 Filling in as media contact: At the point when the organization is referred to the media,
an individual from the showcasing division frequently goes about as representative for
the venture, or aide’s employee in how to react to media questions.
 Directing client and statistical surveying: it is most important part of the marketing.
Research causes will characterize target markets and openings likewise and furthermore
encourage the company to see how their products and services are seen and analyzed by
the customers.
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 Directing outside merchants and offices: marketing is normally in charge of choosing and
dealing with the organizations and sellers who deliver advertising materials or
potentially/give promoting support. These may incorporate advertisement offices, print
merchants, PR offices or authorities, Web suppliers, and so forth.
TASK 2
2.1 Effective organization structure which leads to success of the business
Organization structure is a framework used to characterize a progressive system inside an
venture. It recognizes each activity, its capability and where the person reports to inside the firm.
This structure is created to build up how an company works and helps an form in getting its
objectives to take into account future development. The structure is delineated utilizing an
authoritative graph.
The typically hierarchical arrangement of lines of specialist, interchanges, rights and
obligations of a firm. Hierarchical structure decides how the parts, power and obligations are
delegated, controlled, and composed, and how information will pass between the diverse levels
of administration. A structure relies upon the association's targets and technique. In a unified
structure, the best layer of administration has a large portion of the basic leadership control and
has tight control over offices and divisions. In a decentralized structure, the basic leadership
control is circulated and the offices and divisions may have distinctive degrees of freedom.
It can be said that organisation structure is one of the component at which the success if
business is dependent. If the people of the venture are easily able to understand the role and
responsibilities and authorities than productivity and profitability will enhance and ultimately
organisation will succeed. There are several factors at which success of the business is dependent
on organisation structure, that are as follows:
 Administrative Influence: The productivity of the administrative staff has a wide
achieving impact in the association in light of the authoritative structure. Frail or
awkward administration at any level of an venture will spread all through the
organization as terrible administrative choices in those divisions likewise influence the
offices that come into contact and this will decrease profitability. Great administration
can have the inverse impact, as proficient and wise basic leadership can help enhance
profitability and raise general productivity.
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 Structural Flaws: When the authoritative structure does not set up appropriately, data
can't travel where it is required. On the off chance that the centre administration group
does not have viable channels of correspondence with the official group, critical
organization data could take days before it achieves the whole staff. Imperfections in the
authoritative structure that reason breakdowns in correspondence or passes in obligation
should be repaired to encourage effectiveness.
 Accountable Relationships: Reporting connections must be clear so all individuals from
the association comprehend what their duties are and know to whom they are
responsible. These reasonable connections make it simpler for administrators to
administer those in bring down association levels. Every representative advantages by
knowing whom they can swing to for course or offer assistance. Likewise, chiefs know
about who is outside the extent of their power, so they don't exceed their limits and
meddle with another supervisor's duties.
CONCLUSION
It can be concluded from the project report that management is very important activity and
operation for the organisation, without management no venture can able to succeed.
Management is the process of planning, organising, directing and controlling. Without these
activities management can not be completed. There are several departments in the which are
very important the venture, from which marketing and human resources are the key function
of it. Marketing is the effort which are made by the venture to attract and retain large
number of customers where as human resources are the employees of the organisation who
put their maximum effort to reach at common goal.
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REFERENCES
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managing trust in organization-stakeholder relationships. Journal of Management, 42(7), pp.1784-1810.
Welford, R. ed., 2016. Corporate Environmental Management 2: Culture and Organization. Routledge.
Grohar-Murray, M.E., DiCroce, H.R. and Langan, J.C., 2016. Leadership and management in nursing.
Pearson.
Taylor, A.G. and Joudrey, D.N., 2017. The organization of information. ABC-CLIO.
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