BSBTEC601: Organizational Digital Strategy Review & Improvement

This report provides a comprehensive review of an organization's digital strategy, focusing on its alignment with organizational policies, objectives, and procedures. It evaluates existing training organization operations and review methodologies, identifying key features of review plans and their implementation. The report determines sources of digital strategy information used during the review process and assesses methods for analyzing this information. It evaluates the existing digital strategy, offering recommendations for improvement, including the adoption of email marketing. Finally, it suggests disseminating the final review report to stakeholders via email. The report concludes by highlighting the importance of incorporating digital strategies with organizational policies and the benefits of regular reviews for performance improvement.

TASK: 2 BSBTEC601
REVIEW
ORGANIZATIONAL
DIGITAL STRATEGY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Existing digital strategy as well as objective...............................................................................3
Evaluate existing training organization operations as well as review methodologies.................4
Determine key feature of the review plans methodology as well as implementation.................4
Determine the sources of the digital strategy information that generally used during digital
strategy review process................................................................................................................5
Assess the methods of analysis review information related to the digital strategy.....................6
Evaluating the existing digital strategy and recommendation to improve digital strategy..........6
Determine methods for disseminating final review report..........................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Performance assessment generally involve applying as well as knowledge by various
performance tasks. Digital strategy is an plan for particular maximizing business benefits of
technology and data assess focused initiatives (Lipsmeier, and et.al., 2020). Training
organization refers to a person or offering to provide or an organization providing, training or
even assessment of the knowledge and skills. The objective of the report is to determine the
existing digital strategy of the organization and how it is incorporated with organization policies,
objective and procedures. Along with this to evaluate digital strategies by a review plan. To
determine methods of analysis review information related to the digital strategies. To determine
recommendation for action to improve the digital strategies.
MAIN BODY
Existing digital strategy as well as objective
Digital strategies generally focuses on using the technology mainly to improve the
business performance (Catlin, LaBerge, and Varney, 2018). A digital strategy mainly give
organization to focus on more marking efforts as well as clear outlines so tactical steps can be
taken. To be successful and sustainable training organization a company must focus on using the
technology generally to improve business performance. The organization objective is to improve
their performance by providing more or new services to cove all market. As the organization is
using the digital platforms to provides their services to the peoples. They use all the platforms
where they can give their training to people. This is very cost effective as well as comfortable for
the people also they can take training online which also save their time as well as money.
Organizational policies, objectives and procedures that the training organization must
incorporate into digital strategy.
The organization has politics, procedures and objective which incorporate with their
digital strategies. It is important so every training organization must make sure that their policies
and objective always incorporate which the digital strategies. This is because if they both are
incorporated then it will give positive impact on the organization. Along with this it also helps
training organization to perform well. Generally organization policies are provides guideline for
the process of decision-making as well as way that work in company should be carried out. If the
employees or staff have clarity how an business operate then it gives positive impact on

performance of the company. The internal stakeholders are trainer, senior managers etc. also
incorporate with the digital strategy.
Evaluate existing training organization operations as well as review methodologies
The training organization operation are to provide services to the people with aim of
developing skills as well as knowledge. There are many training organization which help
students and employees to develop the skills and also knowledges which help them in
performing better in their roles. So the main operation of the training organization is to provide
good training to the individuals (Chong and Duan, 2020). A digital strategy usually help
company outline as well as clear path to the objective or strategic goals. It also helps the business
to determine the benchmarks generally to hit as well as tactics that generally lead to success.
Generally to review the strategies company can use key performance indicators to know the
actual growth of the company. The review normally helps company to assess where the business
organization is on the right track or on its digital journey. So by this business plan for digital
future as well as identify particular objective that mostly help in meeting long as well as short
term goals. The first review methodology is KPI, it is metrics that is generally used to evaluate
business social media marking strategy is effective or not. For every organization marking is
very important, if there is no marketing then how the customers or people take the services as
well as aware about the services. The another review plan is
 Review performance
 Identify goals for improvement
 Then listed actionable steps to achieve goals
 Define milestones and metrics
 Determine what support as well as resources are needed
 Review as well as finalize plan
Determine key feature of the review plans methodology as well as implementation.
Reviews are generally development as well as maintenance activities that mostly required
resources and time. The key components of the review plan are:
 Evaluate the digital strategies goals and marketing
 Re- examine the target customers profiles
 Take look at company digital presence
 Then evaluate messaging strategies

 Check company digital marketing ROI
The training organization can also review their website by its rank, so they know how many
people take their training by their websites. So it also helps company to understand about the
improvement if needed. If they are not on the right position then it will give negative impact on
organization performance, so they have to evaluate this. So the training organization have to
review their digital strategies, which will help them to know their digital performance. If they are
doing well then its good for the company but the digital strategies is not work to achieve their
goals then it will give negative impact. So the organization must review their strategies, so they
can make changes on time which is generally beneficial for the company. If they do it on time
then they can perform better.
Determine the sources of the digital strategy information that generally used during digital
strategy review process
As digital landscape always become increasingly competitive, so the organizations
increases their search. There are many sources of the digital strategy, in which SEO is one of
them. SEO is stands for Search Engine Optimization, it is generally process of process getting
the traffic from the free, editorial, organic or even natural results in the search engines. It main
aim is to improve the website position in the search result pages. The another source of digital
strategy is conversion optimization tools, the smallest changes always make big difference when
it generally comes to getting the people to convert the on site. As the training organization
provide, training to the people to enhance their skills and knowledge. So they have to know from
where their customers get the information about the organization. So by SEO and conversion
optimization tools, the company know the traffic from the digital platform, so they will improve
that if needed. The conversion optimization tools are optimized, unbounce, Hotjar.
The third sources of the digital strategy is graphic creation tools, it is visuals cornerstone
of the social marketing as well as branding at large. If the company have the budget for designer
or even running business, the digital marketing tools like Cavan. By theses, they know their
stability in the market.A digital strategy generally give company more efforts on marketing as
well as has clears goals that they have to achieve on time. Digital strategy mainly looks for the
different ways to use the technology in isolation from the rest of the organization. There are
some elements such as future proof, take a measured approach, attract v/s defend, and choosing
the right leaders.

Assess the methods of analysis review information related to the digital strategy
There are many methods to review the information related to digital strategy. For digital
marketing there are methods in which the training organization can market. These methods are
Pay Per Click, Email marketing, marketing analytics, content marketing and many more. Pay per
click is a paid advertisement as well as promoted search engine results. This is a short-term form
of the digital marketing, that means once the company are no longer paying, the advertisement
no longer exists. Such as SEO, PPC is a mode to increase search traffic to a organization online.
The Pay-per-click can also refer to the advertisements that see at the top as well as sides of a
page that is search results, generally the advertisement people see while browsing the web,
advertisement before YouTube videos as well as in advertisement in mobile apps. Content
marketing mainly uses storytelling as well as information sharing generally to increase brand
awareness (Hailemariam, and et.al., 2019). At last, the main goal is to have that the reader must
take an action to becoming a customer like requesting more information, as well as signing up
for an email list, or even making a purchase. Here the “Content” can mean resources, blog posts
such as white papers or an e-book, podcasts, digital video, and much more. By this the
organization can analysis their information related to digital marketing strategy.
Evaluating the existing digital strategy and recommendation to improve digital strategy
The existing digital strategy of the training organization is they use social media
marketing to market their training information that is to improve skills and knowledge. They also
have application in which they provide online training to the people. So this is the best way for
the people they can learn new think in proper manner. This also save their time as well as money.
As they generally need to take this on consideration, if the organization manage their application
then it will give positive impact on the performance of the company. But they make sure that the
organization manage their application in effective manner so it will enhance their performance.
But if the organization is inefficient in managing the application and websites then it will also
impact bad on the performance as well as brand of the organization. For improvement the
company can adopt email marketing. Email marketing is a software that can offer many
analytical measures, but mainly two that marketers are ever striving to improve that is generally
open rate such as the percentage of recipients who opened the email, and even click through rate
etc. Even the emergence of social media, and mobile applications as well as other channels, the
email is still one of the best and effective marketing techniques. Email marketing can be a part of

the content marketing strategy, that is providing value to consumers as well as over time convert
a people or user into customers (Sedani, Mayers and Roman 2019). The Email marketing is not
only know that how to create compelling campaigns, but also to understand optimal users
outreach as well as are skilled at examine customer interactions and also data, and then making
strategic decisions that is based on that data or information.
Determine methods for disseminating final review report
After completing the final report the managers can dissemination report to all the
stakeholders through emails. This is the best methods so each and every stakeholder review the
report, so they can get accurate information related to the company. If the organization is doing
this then the relationship between the stakeholders and the managers are good for the company.
By final review report all the stakeholders know how to improve more to perform better, and
make strategies accordingly. This also create positive impact on the training customers. Even the
company can take feedback from the shareholders, trainer and the management team related to
the improvement the services of the training organization. So by email all the stakeholders get
information efficiently.
CONCLUSION
The above report includes a existing digital strategy of the training organization, it also
includes key feature of the organization policies, objective and procedures that business must
incorporate digital strategies. The report also includes two digital review methodologies as well
as implementation. A review plan and key feature of review methodology. Moreover, the report
also includes three different sources of the digital strategy information and also importance of
each source. Furthermore, the report also determine two recommendation for the common
actions generally to improve the digital strategies. Along with this above report also elaborate
three methods to determinate final review report.

REFERENCES
Books and Journals
Catlin, T., LaBerge, L. and Varney, S., 2018. Digital strategy: The four fights you have to
win. McKinsey Quarterly.
Chong, J. and Duan, S., 2020. Understanding digital strategy for digital transformation: A review
of literature. In Proceedings of the 23rd Pacific Asia Conference on Information
Systems (PACIS 2020) (pp. 1-12). Association for Information Systems.
Hailemariam, M., and et.al., 2019. Evidence-based intervention sustainability strategies: a
systematic review. Implementation Science. 14(1). pp.1-12.
Lipsmeier, A., and et.al., 2020. Process for the development of a digital strategy. Procedia
CIRP. 88. pp.173-178.
Sedani, S., Mayers, J. and Roman, A., 2019. Improving Email Marketing Campaigns: Bridging
the gap Between Business and Consumers. Student Research Proceedings. 4(1).