Business Plan Report: Organo Health Freak Restaurant, London

The assignment is a comprehensive business plan report for Organo Health Freak Restaurant, an organic food venture located in London. The report begins with an introduction outlining the rationale for the research, the structure of the report, and the methodologies used. It then delves into the business concept, detailing the product and service range, target market, value proposition, and specific features of the restaurant. A significant portion of the report is dedicated to feasibility research, including product, market, industry, organizational, and financial feasibility studies. The report also presents the business model canvas, outlining core strategies, customer segmentation, revenue streams, and cost structures. The business plan section covers industry analysis, company overview, marketing approaches, risk assessment, and critical success factors. Financial forecasts, including projected revenue and profitability, are also provided. The report concludes with a reflection report, summarizing the key findings and insights gained throughout the research and planning process, along with a list of references.

Business Development Report &
Research Reflection

Table of Contents
TITLE: A business Plan About a organic restaurant in London. ....................................................1
Business Development Plan Report ................................................................................................1
Introduction .....................................................................................................................................1
Rationale of the Research ...........................................................................................................1
Design and structure of report.....................................................................................................2
Relevant Models and Information sources used.........................................................................3
Actionable Assumptions.............................................................................................................3
Timescales for Achievement.......................................................................................................4
Business Concept ............................................................................................................................5
Product and service Range .........................................................................................................5
Target Market .............................................................................................................................6
Value Added ...............................................................................................................................7
Specific Feature ..........................................................................................................................7
Who is involved..........................................................................................................................8
Windows of opportunity ............................................................................................................9
Management................................................................................................................................9
Feasibility Research ......................................................................................................................11
The Feasibility Plan...................................................................................................................11
Primary and Secondary Data Needs..........................................................................................12
Research Methodologies ..........................................................................................................13
5 Key Areas of Feasibility Research ........................................................................................14
Result of products and services feasibility................................................................................16
Market feasibility .....................................................................................................................16
Industry Feasibility ..................................................................................................................17
Organisational feasibility..........................................................................................................21
Financial feasibility...................................................................................................................22
Ambition Vs Ability..................................................................................................................23
BUSINESS MODEL.....................................................................................................................25
Core strategy.............................................................................................................................25

Business model canvas..............................................................................................................25
The business mission.................................................................................................................26
Product and market scope.........................................................................................................27
Value proposition......................................................................................................................27
Customer segmentation.............................................................................................................27
Channel.....................................................................................................................................27
Customer relationship...............................................................................................................28
Revenue stream.........................................................................................................................29
Key activities.............................................................................................................................29
Key resources............................................................................................................................29
Key partners..............................................................................................................................30
Cost structure............................................................................................................................30
Executive summary...................................................................................................................33
Geographical market location and customer acceptance..........................................................33
Business potential......................................................................................................................33
THE BUSINESS PLAN ...............................................................................................................34
The industry, company & products...........................................................................................35
The Market................................................................................................................................35
.............................................................................................................................................36
Marketing approach..................................................................................................................36
Potential risk for Organo Health Freak Restaurant...................................................................37
Critical factor for success..........................................................................................................38
Visibility of plan.......................................................................................................................39
Visibility of Budget and investment.........................................................................................39
FINANCIAL FORECASTED.......................................................................................................41
Part 2: Reflection Report ..............................................................................................................43
REFERENCES .............................................................................................................................55
.......................................................................................................................................................57

TITLE: A business Plan About a organic restaurant in London.
Business Development Plan Report
Introduction
The present exploration work is based on a new business start up, named as Organo
Health Freak Restaurant which offers variety of organic food to the health conscious people with
proper taste. The company operates its business operations from its headquarter which is stated
in City of Westminster, Central London. Organic food is basically considered as the product of
farming system that avoids the use of an made fertilisers, pesticides, livestock feed additives and
growth regulators. The idea of starting up a organic hotel is implemented to providing health
benefits to the people by offering organic food products (Alfiero, Lo Giudice and Bonadonna,
2017). Organic food have increasingly higher nutritional value than the conventional food and
provides organic food products with natural ingredients that plays effective role in proper
development and care of human body. The present investigation work is based on a new business
start up and how it will grow within the market, thus for this proper investigation will be
conducted that provides significant direction to operate business at large scale.
Rationale of the Research
The considered report is based on a new business start up plan that executed business in
the the field of organic products and services. The potential significance for choosing this idea is
that it is a new and effective plan, which develops an exposure to new business opportunity
within market. This plan basically helps in increasing the demand of organic food products at
global level and also provides base to high range of opportunities to the businesses and people to
grow within global business market. The another reason for starting up a organic food restaurant
is that, in the market variety of food products are available but these are not providing health
benefits to the people, so the health conscious people are looking for the quality of product rather
than its taste (Baskin and et. al., 2014). However the idea of implementing organic restaurant is
beneficial for the health conscious people and serve highly healthy benefits and products to their
customers. The idea is best suited to attaining higher opportunity and growth because it is new
idea which offers organic food products with proper taste and the company also offers variety of
healthy products that provide health care benefits to the people from different age group and this
cause positive result in growth and success of business within the commercial market.
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Vision of the Firm
The potential vision of the firm is "To offer healthy organic food products to people and
become the most popular organic food hub around the globe".
Mission of the Firm
The significant mission of the firm is To become the largest organic food restaurant
which offers nutritious food to promote health in London.
Design and structure of report
Structure is a systematic implementation of report activities that provides a clear direction to
execute the operations in proper manner. The existing business proposal of Organo Health Freak
Restaurant is basically categorised among five sub stages that are associated as under with proper
explanation of each sub part:
Introduction:
This considered as the most essential part of business plan as in this basic introduction will be
provided in regards to the idea which involve details about the organic food products. In this
proper business plan will be discussed with appropriate rational, vision, mission statement of
firm and future assumption about the companies performance (Beals and Woolfolk, 2017).
Time scale will provide help in assisting towards the right direction for proper implementation of
business plan.
Description of business Concept:
This is second and important aspect of business plan as in this, the concept of business
will be discuss in detailed manner. Thus the idea is related with business start up related to
organic food area within London will descriptively analysed. In this proper details regarding the
operations, products , target market, special services of the firm, details about the outlets and
restaurants etc. will be discussed in proper manner.
Feasibility Research:
Feasibility assessments are mainly applied to find out whether a business plan is likely to
be delivered successfully, taking into account the practical aspects of managing the project. This
part of the report will demonstrate the information in regards to the research methodology
through the feasibility of firm in the existing business proposal will be evaluated. It will also
represents the feasibility of the overall project whether it will profitable or not, however in this
details of products, industry, financial capability, target market are involve.
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The business model:
This part of the plan will provide data related to business models and proper details about the
aspects that are involved in the business plan, differeny strategies which are suitable and will be
used by the Organo Health Freak Restaurant for enhancing its operations at wide scale.
The Business Plan:
This is the final section of the report and it will demonstrate the overall business plan in
which potential risk, business opportunities, validity and reliability of the plan, investment,
financial resources and expected budget are involved (Bigby, Frawley and Ramcharan, 2014).
Relevant Models and Information sources used
Data and information are considered as the key source of a business development
proposal as in an exploration work information plays significant role in carry out the whole
activities in appropriate direction. In the existing business development proposal information will
be accumulated by primary and secondary sources of data collection. Thus these two are
effective in gathering reliable and accurate information. Primary source is effective in gathering
data for the very fist time and in this plan questionnaire will be used for determining the opinion
and perspective of respondents who are belongs from the company's stakeholders. On the
contrary Secondary source are effective in developing theoretical frame work by the use of
books, journals, published articles, online sites etc. Furthermore Porter's five force model will be
applied to conducting effective industrial analysis in which proper competition within London
for Organo Health Freak Restaurant will also be analysed.
Actionable Assumptions
At the time of designing business development plan for Organo Health Freak Restaurant,
the company has understood that London is a famous tourist attraction and people of London are
aware about the uses and benefits of organic food products. As now a day's people from each age
group are facing various kind of health issues that are caused due to unhealthy food. Thus the
chance of success of idea will enhance, so the company or its board members has assumed that
firm needs appropriate amount of funds and capital as the business operates in organic area and
the cost of natural products or organic items are high (Boyd and et. al., 2017). The supportive
member of Organo Health Freak Restaurant has assumed that within the time duration of one and
half year the company will get profit and revenue around €5600. further more the profitability of
the firm will be raised around 10% in the next year.
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Timescales for Achievement
The work on this existing plan will start from March 2019, and before the end of may
proper market research for this idea will going to be executed in respect to determining the
present market risk for Organo Health Freak Restaurant in London. The selection of the location
for developing warehouse, production unit or restaurants will be completed in the starting of
June. In the same time duration the potential role which is required to be played by higher
authority of the firm is to develop proposal plan in order to arranging proper amount of funds
and capital to implement all operations in proper manner (Breuer and Lüdeke-Freund, 2017). In
July the application of restaurant licence will be forwarded to get approval and after all this the
higher establisher of Organo Health Freak Restaurant will, implement connection with HR
consultancies in respect to strengthen its workforce to develop a good image in the mind set of
people. The activities of the business plan will be completed by December 2019. After analysing
the overall operations of the firm, it is being estimated that the outlet of the restaurant will be
started from the end of December and the proper operations will be executed from the same
duration.
4

Business Concept
Business concept is recognised as an idea for a business that involved basic data like as
products, services, target market, selling propositions etc. In this existing business development
plan the Organo Health Freak Restaurant is related to organic food products which mainly serves
highly healthy organic food products with natural ingredients in London. It is a new business
start up so the company has decide to handle everything at their own basis which means the head
of the firm will put an eye on the each operation form storing, manufacturing to serving ( Burke
and Dworkin, 2015). The variety of food items will render opportunity to the domestic as well as
international people in London to maintain their health by consuming organic food products that
are free from man-made fertilisers and pesticides.
Product and service Range
The Organo Health Freak Restaurant is based on organic food hub which offers variety of
organic food iteams in different ranges and the firm is also prepare food for the special
requirement of customers (Caraher, Lloyd and Madelin, 2014). The different food range of
Organo Health Freak Restaurant are based on fresh veggies, natural ingredients and fresh organic
items. The service and product portfolio of the restaurant is described as below:
Main Menu Wine or Drinks Brunch
 The Protein Salad
 Coconut Maki Rolls
 Endive Tacos
 The Quinoa Avocado
 Vegetable Creakers
 Sunflower Hummus
and Guacamole
 Garlic Kale Pizza
 Lasagna
 Veggie Burger
 Alfredo Linguini
Seitan
 Thai Coconut Curry
Drinks:
 Organic Coffee
 Organic Teatulias Teas
 Smoothies
Wine:
 Red
 Rose
 White
 Sangria
 Sparkling

 Seasonal Fruit Salad
 Huevos Rancheros
 Steak and Eggs
 Farmer Sandwich
 Caesar Salad
 Chopped Kale Salad
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 Seitan Piccata
The above mentioned is the major product category of Organo Health Freak Restaurant
which are helpful in capturing the attention of customers towards the firm. These are the
common food range that are related with organic items. Along with this the restaurant also cook
food as per the need and wants of customers in respect to retain them for long run of business
operations. The major consideration of the restaurant or its higher department heads is to higher
highly skilled and experienced cooks or chafes in respect to making their offerings effective
(Chambers and Humble, 2017). The company is also focused on hiring staff, in which people
with skills are involved in respect to analysing the needs of customers and able to implement
them in actual action.
Target Market
This considered as the primary recognisance of a business. A target market is refers as a
group of people within a businesses serviceable available market at which an organisation aims
its marketing efforts and resources. A target market is also defines as a subset of the total market
for a product or service. In a business the major obligation of the higher authority is to select the
market in respect to making organisational offering effective and reliable. The Organo Health
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Freak Restaurant is mainly deals in organic food items and the major target market the restaurant
is the people who are very much health conscious an gym freak in nature. People from this type
of segment are very much concern about their diet or consuming healthy food (Edwards and
Talbot, 2014). The outlet of the restaurant is cited in the city side of London and The major
consideration of the Organo Health Freak Restaurant is to target local as well as international
people in London to enhance its sales and revenue. This create value for the firm in developing
opportunity to enhance its business operations at global level.
Value Added
In the market of London people are very conscious about their health, so the competition
within market is high in the segment of organic products and services. There are number of
companies which are also operates in organic food range but Organo Health Freak Restaurant is
different from the situated organisations as the restaurant is providing highly healthy food
products with taste which is generally not provided by the restaurants and the company is also
offer its food items in less price.
Specific Feature
This aspect of the plan represents why the idea of start-up an organic restaurant is
effective as the specific feature of Organo Health Freak Restaurant is that it majorly deals in
highly qualitative and healthy organic food across the London that will make its own presence
through offering health food products with best taste ingredients (Freiling, 2015). The restaurant
has establishes its own presence in the Westminster, Central London, thus the location of
restaurant is near to the tourist attraction places that create value in gaining attention of
customers towards the local as well as international customers. The restaurant is also offers
customized food products as per the special requirement of customers, however this create value
in satisfying the needs and wants of people within the commercial centre.
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Who is involved
The present business plan is based on Organo Health Freak Restaurant which is
establishes as a privately owned family company and deals in organic or healthy food products in
London. In the establishment of a start up business the primary consideration of founder is to
select suitable candidates who will able to put their significant efforts in growth and development
of business. For the smooth functioning of business help from different stakeholders will be
taken in monetary as well as non-monetary terms. The restaurant will be established by a couple
and they are also considered as the founder of firm. They hire people with proper marketing
knowledge in the organic food area as their marketing manager (Friedman and Scholnick, 2014).
One leading business man as their business consultant for operating business in right direction.
Two shareholder who are providing appropriate amount of investment and having equivalent
percentage of profit and loss. The restaurant also have experienced chef who are having proper
expertise knowledge in cooking organic food with proper taste. The restaurant has around 4 chef
who are experienced and well skilled in cooking organic food items.
8

Windows of opportunity
The decision of establishing the restaurant outlet in between in the city area of London
develops various opportunity for the business as Westminster is the part of central London, it is
basically famous for its tourist attraction place. However it create value for the firm in attracting
domestic as well as international clients. As per the evaluation it has been found that, the people
in London are very much health conscious and gym freak as they are widely concern on having
food with healthy ingredients (Hempel and Hamm, 2016). Westminster is the posh city area in
London and people are spending a huge time in visiting various new attractions or market, thus
the decision of establishing restaurant within Central London create value in attaining higher
growth through attending local or international tourists. The infrastructure of the restaurant is
related to organic theme, which also helps the firm in gaining attention of customers. The major
specification of the restaurant is that they cook food as per the choice and preference of
customers which also develops value increasing the sustainability of customers. Now a day's
people are very much conscious about their health and are mostly looking for consuming healthy
products in their daily routine. Thus tourists who are very much health conscious are the major
targeted customers and the gym freak people who are consuming organic products at regular
basis. The opportunity of enhancing market for the firm has increased by offering healthy
organic food products with tasty ingredients.
Management
Proper management is an essential part of growth and development of an organisation.
Management is considered as the process of administration of a business, whether it is an
organisation, a not for profit firm or government body (Henderson, 2017). This present project is
based on implementing a new restaurant business in which management is required to operate a
business in proper manner. The Organo Health Freak Restaurant is follow a structure in which
the execution of operations will be easy for the firm. The management structure of the firm
included some important aspects that are described as below:
Owner
Operation manager
Sales and marketing manager
Chef
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Waiters
Accountant
Security Guard
10

Feasibility Research
A feasibility study is considered as an analysis which is used in measuring the ability and
likelihood to complete project successfully involving all relevant factor. It must account for
factors which affects like as economic, technological, legal and scheduling aspects. A feasibility
study is necessary for a project and that can give quantitative or qualitative assessments of other
important resources, identification of critical points, general timetable, and general cost
estimation. Feasibility study is requires to conduct by the researcher of business planner to check
weather the proposal is viable for future consideration or not (Hixson and Paretti, 2014).
Feasibility study is the major primary consideration thus this represents the basic criteria or its
aspect to develop a business in right manner. It is basically design to provide simple description
of the conceiver idea with an indication of the major factors that are requires to be considered in
the study. A well-designed study is effective in providing a historical background of the business
or project, such as a detailed description of the product and service, accounting statements,
details of operations and management, marketing research and policies, financial data, legal
requirements, and tax obligations. Generally, such studies precede technical development and
project implementation in right manner. In this existing investigation work feasibility research is
required to provide proper details in regards to the operations like cost estimation, proper
background, target market, product or service details etc. that will be conducted in appropriate
manner to develop opportunities for business.
The Feasibility Plan
Feasibility plan is refers as an assessment of the practicality of a proposed business plan
or system. A feasibility plan, or business opportunity analysis, is considered as a planning tool
which is similar to a business plan. The feasibility study is done to flesh out the possibilities in
an initial business idea. The business plan then fully determines the business and its financial
projections (Kaplan, 2014). Feasibility plan is basically effective in representing the reliability
and viability of the plan that is being able to successful or will get opportunity in the future or
not. The categorisation of feasibility plan is based on three major aspects like in depth research,
supportive evidence for provided sources, Collection of relevant data. In the existing work
feasibility study is effective for analysing the study of Organ Health Freak Restaurant as the in-
depth study will be conducted about presenting the existing stage or status of the firm within
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London. This present market research will help the founder of the restaurant in analyse the
current market needs, views and opinion of people about the organic food products. For
appropriate feasibility plan, information will be gathered through local as well as tourists of
London in respect to analysing the needs of organic food products among people and the this
analysis will also helps in determining the perspective of people about the usefulness of organic
products. The feasibility study will also depicts that the business plan is future effective or not,
thus the operations are useful in attaining opportunity within commercial centre. This section
emphasis on various aspects which are requires to be followed by the owner of the Organo
Health Freak Restaurant, all of them are descriptively analysed as below:
Primary and Secondary Data Needs
Data and information are considered as the most essential aspect of the project thus
reliable and relevant information helps in carry out the investigation activities in right manner.
Data collection is also refers as the process of gathering and measuring data on targeted variables
in an established system, which then enables one to answer relevant questions and evaluate
outcomes (Laudon and Traver, 2016). In respect to determining the feasibility of business
development plan it is essential to gather information from different sources in respect to
reaching at the final results and outcome. Data Collection tools are mainly categorised among
two major aspects i.e. primary data collection tools and secondary data collection tools. These
two tools are effective in accumulation of valid and reliable information from different sources in
respect to generating actual outcome. The proper description of the tools are associated as below:
Primary Sources:
Primary research is a very essential tool which is used for an investigation. This research
is almost new and helps to get fresh data. It doesn't depend upon any data which are previously
collected. The data in this research are more accurate and reliable. Primary research provide a
medium to researchers that how to make best use of data to get significant insights. The
researchers have complete control over the data and information regarding sample size, sample
area etc. The methods to collects primary data are observation, Focus groups, Interviews
( telephonic or face to face), online surveys, Questionnaire. This technique of research is
beneficial when the company is planning to launch its product or services for the first time in the
market and want to determine the future growth of that particular product/ services according to
consumer's perspective (Li, Josiam and Taori, 2014).
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Secondary Sources:
Secondary research is most common and widely used term in data collection. This
research also known as Desk research where, researchers uses already existing data and
information which is available on internet, public libraries, newspapers, magazines, educational
institutions in a summarized way to enhance the effectiveness of research. This method of
research is cost-effective as compare to primary research in order to use of already analysed and
filtered data (Mital and et. al., 2014). In this method of research, researcher get information very
easily and fastly and he already aware about where he should explore more to pick up more data
and information. For acquiring the basic knowledge about the market secondary research is the
best option because information have already been analyse by someone but sometime it prove as
a challenging task to researchers due to lack of accurate and reliable information.
For execution of good feasibility research is to essential for the researcher or project
development planner is to systematic analyse all the aspect that are essential in conducting
feasibility study. Thus in this particular business development plan which is based on organic
food products and it is named as Organo Health Freak Restaurant, in this both primary as well as
secondary data collection tools will going to be used in respect to generating valid and reliable
outcome. Primary reserach tools are effective in accumulation of the data for the very first time,
thus in this questionnaire will be taken into practical action as in this questions are being asked
by the respondents to analysing the feasibility of their plan. On the other side secondary tool is
effective in generating an appropriate theoretical framework which represents proper details
about the plan with the support of various authors and writers. Thus in this information will be
gathered through secondary sources like books, journals, published research, newspapers etc.
Research Methodologies
Research Methodology is a very important part of every research because with the of this,
researchers able to prove his research. Through, research methodology the researchers able to
decide the various means and modes of data collection, which type of research to be undertaken,
all mathematical and statistical tools, models, theories. Sample selection, the type of data
analysis, the process of research and limitations of the project (Moss and Marvin, 2016). A
methodology also provides a framework to other researchers to plan their own study and
interpretation using researchers methods for similar findings.
Sample Description
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Sampling is recognised as the most essential aspect of research as it replicates from the
original population. The primary consideration of the investigator is to select the most suitable
respondents in respect to accumulation of reliable and actual information. In the present
investigation work 40 respondents are selected form the total population of London as in this
people are randomly selected who are using the services of restaurant or are willing to have the
benefits offered by organic restaurant. In the current business scenario online tools like face
book, Instagram, YouTube etc. are applied by the organisation to taking the views of respondents
by the help of filling questionnaire (Mourad, 2016). In this information is also being gathered
through taking face to face feedback from the users in respect to making appropriate
improvement in the offerings of the firm. In this the major focused respondents of the proposal
are the people who are regularly consuming organic food and are very much conscious about
their health. However such kind of health conscious and gym freak people are able to provide
appropriate information in regards to the organic food products.
5 Key Areas of Feasibility Research
This section is considered as a feasibility study which is conducted for analysing the
validity of an idea. Feasibility studies can be applied in many ways but primarily focus on
proposed business ventures. An individual or organisations with a business idea should conduct a
feasibility study to determine the viability of their idea before proceeding with the development
of a business. Determining early that a business idea will not work saves time, money and
heartache later. The proper feasibility study is based on various key factors that involves
products or services, market feasibility, organisational and financial information and industrial
analysis. These all aspects of feasibility research are described as below:
Products and services feasibility
The primary consideration of feasibility research is to check out the viability of products
and services of an organisation. In this section of business plan is effective in conducting details
analysis on the offered products and services of Organo Health Freak Restaurant within the
market in respect to determining the viability of the offerings (Nidagundi and Novickis, 2017).
The feasibility of products and services of Organo Health Freak Restaurant has been drawn
through the support of gaining information from online sources, management articles etc. The
owner of the restaurant are the local citizen of London and known about the health need of
14

people in London, so it it easy for them to gather information about the feasibility of offered
products and services.
15

Result of products and services feasibility
From the analysis of the results of feasibility research in regards to the offered products
and services of Organo Health Freak Restaurant, it has been determined that, in the modern era
the demand of organic product is high as people are seems to be conscious about their health
conditions. Thus the idea of business development in London is practically applicable and also
beneficial in generating profitability and revenue. People are willing to taking benefits of organic
food products in respect to maintaining their living and long term life (Nielsen and et. al., 2017).
The idea of opening a restaurant in London is suitable because the city is surrounded with local
as well as tourist crowd, which create benefits for the firm in gaining attention of people towards
their organic menu, and attain huge profitability and growth. As per the overall evaluation of the
offered products and services of Organo Health Freak Restaurant, The food hub will be
successful in the city of London and will attain its vision very soon.
Market feasibility
A market feasibility is refers as an in-depth study and condition of a peculiar existent
market and its ability to support a particular development. It basically includes research in
regards to the target market that identifying the potential threats and finding out solutions to
overcome them in appropriate manner. Market Feasibility is basically considered as an
evaluation that can undertake by business concerns in respect to determining the capability of
business and likelihood of target market which will assist the firm towards right direction to
attain benefits (Norton, 2018). Market feasibility includes various aspects like information
related to business industry, its background, overall business analysis, current market position,
available competition, opportunities that may availed in the future purpose, sales, productivity
etc. The establisher of Organo Health Freak Restaurant will focus on implementing a market
feasibility study in respect to analysing the market environment and use suitable strategies for
capturing a wide customer base in London. After analysing market feasibility of organo Health
Freak Restaurant, the founder of restaurant will be able to analyse the needs and demands of the
targeted people which will help them in attaining higher position within the commercial centre.
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It refers as the most considered factor that helps in analysing the current market position and
available rivals or helps the firm in building up an effective strategy to beat competition within
market and attain sustainability of business.
Industry Feasibility
An effective industry analysis is recognised as an essential aspect of feasibility study and
will also help an individual in determining the major attractiveness of the offered products and
services of the firm. Industry feasibility is also effective in identifying the competitors of the firm
within the commercial centre (Patten, 2016). The major consideration of Organo Health Freak
Restaurant is to analyse the feasibility of organic products in London. thus for this secondary
data has been applied in the form of theoretical aspect in respect to determine the industry
feasibility for Organo Health Freak Restaurant.
(Source: U.S. organic food market revenue by product, 2014 - 2025, USD Million, 2017)
The global organic foods and beverages market size reached USD 91 billion in 2015. The
accelerative awareness about health benefits associated with consumption of organic products is
expected to drive the demand over the forecast period.
In this extremely dynamic market, distribution performs a huge role and is the major
factor for the success of the overall industry. The demand for organic ingredients has grown over
the past few decades as the need of organic food is high just because, the want of people has
17
Illustration 1: U.S. organic food market revenue by product, 2014 - 2025 (USD Million)

increased to live a better life, owing to the desire for improved overall health among consumers
and the awareness regarding the harmful effects of synthetic ingredients.
The organic foods and beverages industry is controlled by European and American
countries. The U.S. held the biggest share of approximately 39% of global revenue in 2015. This
can be attributed to the developing awareness towards genetically modified crops and chemicals
used for increasing plant growth and controlling pests.
Porter's five force model is mainly considered as the tool that helps in determining the
competitiveness within industry in respect to reaching at the higher position by analysing the all
aspects of industry. It is mainly considered as a framework which helps an organisation in
analysing the actual status in terms of competition or revenue level (Peštek and Činjarević,
2014). Porter's five force model is the best suited model for checking the feasibility of Organo
Health Freak Restaurant. This model was developed to identify various factors that helps an
industry to sustain in the market place and analysing its various strengths and weaknesses. The
model is majorly emphasises on five aspects, that assist Organo Health Freak Restaurant to
implement its business operations within London. Organo Health Freak is an organic theme
restaurant in London. Organo Health Freak is new in the market and is doing well as a new start-
up. Its speciality is they only sell organic food to its customers as its healthy and tasty. Organo
Health Freak deals in providing an overall experience to their customers in the form of food
rather than just serving it to them. All the five forces are associated as below:
Threat of New Entry: This is the major consideration of an organisation, thus When there is a
constant risk among the organisations about new entries in the industry as there is less
restrictions for them to enter into the market. This force drives the firm to an edge as there will
always be a fear of new competition and loosing of market share (Renne, 2016). New entrants in
organic theme restaurant industry is a threat to Organo Health Freak Restaurant as the new
entrants can bring out the new innovative skills to attract consumers and it can hamper the
market share which Organo Health Freak Restaurant is currently carrying and taking its benefits
in terms of profitability and high revenue. The new entrants can subsequently take up the market
by storm because there are not much restrictions in this field.
Bargaining Power of Customers: Customers are the driving force of any firm. Bargaining
Power of Customers refers to the ability of the customers to bring the price down as when there
is large amount of customers and they can easily switch the firm then they can demand lower
18

prices, but, lower prices refers to low profits for the firm. In service industry, customers are the
decision makers as there are large number of customers and large number of competitors, so the
choice is based on the perception of customers. In the food industry, the choice and preferences
of customers, the trend change rapidly, it can go negative for Organo Health Freak Restaurant as
customer preference can change from organic food to something else (Rich, 2014). So, Organo
Health Freak Restaurant should be well verse with the changes that can take place in future. In
the organic field the bargaining power of customers are low as compared with the suppliers, thus
the prices of organic products are high and people with highly conscious attitude towards their
health are consuming organic products in their meals.
(Sources: Porter's Five Force Model, 2019)
Bargaining Power of Suppliers: Suppliers are the people who supply raw materials to the firm.
They are the driving force through which a company can create the products. If there are various
suppliers available,then, firm can choose and they will be the price decider but if there are less
number of suppliers,then, the suppliers will decide the price and it can reduce the profit margin
19
Illustration 2: Porter's Five Force Model

of firm. In the context of Organo Health Freak Restaurant, the major supplies held through the
outlet of the firm which is stated in London. In this the bargaining power of suppliers is high
then the customers because in the field of organic products the prices are high and costly, so
people prefer organic products in respect to maintaining their health condition, which is the
primary need of an individual, so customers basically not bargain for the product because in
organic items variety are less.
Threat of Substitutes: When a buyer can easily find a substitute of the product as there are
various competitors available selling homogeneous products that is easily available to customer
at a cheaper price. Threat of substitutes is very high in restaurant industry as many people cannot
afford super organic food and the substitute of organic food is cheaper and easily available in the
market (Rubin and Babbie, 2016). Though, it is not as healthy as the organic food created by
Organo Health Freak Restaurant but customers tend to buy the products which is less costly and
easily accessible to them.
Competitive Rivalry: This force is one of the major force determinant in this model. It tells about
the various competitors available in the market and how their product is different from the firm
or at what price they sell their product. All these factors constitute in understanding of rivalry
and the competition exists in the industry. If the competition level is high in the market,then, it
tend to decrease the market share. In the case of Organo Health Freak Restaurant, competition is
very high as there are plenty of restaurants available in the market who sells organic food like
Natural Kitchen, Hally's and many more. Other than that, many restaurants have created a special
menu just for organic food to promote healthy living.
With the help of porter's five force model it can be analysed that what is the environment
in which the firm is working, it helps in analysing the macro environment of the business as in
what are the external forces driving the industry as well as well firm. It consists of all the forces
which are not in control of the business. It helps in analysing the strengths as well as weaknesses
of the business (Sharp, Peters and Howard, 2017). It helps in assessing the different levels in
which the firm is sustaining . All these factors mentioned above helps in knowing the current
status of the firm and the industry.
Organisational feasibility
Organo Health Freak Restaurant is a organic food hub which will be majorly assisted
through 2 partners who are a couple and owns the company or do have equal ration in the
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profitability of firm. The base of Organo Health Freak Restaurant is a family theme restaurant
which is held by a couple with the purpose of attaining higher growth and success within the
commercial centre. It is on its initial stage and in the board members, only partners are involved.
The significant decisions regarding the operations of restaurant are taken by the partners. The
potential motive of Organo Health Freak Restaurant is to render best health organic food to their
customers and sustain their business operations within London.
The restaurant has just entered in to the market,so, there would be less people will be involved in
the top management. The owner of the restaurant is Mr Jacob and Mrs Eliza. The couple will
also take care of the key functions of the Organo. The duties or the key areas under each of the
partner would be like:
Mr Jacob (50% stakeholder): The key areas under Mr Jacob would be Finance and
Operations. Previously, the man was the manager of a leading restaurant and now the biggest
competitor of Organo. The Finance would be under Mr Jacob because he has done his Masters in
Finance and currently, Organo has just entered into the market and does not want to add on the
cost with hiring many employees. And, operations as Mr Jacob is familiar with how to handle a
restaurant or knows the workings of a restaurant as he has done it previously,so, it would be a
benefit to Organo.
Mrs Eliza (50% stakeholder): The key areas under Mrs Eliza would be Marketing and
Research & Development. Previously, Mrs Eliza used to be marketing head of a leading
organisation in London before taking a year break. Now, Mrs Eliza inputs would be very
beneficial to the Organo and will also take care of the Research & development work of Organo.
This department will try to create new things to create an edge for the Organo in the market, as,
by innovating what a customer need and try to give it to them.
Other than that, the key people who will help in day to day operations of Organo will be:
Mr Jason (Operational Manager): Mr Jason used to work under Mr Jacob while he was
working in other leading restaurant of London. Mr Jacob saw the potential in Mr Jason and
offered him to be the Operational Manager of Organo. He will look after the day to day
operations of Organo.
Mr Richard( Head Chef): He is appointed as the head chef of Organo. His work would
be to create every day menu and prepare immediate healthy and tasty dishes for the customers of
21

Organo. Mr Richard used to work as a head chef in a restaurant before joining the team of
Organo.
Ms Caroline (Head Chef): She is also appointed as the head chef of Organo. Her key
role would be to create new dishes for the customers of the Organo to keep them hooked up with
the restaurant. Caroline has just graduated from the university with the degree in culinary skills.
Her new and modern approach will be an added benefit for Organo.
Financial feasibility
Financial feasibility is recognised as one of the most essential feasibility analysis that
plays vast role in carry out a new project in appropriate manner. The financial leaders put
emphasis on this analysis to ensure the project lives up to its performance expectation. The
financial feasibility analysis is effective in providing proper estimation regarding the profitability
of the project. Organo Health Freak Restaurant is a new business start up which significantly
focused on sustaining its restaurant business within London with a new idea. There are various
considerations for setting up a idea budget for restaurant business (Sloan, Legrand and Hindley,
2015). Financial feasibility involves initial investment, projected profit and Loss, Break even
analysis, etc. in respect to analyse the viability of restaurant that whether they are economically
sustainable in practical terms or not.
Set up capital: Start-up capital is refers as a financial investment in the development of a new
organisation or product. The initial capital set up by the owners is of £10,000. out of which,
£3000 would be used as operational capital. The rent of the property aligned in 1500 square feet
for 6 months is paid in advanced, that is, £80 for a month.
Revenue: Revenue generated would be differ from initial months to the end months. As in the
beginning of a year people prefer healthy food and by the end they loose their will to be healthy.
So, the revenue earned would be high at the beginning. So, the opening of restaurant in the
beginning of the year is a suitable idea.
Equipment and Decor: The main cost would be take up by the purchasing of tables, chairs,
equipments, and machinery for kitchen. Also, the theme of restaurant,that is, healthy food should
reflect on the ambience, so, the initial cost of £800 would be spend on that.
Manpower: The cost of human resource in the beginning would comprise of salaries and wages
of staff. The amount set up for that would be of £470.
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Marketing and PR: The amount spent here would largely depends upon the plan of action
decided. Like, the initial idea of marketing is to tie ups with various gyms and food and health
related magazines which may cost a fortune or may not cost anything depending upon the type of
gym and type of magazine contacted (Smith, 2016).
Break-Even Analysis: It is an analysis of the cost incurred and sales or revenue generated to
determine the level of sales, value or the amount of production. It also helps in analysis of Break
Even Point. It is a state which neither generates profit nor loss. Here, in Organo 20% gross
margin is stated as the point where neither the profit nor the loss will be generated.
Return On Investment: Return on Investment that Organo will generate goes to 45% and
the profit would remain to 35%.
Return On Investment
Description Year-1 (£) Year-2 (£) Year-3 (£)
Net Profit 42,565 51,897 55,667
Investment 94588 115326 123705
ROI 45% 45% 45%
Profit Margin
Description Year-1 (£) Year-2 (£) Year-3 (£)
Operating Profit 33106 40364 43297
Revenue 94588 115326 123705
Profit Margin 35% 35% 35%
Ambition Vs Ability
This area of report states about how the Organo Health Freak Restaurant will be able to
set up its organic theme restaurant in London. The concept of this restaurant would be to provide
an organic meal to the customers by meeting the standards of the taste simultaneously. Many a
times, it is noted that if a person wants to eat healthy will able to compromise with the taste but
Oregano is a theme restaurant which provides healthy food along with taste. The prices of
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Oregano would be higher than that of its competitors so for starting Organo Health Freak
Restaurant will target upper middle class and after establishing themselves in the market will
bring a range of menu for middle class people.
The feasibility structure of Organo Health Freak Restaurant would be based on the
success rate after the six months of establishment that whether it is able to create a place in the
mind of customers. If the Organo Health Freak Restaurant will be able to sustain , then, it will
bring lots and lots of opportunities for Organo Health Freak Restaurant and will able to justify
with the goals and objectives of the restaurant.
24

BUSINESS MODEL
Core strategy
Organo Health Freak Restaurant is based in the City of Westminster, Central London.
Westminster is a hub of various tourist spots like 10 Downing Street, Parliament Square and
many more, which can work really well for the success of Organo Health Freak Restaurant as
there would be plenty of people roaming around the city and it can lead to more customer growth
in for Organo Health Freak Restaurant. But at the same time due to Westminster being a central
location there's a lot of competition that Organo Health Freak Restaurant has to face.
The business strategy that Organo Health Freak Restaurant is implementing is Premium
Price Strategy. Premium Price Strategy states that when a product is new market, the price
should be set at a high price, with the belief that the consumer will think that the product is better
than that of its competitors and hence, will be willing to pay a higher price (Stacey, 2016).
Organo Health Freak Restaurant is relying on this strategy because the price of food at
Organo is very high,then, that of its competitors, so Organo Health Freak Restaurant is willing to
put their bets on the thought that consumer will attain it as a product that will gain them the
maximum possible satisfaction as compare to the other restaurants available in the market. This
strategy will give a push to the new business as it creates a buzz in the market.
Business model canvas
Key Partners:
 gyms in
Westminst
er .
 Various
sponsors of
food and
travel
magazines.
 Suppliers
Key activities
 will be
open in
early
morning
hours
 Serving
meal in
limited
time.
 Enhancing
Value proposition
 totally
organic
food
 tasty meal
 immediate
preparing
meal in
front of
customers.
Customer
relationship
 Availabilit
y of
loyalty
cards
 discounts
after
specific
visits
 live
Customer
segments
 Health
conscious
people
 people in
their 30s-
60s
 people
who
regularly
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customer
experience
.
singing at
dinner
time to
keep
customers
engaged.
go to gyms
Key resources
 Human
resources
 Financial
resources
 Educationa
l resources
Channels
 Advertisem
ent via
Food and
travel
magazines
 word of
mouth from
gyms in
Westminste
r
Cost structure
 Fixed cost would be relatively
low in compare with
competitors.
 Variable Cost would be high.
Revenue streams
 The main revenue is originated with dinner, lunch
and breakfast meal
 Other revenue can be originated with early
morning after gym meal .
The business mission
The mission of Organo Health Freak Restaurant is to provide customers with the Organic
food. Currently, Organo Health Freak Restaurant will focus on people already having a health
26

regime or are gym-going as they are already very clear with what to eat and know the benefits of
organic food. The focus of the Organo would be to promote healthy living along with the tasty
food as the other restaurants does not provide the taste as well organic food at the same time
which proves as a competitive advantage for Organo.
Product and market scope
The product,that is, food offered by the Organo Health Freak Restaurant would be the
driving force for the restaurant as the food offered would be made of organic raw material for
which no compromise would be made. The restaurant will open early in morning so that
customers can hit the restaurant even after just been to gym (Suwannarat and Ritchie, 2015).
And, the marketing would be done with the help of some gyms.
Value proposition
The value proposition refers to the values or the advantage that the customer will receive
in addition that is not provided by any of the competitors. The Value Proposition offered by
Organo Health Freak Restaurant is that the food provided would be totally organic with the no
hint of disparate food and at the same time it would be tasty so that the customer can enjoy the
health and the taste at the same time. Other than that Organo Health Freak Restaurant would be
open in early in the morning so that customers can hit directly after the gym.
Customer segmentation
Customer Segmentation refers to the segment which will be targeted by the Organo
Health Freak Restaurant. The segment that is targeted by the Organo Health Freak Restaurant are
people in their late 30s or people who regularly go to gym as these people are very health
conscious and very particular about what to eat and what is good of their health. So, they would
be very easy to target.
Channel
The channel refers to the medium through which people will be make aware about the
Organo Health Freak Restaurant or the source of channel should be cost impelling. Various
advertisements on food and travel magazines would be one way and other than that word of
mouth in the gyms would be a source of marketing. It refers to the activity which is required to
communicate about the brand, product or service to the end-user (Zhang and Wen, 2015). The
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overall aim behind this channels is to aware, information and introduce the product into the
market.
From the following given mediums Organo Health Freak Restaurant introduce its products into
the market:-
Television:- Television is the medium which is best known for providing the information to the
people. So, with the help of television Organo Health Freak Restaurant can aware people about
their Herbal dishes and food also can endorsing some of the celebrities from sports or cricket
who prefer Herbal food to stay healthy (Greve and Schlüschen, 2018).
Social Media:- All businesses are using social media platform to promote their products as
maximum population has a habit of using social sites. Through Whatsapp, Instagram, Twitter
and Facebook the Organo Health Freak Restaurant can promote its products by displaying the
benefit of organic food to health.
Electronic Media:- It will very much helpful to provide all the detailed information of the
herbal food to the consumer through multimedia, video recording, audio recording or slide
presentations . This is more effective way because customer will get each and every information
regarding the herbal food.
Print Media:- Promote the herbal food in the newspaper and magazines which help the
customers to know daily offers and discounts from the restaurant.
Website:- With the help of Organo Health Freak Restaurant own website customer can anytime
take the required information whenever they want of each and every product which help the
restaurant as well as the customer for smooth flow of business.
Live Chat:- Through with the help of live chat customer can easily have conversation with the
managers, consultants, specialists, sales people etc. of the restaurant directly. So, if customer
have any queries, doubts or review regarding any product of Organo Health Freak Restaurant it
will get cleared within short Spain of time.
Customer relationship
Customer relationship refers to the bond that Organo Health Freak Restaurant will
experience along with their customers. It is very crucial to form a strong relationship with the
customers as it would be very effective in the long run (Kodama and Nakagawa, 2018). The
customer relationship comes when the customer trust the organisation and Organo Health Freak
Restaurants will enhance that trust by providing best food. Other than that loyalty cards can be
28

provided, or the specific discount after number of visits like 15% discount after third visit,will
attract customers to come more often.
Revenue stream
The main revenue generation will be done at the time of breakfast and lunch as the
Organo Health Freak Restaurant will open in the early hours of morning. The restaurant will
open at the dinner time as well.
Key activities
The key activities in which Oregano is currently working helps the firm to sustain in the
market. These activities include:
Marketing: It is the first task in hand for the staff of Organo Health Freak Restaurant as
they have to create a market place and a position of themselves in the eyes of customers so that
customers can trust them which is only possible because with the right marketing. For this, the
marketing head of Organo Health Freak Restaurant can ascertain some marketing techniques like
providing discount to the customers or by arranging free check-up and advice from the local
dietician on what to eat and how much to develop the interest of the customers (Salam and Al
Hosani, 2018).
Collection of funds: The next key activity which is very crucial for Organo Health Freak
Restaurant is how to manage their finances. The key for the success of any restaurant is how they
manage their finances. And Organo Health Freak Restaurant also need to specialise in this sector
to achieve the higher profits.
Recruiting best employees: Human resource plays a vital for any organisation. Similarly,
for Oregano as well it is very important to hire the right candidate so that they can work
effectively and efficiently for the Organo Health Freak Restauran's success.
Key resources
To know more about the key activities of Organo Health Freak Restaurant it is very
important to first know about the key sources. According to the study, Organo Health Freak
Restaurant have following key sources:
Human Resource: Human resource plays a significant role in any industry. Similarly, in
organic food industry, human resources intervention plays a major role. It helps in creating a
strong social platform for the customers to come and create a better relationship with the firm.
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The staff of Organo Health Freak Restaurant is well trained and knows how to interact with
customers as before food a customer interacts with the staff of restaurant and create an image
about the restaurant.
Financial Resource: Financial resources include capital, business funds, and stake
holders funds. These resources helps in sustaining and managing the day to day operations.
Finance is treated as the blood of any organisation without it and organisation cannot live (Ngo,
Lohmann and Hales, 2018).
Educational Resource: Educational Resources are the resources which is easily available
to any body and in the current scenario any person can learn a thing or two in just a click. Here
every organisation have a department which helps them in creating something new. Here the
chef of the restaurant can create new dishes so that customers are engaged and find something
new every time they visit.
Physical Resources: Physical Resources are tangible asset of the firm like raw material,
furniture, tools. Basically anything which a person can see and touch. And in a restaurant
ambience plays a major role in engaging customer to the restaurant.
Key partners
Key partners are refers as the relationship which an individual have with another
organisations, government, or non consumer entities which helps a business model to work in
more efficient manner. This can also be recognised as the relationship which an individual or
business has with their suppliers, manufacturers, business partners etc. Key partners are crucial
aspect that plays vast role in achieving business growth and success. The business owners and
entrepreneurs are needs to be operate with their key partners who are not engaged in regular
operation but plays vast role in attaining higher growth through proper business operations. The
major key partners of Organo Health Freak Restaurant would be small as well as large travel
agencies who are having large customer base in which local as well as tourists are involved
(Tang, Tang and Yuan, 2018). In same sense online food delivery application, thus this helps in
enhancing the customers base by offering online food services etc.
Cost structure
The cost structure of Organo Health Freak Restauran would be quite similar to that of its
competitors. The fixed cost that Organo Health Freak Restauran will incur while establishing
would be of furniture, machinery, utensils and fixing the ambience of the restaurant. Other than
30

that, variable cost would be high because of the cost of raw materials while preparing the food as
Organo Health Freak Restaurant does not want to compromise with the quality of food.
31

BUSINESS PLAN FOR A NEW RESTURANT SETUP
IN LONDON
The Organo Health Freak
Restaurant
32

Executive summary
The existing project is based on a business plan of Organo Health Freak Restaurant that is
going to implement its business operations within London. Thus this project represents the
details about the suitable strategies which will be effective in execution of business operations in
appropriate manner.
Geographical market location and customer acceptance
The potential location that has been considered by Organo Health Freak Restaurant is the
City of Westminster, Central London. This is a highly visited place of London, thus there is lots
of tourist attraction places, which develop benefits for the firm in attaining higher growth and
success within the commercial centre.
Business potential
The market demand of Organic food products is assumed to be high because of its
healthy features. Thus the plan is unique and there are lots of opportunities are available for the
restaurant business in London because the demand of organic products are high as people are
very much health conscious in nature. However the available opportunities in front of service
industry develop sustainability within market and grow at rapid basis (Laureani and Antony,
2018). The ambition of restaurant is based on Organic theme as the structure of outlet is based on
eco friendly theme, which is the major reason for customers attraction.
33

THE BUSINESS PLAN
Business plan is considered as a formal written document that containing business goals
the tools on how the gaols can be accumulated, and the time frame in which the desired needs of
an organisation is to be attained. Furthermore, it also represents details about controlling,
staffing, leadership, financing or operational model. The major requirement of Organo Health
Freak Restaurant is to make an effective business plan as to execution of business activities in
more reliable manner.
Organo Health Freak Restaurant is a start-up set by a couple in Westminster, England. It
is a theme restaurant providing healthy as well as tasty food. The main purpose of Organo Health
Freak Restaurant is to provide healthy food which is tasty, as many a times, it has been noted that
people having healthy food have to compromise with taste. Right now, as it is a start-up, there
are many boundations like cost, support, labour but the foundation of the restaurant is strong as
some experienced people are part of Organo Health Freak Restaurant's team.
Organo Health Freak Restaurant is trying to establish itself in the market but it is
accepted from the Organo Health Freak Restaurant that three years from now, it will be seen as
the most globally accepted theme restaurant as quoted by the owners. It is believed that the
future of Organo Health Freak Restaurant will be in the hills. The goals are quite high but the
ladder leading there is also set up the makers. To reach to the desired goal, Organo Health Freak
Restaurant will try to provide the best services to its customers and try to create something new
every time ,so, that the customers are hooked up to the Organo Health Freak Restaurant and find
something new every time they visit.
Though, the price of the food at Organo Health Freak Restaurant would be higher than
that of the Competitors but to ensure the immediate effect in the market, it has planned to open
up the restaurant in the beginning of the year as it is the time where people prefer to eat more
healthy and try to stay healthy. So, that would be an advantage for Organo Health Freak
Restaurant. The expected outcome would be more increase in revenue and more market share. It
also ensures that more limelight would be given to the restaurant because of the various tie-ups
with magazines and gyms to promote Organo Health Freak Restaurant.
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The industry, company & products
The industry in which Organo Health Freak Restaurant is currently working is service
based industry as it provide services to its customers. These services include providing food,
ambience, a place to sit and eat the food in peace. The company Organo Health Freak Restaurant
is situated in the Westminster, England, which is a tourist spot,so, there is a huge chance that
tourist will come and explore the place. Also, Organo is situated near Westminster Abby, which
is a church and the most visited place in Westminster. Hence, will work as a touring guide for the
Organo and will be an added advantage. Other than that company will focus on providing
healthy earth-friendly food along with taste. As there are less number of Organic restaurants in
the city which provide only organic food.
The products of Organo Health Freak Restaurant will be totally organic and tasty. The
key ingredients in the dishes of Organo just after the launch will be different types of fruits like,
lettuce, strawberries, apples, peaches, grapes, spinach, and vegetables like broccoli, mushrooms,
meat, eggplant and dairy products according to the need and want of the customers. The food
will be prepared immediately in front of customers so that they can see the health as well as
quantity measures themselves.
The Market
The area in which Organo Health Freak Restaurant would be first set up will be in the
market of Westminster, near Westminster Abby. This is considered as the prime location in the
Westminster, England. The area chosen can work as an advantage for Organo as there are many
tourist roaming around that area. Other than that, Westminster is a growing city and it has seen a
lot of growth in recent years as people here are now willing to try new things and are ready to
spend some money for the best. It can be a great opportunity for Organo Health Freak Restaurant
as Organo's prices are higher than that of its competitors.
Other than that, the government of Westminster has set up a department called
Westminster Economic Development who looks after the economic development of the city and
the people as it aims to become a urban centre. So, it can prove as an additional benefit to
Organo as the restaurant target urban-class people.
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Marketing approach
It is very important for an organisation to create a position for itself in the market and it
can only be done via a good marketing strategy (Lin and et.al., 2018). A good marketing strategy
can create a competitive advantage for the firm. So, it is very crucial to select the right marketing
strategy to secure the position for itself in the market. The right marketing does the same for an
organisation, what a food does for the human body.
Organo Health Freak Restaurant has to choose the right marketing strategy to create a
position for itself in the market. There are various schemes to choose from but the strategies
chosen by Organo Health Freak Restaurant are:
 Tie-Ups with Gyms: There are many gyms available in the city of Westminster and what
Organo Health Freak Restaurant is planning to do is to have a tie-up with some. As the
target audience for Organo Health Freak Restaurant is the people who regularly go to
gym. And the people already going to gym knows the health benefits of organic food. So,
it would easy for Organo Health Freak Restaurant to target them.
 Tie-Ups with different magazines: Various food, travel and health magazines are
circulated all over the city. Organo Health Freak Restaurant is planning to create a
relationship with different magazines to get feature on it as it will reach to a mass
audience, and it will create an impact on large number of people. The magazines targeted
36

will be food magazine, travel magazine and health magazine as Organo Health Freak
Restaurant target all these three groups simultaneously.
 Online Marketing: The major and the most popular means of Marketing now a days, is
Online Marketing. This sort of marketing is cost effective and reach to the whole world
with just one click. This consists of advertisements on social media channels like
Facebook, Instagram, Snap-chat. There's one more trend arising in horizon of online
marketing is of creating a video and putting it on social media. The video can take up any
subject like, any issue or the working of the Organo Health Freak Restaurant to create a
better customer relationship.
Potential risk for Organo Health Freak Restaurant
To create a Bankable restaurant is itself a task for owners. It involves plenty of activities
and if one thing goes wrong, whole business can be on stake. There are so many things that need
to be taken care of in the service industry and Organo Health Freak Restaurant is no stranger to
the risk that involves in this business. Some of the risks involved for the Organo Health Freak
Restaurant and their solutions are:
Rising Food Costs: The biggest disadvantage that Organo has is of high prices as the
price of food offered by the Organo Health Freak Restaurant is higher than that of its
competitors. It can serve as a major disadvantage to the Organo Health Freak Restaurant as they
don't want to compromise in health as well as taste meter. And as the market conditions are,
there will always be rise in the prices of Food, rather than having a decline.
Solution: The solution for Organo Health Freak Restaurant here would be to make
customer realise that the amount they will pay would be for their own benefit, as the food is
created from the best authentic organic supplies which is costly. The food will be of great quality
and the services associated will always be of great quality can serve as the eye-opener for the
customers.
Disclosure of allergies and dietary information: It has been noted that one out of four,
person in United Kingdom suffers from one or the other allergy. And organic food contains lots
of material which can work as a driving agent for allergy. If a person suffers from a allergy while
consuming Organic food, it will create negative image and may result in huge losses.
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Solution: The solution to the above mentioned problem can be that the contents of the
food should be mentioned very clearly in the menu card only so that the person knows what they
are ordering and then it would be their risk rather than that of Organo Health Freak Restaurant.
Critical factor for success
It is very crucial for Organo Health Freak Restaurant to study various ingredients that can
help the restaurant to stand high in the market and give a tough competition to its competitors
and try to capture the most market share. This involves that Organo Health Freak Restaurant
needs to develop some key elements that they can use in the market. These elements will help
them to strengthen their growth in the market and achieve their objectives easily in a certain
period of time. The factors needed by Organo Health Freak Restaurant for the success are:
Quality Food: As a famous quote stated that “you're only as successful as your last
meal”. This statement clearly justifies with the restaurant industry as Organo Health Freak
Restaurant will serve the best quality food that is available. Organo Health Freak Restaurant is
not going to compromise with the food as they are ready to pay more to their suppliers in
exchange of quality of raw materials so that the food prepared is healthy as well as tasty. The
chefs in the restaurant are trained and experienced and they try to create new dish in a month as
the menu of the restaurant is changed every month so that customers find something new every
time they visit.
Reliable Employees: Employees hired by Organo Health Freak Restaurant are trained.
They know how to behave in front of customers and knows what to say. They are very reliable,
they are trained in such a way that they possess the knowledge of organic food as well so that
they themselves can guide the customers about the health benefits of certain dish as this will help
the customers to understand more about the Organic Food and the quality of employees in
Organo Health Freak Restaurant.
Conceptualisation: The concept of Organo Health Freak Restaurant is very clear, that is,
the Organic Food. This concept is very specific as the food served will only be made of Organic
Raw material which will be purchased from the suppliers at high price which results in high price
of food in Organo Health Freak Restaurant than that of its competitors, as there would be no
compromise made with the health and trust of the customers.
38

Visibility of plan
This part of the report will state various plans and strategies that will be implemented by
the Organo Health Freak Restaurant to create a competitive advantage in the market. A good
Visibility of Plan displays the ratio of success of the organisation. It includes all the workings of
the organisation and how it is different than that of its competitors and how they are planning to
stand strong in the market. The main elements of Organo Health Freak Restaurant are:
Create an advance plan: It is very important for Organo Health Freak Restaurant to
create a plan that states all the necessary details about the restaurant like, owners, employees,
segmentation of customers and many more information. Other than that, it should also include
how to position themselves in the market, what should be the target audience and how to target
them.
Enlisting business partners: The partners in Organo Health Freak Restaurant would be
a couple who are in thirties as the partners need to be young so that they can run the errands for
the Organo Health Freak Restaurant. Also, the partners need to be financial strong and have a
plenty of knowledge so that they can establish such a huge project without the wastage of funds
and creating losses for the Organo Health Freak Restaurant.
Adopt clear strategies for business success: It refers to various strategies that will be
adopted by the Organo Health Freak Restaurant to sustain in the market. It include tie ups with
various restaurant and food & health related magazines. Also Organo Health Freak Restaurant
will do social media marketing, as now a days it is playing a huge role for the success of a firm.
Create a descriptive plan to present the work to be performed: This part of the report
clearly states the roles and responsibility of the every member of the Organo Health Freak
Restaurant. It suggests the functions of partners, employees, chefs that will be performed by
them in the course of time. Also, it includes the information of various suppliers from whom the
raw materials will be purchased by the Organo Health Freak restaurant.
Visibility of Budget and investment
This is very crucial part of the report as it states the various places where the finance have
been spent by the owners for the establishment of Organo Health Freak Restaurant. As, this part
is already mentioned in the Business Model Section where it has been established the capital
invested. The initial capital invested by the partners is £10,000 and out of which it has been spent
39

on manpower, set-up capital, marketing, ambience and many other sources to develop the best
out of all the factors.
40

FINANCIAL FORECASTED
A financial forecast is considered as an estimate of future financial outcomes for an
organisation. Financial forecasts estimate future income and expenses that will be taken place
within an organisation over a period of time. This part plays a vital role in developing a business
development plan in more effective manner, thus it majorly contains about the profit or losses of
a business that may be faced by them during their operation. The present report is based on the
business development plan of Organo Health Freak Restaurant in which forecast report in
regards to the resources, capital are required to carry out the business operations in right manner.
The estimated financial statement for Organo Health Freak Restaurant are described as below:
Capital Needed
Six month's aggregate fixed Expenses £
Miscellaneous 2752
Insurance Maintenance Legal and Accounting 2455
Telephone & Utilities 6580
Salaries (include owner) Payroll Taxes at 12% Rent Marketing and Advertising
Supplies 125000
Monthly Fixed Expense Sub-total 136787
Asset Purchases
Purchase of Land and Building 560000
Decorating and Remodel-ling Fixtures and Equipment (plus installation) 62000
Deposits on Rental Property and Utilities Beginning Inventory 15000
Asset Purchase Sub-Total 637000
Start-up Expense You Pay Once
Legal and Accounting Organization Costs 34640
Licenses and Permits 37000
Initial Advertising and Promotion 42000
Start-up Expense Sub-total 113640
Total Estimated Cash Needed to Start = Six Months of Fixed Expenses + Asset 887427
41

Purchases + Start-up Expenses
Forecasted balance sheet
Equity and liabilities Amount
Capital 887427
Reserves 25000
Retain earnings 35000
Creditors 15000
Loans 15000
Total Liabilities 977427
Assets
Fixed assets 120000
Current assets 35000
receivables 45000
Cash 45000
Fictitious assists 732427
Total assets 977427
Income statement
Forecasted Profit and loss statement for Chuck & Chick Restaurant For 1st year
Particulars Amount (£)
Revenue through breakfast 12313.2
Revenu through Lunch 171602.81
Revenue through Dinner 967579.2
Total revenue 1151495.21
Less: Cost of revenue 400000
Gross Profit 751495.21
Gross profit margin 65%
Operating expenses
Supplier commission 117000
42

Salary to staff 80000
Computer for billing and record keeping 69000
Total operating expenses 50000
Operating profit
Operating margin 26000
Less: Corporate tax 100000
Net income 150000
Net profit margin 559495
43

Part 2: Reflection Report
.
Research Methods &
Processes
How and why have
you chosen/decided
on the research
methods and
processes which you
are using/have used
for the development
of your Major
Project?
How would you
describe these to:
1) a reader of
your Major
Project and/or
2) a future
employer
(max. 550 words)
The business plan into consideration is based on the development of an
organic restaurant within London, thus in this an effective plan is
implemented for a restaurant business, which is known as Organic
Health Freak Restaurant. The major reason for developing a plan in
restaurant business is that it is an effective and unique idea which helps
an individual in gaining opportunities within commercial centre, as in
the modern business environment the potential purpose of a service
organisation is to attaining growth by providing satisfactory services to
their buyers. Food is the basic need of an individual so the demand in
this section will not be decreased. Now a days people are very much
conscious about their health condition and wants to live a healthy and
long life, so they usually prefer organic food to maintain their living.
The idea of set up a hotel within London is good because it is effective
and developing various opportunities for business, Thus London is a
tourist attraction place where large number of people are gathered or
visited to gaining some new experiences or some are here for their own
purpose like eduction, business, visiting etc. The idea of setting up
restaurant within the major tourist attraction place is beneficial for
organo Health Freak Restaurant to attain growth in future. With the
help of this study I have gained huge information in regards to the
London and the benefits in starting up a business within London.
London is considered as a major tourist attraction place which has
number of tourist destination and famous for its attractions. After
analysing the aspects regarding London, I have planned to set up a
restaurant business with the unique idea in respect to attaining higher
growth and profitability. I have introduced formulation and planning
strategies on basis of developing restaurant with the concept of organic
theme as it will provide higher effective and healthy meal facility to
44

their customers.
For accumulation of reliable and information I have applied both
primary as well secondary sources and further I have applied deductive
reasoning for analysing the feasibility of business plan in regards of
product, industry, market, organisational and financial feasibility that
also plays effective role in determining the viability and effectiveness
of project. The potential purpose behind adopting deductive approach
is that it is important for me to test or challenge the feasibility of my
own business plan and to develop a better understanding about the
future exercise that will create benefits for the firm in attaining growth
and success. The intended audience of my business proposal are the
legislator and government authority of London who were provided the
licence for setting up restaurant within the location which is chosen by
the authority of Organo Health Freak Restaurant. This project basically
helps me in enhancing my idea and knowledge base in development of
a business plan. This study also guides me in taking corrective action
by developing skills, knowledge and methods in regards to business or
its operations. I have also attained knowledge regarding use of suitable
strategies that supports organisational operations in appropriate
manner. This project also supports me in performing feasibility
analysis of my work in respect to analyse the reliability of business
plan related to Organo Health Freak Restaurant in London. Thus the
feasibility of plan is checked whether the plan is suitable or not.
Literature & sources
1) What are the
most
important
theories/literat
ure/evidence
sources which
In the business plan of Organo Health Freak Restaurant my major
purpose behind the idea is to developing a restaurant for achieving
profit and benefits. In this present investigation work I have analysed
that both primary as well as secondary source of data collection are
effective in gathering relevant or reliable information for completion of
the work. Primary research is effective in accumulation of primary
information, thus the data which is new and collected for the very first
time to carry out business operations in appropriate manner. On the
45

you are using
to justify your
research and
your Major
Project?
2) Why are these
sources
important and
fundamental to
your work?
(max. 550 words)
other side secondary sources are appropriate in developing a brief and
detailed theoretical frame work as I have gained proper knowledge to
use books, journals, articles etc. to support the study. Both the sources
have been used which enable me to develop my opinion towards the
feasibility of project. Apart from this literature review, I have also used
some theories respect to justify my own investigation over this topic.
The models or theories applied for research are associated as under:
Porter's Five Force Model: Porter's Five Forces Framework is a tool
for analysing competition of a business. This model basically
emphasises on performing an industrial evaluation to analyse the actual
state of a specific sector along with the the available threats or
opportunities within market place. It majorly concern on five
individual forces that have a huge impact over the operations and
growth of a business. In this present investigation work I have been
applied this tool in respect to analysing the available competition
within the commercial centre that impacted over the operations of
Organo Health Freak Restaurant. Further more this model also helps
me in analysing the bargaining power of buyer or suppliers which
assist me in managing business operations in proper manner.
Business Canvas Model: Business Canvas model is considered as a
strategic management and lean start-up template for developing new or
documenting existing business models. This model is basically used to
represent brief information regarding the offered products and services
of an organisation. With the help of this model By applying this model
I have represented a pictorial view regarding the concept over which
the business would be formed. The potential reason behind creating
this model is to stand for the basic data that are related with Organo
Health Freak Restaurant so that it can also be conferred in front of
stakeholders who are interested in the idea for developing a restaurant
business within London.
The above mentioned models or literature helped me in analysing the
46

threats that are presented in the market and has a huge influence over
the operations of firm. Along with this these aspects are effective in
determining the opportunities for the business as well. In this existing
exploration work my major consideration is over determining the
feasibility of my own business proposal so that I could be able to
analyse the anaemic factors that are presented in my plan and also
affects the idea in negative manner, thus if any issues are present so
than proper considerations will be taken to reduce the error. For this
investigation work, first of all I have been executed Porter's five force
model in respect to analyse the industrial feasibility for this project.
Along with this I have also been used Business canvas model that has
backed up in analysing the paths by which Organo Health Freak
Restaurant can create value in front of customers and how these values
can be further converted into revenue. In addition to this, Business
Canvas model is also crucial as it help in attracting the stakeholders to
invest in business idea.
Your Knowledge
What key areas of
knowledge have you
gained from
undertaking your
research and the
Major Project?
Indicate why these are
so important to you?
(max. 400 words)
Throughout the undertaking of this project, I analysed various
factors that helped me in the taking of this project. It helped me in
learning new skills and come to know about various subjects, whose
importance I didn't realise while studying. It helped me in enhancing
my decision making skills and levelling up my confidence. In addition
to that, I come to know about the various types of business plans and
how to create one to establish them in the working and setting up of
your own business. This study also helped me in understanding the
various risks that come up with the business and how to make profit
out of it as the higher the amount of risk, the higher is profit. It assisted
me in knowing the various kinds of studies like feasibility study,
market study and financial study. I come to know how to analyse one's
own strengths and weaknesses for the course of establishment of one's
business. This project of establishing a theme based restaurant proved
as a life changing opportunity as to create a market plan,identifying the
47

key sources and key resources and researching the various elements of
service industry helped me in knowing and understanding the market
more closely. Other than that, Organo Health Freak restaurant- a theme
based restaurant has proven as a challenge in itself as there were
certain factors that were eliminated due to it being a theme
restaurant,so, to tap the market in limited area was a task in itself.
Apart from the takings of this project, MBA course helped me
in understanding the project more effectively and efficiently. As,
various things which I studied in this course like, finance , marketing,
research , ethics, consumer behaviour, economics, business
environment helped me in establishing this project more accurately by
keeping the subject and its implementation more realistic. I learned
how to formulate profit and loss and how to analyse what source would
be more beneficial to the organisation. This project was able to wake
up the entrepreneur in me as how in today's business environment, a
person can limit their expenses and expand their profit ratio. The main
aim of the project was to expand the knowledge of an individual into
the more realistic way and it was able to achieve that for me. Now, I
am able to see an organisation's actions and forecast the decision plan
in terms of current scenario.
Your Learning
What are the most
important
aspects/examples of
learning and/or skills
which you have
gained from:
1) undertaking
the MBA
The main learnings gained from the MBA Programme is the theoretical
knowledge of various fields like marketing, finance, research,
economics, management, data analysis, leadership skills, Operation
Management, consumer behaviour and many other fields that I was
able to study and learn. Though, the programme helped me in knowing
many subjects but the crucial change I found myself was that of my
personality. I was able to see myself in a more mature environment and
was able to mark some positive changes in my outlook for the industry.
I was able to relate more in the business environment and able to get
the insight of every decision made by any organisation. This helped me
in enlarging my perception of things in a better way. Other than
48

programme,
2) following
through your
research, and
3) applying your
knowledge
and what you
have learnt in
your Major
Project
(max. 400 words)
that, to create a stronger base for the theoretical knowledge, practical
knowledge is must as well which I realised while working on this
project. To have a practical insight of things this project was able to do
wonders. It helped in understanding how a business is established in
the market and what research it follows. The extensive research done
for this project, Organo Health freak Restaurant, is the fruit of. The
research follows of market research, industry research, feasibility
study, competitors, suppliers, customers segmentation, targeting and
positioning and many other studies.
These insights helps me in establishing the Organo Health
Freak Restaurant. This research helped me in understanding the
demand of the customers and try to create something that will be able
to meet that. Also, to establish something in this scale, it is very
important to first analyse the blue plan, it works as a framework for the
business model as it contains all the necessary details like marketing
plan, capital structure, financial division and many other factors that
was able to serve as a guiding light. To analyse these segments a
thorough knowledge of the market of these fields was necessary.
Critical Thinking
and your ideas
In carrying out your
research, your
analysis, your
evaluation of
evidence, and in
identifying or
proposing
conclusions, what has
been the most
important discovery,
The considered project is based on the analysis of a new business
development plan which assist a business to moving forward towards
right direction. The idea of developing a organic food restaurant has a
wide scope in London, thus now a days people are more conscious
about their health condition as they are majorly looking forward
towards healthy products and services, or organic food is considered as
the most healthy aspect which provides health benefits to the people.
The unique idea of developing a organic restaurant is effective in
attaining opportunities and has wide scope in London. The present
project gives me overall knowledge in regards to the development of
new business and this also assist me in selecting the most suitable place
to set up a restaurant business. London is suitable because it is the most
tourists attraction place where it is easy for Organo Health Freak
49

or piece of evidence,
or theory, or
viewpoint, or critical
idea, or critical
addition to your
knowledge, or other
item of importance
and why?
(max. 400 words)
Restaurant to attract large number of local as well as international
customers easily. The existing investigation work provides me the
chance to review the literature as to enhancing my overall theoretical
base or proper idea of using secondary sources also be enhanced. The
potential motive behind execution of this project is to developing a
suitable business model with an unique idea. At the beginning of the
project it was not easy for me to execute the all aspects of development
proposal in proper manner, but I have tried my level best in respect to
implement multiple models or framework that supports the idea to
implement it in actual action with proper planning. With the help of
this academic research I have considered that, the prior motive of each
business is to globalised their operations in respect to attaining higher
growth and benefits. With the support of literature I have decided to
setting up a new or effective business model which emphasises on
attaining higher profitability by developing good and effective
relationship with customers within commercial centre. At the end of
this investigation, I have decided to developing a new model which
includes strength of applied strategies in more reliable manner in
respect to overcoming the overall costing of firm. This particular
business plan directs me in enhancing my personal as well as
professional knowledge that helps in attaining growth in my career. In
the context of this project I have determined that the idea of developing
an organic business in London will succeed, thus the company has
various opportunity to attain growth and profitability within country.
This project also assist me in gaining proper idea to using marketing
tools or strategies in an organisational context to attain growth.
Barriers met
What were the main
difficulties and
barriers which you
While undertaking of this project, my whole experience was very good.
I was able to cultivate various capabilities which will be with me all
over my life. Other than that, while working for this project I was able
to relate more in the business environment. But, there were some issues
which I faced which worked as a hindrance while undertaking of this
50

were face with in:
1) undertaking
your research,
and
2) completing
your Major
Project
(max. 400 words)
project. Some of them are:
The first barrier which I faced here was of the time. The time allotted
to complete this project was not sufficient as there were lot of factors
that needed to be addressed, which I was not able to do. For example,
the suppliers for the Organo Health Freak Restaurant were quite less in
number and charge more, if the proper time would have been allotted
then I would have been able to find the solution for the suppliers who
were willing to supply the right kind raw materials at the limited time
as the current suppliers were very pricey.
Other than that, the second barrier I felt here was that I was not able to
find the right solution for my competitors. There were plenty of
competitors available in the market and I was not able to analyse them.
The biggest drawback of my theme restaurant were the prices higher
than that of my competitors and I was not able to meet that because I
was not able to see the real market conditions, how the industry
operates, what are the different market conditions, how the other
restaurants operate in the industry, what are their key elements and
how they stand strong in the market.
The whole research is based on Primary Data and Secondary Data. As
the information gathered for the formulation of this research is based
on Primary as well as Secondary Data. The Primary information is
gathered from the sources like surveys, interviews which was not
sufficient for the establishment of this project. To complete the whole
project a proper knowledge about the field, location and the city was
required which the secondary data was not able to fulfil. To overcome
the issue it is very important to have a thorough knowledge of the field
and which was solved with the usage of both primary as well as
secondary data.
Your Professional
Development
The course I am pursuing currently have a vast knowledge about
various fields which helped me in the successful completion of this
project. There are many things which helped me but some of the key
51

What are the most
important business
and/or management
skill(s) or academic
idea(s) or lesson(s)
which you have learnt
from undertaking
your research and
your Major Project –
and why?
(max. 400 words)
areas which I was able to explore and learn more about are:
Business Plan: The main component in this project was to establishing
a successful plan. This theory was only studied by me in the course of
my subject but never been able to use in the practical field. But, while
working for this project, I was able to see this field and was able to
learn about it more and was able to implement in the outside world,
that is, in the market.
Worth of Employees: Employees are the key elements of any business
and they should be able to relate more to the organisation as their own
for their inputs. Here, the work of the owner or the top management is
to see that the workers are satisfied and have no issues and keep them
motivating to bring out their best so that they give their best to the firm.
Team- Building: An effective team works the same for the organisation
as the right marketing. The team building is very crucial for the firm as
it makes the whole process a lot more easier. If the team is effective
and efficient enough then, half of the load of the owner lessens. The
team should be worthy enough to know their roles and responsibility so
that they can perform their duties for the betterment of the
organisation.
Communication: A very important feature which is fulfilled by every
organisation, whose worth I didn't realise while studying is that of
Communication. An effective flow of communication can make the
organisation and an unbalance communication can disrupt the
workings. So, it is very vital for the firms to understand the importance
of communication for the success of a firm.
Managing Problems: It is very important for the organisations to realise
there would be a new problem everyday which would need immediate
supervision. So, at that time what organisations can do is to remain
calm and not to loose their calm and think for some creative solutions
to deal with it rather than just giving up.
Objectives The potential objective of this project is to set up a organic restaurant
52

Based on your
research and the work
which you have done
in the MBA
Programme and its
use in your Major
Project, what were
and how far have the
objectives of your
project been
achieved?
(max.450 words)
business in London for the purpose of attaining growth and
profitability. The company is concern on making their offerings
effective, However, people in this modern era are crave for their better
health condition and organic food provide long term living and
effective health care benefits. The another objective of the firm is to
attaining higher competitive edge by the implementation of their
unique idea to develop organic restaurant near the most visit place of
London. For properly design the project an appropriate structure is
formed which represents the concept of business, feasibility of
research, business plan or suitable business model that assist the overall
work in right direction. In the context of business market and industry
feasibility research has taken essential part, thus this researches helps
me in enhancing my knowledge base in accumulation of data from
different sources. In this investigation work I have collected
information from primary as well as secondary tools for the purpose of
carry out the work in right direction, thus this helps me in my MBA
projects and also create benefits for me in conducting my future project
in more effective and efficient manner. In this primary sources are used
to gather new data which are accumulated for the very first time, thus
in this primary information is gathered through the perspective of local
people in London, as the owner of Organo Health Freak Restaurant are
the local citizen of London and has a good approach among public, so
it could be easy for them to collect information regarding market my
their colleges, neighbours, family or friends etc. Along with this
secondary sources like Books, journals, published articles are helpful in
developing a proper knowledge regarding the market.
In the modern business era, various actionable aspects are there in
market which affects the revenue of firm due to seasonal fluctuation
but these are not related with financial year. This particular project is
based on a business start up plan. With this unique concept, the
restaurant would imply affordable cost for purpose of penetrating in
53

restaurant industry.
In the beginning of the project I was quite nervous because I was not
particularly aware about the concept or business plan. During the
project work I have realise that my confidence level has increases
which develops my ability or skills to do work in more effective
manner. The developing knowledge helps me in my MBA program and
also provide further support in my future perspective. In this present
work I have performed multiple tasks like feasibility analyses, Market
research, business plan development or canvas model etc. This
represent my skills of critically evaluating or research analyses that I
have learnt while artefact the MBA course that helped me broaden my
strengthen or enhancing ability of conducting projects in reliable
manner.
Findings &
outcomes
How useful and/or
feasible are the
findings,
recommendations,
conclusions, or
outcomes of your
Major Project to you
and/or to a future
Employer?
You must justify your
answer with specific
examples.
(max. 450 words)
From the description of the overall project it has been analysed that it is
an academic project which helps an individual in developing their
capabilities and skills within the specified area. The considered project
provides a brief idea and knowledge about a business development
plan which helps me in developing my own knowledge ans skills base
in personal as well as professional level. The proper knowledge of
business plan helps me in developing my management skills that assist
me in conducting my professional tasks in more easy or effective
manner. However the business development proposal represents the
idea that there is not any kind of strategy available within market
which can be followed by firm to enhance its operation, thus a business
required to implement its own strategy in respect to achieving higher
competitive edge. Along with this, after implementation of research I
have realised that through proper execution of methodologies,
strategies and learning attained through experience helps an individual
in developing their knowledge base in handing business conditions
more effectively. Appropriate benefits of this business development
plan can be better understood with the help of an example, which is
54

described as below:
For setting up a business, the major consideration of an organisation is
to analyse the market condition and the available strategies that are
already being used by the rivals. In this investigation I have to gather
new information that are specific for my work. As there is less time
provided for developing a business development proposal and it is not
easy for me to gather large range of data from different sources. So as
per my academic knowledge which has been gathered by me during my
MBA course work, I have determined that data in respect to
competition in market, marketing strategies, available resources etc.
can be accumulated through secondary sources in which porters five
force model is most appropriate tool for industry analysis.
Organo Health Freak Restaurant is a new business start up which is
majorly focused on attaining high benefits and profitability through
making its offerings effective more than its rivals. The idea of set up
business in London is appropriate because it is the most tourist
attraction place where large number of local as well as international
people are visited at regular bases. Higher customers base helps the
firm in becoming the most effective organic food hub within London.
55

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