This report provides an analysis of Marella Cruise's organizational strategy. It begins with an introduction to the concept of organizational strategy and then examines the current situation of Marella Cruise, highlighting its strengths such as efficient management and skilled employees. The report then explores "go-it-alone" options, emphasizing the importance of strategic planning and efficient operations within the context of the TUI Group. Furthermore, it discusses the links between Marella Cruise and other business groups within TUI, particularly with tour operators and airlines, demonstrating the interconnectedness of the companies. The report concludes that while Marella Cruise is currently in a strong position, continuous innovation and collaboration with other TUI Group companies are vital for long-term success. References are also provided.
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