Business Proposal Report: Developing Organza Farm Unit in UK

This business development proposal outlines the plan for establishing "Organza Farm Unit," an organic farm in the UK. The proposal emphasizes the growing consumer interest in healthy food and sustainable agricultural practices. The report includes a detailed market analysis, exploring the industry and competitor landscape, and a feasibility study assessing product viability, organizational, and financial aspects. The business model focuses on providing high-quality organic crops using natural techniques, and the business plan covers marketing strategies, risk assessment, operational processes, and financial projections. The report also includes an executive summary, introduction, business concept, and research reflective section, providing a comprehensive overview of the proposed organic farming venture. The project aims to reduce pesticide use, promote organic farming, and increase knowledge among local farmers, with specific objectives and a timeline for achievements. The proposal highlights the importance of organic farming in improving health conditions and reducing diseases, aligning with current societal trends.

BUSINESS DEVELOPMENT
PROPOSAL

EXECUTIVE SUMMARY
The present business development project is based on developing an organic farm in UK.
“Organza Farm Unit” has been trying to bring the concept of organic farming at the popularity
stage in UK. It has been examined that instead of using pesticides, fertilizers and various
chemical have been used in processing the plants for growth. There has been consideration of
information which have been collected through online sources such as newspaper operations etc.
Thus, this could be the effective techniques which can be adequate and effective in governing the
operational tactics and making drastic operation analysis over the data set. “Organza Farm Unit”
has been aimed at bring the best quality of crops and farming services in UK market. Therefore,
the crops will be developed by using the natural techniques, fertilizers and time and season for
the particular plants. UK has been denoted as humid place on earth therefore, operating and
organic farm will be more beneficial in terms of bringing the adequate operational gains to the
market which would be adequate in making drastic operational ascertainment. For the effective
assessment of the business development strategies which are been carried out by the firm,
primary data collection is been carried out. In relation with analysing the product and service
feasibility on which researcher of “Organza farm unit” will conduct a market survey on
consumers with the help of questionnaire which would be beneficial in making appropriate
analysis over the consumers preferences and behaviour regarding the organic products. It is
required to understand the industry feasibility for identifying the effectiveness of the business in
this industry. By analyzing the industry the business unit is able to identify its profitability and
growth rate on the basis of which it can understand the products and services which are being
produced by the firms involve din providing the farming products.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1.1 Background............................................................................................................................1
1.2 Rationale................................................................................................................................1
1.3 Mission..................................................................................................................................2
1.4 Vision.....................................................................................................................................2
1.5 Objectives..............................................................................................................................2
1.6 Structure of report..................................................................................................................2
1.6.1 Introduction.........................................................................................................................2
1.6.2 Business concept.................................................................................................................2
1.6.3 Feasibility report.................................................................................................................3
1.6.4 Business model...................................................................................................................3
1.6.5 Business plan......................................................................................................................3
1.6.6 Research reflective..............................................................................................................3
1.7 Relevant model and sources of information..........................................................................3
1.8 Actionable assumption...........................................................................................................4
1.9 Time sale of achievements.....................................................................................................4
2. BUSINESS CONCEPT...............................................................................................................9
2.1 Business Concept...................................................................................................................9
2.2 Concept statement..................................................................................................................9
2.2.1 Product or Services.............................................................................................................9
2.2.2 Target market....................................................................................................................16
2.2.3 Value added......................................................................................................................17
2.2.4 Specific features................................................................................................................17
2.2.5 Involvement......................................................................................................................17
2.3 Opportunities for business...................................................................................................18
2.3.1 Timing...............................................................................................................................18
2.3.2 Scale potential business....................................................................................................18
FEASIBILITY RESEARCH.........................................................................................................21
Primary or secondary data needs...............................................................................................21
Research Methodologies............................................................................................................21

5 Key areas of feasibility research.............................................................................................22
Product/Service feasibility.........................................................................................................22
Industry feasibility.....................................................................................................................23
Competitors Analysis.................................................................................................................24
Market feasibility.......................................................................................................................26
Organisational feasibility...........................................................................................................27
Financial feasibility...................................................................................................................28
BUSINESS MODEL.....................................................................................................................32
Core strategy..............................................................................................................................32
The business mission.................................................................................................................34
Product and market scope..........................................................................................................34
Value proposition.......................................................................................................................34
Customer segmentation.............................................................................................................35
Channel......................................................................................................................................35
Customer relationship................................................................................................................35
Revenue stream..........................................................................................................................36
Key activities.............................................................................................................................36
Key Resources...........................................................................................................................36
Key partners...............................................................................................................................37
Cost structure.............................................................................................................................37
BUSINESS PLAN.........................................................................................................................38
Project planning.........................................................................................................................38
Structure.....................................................................................................................................38
Job description for specific duties.............................................................................................39
Marketing plan...........................................................................................................................41
Collaborative marketing strategy...............................................................................................42
Online marketing.......................................................................................................................43
Risk assessment.........................................................................................................................43
Operating process:.....................................................................................................................44
Financial plan.................................................................................................................................45
Set-up capital.............................................................................................................................45

Estimated cash flow statement...................................................................................................45
Estimated Income statement......................................................................................................50
Forecasted Balance sheet:..........................................................................................................53
Risks management.....................................................................................................................54
Critical success factors..............................................................................................................55
REFERENCES..............................................................................................................................56

INTRODUCTION
1.1 Background
By considering the current life style in society as well as increment in processed food
techniques have been affecting the health and physical development of people. There have been
increasing the number of diseases throughout the world which in turn increasing the mortality
rate. “Organza Farm Unit” has been trying to bring the concept of organic farming at the
popularity stage in UK. It has been examined that instead of using pesticides, fertilizers and
various chemical have been used in processing the plants for growth. In this process there have
been implication and use of various alternative techniques such as compost and green manure,
bone meal, crop rotation, biological pest control and companion planting. Along with this, in the
process there have been prohibition of synthetic fertilizers and pesticides which are required to
be controlled and monitored to have the effective crop production. There present study, will be
helpful in determining the concept, feasibility, plan and model to make better internal as well as
external analysis for developing the “Organza Farm Unit” in UK.
1.2 Rationale
The reason behind initiating the business for organic farming is basically for improving the
health conditions and reduce the causes of diseases by presenting the best and healthy food
services in the world. Many of the farming industries are using fertilizers and pesticides which in
turn affecting the health of people (Gabler and et.al., 2017). However, these are techniques
which have been used by industries to improve the crop production in relation with generating
higher profits. Therefore, the natural process of crop to be develop has been existed as there are
various artificial techniques have been included in farming process (Hopp and et.al., 2018). Use
of such chemicals in the growth and production of the crops on which it affects increased
toxicities which in turn affecting businesses to have inadequate operational practices.
Along with this, there have been increment in production process which in turn will be
useful to mange and monitor the farming activities. There are various organic wastes such as
crops, animal, aquatic and farm wastes which have been indicating such approaches to make
inadequate operational analysis (Organic Farming: Organic Farming Practices, 2018). For
stabilising the process of crop production and making adequate ascertainment of operational
practices will be effective in resulting higher revenue generation and growth to have adequate
analysis over the market (Simón-Moya and Revuelto-Taboada, 2016). There have been various
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other issues which have been determined in this process such as childhood disease, malnutrition
as well as various health issues have been incurred as per increasing use of pesticides.
1.3 Mission
By developing the “Organza Farm Unit” in relation with improving the framing techniques
as well as encouraging the local farmers to implicate such method for healthy farming activities.
1.4 Vision
The goals of business if fort facilitating the best quality crops, vegetables, fruit seed
throughout UK with processing them organically (Wells and et.al., 2018).
1.5 Objectives
In processing the operation of “Organza Farm Unit” on which there have been
ascertainment of various practices and objectives that have been considered by the business
professionals such as:
 To reduce the uses of pesticide and relevant techniques in framing activities by
promoting the biological pest control system.
 To promote organic farming businesses which are in reference to make the drastic
increment in the production of crops.
 Increase knowledge and information among local farmers in UK which will be effective
to make better operational management.
1.6 Structure of report
In relation with analysing the process through which researcher will amend the business
development of “Organza Farm Unit” in UK which can be analysed as per following listed
structural practices such as:
1.6.1 Introduction
In this part of the report, there has been a brief detail regarding the plan proposed by
researcher. Moreover, there will be information based on reason behind selecting such business
concept (Hofer, 2016). Along with this, a discussion on activities to be perform by “Organza
Farm Unit” incorporated with the mission, vision and objectives.
1.6.2 Business concept
This is the part which will be effective in reference to determine the in-depth analysis over
the product and services that have been planned and proposed by business to be delivered among
society (Yu and Wiklund, 2015). However, the concept of “Organza Farm Unit” is being
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favourable, supportive, cost effective as well as satisfactory to society which will have positive
impression in creating the business identity as well as revenue generation through operational
practices.
1.6.3 Feasibility report
This part of the study will be effective in reflecting the feasibility of market, industry,
operation and financial health of “Organza Farm Unit”. Therefore, on the basis of which there
have been use of primary research techniques to analysed and evaluate the requirement,
preferences, conditions as well as expectation of individual and corporate agencies for business
(Vurro and Perrini, 2018). Thus, this part of study helps in designing and drafting the adequate
framework to the operational practices.
1.6.4 Business model
As per analysing the resources, partners, value proposition, costs, activities etc. on which
researcher will develop a business canvas model which will be effective in drafting a validate
plan for operations (Ghani and et.al., 2017). This part is consisting of information based on core
strategies which have been followed and implicated by “Organza Farm Unit” in farming
activities.
1.6.5 Business plan
In this part of the study on which there have been analysis over the operational practices to
be done by “Organza Farm Unit”. However, it will include information regarding the human
resource, competitors, budgetary information as well as various practices that are required to be
administered and monitored (Hopp and et.al., 2018). This plan will be helpful to the
professionals of farm unit in terms of having sustainable control over growth and operational
practices.
1.6.6 Research reflective
In this part of the study there will be personal refraction of the researcher’s understanding,
learning as well as experience in conducting the entire process of report (Gabler and et.al., 2017).
The examination of the facts, support from individuals as well as issues faced during the plan
have been presented by the researcher in the study.
1.7 Relevant model and sources of information
In relation with conducting the effective analysis over the data base on which there could
be effective analysis and ascertainment over reliable resources (Simón-Moya and Revuelto-
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Taboada, 2016). Thus, the information based on national statistics related with Organic farming
UK as well as recent government development in this particular field will be attractive and
effective with relation to improve public health and safety.
There has been consideration of information which have been collected through online
sources such as news paper operations etc. Thus, this could be the effective techniques which can
be adequate and effective in governing the operational tactics and making drastic operation
analysis over the data set (Wells and et.al., 2018). Along with this, analysing the competition
stated in the market on which “Organza Farm Unit” will be anlsyed through implicating the
Porter’s Five forces model as well as ADL matrix. The concept of This business will be effective
and adequate in terms of making better operational determination and examination of the facts.
1.8 Actionable assumption
There have been several objectives which have been projected by “Organza Farm Unit” such as:
 To lead the market in relation with developing quality crops with the use of natural
fertilizers.
 To enhance productivity and promote the organic farming in UK by facilitating the farm
education among universities, colleges and schools.
 To retain the profitable margin and payback over the invested capital in within 3 years.
1.9 Time sale of achievements
The projection of this organic framing business will be started from 13th March 2019.
Task Mode Task Name Duration Start Finish Predecessors Cost
Auto
Scheduled
Drafting Business
Idea 3 days Wed 13-
03-19
Fri 15-
03-19 $300.00
Auto
Scheduled
Meeting with team
members 2 days Wed 13-
03-19
Thu 14-
03-19 $200.00
Auto
Scheduled
ascertaining activities
to be conduct 3 days Wed 13-
03-19
Fri 15-03-
19 $100.00
Auto
Scheduled
Identifying business
concept 4 days? Mon 18-
03-19
Thu 21-
03-19 1 $1,390.00
Auto
Scheduled
Determining product
and services 3 days Mon 18-
03-19
Wed 20-
03-19 $40.00
Auto
Scheduled
Analysing the area of
operation 4 days Mon 18-
03-19
Thu 21-
03-19 2 $50.00
Auto
Scheduled Identifying competitors 1 day? Mon 18-
03-19
Mon 18-
03-19 3 $600.00
Auto
Scheduled
analysing launching
requirements 1 day? Thu 21-03-
19
Thu 21-03-
19 5 $700.00
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Auto
Scheduled Feasibility plan 6 days Fri 22-
03-19
Fri 29-
03-19 4 $900.00
Auto
Scheduled Market survey 6 days Fri 22-03-
19
Fri 29-03-
19 3,4 $200.00
Auto
Scheduled
Determining
consumer needs and
current trend
3 days Fri 22-03-
19
Tue 26-
03-19 5 $300.00
Auto
Scheduled Advertising plan 4 days Fri 22-03-
19
Wed 27-
03-19 7,8 $400.00
Auto
Scheduled Business model 7 days Mon 01-
04-19
Tue 09-
04-19 9 $700.00
Auto
Scheduled Competitor analysis 7 days Mon 01-
04-19
Tue 09-
04-19 6,10 $150.00
Auto
Scheduled
Defining pricing
strategy for business 4 days Mon 01-
04-19
Thu 04-
04-19 11 $250.00
Auto
Scheduled
Services for the target
consumers 5 days Mon 01-
04-19
Fri 05-04-
19 6 $300.00
Auto
Scheduled Operational plan 5 days Wed 10-
04-19
Tue 16-
04-19 13 $1,100.00
Auto
Scheduled
Recruitment of
qualified and talented
employees
4 days Wed 10-
04-19
Mon 15-
04-19 12,14 $450.00
Auto
Scheduled
Assigning duties as
per their efficiency 5 days Wed 10-
04-19
Tue 16-
04-19 15 $650.00
Auto
Scheduled Business plan 11 days Wed 17-
04-19
Wed 01-
05-19 17 $1,100.00
Auto
Scheduled
Determining the
start-up cost 4 days Wed 17-
04-19
Mon 22-
04-19 16 $200.00
Auto
Scheduled
preparing estimated
cash flow statement 6 days Wed 17-
04-19
Wed 24-
04-19 18,17 $300.00
Auto
Scheduled
Developing estimated
profit and loss
statement
7 days Tue 23-
04-19
Wed 01-
05-19 21 $600.00
Auto
Scheduled Completion of plan 6 days Thu 02-
05-19
Thu 09-
05-19 20,23 $150.00
Auto
Scheduled
analysing the survey
and outcomes 5 days Thu 02-
05-19
Wed 08-
05-19 19,22 $100.00
Auto
Scheduled Final closure 1 day Thu 09-
05-19
Thu 09-
05-19 22,25 $50.00
Gantt Chart:
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Critical Path:
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