Organo Clothing: Business Plan for Sustainable Clothing Brand

The business plan for Organo Clothing details a sustainable fashion brand targeting university students. It outlines the company's mission to provide eco-friendly clothing, utilizing organic fabrics to minimize environmental impact. The plan includes market analysis, identifying the need for sustainable fashion and the brand's competitive advantages, such as designer clothing at reasonable prices and celebrity endorsements. It also covers the company's organizational structure, with key roles and responsibilities, and outlines the product range, including casual and party wear for men and women. The business model focuses on market leadership, sales growth, and increasing market share. The plan emphasizes the brand's commitment to sustainability and aims to capitalize on current fashion trends. This plan also highlights the company's key strengths, including a unique clothing concept, designer collaborations, and a focus on reducing pollution. It also includes the business goals of increasing sales and market share while providing strong returns for stakeholders. The plan also details the company's approach to customer service and brand awareness.

BUSINESS PLAN-
ORGANO CLOTHING

Elevator pitches
Who we Are
 Organo Clothing
 Providing clothing for the university students.
 The clothes are manufactures using the organic fabrics that do
not harm the environment.
 Aim - “To be the market leader by providing sustainable
means of fashion clothing.”
Objective
 The motto is to adapt sustainable fashion by innovating the
manufacturing of the fabrics.
 To gain market acceptance by providing quality products and
services to the customers.
 Increasing market share by 10% in the next 2 years
Jack Skovic,
Co- Founder &
CEO
Bringing new developments and innovations to the
products
To analyse the future growth opportunities
Enhancing existing operational effectiveness
Rich Burchers,
Co- Founder &
CMO
Managing the internal operations and processes.
Managing the internal and external risks
Nancy Star,
COO
Look over the production processes
Maintaining quality standards
Bringing products timely in market on budget.
Team & Roles

Problem to Solve and Fulfilling need of current market
 Brand Recognition in the market
 Need of more investment and technology
 Limited product range in the beginning
 Need of Market
 Customer-centric Approach
 Celebrity Endorsements
 Campaigns about environmental
awareness
 Eco Friendly Brand
Advantages of business
• Fully Environment friendly clothing fabric materials
• No environment pollution from manufacturing
• Most recent fashionable clothes
• Designer clothing at reasonable prices
Uniqueness
• Increased ROI
• High quality product range
• Comfortable clothing
• Customisation Available
• Online and Offline delivery

Business Model
 Organo clothing is entirely new and
unique clothing concept.
 The clothes will be designed by
recognised fashion designers for the
current and future trends
 Least pollution will encourage
consumers to buy such products
 The products will make people
unique from the current common
clothing sense
Company key strengths for
current market

Goals
 To become the market leader in organic
clothing
 To increase the sales by 10 times in 5 years
 To increase the market share by 10% in 5 years
 To provide the shareholders best returns
Clothing Products
 Casual and Party wear
 Men
 Women
 Special editions for Students

THANK YOU