The Entrepreneurship Report: Organo-Restro Opportunity Analysis

This report presents an in-depth analysis of Organo-Restro, a proposed organic food restaurant, exploring its business model, market environment, and financial viability. The report begins with an executive summary outlining the restaurant's unique value proposition, which centers around providing high-quality, natural products and services, including a delivery app. The analysis then delves into the external environment of Singapore using PESTEL analysis, evaluating political, economic, social, technological, legal, and environmental factors. Industry analysis is conducted using Porter's Five Forces model to assess competitive dynamics. The report also identifies key personnel and required skills. A detailed financial feasibility section includes resource requirements, sales forecasts, and profit and loss statements for the years 2019-2021, along with major financial assumptions. The report concludes with a summary of findings and recommendations, emphasizing the potential for Organo-Restro to gain a competitive advantage in the Singapore market. The report also includes references and appendices. The report also includes references and appendices.

Running Head: THE ENTREPRENEURSHIP REPORT
The Entrepreneurship Report

THE ENTREPRENEURSHIP REPORT 2
Executive Summary
The primary purpose of this study is to create need goods and services for Organo-Restro. This
restaurant will demonstrate how this restaurant will be unique as compared to another restaurant.
It manages with different goods and services but to sustain their position in the market to obtain
competitive benefits, it will consider the organic food by considering the diverse channels. The
mission of this restaurant is to develop the services by Organo-Restro is to offer superior quality
and natural products and services. The organization will also create an organic food delivery app
to enhance the organic consumer demands towards products and services. Furthermore, this
report also demonstrates different tools to evaluate the external as well as the internal situation of
the organization like PESTEL and Porter’s Five-force method. Moreover, this restaurant will
face different competitors that are available in the existing market. This organization has decided
$200,000.00 start-up cost to increase their sale and make a favorable result. It can be evaluated
that the organization can obtain higher competitive benefits.

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Table of Contents
Introduction.................................................................................................................................................4
External Environmental Analysis of Singapore...........................................................................................4
Singapore Average Precipitation.................................................................................................................8
Industry analysis..........................................................................................................................................8
Key People and Skills................................................................................................................................10
Financial Feasibility..................................................................................................................................12
Conclusion.................................................................................................................................................14
References.................................................................................................................................................15
Appendix...................................................................................................................................................17

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Introduction
This report demonstrates different approaches for creating new products and services. It
examines the background of the organization and determines the mission of new goods and
services. In addition, it demonstrates organic goods and services to their specified consumers. It
also discusses key people of the firm and reaches the valid conclusion. In last, it examines the
financial plan for creating services and determines the risk of the firm.
External Environmental Analysis of Singapore
Political factor
(Source: Trading Economic, 2019)
From the above chart, it can be stated that in Singapore, there is high political stability as it
would have a favorable impact on Organic-Retro in Singapore. The company would have the
possibility to improve its approaches and practices for reducing the effects of taxation on trading
without breaching the regulation. However, public health approach will tend to de-motivate the
person from consuming fast food Corporation like Organo-Retro in Singapore. The restaurant
will have the possibilities to identify the external factors in order to improve the health of
products (global economy, 2019)
Economic factor

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Singapore GDP
(Source: Trading Economic, 2019)
Singapore Tourist Arrivals
(Source: Trading Economic, 2019)
From the above chart, it can be stated that tourist arrival is increased to 1415126 from 1415124
in Singapore that may favorably impact on the business growth of Organic-Retro.
Ease of Doing Business in Singapore
(Source: Trading Economic, 2019)

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It is also addressed that Singapore is ranked second amongst 190 economies in terms of ease of
doing business as per the latest bank annual ratings. The rank of Singapore has remained
unchanged in the year 2018. In such a manner, it is assessed that Organo-Retro has the
probability of starting their business in the market of Singapore. But, the current economic
condition in Singapore can threaten the growth of business in Singapore. The slowdown in
certain areas may also threaten the business of Organic-Retro in Singapore.
Social factor
Singapore Consumer Spending
(Source: Trading Economic, 2019)
Consumer spending in the nation of Singapore has gained from38374 to 35724 as compared to
previous years in 2018. As a result, Organic-Restro will have the probability to initiate the
business because the restaurant will target the customers from medium to low-income
households. Consequently, it has the chances for improving the product mix because of
persuading target market. The healthy lifestyle trend can threaten for business as there are certain
restaurants, which are criticized for adverse health effects. However, Organic-Restro has the
chances to improve its healthfulness of products.
Technological factor
Singapore Competitiveness Index

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(Source: Trading Economic, 2019)
(Source: Trading Economic, 2019)
The above chart depicts that Singapore has scored high in the competitiveness in 2018 as
compared to previous years. In addition, research and development expenditure is high in
Singapore in the year 2018. This would have a favourable impact on the business of Organo-
Restro. Although high competitiveness can unfavorably impact on the business, high research
and development expense may offer the opportunity to initiate the business. Organo-Restro can
use more automation for gaining productivity as automation of business is gaining. In addition,
Organo-Restro can provide the free-wifi services and provides product awareness via their
websites and mobile apps in Singapore.

THE ENTREPRENEURSHIP REPORT 8
Legal factor
Singapore market is highly rigid because of insufficient labor for all phases and this may
negatively impact on Organo-Restro. This restaurant will also face the threat of higher minimum
wages, which may lead to maximum expenses and prices (The glocal economy, 2019).
Moreover, local health policies can also affect the food sector in Singapore. Organo-Restro can
consider the animal welfare regulatory impact on its supply chain. For example, Organo-Restro
can implement new regulations for ensuring the animal welfare amongst producers of meat.
Environmental factor
Singapore Average Precipitation
(Source: Trading Economic, 2019)
The above chart shows that precipitation is average in Singapore. It indicates that Organo-Restro
has the possibility of expanding their business into Singapore because of positive changes in
climate. Organo-Restro can enlarge the CSR approaches for obtaining higher performance in
addressing the environmental concerns. However, climate transformation may threaten for
Organo-Restro as it may unfavorable effects on the supply chain of the company.
Industry analysis
The porter’s five-force model is generally used by the organization to evaluate the external
factors that could affect the overall situation of the firm (Getz, et al., 2014). Porter’s five-force

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model could consider certain elements named bargaining power of buyer, bargaining power of
suppliers, the threat of substitute products, a threat of new entrants, and rivalry in the industry.
These are discussed as below:
Bargaining
power of Buyers
Bargaining
power of
suppliers
The threat of
substitute
products
The threat of
new entrants
Rivalry in the
industry
Higher Lowers Higher Lower Higher
Bargaining power of Buyers
In the food industry of Singapore, the bargaining power of the buyer isstrong as there are many
similar products and services that are available in the marketplace. It is evaluated that consumers
havethe opportunity to switch on another brand. The higher availability of same products and
services could increase the knowledge of buying organic products hence Organo-Restro
suppliers should always be attentive and aware about the need of buyer to fulfill their
requirement and retain them for long-term.
Bargaining power of suppliers
The bargaining power of suppliers in the foods industry in Singapore is lower that demonstrate
that there are many existing suppliers who offer the same products and services to consumers
(Payne-Palacio, 2016). Supplier of Organo-Restro could determines the actual needs of buyers
and offers products on behalf of their demand as well as their need to sustain their position in the
marketplace.
The threat of new entrant
The threat of new entrants is lower as due to the higher initial cost and existing competitors. In
this, Organo-Restro could get benefits by stating their business in Singapore in the food industry.
The higher cost could quite be quite difficult for the firm to get reliable benefits.

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The threat of substitute products
For organic food, the threat of substitute products is higher in the Singapore market. It could be
quite complicated for the organization to sustain their position in the marketplace (Banterle, et
al., 2014). However, at the same time, it is also analyzed that if Organo-Restro will use the
differentiation strategy for their products and they could be capable to retain their position and
make a diverse image in the Singapore.
Rivalry among existing competitors
In the Singapore, the rivalry among existing competitors is higher than could be quite
complicated for this organization to operate their business and make higher profitability in
available resources. In addition, it is examined that Organo-Restro could entail unique feature in
their products and compete with their competitors.
Key People and Skills
Chief Executive Officer (CEO) or President –
CEO (Chief executive officer) would be a vital facet of the Organo-Restro Company. He or she
will support the organization to sell their organic food products. He will also contribute to deal
with the bulk of customers.
Operations manager
Operation manager of the Organo-Restro Company would be the chief person for operational
management of the organization. He or she would be responsible for the financial achievement
of the firm. This individual will deal with society leaders, vendors and leaders and will also
maintain a good relationship with them for the company. Operation manager of the Company
will also be accountable for marketing of the organic food products of the Company. Besides
this, he or she would be the most liable person for the production unit of the business. Operation

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manager will make a benefit plan and would also decide about the main purpose for the company
(Juan Ding, et al., 2014).
Accountant, bookkeeper, controller
These individuals of the Organo-Restro Company would be responsible for several functions
such as accountant would keep the record of monthly statements of income and would also
prepare a balance sheet for the firm. This individual will manage cash and funds of the business
which would be the key function for the organization (Zailani, et al., 2015).
Quality control, safety, environmental manager
In the food industry, this would be the most sensitive and essential aspect of the Organo-Restro
company. Quality control and safety manager will handle the monitoring system of water and air
quality and he or she would also be accountable for maintaining the quality of organic food
products of the company. Environmental manager of the company would deal with EPA
compliance, OSHA compliance and would also fill yearly reports of the business.
Marketing manager
In Organo-Restro Company, marketing manager would deal with all factors which are related
with selling and promotional plan of the organic food products. This person would also support
Organo-Restro Company to increase market share and profitability (Anselmsson, et al., 2014).
Shipping and receiving person or manager
Various tasks would be done by shipping and receiving manager in Organo-Restro Company
such as raw material receiving, packaging of food products, storage house for prepared organic
food products. These individuals will also liable for the transportation of goods (Anselmsson, et
al., 2014).
Financial Feasibility
ORGANO-RESTRO IN SINGAPORE: Resource Requirements

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Resources Amount (SGD)
Supplies and Stores 20,000.00
Machinery 40,000.00
Equipment 45,000.00
Food delivery boy (10 employees*$3,000) 30,000.00
HR manager (2 officials*$10,000) 35,000.00
Working capital 30,000.00
Total Start-up cost 200,000.00
ORGANO-RESTRO IN SINGAPORE : Sales Forecast
Product Unit
s
Average price Total
Organic healthy food breakfast 500 250.00 125,000.00
Organic healthy food lunch 900 385.00 346,500.00
Organic healthy food soup and salad 400 235.00 94,000.00
Organic Juice 300 80.00 24,000.00
Total 589,500.00
ORGANO-RESTRO IN SINGAPORE
Profit & Loss Statement
Amount (SGD)
2019 2020 2021
Revenue
589,5
00.00
648,450
.00
778,140
.00
Miscellaneous income - 64,845.00 77,814.00
A. Total amount
589,5
00.00
713,295
.00
855,954
.00
B. COGS
324,2
25.00
291,802
.50
350,163
.00
C. GP (A-B)
265,2
75.00
421,492
.50
505,791
.00
D. Operating Expenses
Compensation to food
delivery boy and office
employees
17,0
00.00
19,000
.00
20,500
.00
Rent of stores
96,0
00.00
99,840
.00
104,832
.00
Utilities
1,0
00.00
1,050
.00
1,102
.50

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Insurance
5
00.00
525
.00
551
.25
Depreciation 8,5
00.00
8,925
.00
9,371
.25
Marketing of organic food
delivery services
7,0
00.00
7,500
.00
5,000
.00
Maintenance & Repairs 5,0
00.00
5,250
.00
5,512
.50
Other 2,300.00 2,392.00 2,487.68
Total 137,3
00.00
144,482
.00
149,357
.18
Operating profit 127,9
75.00
277,010
.50
356,433
.82
Less: Interest 2,4
00.00
1,800
.00
1,200
.00
Profit before tax 125,5
75.00
275,210
.50
355,233
.82
Less: Tax @ 30% 37,6
72.50
82,563
.15
106,570
.15
Net Profit AT 87,9
02.50
192,647
.35
248,663
.67
Major Assumptions for Financial Projections: ORGANO-RESTRO IN
SINGAPORE
S. No. Assumptions
1
With the purpose of increasing revenue, it is assumed that revenues of
Organic healthy food breakfasts, Organic healthy food lunch, Organic
healthy food soup, and salad and Organic Juice will be higher.
2 Tax rate 30% and it is assumed to be constant for 2020, and 2021.
3 Depreciation is assumed to be 10% by using the straight-line method.
4 Interest rate for debts is assumed for becoming 6% per annum.
5
In the initial year, COGS are assumed to be 55% together with, it has been
considered to decline to 45% because of economies of scale.
6
With respect to sales, it is also assumed that overall revenues would gain at
the rate of 10% in the year of 2020 and then increases at the rate of 20% in
the year of 2021.
Provide a brief outline of your financing options
There are certain sources that will be considered by the firm to collect finance for operating the
business like bank loan and borrow from family and friends.

THE ENTREPRENEURSHIP REPORT 14
Bank loan
The bank could offer long term financial services with a fixed rate of interest for the firm and
enables to start their business. It could be easy and less time consuming with the higher security
hence a firm could select this method (Joung, et al., 2015).
Borrowing from friends and family
This method is also the second imperative method for any start-up. Friends and family are could
support the business by offering innovative idea and finance. It could be effective for making
higher benefits (Burns, Bush, and Sinha, 2014).
Conclusion
With respect to the above interpretation, it can be summarized that the Pestle and Porters analysis
method is effective for evaluating the country as well as the country situation for the firm. It can
also be concluded that the organization could review the financial statement and comprehend the
financial situation of the firm and reach a reliable conclusion.

THE ENTREPRENEURSHIP REPORT 15
References
Getz, D., Robinson, R., Andersson, T. and Vujicic, S., 2014. Foodies and food tourism. Oxford:
Goodfellow Publishers.
Payne-Palacio, J., 2016. Foodservice Management: principles and practices. Pearson Education.
Banterle, A., Cavaliere, A., Carraresi, L. and Stranieri, S., 2014. Food SMEs face increasing
competition in the EU market: a marketing management capability is a tool for becoming a price
maker. Agribusiness, 30(2), pp.113-131.
Trading Economic (2019) Singapore GDP: [Online]. Available at:
https://tradingeconomics.com/singapore/gdp (Accessed: 21 January 2019).
Trading Economic (2019) Singapore Competitiveness Rank: [Online]. Available at:
https://tradingeconomics.com/singapore/competitiveness-index(Accessed: 21 January 2019).
Trading Economic (2019) Ease of Doing Business in Singapore: [Online]. Available at:
https://tradingeconomics.com/singapore/ease-of-doing-business(Accessed: 21 January 2019).
Trading Economic (2019) Singapore Tourist Arrivals: [Online]. Available at:
https://tradingeconomics.com/singapore/tourist-arrivals (Accessed: 21 January 2019).
Trading Economic (2019) Singapore Consumer Spending: [Online]. Available at:
https://tradingeconomics.com/singapore/consumer-spending (Accessed: 21 January 2019).
Trading Economic (2019) Singapore Average Precipitation: [Online]. Available at:
https://tradingeconomics.com/singapore/precipitation(Accessed: 21 January 2019).
The world bank (2019) Research and development: [Online]. Available at:
https://data.worldbank.org/indicator/GB.XPD.RSDV.GD.ZS(Accessed: 21 January 2019).

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The glocal economy (2019) Singapore: Political stability: [Online]. Available at:
https://www.theglobaleconomy.com/Singapore/wb_political_stability/(Accessed: 21 January
2019).
Juan Ding, M., Jie, F., A. Parton, K. and J. Matanda, M., 2014. Relationships between the quality
of information sharing and supply chain food quality in the Australian beef processing
industry. The international journal of logistics management, 25(1), pp.85-108.
Zailani, S., Kanapathy, K., Iranmanesh, M. and Tieman, M., 2015. Drivers of halal orientation
strategy among halal food firms. British Food Journal, 117(8), pp.2143-2160.
Anselmsson, J., Vestman Bondesson, N. and Johansson, U., 2014. Brand image and customers'
willingness to pay a price premium for food brands. Journal of Product & Brand
Management, 23(2), pp.90-102.
Joung, H.W., Goh, B.K., Huffman, L., Yuan, J.J. and Surles, J., 2015. Investigating relationships
between internal marketing practices and employee organizational commitment in the
foodservice industry. International Journal of Contemporary Hospitality Management, 27(7),
pp.1618-1640.
Burns, A.C., Bush, R.F. and Sinha, N., 2014. Marketing research (Vol. 7). Harlow: Pearson.

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Appendix
Financial Feasibility
ORGANO-RESTRO IN SINGAPORE: Resource Requirements
Resources Amount (SGD)
Supplies and Stores 20,000.00
Machinery 40,000.00
Equipment 45,000.00
Food delivery boy (10 employees*$3,000) 30,000.00
HR manager (2 officials*$10,000) 35,000.00
Working capital 30,000.00
Total Start-up cost 200,000.00
ORGANO-RESTRO IN SINGAPORE : Sales Forecast
Product Unit
s
Average price Total
Organic healthy food breakfast 500 250.00 125,000.00
Organic healthy food lunch 900 385.00 346,500.00
Organic healthy food soup and salad 400 235.00 94,000.00
Organic Juice 300 80.00 24,000.00
Total 589,500.00
ORGANO-RESTRO IN SINGAPORE
Profit & Loss Statement
Amount (SGD)
2019 2020 2021
Revenue
589,5
00.00
648,450
.00
778,140
.00
Miscellaneous income - 64,845.00 77,814.00
A. Total amount
589,5
00.00
713,295
.00
855,954
.00
B. COGS
324,2
25.00
291,802
.50
350,163
.00
C. GP (A-B)
265,2
75.00
421,492
.50
505,791
.00
D. Operating Expenses
Compensation to food
delivery boy and office
employees
17,0
00.00
19,000
.00
20,500
.00

THE ENTREPRENEURSHIP REPORT 18
Rent of stores
96,0
00.00
99,840
.00
104,832
.00
Utilities 1,0
00.00
1,050
.00
1,102
.50
Insurance 5
00.00
525
.00
551
.25
Depreciation 8,5
00.00
8,925
.00
9,371
.25
Marketing of organic food
delivery services
7,0
00.00
7,500
.00
5,000
.00
Maintenance & Repairs 5,0
00.00
5,250
.00
5,512
.50
Other 2,300.00 2,392.00 2,487.68
Total 137,3
00.00
144,482
.00
149,357
.18
Operating profit 127,9
75.00
277,010
.50
356,433
.82
Less: Interest 2,4
00.00
1,800
.00
1,200
.00
Profit before tax 125,5
75.00
275,210
.50
355,233
.82
Less: Tax @ 30% 37,6
72.50
82,563
.15
106,570
.15
Net Profit AT 87,9
02.50
192,647
.35
248,663
.67
Major Assumptions for Financial Projections: ORGANO-RESTRO IN
SINGAPORE
S. No. Assumptions
1
With the purpose of increasing revenue, it is assumed that revenues of
Organic healthy food breakfasts, Organic healthy food lunch, Organic
healthy food soup, and salad and Organic Juice will be higher.
2 Tax rate 30% and it is assumed to be constant for 2020, and 2021.
3 Depreciation is assumed to be 10% by using the straight-line method.
4 Interest rate for debts is assumed for becoming 6% per annum.
5
In the initial year, COGS are assumed to be 55% together with, it has been
considered to decline to 45% because of economies of scale.
6
With respect to sales, it is also assumed that overall revenues would gain at
the rate of 10% in the year of 2020 and then increases at the rate of 20% in
the year of 2021.