Business Canvas Model: Analysis of Organo Essentials Oil Business

This report presents a comprehensive analysis of the Business Canvas Model, specifically applied to Organo Essentials, a UK-based essential oil company. The report meticulously examines key components of the model, including key partners, activities, value propositions, customer relationships, customer segments, key resources, channels, cost structure, and revenue streams. It details how Organo Essentials utilizes these elements, from sourcing raw materials to selling products through various channels, including direct sales, retail, and online platforms. The analysis highlights the importance of understanding customer needs, managing costs, and generating revenue through sales and subscriptions. The report concludes that the Business Canvas Model is an effective tool for developing business strategies and achieving organizational goals. The content is supported by references to relevant academic literature, offering a well-structured and insightful examination of the business model for Organo Essentials.

Enterprise Creating
your own business

• Introduction
• Canvas Model
• Conclusion
• References
Table of Content

Enterprise can be desired as different activities that is helpful in earning profits as well as
achievement of desired goals. It is essential to analyse various elements that is supportive in
building a successful business. In this presentation chosen company is Organo essentials oil.
It is UK based company which is offering essential oil products to different customers. This
presentation includes canvas model of business for creating enterprise.
Introduction

Canvas Model
Key partners
• Raw material supplies
• Herbs and plant
distributes
• Transportation partners
Key activities
• Collection of herbs and
other resources
• Development of essential
oil
• Marketing and sales of
product
Value proposition
• High quality tested
products
• Effective packaging
• Easy to use
• Personalized products to
meet customer
requirements
Customer Relationship
• Direct communication
with customers
• Post sales services
• Loyalty towards
customers
Customer segments
• Health conscious
customers
• customers who Prefer
organic products
• Men and women of age
above 20.
•• Key Resources
• Human resources
• Raw material
• Infrastructure
• Innovative technology
• Channels
• Online sales of products
• Direct supply to customer
• Retail supply channels
• Cost structure
• Raw material cost
• Manufacturing cost
• Fixed and variable cost of business
• Revenues streams
• Sales of products
• Collection of funds
• Subscription charges

• Key partners – This includes list of all partners that is very helpful in performing task in
effective manner. Key partners of respective company includes supplies who provide raw
material, distributes of herbs as well as transportation partners.
Cont.…

• Key activities – This includes major activities of business such as gathering herbs,
creation of essential oil as well as marketing and selling of developed products.
Cont.…

• Value proposition - Organo essentials oil company is offering test products with
effective packaging and easy to use products as well as develop personalized products as
per customers requirement. This is considered as values proposition as this will help in
attracting customers.
Cont.…

• Customer Relationship – It can enhance customer relationship by communicating
directly, offering post sales services and increasing loyalty of customers.
Cont.…

• Customer segments – This company is segmenting customers of women and men of
above 20 age who are heath conscious, favour organic products.
Cont.…

• Key Resources – There are various resources of respective company that is essential for
achieving desired goals. Key resources of Organo essentials oil business includes
infrastructure, innovation, employees and raw material.
Cont.…

• Channels - Organo essentials oil company is using different channel to sell its products.
Direct selling of product, retail supply channels as well as online sales are major
channels.
Cont.…

• Cost structure – This aspect includes the amount or cost that is required for conducting
different activities of business. Cost structure of respective company consist of raw
material, fixed and variable cost of company as well as production cost.
Cont.…