Sustainability in Organizations: Building Long-Term Competitive Edge

This report critically examines the concept of sustainability and its impact on long-term competitive advantages for organizations, using Apple as an example of a company leveraging sustainability for brand image and profitability. It discusses the attributes and capabilities necessary for business success in a complex and changing environment, including critical thinking, management skills, leadership skills, and data analysis. The report concludes that sustainable business practices are essential for future market leadership and that cultivating these key skills is crucial for adapting to environmental changes and ensuring long-term profitability.

BUILDING A SUSTAINABLE
ORGANIZATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK A...........................................................................................................................................3
Critically discussing the concept of sustainability and its impact on the long term competitive
advantages for organization:........................................................................................................3
Critically discussing the attributes and capabilities that are necessary to ensure business
success in the complex and the changing environment-..............................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Sustainability is one of the most common but important term in the business organization
which allow firm ensure they provide less impact over environment and nature. Sustainability is
key aspect which allow firm to enjoy continuous growth and stability, firm who practice
sustainability have ability to gain competitive advantages in the market because they focus on
creating brand image which rule over the industry. It also helps the company to gain consumer
attention towards their product which ensures long term profitability in the market. (Purvis, Mao
and Robinson, 2019). This report will discuss the concept of sustainability and its impact on firm
over long term competitive advantage with one example. At last this report will discuss the
attributes and the capabilities that are necessary for business success in a complex and changing
environment which leads to increase profits and strong brand image.
MAIN BODY
TASK A
Critically discussing the concept of sustainability and its impact on the long term competitive
advantages for organization:
Sustainability is most common term in business world, this simply means taking measure
to manage environment and society. Firm to practice sustainability have higher chance to
become competitive in the market, sustainability simply mean working for societal development.
Many organization try to develop those products or try to develop those systems which allow
them to reduce carbon footprint over the world, certain type of manufacturing unit have become
highly advance allowing them to reduce carbon in the environment (Ruggerio, 2021). Taking
sustainability measure allow firm to create brand image and reputation in the market, consumer
are dependent on firm to develop those products and service to which have ability to reduce
environmental impact over the world and maintain level of ethical practice.
Apple today has made their goal to decrease carbon emission and is partnering with the
companies that shares the same values. They are using aluminium as their raw material instead of
the other materials offered in the market because it produces lower carbon emissions. Apply is
trying to build the strong brand image which totally relies on the renewable energy. Strong image
of the Apple has wider its consumer base In the market which in turn has increases the
profitability of the company. Business sustainability is achieved only through the proper

management and the coordination of the environmental, social and all financial concerns that
will ensure the responsible ethical success to the company (Son, I., and et.al., 2018).
Critically discussing the attributes and capabilities that are necessary to ensure business success
in the complex and the changing environment-
Business must be updates according to the changes in the changing environment. The
attributes and the capabilities that are necessary for the success of the business are as follows-
Critical Thinking-
Critical thinking is the one skill that is very necessary for the success of the business.
Changing environment gives many opportunities to new as well as old companies (Alsaleh,
2020). These opportunities are the reason behind the success of companies today. Critical
thinking attribute of the business includes the decision-making process that allows the business
leaders to take initiatives and distribute resources. The ability to respond rapidly to the new
technology requires well-established critical thinking in the mind of the business leader. It also
related the ability of one to analyse the market to form the best decision for the business to
achieve its objective on the time.
The Management-
Managing all the resources in the organization is not an easy task. Managers should
develop all the process and plans according to the goals of the organization. It is very important
skill to lead human resource in the organization. The changing environment gives various
opportunities to the business which only requires the management skills. Improving management
skill will lead to the better communication and the collaboration with the other team members
that helps the organization in finding solutions and to achieve the goals of the organization on
time (Sainz, Ferrero, and Ugidos, 2019).
Leadership skill-
Leading organization for the successful business is very important today. Leadership skill
is more focused towards the people rather than the process. Strong leaders with the great vision
not only solve the problems occurring in the organization but will also facilities better teamwork
between the employees working in the organization. This leads to the effective communication
and increasing interpersonal skill that foster the better collaboration in the organization.
Leadership skills involves effective communication, flexibility, motivation, delegation, problem

solving etc. The most important thing for an leader is to take responsibilities at the time of
changing environment.
Data analysis-
Data analysis attribute is very much important to take the decision in the organizations.
The managers need to collect data and then analyse the relevant data for the process of decision-
making. The leaders of the business should have skills and the abilities that compile, analyse,
review, understand and report the data. Quantitative skills to analyse data become important
while taking new step in the business according to the changing environment. Data analysis is
important generates all the important solutions to the business.
CONCLUSION
From the above report it has been clear all the sustainable business will lead in the market in the
future. This report has discussed the concept of the sustainable business environment which is
raising with the raising global warming today. It has been discussed above the need of the
sustainable environment with the example of company Apple that has leaded to its success in the
market. This report has addressed all the attributes and the capabilities that are necessary to
ensure the business success and the growth In the changing environment. The skills like critical
thinking, management skills, leadership skills and the data analysis skills are the skills that the
business should have to change and mitigate themselves with the changing environment. These
skills are also necessary to increase profitability of the business in the long term to ensure its
success.

REFERENCES
Books and Journals
Son, I., and et.al.,2018. The impact of innovative technology exploration on firm value
sustainability: The case of part supplier management. Sustainability .10(10). p.3632.
Alsaleh, N.J., 2020. Teaching Critical Thinking Skills: Literature Review. Turkish Online
Journal of Educational Technology-TOJET .19(1). pp.21-39.
Sainz, M.A., Ferrero, A.M. and Ugidos, A., 2019. Time management: skills to learn and put into
practice. Education+ Training.
Purvis, B., Mao, Y. and Robinson, D., 2019. Three pillars of sustainability: in search of
conceptual origins. Sustainability science, 14(3), pp.681-695.
Ruggerio, C.A., 2021. Sustainability and sustainable development: A review of principles and
definitions. Science of the Total Environment, 786, p.147481.