Impact of Organizational Structure and Culture on Amazon's Performance

This report examines the influence of organizational structure and culture on organizational performance, with a specific focus on Amazon. It details Amazon's hierarchical structure and how it impacts productivity, profit maximization, brand value, and dispute resolution. The report also explo...Read More

The Modern Workplace
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Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
1. How organisational Structure & cultures can influence the organisational performances..........3
2. Based on behavioural approach, how different factors can influence individual behaviour at
work place........................................................................................................................................7
Conclusion.......................................................................................................................................8
REFERENCES..............................................................................................................................10
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Introduction
To gain more productivity, it is necessary for the organsiation to maintain their business
management activities so that organsiation can get more success. Organization needs to maintain
specific structure and culture which can appropriately maintain the business operations.
Companies need to adopt specific organizational structure so that company can effectively
maintain their operations systematically. This project will discuss about the organizational
structure & culture of Amazon which is popular American multinational technological based
company. This company is founded by Jeff Bezos in 1994 & headquarter situated in Seattle,
Washington, US. The aim of this assessment is to determine that how an organizational structure
& culture influence the performance of the firm. Moreover, this report will explain about
behaviour approach and analyses the impact of specific factors which influence the individual
behaviour.
Main Body
1. How organisational Structure & cultures can influence the organisational
performances
Organizational structure is containing as the system which can work like a outline and a roadmap
which provide proper direction to the staff members so that they can easily e achieve
organizational. Structure is maintaining various activities which are related with the rule,
responsibilities, roles and operations of the company so that all the employees can maintained a
flow of the information. Amazon is a famous American organsiation which is operating their
business all around the world. Company needs to adopt an appropriate structure so that all the
operational activity can be done in an effective way (ABOLADE, 2020). The explanation related
to the organizational structure of Amazon are given below -
Organisational structure of Amazon
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Amazon is a large corporation which is mainly adopt organizational structure so that
company can appropriate maintain their all operation with the help of this structure. Jeff Bezos is
the founder of Amazon and Jeff Bezos is maintaining effective team of nine committed directors
who made and form top leadership level of the organsiation and also provide their contribution in
the running regular operations of the company. Group of directors & executive officer are also
involved in decision making process of the company so that company can take appropriate
decisions & ensure the strong position in e commerce (Connolly and et. al., 2017). With the help
of hierarchical structure, company is taking care about their employees, clients & customers so
that completed appropriately improve their market position. Through this structure, Amazon is
effectively maintaining a proper chain of command and improve the implementation of policies
& procedures in a appropriate way. Hierarchical organsiation structure is beneficial to enhance
productivity and efficiency level of employee so that they can appropriately engage with their
task and improve the effectiveness of the company. Organizational structure of Amazon is
influencing the performance level of the company. The explanation related to the influence of
organizational structure on the performance of the Amazon are given below -
Influence of organisational Structure on organisational performance
Organisational structure of the company can provide positive impact on the performance
which lead long term sustainability in the market. Amazon is applying hierarchical structure
which can enhance the chain of command & provide authority to the senior executive &
management. This structure maintains flow of command and communication from above to
downward it is more convenient for the staff members to take an appropriate direction from their
superiors. Amazon is a large company so this is structure is very suitable for the managers and
board of directors. This is structure influence the Amazon performance in a positive way
(Elsmore, 2017). The description about its impact on performance of Amazon are as follows -
 Enhance the productivity of organsiation - Hierarchical organsiation structure is
beneficial to improve the productivity level of the organsiation so that Amazon can
effectively enhance their brand image globally. HR manager of the Amazon is applying
this is selected so that company can appropriately manage their business operations and
also maintain the requirement of the staff members so that they can work collectively
without any workload & ready to give their best. Amazon HR manager is liable to
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participate in each and every activity of the staff members so that they can feel free to ask
any questions and doubts to the manager in order to satisfy themselves (Lawton, 2017).
 Profit maximization - With the help of an appropriate organizational structure, company
can get more profit maximization and in hence the effectiveness worldwide. HR manager
of Amazon is responsible to create specific policies and also formulate appropriate
procedures so that company can effectively improve their marketing globally and gain
more profit advantages. With the proper application of the hierarchical organizational
structure, amazon can maintain their managerial operation & gain more proper
advantages.
 Improve the brand value - With the proper consideration of organizational structure,
company is maintaining their day-to-day operations so that all the employees can provide
their best participation in the evolvement of organizational performance so eventually it
provides positive impact in the brand value of the company. Amazon is covering large
market area so that it is mandatory for the company to conduct strategic planning process
in their structure which can improve the brand value of the firm (Mansouri and et. al.).
 Decline disputes & grievances - Proper maintenance of organizational structure is
beneficial to maintain proper flow of communication so that all the staff members and
workers can easily connect with their superior and subordinate and share their problems
and issues. Amazon staff members can actively participate in the decision-making
process and also share their views and opinion with their superiors & get appropriate
feedback so which can help you to reduce the chances of dispute and grievances.
Influence of organisational culture on organisational performance
Organizational culture is helpful to determine specific activities which are related to the value
and belief system, behaviour, religion, cross cultural activities, background, experience and
prospective of the individual who are working within an organsiation. Basically, organizational
culture is useful to improve the cute attitude behaviour and perception of the people so that they
can work effectively and participate in each and every activity of the firm. There are large
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number of employees are working in Amazon so that's why company is considering proper
organizational culture procedures so that company can shape the behaviour and attitude of the
employees in a positive manner (McCormac and et. al., 2017).
Organizational culture provides positive impact in the organizational performance of the
Amazon. The explanation related to the influence of organizational culture on the performance
are in various way which are given below -
 Enhance the team work - With the help of effective organizational culture, company e is
managing the behaviour and prospective of their staff members so that company can
easily improve their productivity level. Amazon is a large firm which can constantly
working on their working operations & maintain specific projects through high potential
team members. All the working team members are proving their contribution in the
development of the business operations. Amazon is applying can use hierarchy,
adhocracy and also market culture so that company can work appropriately with their
team members and improve the performance level rapidly (Miśkiewicz, 2017). Improve communication process - With the help of organizational culture, all the
employees can share their value and beliefs and also respect each and every employee
which can help you to improve the communication process among them. HR manager of
the Amazon influence their staff members so that they can work collectively and share
adequate information with each other. Proper communication can improve the
effectiveness of the employees which can reduce the chances of miscommunication. Positive atmosphere - Organization culture provide the positive impact on the working of
the employees & maintain healthy atmosphere so that all the employees can participate in
the development firm. Amazon manager is more focused on their working operations &
provide flexible working hours so that all the employees can work effectively without
any pressure. Amazon manager is maintaining all the guidelines so that employees they
can effectively follow all the protocols in order to maintain positive atmosphere (Obeidat
and et. al.). Positive working atmosphere can helpful to improve the morale of the
employees so that they can work effectively in order to improve the performance level of
the company.
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 Improve efficiency of the employees - Specific practices of the organizational culture can
useful to improve the motivation of the employees so that they can work properly
towards their goals and also their efficiency level increase. Amazon managers and other
staff members are following proper guidelines related to the operations so that it can
helpful to enhance the efficiency level. Organizational culture at more value in the
dignity of the organsiation which provide positive impact on the brand image of the
company.
2. Based on behavioural approach, how different factors can influence
individual behaviour at work place
This approach is focus on a psychological aspect which also so take care about the social
factors and maintain the human relation the context of improve their behaviour toward the job
role. Behaviour of staff members in terms of their job role can affect their working operations it
is mandatory for the organsiation to adopt a specific behavioral approach order to improve the
behaviour of the individual at the workplace (Sobolewski and Taylor, 2018). This approach
maintains human and social elements which can useful to improve the behaviour of the
individuals. HR manager of the Amazon is following various strategies so that manager can
improve the behaviour of the staff members so that they can work effectively. There are various
factors are involved in this behavioral approach which are discuss in context of Amazon are
given below -
 Individual Behaviour - Behaviour of the individual is helpful to demonstrate the positive
impact on the working of the employees. Amazon employees are focus on their self-
learning and development process so that they can easily improve their behaviour within
an organsiation. Informal Leadership - This factor is providing positive impact on the individual
behaviour. Leader of the Amazon maintain informal communication so that they can
effectively provide their guidance and support to their team members (Stverkova and
Pohludka, 2018).
 Self-determination & self-control - With the help of this factor of behaviour approach,
individuals can appropriately improve their self-determination and control which can give
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positive impact on the behaviour. Amazon employees and other individuals participate in
each and every activities & also attend motivational session so that they can effectively
improve their determination and self-control.
All these factors related to the behaviour approach are influence positively on the
performance of the individuals. In context to improve the behaviour of the individual, it is
mandatory to maintain good personality so that all the individuals can make some positive
changes and their behaviour. Amazon HR manager is utilizing OCEAN model which are involve
five personality traits that demonstrate various aspects of the personality. In order to enhance the
personality of the individual it is mandatory to pay more attention on the positive mind set. With
the help of positive mind set, individuals can improve their creativity and innovativeness and
maintain good personality. The description of OCEAN model is given below - Openness - This is containing as the most innovative personality trait which
demonstrate the openness characteristics. In this personality trait, individual need to
maintain a specific trait like intellectual, imagination & visionary. Individual can adopt it
is personality trait and improve their innovativeness in their behaviour. Conscientiousness - This trait is including various attributes like reliability, flexibility,
vigilant, accountability and focused. Individual can maintain all these attributes which
provide adequate impact on their behaviour (Yan, Tang and Xiao, 2018). Extraversion - This personality trait demonstrates the specific attributes like enthusiastic,
talkative, energetic, proactiveness. Individuals can consider all these traits which can help
you to make their personality extraversion. Dude individuals who contain this personality
they can effectively co-ordinate with their colleagues and other employees and enhance
good relationship with them.
 Agreeableness - The main content of this trade is to determine the friendly & supportive
behaviour so that individual can increase their effectiveness and trustworthiness.
 Neuroticism - This trait is determining some negative attributes such as anxiety,
frustration, irritation, depression, sadness. This trait is providing adverse impact on the
individual behaviour it is mandatory for individuals to ignored this trait.
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Conclusion
According to this assessment related to the organizational structure and culture it can be
concluded that the significance of both organizational culture and its structure is more because
these are influence positively & maintain the operational activities of the employees. This project
discussed about the influence of both structure and culture in the performance of the company.
This project also determined behavioral approaches & also identify various factors which can
affect the behaviour of individuals.
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References
Books and Journals
ABOLADE, A.D., 2020. Impact of Selected Factors on Employees’ Satisfaction and Organisational
Performance.
Connolly, L.Y. and et. al., 2017. Organisational culture, procedural countermeasures, and employee
security behaviour: A qualitative study. Information & Computer Security.
Elsmore, P., 2017. Organisational Culture: Organisational Change?: Organisational Change?.
Routledge.
Lawton, T.C., 2017. Cleared for take-off: Structure and strategy in the low fare airline business.
Routledge.
Mansouri and et. al., Role of organisational culture, leadership and organisational citizenship behaviour
on knowledge management." International Journal of Knowledge Management Studies 9, no. 2
(2018): 129-143.
McCormac, A. and et. al., 2017. Individual differences and information security awareness. Computers
in Human Behavior, 69, pp.151-156.
Miśkiewicz, R., 2017. Organisational structure in the process of integration on the example of iron and
steel industry enterprises in Poland. Difin.
Obeidat and et. al., "The role of organisational culture in enhancing the human capital applied study on
the social security corporation." International Journal of Learning and Intellectual Capital 15,
no. 3 (2018): 258-276.
Sobolewski, M. and Taylor, E., 2018. The Organisational Structure of Environmental Protection in
Poland (pp. 33-70). Routledge.
Stverkova, H. and Pohludka, M., 2018. Business organisational structures of global companies: Use of
the territorial model to ensure long-term growth. Social Sciences, 7(6), p.98.
Yan, Q.L., Tang, S.Y. and Xiao, Y.N., 2018. Impact of individual behaviour change on the spread of
emerging infectious diseases. Statistics in medicine, 37(6), pp.948-969.
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