This report provides a comprehensive analysis of management styles, including autocratic, democratic, and laissez-faire approaches, exemplified by Thomson Holidays. It explores essential leadership characteristics such as communication, interpersonal skills, and flexibility, crucial for guiding teams. The report evaluates communication processes within businesses, examining verbal, written, and non-verbal methods, while also addressing communication barriers. Furthermore, it analyzes organizational culture and change within the context of the Marriot hotel, considering the impact of external factors. The report includes a personal SWOT analysis, setting and prioritizing objectives using the SMART model, and strategies for leading and motivating a team, particularly in the absence of financial rewards. Finally, it justifies managerial decisions to support goal achievement, emphasizing democratic management styles to foster employee engagement and effective performance.