Whitbread PLC: Strategic Direction, Performance and Change Management

This report examines the organizational behavior of Whitbread PLC, a British hotel and restaurant company. It analyzes the company's divisional organizational structure, task culture, and its goal of providing superior quality food. The report discusses change management strategies, including the application of the Kurt Lewin model (Unfreeze, Change, Freeze) to address challenges like those posed by the COVID-19 pandemic. Furthermore, it explores Whitbread PLC's strategic direction using the Ansoff matrix (Market Penetration, Market Development, Product Development, and Diversification). The analysis evaluates how these strategies impact business performance and overall organizational success. The report concludes by summarizing the key findings regarding Whitbread PLC's organizational behavior and strategic approach.

Management and organizational behavior

Introduction
 Organisation behaviour administration is determined as the application
that helps in assessing, modifying event related to environment which
imposes direct effect on performance of business organisation. In this
report the company is undertaken named as Whitbread PLC. It is
determined as an international British Hotel as well as restaurant
organisation which is located in England. The main focus is to provide
superior quality food to its customer in order to satisfy them. In this report,
the structure, culture and goal of organisation is explained. In addition to
this, the strategic direction of organisation and level of performance of
business organisation is evaluated in an appropriate manner.

Organisational structure, culture and goal
 Organisation structure is defined as the norms, policy
as well as rules which are given by organisation for
achieving goals as well as objective in timely manner. In
chosen company named as Whitbread PLC, the structure
is taken is divisional organisational structure. Herein, the
organisation focuses on controlling or monitoring
resources in order to operate its marketing team, IT team
and many more that help in taking appropriate decisions
during particular phase of time. It also increases the
business performance in future period of time.

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 In addition to this, the organisation culture signifies value, behaviour as well
as attitude of subordinate that help in performing different functions in an
appropriate manner. In context of Whitbread PLC, they adopt task culture in
order to motivate is its employees to perform their functions in an appropriate
manner. The management team of chosen company provide task or work to its
employees and observe them to complete it time in timely manner.
 The Goal of Whitbread PLC is to achieve leading position around the world
and provide superior quality food to its customer in order to satisfy them.

Recent changes initiatives and their impact and how well these are managed
 Change management is determined as a systematic approach
which involves dealing with transformation as well as
transition of goal of business organisation, technology as well
as many more. Therefore, it is necessary to accept the
changes in order to increase profit margin in future period of
time. Due to covid-19, there are various changes which
confronted by business organisation that is challenging for
the management team of company. Hence, the organisation
focuses on reducing this impact and managing change within
business organisation that help in increasing performance
level of business organisation in future period of time.

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 Apart from this, the Whitbread PLC adopted Kurt Lewin model
in order to bring changes within business organisation. There
are three levels such as Unfreeze, changes as well as freeze that
help in increase the performance level of individual person
during particular phase of time. The explanation of changing
model is going to be mentioned below:

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 In Unfreezing situation the present behaviour as well as attitude helps in
bringing changes within business organisation. It is necessary for organisation
to implementing changes within company to go through the basic level of
unfreezing because the individual person of company restricts the changes.
 Changing herein, the organisation focus is on bringing changes within
business organisation in order to perform different task in an appropriate
manner. Hence, it is necessary for organisation to plan and implement changes
in an appropriate manner in order to satisfy its employees.
 Freezing the freezing is determined as a situation in which changes is
implemented in order to achieve goal as well as objective of organisation in
future period of time.
 Thus, the organisation adopt changing model in order to bring changes which
is necessary for success and growth in future period of time.

The organisation strategic direction and current business performance
 Strategic direction is determined as a foundational idea which
provides consistency to its strategy that helps in bringing stability of
direction for a long period of time. In addition to this, the
management team of Whitbread PLC focuses on making appropriate
strategy in order to accomplishing goals or objective in timely
manner.
 Therefore, the chosen organisation named as Whitbread PLC is
Ansoff matrix in order to provide direction to its company. It assists
in increasing productivity and performance level in future period of
time.

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 Market penetration: It provides strategic direction to organisation in order to offer
existing product in existing market to its customer in order to satisfy them. It helps in
increasing productivity level in future period of time and attracts more customers at
Marketplace.
 Market development herein, the business organisation can increase growth by
introducing and launching existing product or goods in New Market. Therefore, there are
different kinds of benefit such as they focuses on research and development to assess
new market and the need of its customer in order to satisfy them.
 Product development herein, the organisation focuses on bringing innovative product
in existing market in order to satisfy them. The organisation focuses on NDP process and
introduce innovative product in order to satisfy its customer at Marketplace. The main
focus is to provide superior quality product to its customer in order to satisfy them.
 Diversification strategy herein, the organisation focuses on providing new product in
new market in order to satisfy its customer. The main focus is to bring in innovation and
provide product according to the need of customer in new market.

CONCLUSION
 On the basis of above given report, it id assess that
organisation behaviour administration is determined as the
application that helps in assessing, modifying event related to
environment which imposes direct effect on performance of
business organisation. In this report, the structure, culture and
goal of organisation is explained. In addition to this, the
strategic direction of organisation and level of performance of
business organisation is evaluated in an appropriate manner.

REFERENCES
 Waldman, D.A., Ward, M.K. and Becker, W.J., 2017. Neuroscience in organizational
behavior. Annual Review of Organizational Psychology and Organizational
Behavior, 4, pp.425-444.
 Qi, C. and Chau, P.Y.K., 2018. Will enterprise social networking systems promote
knowledge management and organizational learning? An empirical study. Journal of
Organizational Computing and Electronic Commerce, 28(1), pp.31-57.
 Pearce, J.L., 2017. Toward an organizational behavior of contract laborers: Their
psychological involvement and effects on employee co-workers. Academy of
Management journal.
 MacIntosh, E.W. and Burton, L., 2018. Organizational behavior in sport
management. Human Kinetics.

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