Introduction to Organizational Management: Unilever Report

This report provides an in-depth analysis of Unilever's organizational management, focusing on its key functions and structure. The introduction defines organizational management and its importance in decision-making and problem-solving, using Unilever as a case study. Task 1 explores the core functions of a firm, highlighting marketing and human resource management. Marketing functions, including market research, planning, selling, and branding, are examined in detail, emphasizing their role in enhancing sales and brand image. The human resource management section covers operative and managerial functions like recruitment, training, and performance management, emphasizing their contribution to employee productivity and organizational success. Task 2 discusses the significance of organizational structure, particularly Unilever's product-type divisional structure, in achieving efficiency and competitive advantage. The report concludes by summarizing the key findings and their implications for Unilever's overall performance.

Introduction to Organisational
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1) Key functions of firm and help in promote image..................................................................1
2) Effective structure can positively contribute to success of organisation................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
.........................................................................................................................................................9

INTRODUCTION
Organisation management refers to process of planning, organising, controlling and also
leading resources with an entity with an aim of attaining its objectives in a effective manner.
Under this, there is a requirement to organisation management business to able to take better
decision and also resolve problems properly (Dijk and et. al., 2013). This present report is based
on Unilever company and it is transactional customer goods firm in London, United Kingdom. It
provides cleaning agents, foods and beverages and also personal care goods. Under this mention
report discuss about the different functions of company. Better structure can positively contribute
towards success of firm.
TASK 1
1) Key functions of firm and help in promote image
Organisation management is helpful to extract best reach out staff members so that from
this they can attain tasks and activities with in framework of company. It helps to bring all staff
together and also provide them loyalty sense towards firm. In every business firm, there are
different functions like marketing, customer service, operations, finance, human resource work
on achieving aims and objectives of firm. In context to Unilever, there are four man functions for
an instance marketing, finance, human resource management and customers services. Their main
focus on attaining the set objectives with in given period of time. It is a duty of management to
share the mission, aims and objectives with staff members so that they can sure about to focus
on particular goal. All functions work towards increasing productivity as well as effectiveness of
company in significant way. Under this, there are two main functions plays necessary role for
develop the business activities given below:
Marketing
Marketing refers to set of activities, processes and institutions for developing, delivering,
exchanging and interacting offerings which provide value for buyers, society, partners and
clients. For every firm, marketing is necessary concept in order to enhance profit as well as
productivity of company at competitive market (Galindo and Batta, 2013.). With the help of
using this concept, firm can maximise its consumer base through offering them better quality of
services on the basis of their demands and requirements. Unilever company used the marketing
to develop, keep and also fulfil consumers. In addition to this, marketing function of Unilever
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company works on determine and source the potentiality of goods at market place and after then
promote them through differentiating from the same products. Different tasks of marketing
functions are conduct market investigation, develop market plan, distribution for sale, product
development, public relation, customer service etc. The main focus of marketing function is to
attract the large number of consumers towards company for enhancing the sales and generate
more profit (Hamer and Collinson, 2014). Better quality of products are helpful in increasing
brand image at market place. There are various functions of marketing given below:
Market research- Its main role is to conduct an investigation to know information and
data which facilitated marketing practice. It is a necessary function to know about wants and
needs of consumers, existing products, target market, strong rivals etc. From knowing all these
things, firm is able to conduct its business activities and marketing departments can develop the
better plan.
Market planning- In context to attain set objectives or goals of Unilever company with
regard to marketing, there is a requirement to marketing manager to develop marketing plan.
With the help of this firm can increase its market share, productivity and attract more consumers
towards firm.
Selling- It refers to procedure where services and products are final flew to customers
which require them and company perform its distribution function of goods between customers.
Main aim of Unilever company is to increase sales of firm by offering quality services and
products to consumers.
Standardization and grading- In standardization includes manufacturing of products at
pre identified specification. It assures that the offering of goods meet the existing quantity and
quality. In addition to this, it is helpful in attaining consistency and also uniformity in output
goods. On the other hand, grading refers to classification of products in different groups which
are based on some ore determined characteristics (Hillier, 2012). It consist control standards of
weight, size, quality and many others. It is helpful in the decisions related to pricing. High
quality of product always help in attract more customers.
Customer Support- It is a necessary marketing functions and include the pre sale counsel,
technical services, after sales service, credit services, handle complaints of consumers,
maintenance services and also information of customers. Customer support function of
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marketing department provides 24*7 services to buyers in order to resolve their queries and
issues regarding products and services of firm.
Branding- It is a procedure of providing the brand name to goods in order to differentiate
it from products of rivals. Positive brand image is helpful in develop the loyalty of consumers
and promote goods in effective way. Brand is an identity of firm at market place.
Promotion- It is helpful in aware people about the services and products of company
among the large number of consumers at market place. In order to communicate with the people,
this function of Unilever company use different ways of promotions for an instance newspapers,
television, social media, print media etc. Each decisions taken through marketer impacts sales.
These all functions are helpful for Unilever company to enhance sales of company and
also increase its reputation at the market place in positive manner (Kitchin, 2017).
Human Resource Management
It refers to strategic approach yo better management of company so that employees can
help business to gain the competitive benefit. This department is design to increase performance
of employees in service of strategic objectives of manager. In this, Human resource is related
with people management with in firm and focus on systems as well as policies. The main focus
of human resource department is to increasing productivity and performance of company at
market place. Different functions of this department are recruitment, selection, training,
performance appraisal, rewards, development etc. Th purpose of human resource is to assure that
firm is able to attain success by employees. Staff members are pillars of company and in this
employee relationship is wider concept and necessary function of human resource management.
They have skills and abilities to influence attitude and behaviour (Knowles, Holton III and
Swanson, 2014). HRM is premeditated approach in context to manage individual and work
culture. Different functions of Human resource management given below:
Operative Functions
Under this function, duties or activities are entrusted to personnel or human
resource department. These are related with the compensation, employment, motivate employees
and also integration. There are operative functions of Human resource department given below:
Recruitment- It is more challenging task for human resource manager. Under this, there is
a need to HR to draw more attention and resources, hold and employ capable employees. In this
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function of human resource include job description, sourcing, negotiations of salary,
interviewing etc.
Training and development- Training is related to improving specific skill and abilities of
employee and development is related to over all grooming of staff. It is responsibility of
management to provide training to every staff members in order to develop their technical skills
for particular job. It is helpful in increasings motivational level of employees and they will focus
on achieving set objectives (Peng and Lai, 2012). In context to Unilever, it uses off-the-job and
on- the-job methods to provide training to employees.
Compensation- It is related with identify of equitable and adequate remuneration of staff
members in company to contribute towards achieving goals of company. In this, employee can
compensated by rewards in monetary and non- monetary terms.
Motivation- Staff work in company for fulfil their requirements. For motivate employees,
manager of Unilever company find different ways like develop positive working environment,
training, resolve conflict, positive communication and many others. Other than all these ways
human resource manager helps different departmental employers to design better system of non-
financial and financial rewards to motivate staff members.
Managerial functions
Human resource manager plays an important part in organisational management.
So, it is necessary to perform basic managerial functions which are mention below:
Planning- It is a necessary function to set the objectives and aims of company. Planning
is helpful in achieving the decided tasks and goals in systematic manner. In context to human
resource, planning helps in forecast vacancies, set job needs and also decide sources of
recruitment (Renwick, Redman and Maguire, 2013). For each job group, supply and demand
forecast to be made, it is necessary for Human Resource manager is to aware about strategic
objectives and job market of Unilever company.
Organising- It is next function and also prepare and design structure of company. It is
helpful in carried out different operations of firm. Under this function, staff members are to be
grouped in activities or positions they will perform. Manager allocate the various functions to the
varied individuals.
Directing- This function works to direct, lead and inspire staff members to attain
objectives and aims. It can achieved through having place the better planning of employees
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career, different methods of motivation and also developing positive relationship with them. It is
helpful in enhancing performance and productivity of company in significant manner.
Controlling- It is related with regulations of tasks and activities on the basis of plans and
also developed objectives of company. It is a last stage and under this manager control activities
after implementing a plan. This function is helpful to human resource manage to control
performance of departments in context to different operative functions.
Advisory functions
HR manager has specialise training and education in manage the human resource
in better manner and it provide advise related to HR matters (Schaltegger, Burritt and Petersen,
2017). It provides advise to top management and department heads which are given below:
Advised to Top Management: Under this, human resource manager advice top
management in develop as well as evaluation of HR policies, process and programmes. It
provides advice to attaining and maintain positive human relations and increase morale of
employees.
Advised to Departmental Heads: The human resource manager give advise to head of
different departments on matters of job design, training, manpower planning, placement,
performance appraisal, recruitment etc.
These all are functions of company and also human resource manager recruit capable
employees, provide training and development so that they can focus on achieving set targets of
company and maximise the image of firm at competitive market.
2) Effective structure can positively contribute to success of organisation
Organisational structure refers to activities like coordination, supervision, task allocation
are directed for attaining aims of company in an efficient manner. There is a need to firm to be
flexible, caring, efficient and innovative fore accomplish sustainable competitive benefit. An
organisation structure is necessary for developing an organisation to give clarity and also
guidance on particular problems of human resource like managerial authority.
Unilever organisation is supplier of the fast moving customer products with the better
local roots in more than the 100 countries in all over world. Under its portfolio involves some
well know as well as lovable brands involving global leadership and also thirteen euro 1 billion
brand in several categories under which firm operate its business ( Terwiesch and Cachon, 2012).
Unilever company has product type divisional structure of an organisation. It is segmented in to
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the various components which depends of product focus. This organisational structure acts as
unit that able Unilever to organise and manage development, distribution, sales and producing
consumers products. In organisational structure, Unilever firm maintains its product type
division like personal care, refreshment, home care and food items. In addition to this, corporate
structure of Unilever is responsible for assuring about the adequate support for innovation of
goods in global business of company. An organisational structure of Unilever adopt changes in
consumer products sector and also international market. The main benefit of this organisational
structure is to support for innovation as well as product development (Wilton, 2016). Product
type divisional structure is helpful in increasing business efficiency as well as effectiveness of
company. This type of organisational structure can positively contribute towards success of firm
from many different ways:
 Under this, business is organised in the separated divisions and focus on various service
or goods with in an organisation.
 It is helpful to Unilever organisation to differentiate goods despite the large size of its
international operations.
 It aids business to focus on the particular segment of market.
 Product type division organisational structure encourage the positive competition among
every department.
 It is beneficial because from has already diverse products portfolio.
 This type of product development enables the better development of product, Unilever
firm continues its better position as biggest customer products firm in all over the world.
 It is helpful in support the diversified operations and activities at global level.
These all are the contribution of product type division organisational structure in order to
success of Unilever company in an effective manner. With the help of this structure, company
can segment and classified its product in to different categories in order to achieve the success.
Generally, this organisation structure is helpful in save time and cost and make innovation in
products through minimize unnecessary management (Dijk and et. al., 2013). Organisational
structure of Unilever company adapts changes in customer products sectors and also
international market. In this product based structure, firm assign staff members in self- contained
divisions on the basis of specific products or service line which company manufacture.
Geographic area in which, Unilever provide its products. In addition to this, product division
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structure is better for the large size organisation with two or more than two product line, markets
and strategic consumers. Under this, better quality of services and products are helpful in
enhancing effectiveness as well as efficiency of business and large number of consumers can
purchase the products in an effective or better manner. At every level of company,
communication is clear as well as positive. Unilever company provide its products to different
countries by knowing about their demands and requirements in significant way. In Unilever
company, manager give better direction to employees so that they can work in systematic
manner and increase productivity of company in an effective way (Galindo and Batta, 2013). It is
necessary that organisational structure will be better other wise employees will confuse towards
achieving goals and can impact on activities of firm in an effective manner. It will negatively
affect on productivity and operations of Unilever company. Better organisational structure is
helpful in achieve the long term advantages through capture better opportunities in order to
maintain whole structure properly. Product division structure is helpful in divide products in to
categories and easy to provide them to consumers on the basis of their demands and needs at
reasonable cost.
CONCLUSION
It has been concluded from the above given report that human resource management and
marketing departments both plays an essential role to increasing productivity and profit of
Unilever company. Under this report studied about the different functions of marketing and
human resource department. The goal of all departments are common and work towards
increasing image or remutation of Unilever firm at market place. Structure can positively
contribute towards success of company has been discussed under the report.
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REFERENCES
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Schaltegger, S., Burritt, R. and Petersen, H., 2017. An introduction to corporate environmental
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Online
Unilever’s Organizational Structure for Product Innovation, 2017. [Online]. Available through:
<http://panmore.com/unilever-organizational-structure-product-innovation>./
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