Business Plan Report: Organo Health Freak Restaurant, London

The assignment is a comprehensive business plan report for Organo Health Freak Restaurant, an organic food venture located in London. The report begins with an introduction outlining the rationale for the research, the structure of the report, and the methodologies used. It then delves into the business concept, detailing the product and service range, target market, value proposition, and specific features of the restaurant. A significant portion of the report is dedicated to feasibility research, including product, market, industry, organizational, and financial feasibility studies. The report also presents the business model canvas, outlining core strategies, customer segmentation, revenue streams, and cost structures. The business plan section covers industry analysis, company overview, marketing approaches, risk assessment, and critical success factors. Financial forecasts, including projected revenue and profitability, are also provided. The report concludes with a reflection report, summarizing the key findings and insights gained throughout the research and planning process, along with a list of references.

Business Development Report &
Research Reflection

Table of Contents
TITLE: A business Plan About a organic restaurant in London. ....................................................1
Business Development Plan Report ................................................................................................1
Introduction .....................................................................................................................................1
Rationale of the Research ...........................................................................................................1
Design and structure of report.....................................................................................................2
Relevant Models and Information sources used.........................................................................3
Actionable Assumptions.............................................................................................................3
Timescales for Achievement.......................................................................................................4
Business Concept ............................................................................................................................5
Product and service Range .........................................................................................................5
Target Market .............................................................................................................................6
Value Added ...............................................................................................................................7
Specific Feature ..........................................................................................................................7
Who is involved..........................................................................................................................8
Windows of opportunity ............................................................................................................9
Management................................................................................................................................9
Feasibility Research ......................................................................................................................11
The Feasibility Plan...................................................................................................................11
Primary and Secondary Data Needs..........................................................................................12
Research Methodologies ..........................................................................................................13
5 Key Areas of Feasibility Research ........................................................................................14
Result of products and services feasibility................................................................................16
Market feasibility .....................................................................................................................16
Industry Feasibility ..................................................................................................................17
Organisational feasibility..........................................................................................................21
Financial feasibility...................................................................................................................22
Ambition Vs Ability..................................................................................................................23
BUSINESS MODEL.....................................................................................................................25
Core strategy.............................................................................................................................25

Business model canvas..............................................................................................................25
The business mission.................................................................................................................26
Product and market scope.........................................................................................................27
Value proposition......................................................................................................................27
Customer segmentation.............................................................................................................27
Channel.....................................................................................................................................27
Customer relationship...............................................................................................................28
Revenue stream.........................................................................................................................29
Key activities.............................................................................................................................29
Key resources............................................................................................................................29
Key partners..............................................................................................................................30
Cost structure............................................................................................................................30
Executive summary...................................................................................................................33
Geographical market location and customer acceptance..........................................................33
Business potential......................................................................................................................33
THE BUSINESS PLAN ...............................................................................................................34
The industry, company & products...........................................................................................35
The Market................................................................................................................................35
.............................................................................................................................................36
Marketing approach..................................................................................................................36
Potential risk for Organo Health Freak Restaurant...................................................................37
Critical factor for success..........................................................................................................38
Visibility of plan.......................................................................................................................39
Visibility of Budget and investment.........................................................................................39
FINANCIAL FORECASTED.......................................................................................................41
Part 2: Reflection Report ..............................................................................................................43
REFERENCES .............................................................................................................................55
.......................................................................................................................................................57

TITLE: A business Plan About a organic restaurant in London.
Business Development Plan Report
Introduction
The present exploration work is based on a new business start up, named as Organo
Health Freak Restaurant which offers variety of organic food to the health conscious people with
proper taste. The company operates its business operations from its headquarter which is stated
in City of Westminster, Central London. Organic food is basically considered as the product of
farming system that avoids the use of an made fertilisers, pesticides, livestock feed additives and
growth regulators. The idea of starting up a organic hotel is implemented to providing health
benefits to the people by offering organic food products (Alfiero, Lo Giudice and Bonadonna,
2017). Organic food have increasingly higher nutritional value than the conventional food and
provides organic food products with natural ingredients that plays effective role in proper
development and care of human body. The present investigation work is based on a new business
start up and how it will grow within the market, thus for this proper investigation will be
conducted that provides significant direction to operate business at large scale.
Rationale of the Research
The considered report is based on a new business start up plan that executed business in
the the field of organic products and services. The potential significance for choosing this idea is
that it is a new and effective plan, which develops an exposure to new business opportunity
within market. This plan basically helps in increasing the demand of organic food products at
global level and also provides base to high range of opportunities to the businesses and people to
grow within global business market. The another reason for starting up a organic food restaurant
is that, in the market variety of food products are available but these are not providing health
benefits to the people, so the health conscious people are looking for the quality of product rather
than its taste (Baskin and et. al., 2014). However the idea of implementing organic restaurant is
beneficial for the health conscious people and serve highly healthy benefits and products to their
customers. The idea is best suited to attaining higher opportunity and growth because it is new
idea which offers organic food products with proper taste and the company also offers variety of
healthy products that provide health care benefits to the people from different age group and this
cause positive result in growth and success of business within the commercial market.
1

Vision of the Firm
The potential vision of the firm is "To offer healthy organic food products to people and
become the most popular organic food hub around the globe".
Mission of the Firm
The significant mission of the firm is To become the largest organic food restaurant
which offers nutritious food to promote health in London.
Design and structure of report
Structure is a systematic implementation of report activities that provides a clear direction to
execute the operations in proper manner. The existing business proposal of Organo Health Freak
Restaurant is basically categorised among five sub stages that are associated as under with proper
explanation of each sub part:
Introduction:
This considered as the most essential part of business plan as in this basic introduction will be
provided in regards to the idea which involve details about the organic food products. In this
proper business plan will be discussed with appropriate rational, vision, mission statement of
firm and future assumption about the companies performance (Beals and Woolfolk, 2017).
Time scale will provide help in assisting towards the right direction for proper implementation of
business plan.
Description of business Concept:
This is second and important aspect of business plan as in this, the concept of business
will be discuss in detailed manner. Thus the idea is related with business start up related to
organic food area within London will descriptively analysed. In this proper details regarding the
operations, products , target market, special services of the firm, details about the outlets and
restaurants etc. will be discussed in proper manner.
Feasibility Research:
Feasibility assessments are mainly applied to find out whether a business plan is likely to
be delivered successfully, taking into account the practical aspects of managing the project. This
part of the report will demonstrate the information in regards to the research methodology
through the feasibility of firm in the existing business proposal will be evaluated. It will also
represents the feasibility of the overall project whether it will profitable or not, however in this
details of products, industry, financial capability, target market are involve.
2

The business model:
This part of the plan will provide data related to business models and proper details about the
aspects that are involved in the business plan, differeny strategies which are suitable and will be
used by the Organo Health Freak Restaurant for enhancing its operations at wide scale.
The Business Plan:
This is the final section of the report and it will demonstrate the overall business plan in
which potential risk, business opportunities, validity and reliability of the plan, investment,
financial resources and expected budget are involved (Bigby, Frawley and Ramcharan, 2014).
Relevant Models and Information sources used
Data and information are considered as the key source of a business development
proposal as in an exploration work information plays significant role in carry out the whole
activities in appropriate direction. In the existing business development proposal information will
be accumulated by primary and secondary sources of data collection. Thus these two are
effective in gathering reliable and accurate information. Primary source is effective in gathering
data for the very fist time and in this plan questionnaire will be used for determining the opinion
and perspective of respondents who are belongs from the company's stakeholders. On the
contrary Secondary source are effective in developing theoretical frame work by the use of
books, journals, published articles, online sites etc. Furthermore Porter's five force model will be
applied to conducting effective industrial analysis in which proper competition within London
for Organo Health Freak Restaurant will also be analysed.
Actionable Assumptions
At the time of designing business development plan for Organo Health Freak Restaurant,
the company has understood that London is a famous tourist attraction and people of London are
aware about the uses and benefits of organic food products. As now a day's people from each age
group are facing various kind of health issues that are caused due to unhealthy food. Thus the
chance of success of idea will enhance, so the company or its board members has assumed that
firm needs appropriate amount of funds and capital as the business operates in organic area and
the cost of natural products or organic items are high (Boyd and et. al., 2017). The supportive
member of Organo Health Freak Restaurant has assumed that within the time duration of one and
half year the company will get profit and revenue around €5600. further more the profitability of
the firm will be raised around 10% in the next year.
3

Timescales for Achievement
The work on this existing plan will start from March 2019, and before the end of may
proper market research for this idea will going to be executed in respect to determining the
present market risk for Organo Health Freak Restaurant in London. The selection of the location
for developing warehouse, production unit or restaurants will be completed in the starting of
June. In the same time duration the potential role which is required to be played by higher
authority of the firm is to develop proposal plan in order to arranging proper amount of funds
and capital to implement all operations in proper manner (Breuer and Lüdeke-Freund, 2017). In
July the application of restaurant licence will be forwarded to get approval and after all this the
higher establisher of Organo Health Freak Restaurant will, implement connection with HR
consultancies in respect to strengthen its workforce to develop a good image in the mind set of
people. The activities of the business plan will be completed by December 2019. After analysing
the overall operations of the firm, it is being estimated that the outlet of the restaurant will be
started from the end of December and the proper operations will be executed from the same
duration.
4

Business Concept
Business concept is recognised as an idea for a business that involved basic data like as
products, services, target market, selling propositions etc. In this existing business development
plan the Organo Health Freak Restaurant is related to organic food products which mainly serves
highly healthy organic food products with natural ingredients in London. It is a new business
start up so the company has decide to handle everything at their own basis which means the head
of the firm will put an eye on the each operation form storing, manufacturing to serving ( Burke
and Dworkin, 2015). The variety of food items will render opportunity to the domestic as well as
international people in London to maintain their health by consuming organic food products that
are free from man-made fertilisers and pesticides.
Product and service Range
The Organo Health Freak Restaurant is based on organic food hub which offers variety of
organic food iteams in different ranges and the firm is also prepare food for the special
requirement of customers (Caraher, Lloyd and Madelin, 2014). The different food range of
Organo Health Freak Restaurant are based on fresh veggies, natural ingredients and fresh organic
items. The service and product portfolio of the restaurant is described as below:
Main Menu Wine or Drinks Brunch
 The Protein Salad
 Coconut Maki Rolls
 Endive Tacos
 The Quinoa Avocado
 Vegetable Creakers
 Sunflower Hummus
and Guacamole
 Garlic Kale Pizza
 Lasagna
 Veggie Burger
 Alfredo Linguini
Seitan
 Thai Coconut Curry
Drinks:
 Organic Coffee
 Organic Teatulias Teas
 Smoothies
Wine:
 Red
 Rose
 White
 Sangria
 Sparkling

 Seasonal Fruit Salad
 Huevos Rancheros
 Steak and Eggs
 Farmer Sandwich
 Caesar Salad
 Chopped Kale Salad
5

 Seitan Piccata
The above mentioned is the major product category of Organo Health Freak Restaurant
which are helpful in capturing the attention of customers towards the firm. These are the
common food range that are related with organic items. Along with this the restaurant also cook
food as per the need and wants of customers in respect to retain them for long run of business
operations. The major consideration of the restaurant or its higher department heads is to higher
highly skilled and experienced cooks or chafes in respect to making their offerings effective
(Chambers and Humble, 2017). The company is also focused on hiring staff, in which people
with skills are involved in respect to analysing the needs of customers and able to implement
them in actual action.
Target Market
This considered as the primary recognisance of a business. A target market is refers as a
group of people within a businesses serviceable available market at which an organisation aims
its marketing efforts and resources. A target market is also defines as a subset of the total market
for a product or service. In a business the major obligation of the higher authority is to select the
market in respect to making organisational offering effective and reliable. The Organo Health
6

Freak Restaurant is mainly deals in organic food items and the major target market the restaurant
is the people who are very much health conscious an gym freak in nature. People from this type
of segment are very much concern about their diet or consuming healthy food (Edwards and
Talbot, 2014). The outlet of the restaurant is cited in the city side of London and The major
consideration of the Organo Health Freak Restaurant is to target local as well as international
people in London to enhance its sales and revenue. This create value for the firm in developing
opportunity to enhance its business operations at global level.
Value Added
In the market of London people are very conscious about their health, so the competition
within market is high in the segment of organic products and services. There are number of
companies which are also operates in organic food range but Organo Health Freak Restaurant is
different from the situated organisations as the restaurant is providing highly healthy food
products with taste which is generally not provided by the restaurants and the company is also
offer its food items in less price.
Specific Feature
This aspect of the plan represents why the idea of start-up an organic restaurant is
effective as the specific feature of Organo Health Freak Restaurant is that it majorly deals in
highly qualitative and healthy organic food across the London that will make its own presence
through offering health food products with best taste ingredients (Freiling, 2015). The restaurant
has establishes its own presence in the Westminster, Central London, thus the location of
restaurant is near to the tourist attraction places that create value in gaining attention of
customers towards the local as well as international customers. The restaurant is also offers
customized food products as per the special requirement of customers, however this create value
in satisfying the needs and wants of people within the commercial centre.
7

Who is involved
The present business plan is based on Organo Health Freak Restaurant which is
establishes as a privately owned family company and deals in organic or healthy food products in
London. In the establishment of a start up business the primary consideration of founder is to
select suitable candidates who will able to put their significant efforts in growth and development
of business. For the smooth functioning of business help from different stakeholders will be
taken in monetary as well as non-monetary terms. The restaurant will be established by a couple
and they are also considered as the founder of firm. They hire people with proper marketing
knowledge in the organic food area as their marketing manager (Friedman and Scholnick, 2014).
One leading business man as their business consultant for operating business in right direction.
Two shareholder who are providing appropriate amount of investment and having equivalent
percentage of profit and loss. The restaurant also have experienced chef who are having proper
expertise knowledge in cooking organic food with proper taste. The restaurant has around 4 chef
who are experienced and well skilled in cooking organic food items.
8

Windows of opportunity
The decision of establishing the restaurant outlet in between in the city area of London
develops various opportunity for the business as Westminster is the part of central London, it is
basically famous for its tourist attraction place. However it create value for the firm in attracting
domestic as well as international clients. As per the evaluation it has been found that, the people
in London are very much health conscious and gym freak as they are widely concern on having
food with healthy ingredients (Hempel and Hamm, 2016). Westminster is the posh city area in
London and people are spending a huge time in visiting various new attractions or market, thus
the decision of establishing restaurant within Central London create value in attaining higher
growth through attending local or international tourists. The infrastructure of the restaurant is
related to organic theme, which also helps the firm in gaining attention of customers. The major
specification of the restaurant is that they cook food as per the choice and preference of
customers which also develops value increasing the sustainability of customers. Now a day's
people are very much conscious about their health and are mostly looking for consuming healthy
products in their daily routine. Thus tourists who are very much health conscious are the major
targeted customers and the gym freak people who are consuming organic products at regular
basis. The opportunity of enhancing market for the firm has increased by offering healthy
organic food products with tasty ingredients.
Management
Proper management is an essential part of growth and development of an organisation.
Management is considered as the process of administration of a business, whether it is an
organisation, a not for profit firm or government body (Henderson, 2017). This present project is
based on implementing a new restaurant business in which management is required to operate a
business in proper manner. The Organo Health Freak Restaurant is follow a structure in which
the execution of operations will be easy for the firm. The management structure of the firm
included some important aspects that are described as below:
Owner
Operation manager
Sales and marketing manager
Chef
9