Business Proposal Report: Developing Organza Farm Unit in UK

This business development proposal outlines the plan for establishing "Organza Farm Unit," an organic farm in the UK. The proposal emphasizes the growing consumer interest in healthy food and sustainable agricultural practices. The report includes a detailed market analysis, exploring the industry and competitor landscape, and a feasibility study assessing product viability, organizational, and financial aspects. The business model focuses on providing high-quality organic crops using natural techniques, and the business plan covers marketing strategies, risk assessment, operational processes, and financial projections. The report also includes an executive summary, introduction, business concept, and research reflective section, providing a comprehensive overview of the proposed organic farming venture. The project aims to reduce pesticide use, promote organic farming, and increase knowledge among local farmers, with specific objectives and a timeline for achievements. The proposal highlights the importance of organic farming in improving health conditions and reducing diseases, aligning with current societal trends.

BUSINESS DEVELOPMENT
PROPOSAL

EXECUTIVE SUMMARY
The present business development project is based on developing an organic farm in UK.
“Organza Farm Unit” has been trying to bring the concept of organic farming at the popularity
stage in UK. It has been examined that instead of using pesticides, fertilizers and various
chemical have been used in processing the plants for growth. There has been consideration of
information which have been collected through online sources such as newspaper operations etc.
Thus, this could be the effective techniques which can be adequate and effective in governing the
operational tactics and making drastic operation analysis over the data set. “Organza Farm Unit”
has been aimed at bring the best quality of crops and farming services in UK market. Therefore,
the crops will be developed by using the natural techniques, fertilizers and time and season for
the particular plants. UK has been denoted as humid place on earth therefore, operating and
organic farm will be more beneficial in terms of bringing the adequate operational gains to the
market which would be adequate in making drastic operational ascertainment. For the effective
assessment of the business development strategies which are been carried out by the firm,
primary data collection is been carried out. In relation with analysing the product and service
feasibility on which researcher of “Organza farm unit” will conduct a market survey on
consumers with the help of questionnaire which would be beneficial in making appropriate
analysis over the consumers preferences and behaviour regarding the organic products. It is
required to understand the industry feasibility for identifying the effectiveness of the business in
this industry. By analyzing the industry the business unit is able to identify its profitability and
growth rate on the basis of which it can understand the products and services which are being
produced by the firms involve din providing the farming products.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1.1 Background............................................................................................................................1
1.2 Rationale................................................................................................................................1
1.3 Mission..................................................................................................................................2
1.4 Vision.....................................................................................................................................2
1.5 Objectives..............................................................................................................................2
1.6 Structure of report..................................................................................................................2
1.6.1 Introduction.........................................................................................................................2
1.6.2 Business concept.................................................................................................................2
1.6.3 Feasibility report.................................................................................................................3
1.6.4 Business model...................................................................................................................3
1.6.5 Business plan......................................................................................................................3
1.6.6 Research reflective..............................................................................................................3
1.7 Relevant model and sources of information..........................................................................3
1.8 Actionable assumption...........................................................................................................4
1.9 Time sale of achievements.....................................................................................................4
2. BUSINESS CONCEPT...............................................................................................................9
2.1 Business Concept...................................................................................................................9
2.2 Concept statement..................................................................................................................9
2.2.1 Product or Services.............................................................................................................9
2.2.2 Target market....................................................................................................................16
2.2.3 Value added......................................................................................................................17
2.2.4 Specific features................................................................................................................17
2.2.5 Involvement......................................................................................................................17
2.3 Opportunities for business...................................................................................................18
2.3.1 Timing...............................................................................................................................18
2.3.2 Scale potential business....................................................................................................18
FEASIBILITY RESEARCH.........................................................................................................21
Primary or secondary data needs...............................................................................................21
Research Methodologies............................................................................................................21

5 Key areas of feasibility research.............................................................................................22
Product/Service feasibility.........................................................................................................22
Industry feasibility.....................................................................................................................23
Competitors Analysis.................................................................................................................24
Market feasibility.......................................................................................................................26
Organisational feasibility...........................................................................................................27
Financial feasibility...................................................................................................................28
BUSINESS MODEL.....................................................................................................................32
Core strategy..............................................................................................................................32
The business mission.................................................................................................................34
Product and market scope..........................................................................................................34
Value proposition.......................................................................................................................34
Customer segmentation.............................................................................................................35
Channel......................................................................................................................................35
Customer relationship................................................................................................................35
Revenue stream..........................................................................................................................36
Key activities.............................................................................................................................36
Key Resources...........................................................................................................................36
Key partners...............................................................................................................................37
Cost structure.............................................................................................................................37
BUSINESS PLAN.........................................................................................................................38
Project planning.........................................................................................................................38
Structure.....................................................................................................................................38
Job description for specific duties.............................................................................................39
Marketing plan...........................................................................................................................41
Collaborative marketing strategy...............................................................................................42
Online marketing.......................................................................................................................43
Risk assessment.........................................................................................................................43
Operating process:.....................................................................................................................44
Financial plan.................................................................................................................................45
Set-up capital.............................................................................................................................45

Estimated cash flow statement...................................................................................................45
Estimated Income statement......................................................................................................50
Forecasted Balance sheet:..........................................................................................................53
Risks management.....................................................................................................................54
Critical success factors..............................................................................................................55
REFERENCES..............................................................................................................................56

INTRODUCTION
1.1 Background
By considering the current life style in society as well as increment in processed food
techniques have been affecting the health and physical development of people. There have been
increasing the number of diseases throughout the world which in turn increasing the mortality
rate. “Organza Farm Unit” has been trying to bring the concept of organic farming at the
popularity stage in UK. It has been examined that instead of using pesticides, fertilizers and
various chemical have been used in processing the plants for growth. In this process there have
been implication and use of various alternative techniques such as compost and green manure,
bone meal, crop rotation, biological pest control and companion planting. Along with this, in the
process there have been prohibition of synthetic fertilizers and pesticides which are required to
be controlled and monitored to have the effective crop production. There present study, will be
helpful in determining the concept, feasibility, plan and model to make better internal as well as
external analysis for developing the “Organza Farm Unit” in UK.
1.2 Rationale
The reason behind initiating the business for organic farming is basically for improving the
health conditions and reduce the causes of diseases by presenting the best and healthy food
services in the world. Many of the farming industries are using fertilizers and pesticides which in
turn affecting the health of people (Gabler and et.al., 2017). However, these are techniques
which have been used by industries to improve the crop production in relation with generating
higher profits. Therefore, the natural process of crop to be develop has been existed as there are
various artificial techniques have been included in farming process (Hopp and et.al., 2018). Use
of such chemicals in the growth and production of the crops on which it affects increased
toxicities which in turn affecting businesses to have inadequate operational practices.
Along with this, there have been increment in production process which in turn will be
useful to mange and monitor the farming activities. There are various organic wastes such as
crops, animal, aquatic and farm wastes which have been indicating such approaches to make
inadequate operational analysis (Organic Farming: Organic Farming Practices, 2018). For
stabilising the process of crop production and making adequate ascertainment of operational
practices will be effective in resulting higher revenue generation and growth to have adequate
analysis over the market (Simón-Moya and Revuelto-Taboada, 2016). There have been various
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other issues which have been determined in this process such as childhood disease, malnutrition
as well as various health issues have been incurred as per increasing use of pesticides.
1.3 Mission
By developing the “Organza Farm Unit” in relation with improving the framing techniques
as well as encouraging the local farmers to implicate such method for healthy farming activities.
1.4 Vision
The goals of business if fort facilitating the best quality crops, vegetables, fruit seed
throughout UK with processing them organically (Wells and et.al., 2018).
1.5 Objectives
In processing the operation of “Organza Farm Unit” on which there have been
ascertainment of various practices and objectives that have been considered by the business
professionals such as:
 To reduce the uses of pesticide and relevant techniques in framing activities by
promoting the biological pest control system.
 To promote organic farming businesses which are in reference to make the drastic
increment in the production of crops.
 Increase knowledge and information among local farmers in UK which will be effective
to make better operational management.
1.6 Structure of report
In relation with analysing the process through which researcher will amend the business
development of “Organza Farm Unit” in UK which can be analysed as per following listed
structural practices such as:
1.6.1 Introduction
In this part of the report, there has been a brief detail regarding the plan proposed by
researcher. Moreover, there will be information based on reason behind selecting such business
concept (Hofer, 2016). Along with this, a discussion on activities to be perform by “Organza
Farm Unit” incorporated with the mission, vision and objectives.
1.6.2 Business concept
This is the part which will be effective in reference to determine the in-depth analysis over
the product and services that have been planned and proposed by business to be delivered among
society (Yu and Wiklund, 2015). However, the concept of “Organza Farm Unit” is being
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favourable, supportive, cost effective as well as satisfactory to society which will have positive
impression in creating the business identity as well as revenue generation through operational
practices.
1.6.3 Feasibility report
This part of the study will be effective in reflecting the feasibility of market, industry,
operation and financial health of “Organza Farm Unit”. Therefore, on the basis of which there
have been use of primary research techniques to analysed and evaluate the requirement,
preferences, conditions as well as expectation of individual and corporate agencies for business
(Vurro and Perrini, 2018). Thus, this part of study helps in designing and drafting the adequate
framework to the operational practices.
1.6.4 Business model
As per analysing the resources, partners, value proposition, costs, activities etc. on which
researcher will develop a business canvas model which will be effective in drafting a validate
plan for operations (Ghani and et.al., 2017). This part is consisting of information based on core
strategies which have been followed and implicated by “Organza Farm Unit” in farming
activities.
1.6.5 Business plan
In this part of the study on which there have been analysis over the operational practices to
be done by “Organza Farm Unit”. However, it will include information regarding the human
resource, competitors, budgetary information as well as various practices that are required to be
administered and monitored (Hopp and et.al., 2018). This plan will be helpful to the
professionals of farm unit in terms of having sustainable control over growth and operational
practices.
1.6.6 Research reflective
In this part of the study there will be personal refraction of the researcher’s understanding,
learning as well as experience in conducting the entire process of report (Gabler and et.al., 2017).
The examination of the facts, support from individuals as well as issues faced during the plan
have been presented by the researcher in the study.
1.7 Relevant model and sources of information
In relation with conducting the effective analysis over the data base on which there could
be effective analysis and ascertainment over reliable resources (Simón-Moya and Revuelto-
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Taboada, 2016). Thus, the information based on national statistics related with Organic farming
UK as well as recent government development in this particular field will be attractive and
effective with relation to improve public health and safety.
There has been consideration of information which have been collected through online
sources such as news paper operations etc. Thus, this could be the effective techniques which can
be adequate and effective in governing the operational tactics and making drastic operation
analysis over the data set (Wells and et.al., 2018). Along with this, analysing the competition
stated in the market on which “Organza Farm Unit” will be anlsyed through implicating the
Porter’s Five forces model as well as ADL matrix. The concept of This business will be effective
and adequate in terms of making better operational determination and examination of the facts.
1.8 Actionable assumption
There have been several objectives which have been projected by “Organza Farm Unit” such as:
 To lead the market in relation with developing quality crops with the use of natural
fertilizers.
 To enhance productivity and promote the organic farming in UK by facilitating the farm
education among universities, colleges and schools.
 To retain the profitable margin and payback over the invested capital in within 3 years.
1.9 Time sale of achievements
The projection of this organic framing business will be started from 13th March 2019.
Task Mode Task Name Duration Start Finish Predecessors Cost
Auto
Scheduled
Drafting Business
Idea 3 days Wed 13-
03-19
Fri 15-
03-19 $300.00
Auto
Scheduled
Meeting with team
members 2 days Wed 13-
03-19
Thu 14-
03-19 $200.00
Auto
Scheduled
ascertaining activities
to be conduct 3 days Wed 13-
03-19
Fri 15-03-
19 $100.00
Auto
Scheduled
Identifying business
concept 4 days? Mon 18-
03-19
Thu 21-
03-19 1 $1,390.00
Auto
Scheduled
Determining product
and services 3 days Mon 18-
03-19
Wed 20-
03-19 $40.00
Auto
Scheduled
Analysing the area of
operation 4 days Mon 18-
03-19
Thu 21-
03-19 2 $50.00
Auto
Scheduled Identifying competitors 1 day? Mon 18-
03-19
Mon 18-
03-19 3 $600.00
Auto
Scheduled
analysing launching
requirements 1 day? Thu 21-03-
19
Thu 21-03-
19 5 $700.00
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Auto
Scheduled Feasibility plan 6 days Fri 22-
03-19
Fri 29-
03-19 4 $900.00
Auto
Scheduled Market survey 6 days Fri 22-03-
19
Fri 29-03-
19 3,4 $200.00
Auto
Scheduled
Determining
consumer needs and
current trend
3 days Fri 22-03-
19
Tue 26-
03-19 5 $300.00
Auto
Scheduled Advertising plan 4 days Fri 22-03-
19
Wed 27-
03-19 7,8 $400.00
Auto
Scheduled Business model 7 days Mon 01-
04-19
Tue 09-
04-19 9 $700.00
Auto
Scheduled Competitor analysis 7 days Mon 01-
04-19
Tue 09-
04-19 6,10 $150.00
Auto
Scheduled
Defining pricing
strategy for business 4 days Mon 01-
04-19
Thu 04-
04-19 11 $250.00
Auto
Scheduled
Services for the target
consumers 5 days Mon 01-
04-19
Fri 05-04-
19 6 $300.00
Auto
Scheduled Operational plan 5 days Wed 10-
04-19
Tue 16-
04-19 13 $1,100.00
Auto
Scheduled
Recruitment of
qualified and talented
employees
4 days Wed 10-
04-19
Mon 15-
04-19 12,14 $450.00
Auto
Scheduled
Assigning duties as
per their efficiency 5 days Wed 10-
04-19
Tue 16-
04-19 15 $650.00
Auto
Scheduled Business plan 11 days Wed 17-
04-19
Wed 01-
05-19 17 $1,100.00
Auto
Scheduled
Determining the
start-up cost 4 days Wed 17-
04-19
Mon 22-
04-19 16 $200.00
Auto
Scheduled
preparing estimated
cash flow statement 6 days Wed 17-
04-19
Wed 24-
04-19 18,17 $300.00
Auto
Scheduled
Developing estimated
profit and loss
statement
7 days Tue 23-
04-19
Wed 01-
05-19 21 $600.00
Auto
Scheduled Completion of plan 6 days Thu 02-
05-19
Thu 09-
05-19 20,23 $150.00
Auto
Scheduled
analysing the survey
and outcomes 5 days Thu 02-
05-19
Wed 08-
05-19 19,22 $100.00
Auto
Scheduled Final closure 1 day Thu 09-
05-19
Thu 09-
05-19 22,25 $50.00
Gantt Chart:
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Critical Path:
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2. BUSINESS CONCEPT
2.1 Business Concept
“Organza Farm Unit” has been aimed at bring the best quality of crops and farming
services in UK market. Therefore, the crops will be developed by using the natural techniques,
fertilizers and time and season for the particular plants (Hofer, 2016). Thus, this approaches
towards natural harvesting of crops that will bring better health advantages to the society.
Moreover, it has been planned by the professionals that they will implicate various techniques
such as machineries and equipment to be used in framing on the large hectare size (Yu and
Wiklund, 2015). This could be a different approach which would help in reducing the laborious
time as well as improving the productivity of a farm.
2.2 Concept statement
It has been analysed by the professionals of “Organza Farm Unit” that they will conduct
educational program which would be effective in leading the market. Moreover, apart from
artificial fertilizing techniques there will be use of various traditional approaches such as
compost and green manure, bone meal, crop rotation, biological pest control and companion
planting (Vurro and Perrini, 2018). Therefore, these are the cost-effective methods which would
be effective for the business as well as healthy of environmental sustainability.
2.2.1 Product or Services
In order operate the business activities for “Organza Farm Unit” on which there would
have effective ascertainment of the operational practices which are being aimed by the
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professionals to bring better quality of farm products in the market (Ghani and et.al., 2017). In
relation with analysing the operational motive of the business on which it can be said that there
are various organic products which will be grown by the organisation such as:
Fruits and vegetables, including mushrooms
Grains
Legumes
Nuts and Seeds
Dairy Products and eggs
These are the product line which has been aimed by the professionals of “Organza Farm
Unit” to be delivered in the market. Therefore, these products are being consist of without any
influences of any synthetic chemical products in the growth of crops (Hopp and et.al., 2018).
There will be no use of pesticides, antibiotics, transgenic species as well as growth enhancing
steroids for animal poultry as well as production of organic crops. On the other side, producing
the organic product helps health of an individual as well as environment. It will be effective
techniques which would be resultant in bringing the sustainability in the environment as well as
ensures the growth of a healthy environment.
Fruits and vegetables : The Organza farm Unit will provide the fruits and vegetables
which are produced naturally without the use of pesticides, fertilizers and chemicals which will
help in providing the more benefits to the customers.
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The fruits and vegetables produced in the organic way will help the customers in eating the
fresh fruits and vegetables which will be healthier for them and assist in reducing the various
diseases which are increasing due to the consumption of chemically processed fruits and
vegetables which are affecting the health of the consumer in the negative way.
Organic Mushroom: The mushroom which will be produced by Organza Farm unit will
be naturally produced as there will be no use of pesticides and chemicals for the increase in the
growth of the mushroom or their size which will indirectly have their impact on the consumers
because the chemicals which are being injected in the mushroom will be consumed by the
customers. So, the Organza farm unit will ensure that the mushroom are produced naturally.
ustomers. So, the Organza farm unit will ensure that the mushroom are produced naturally.
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Illustration 1: Fruits and Vegetables
(Source : Fruits and Vegetables, 2018)

Grains: It is the hard and dry seed which consist of wheat, rice, barley, etc. The organic
grains are produced naturally without the use of chemicals which provide benefit to the health of
the consumer and make them feel better way. Organza farm unit will provide different grains
which will enhance the customer experience with the organization and reduce the chances of
diseases. The following are the different grains which will be provided by Organza farm Unit.
 Brown Rice : It is the whole grains rice which consist of inedible outer hull removed. It
is healthier than the white rice because it is unpolished grain which provide benefit to the
health of the consumer.
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Illustration 2: Organic Chestnut Mushrooms
( Source : Organic Chestnut Mushrooms, 2016)

 Barley : It is a Hardy cereal grown which is used for soup and stews.
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Illustration 3: Brown rice
(Source : Presoaked Brown rice , 2016)
Illustration 4: Barley
(Source : Barley , 2015)

Legume : It is plant which is grown agriculturally for the human consumption. The
Organza Farm Unit will provide legumes which are healthier for the human consumption and
provide them various benefits and reduces the chances of disease in the human body.
Nuts and seeds: It is a simple dry fruit and are the good source of protein and healthy fats.
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Illustration 5: Legumes
( Source : Legume , 2017)

Dairy products and eggs : It consists of dairy products such as milk, cheese, yogurt and eggs
will be provided by Organza farm unit which will does not contain the element of the chemicals
in order to provide the fresh eggs without injecting the chemicals for producing more eggs.
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Illustration 6: Nuts and seeds
( Source: Nuts and Seeds , 2017)

2.2.2 Target market
“Organza Farm Unit” has been planning to target the local farmers and farm units to have
an effective collaboration (Gabler and et.al., 2017). Thus, the motive is to bring better education
and knowledge relevant with the appropriate natural environment as well as better health
management.
Currently, there has been rapid increase in the use of organic products in the market as
people are health conscious and such product line help them in improving metabolism. The
fitness on the cards has defined that, there would be effective growth and profitability which in
turn will be adequate in leading the business to have effective identity in the market (Simón-
Moya and Revuelto-Taboada, 2016). There are services which are being relevant with the
appropriate delivery of such product in the stores and local market.
Young generation have been emphasised on managing the operational practices as well as
governance of activities through implicating such operational efforts into work practices.
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Illustration 7: Egg and dairy product
(Source : Egg and dairy products , 2016)

Therefore, it has been estimated by the professionals of the organisation on which they have
become able to make the effective operational gains at the right time.
2.2.3 Value added
In this approach there have been influences of the value which are being added by the
professionals in the operational practices. In this aspect there have been various associated work
with the organic framing such as cleaning the crops, processing, growing special crops, labelling
and packaging, effective storage and warehousing of the products as well as culturing (Wells and
et.al., 2018). Thus, these are the activities which are also a main aspect for the business to be
governed and managed as per having effective control over the operational units. However, these
are the activities which added value to the business.
However, in respect with the operational practices of the “Organza Farm Unit” on which it
can be said that, there must be consideration over the nearby market, stores and retail businesses
which would be effective in managing the operational goals of the business.
2.2.4 Specific features
UK has been denoted as humid place on earth therefore, operating and organic farm will be
more beneficial in terms of bringing the adequate operational gains to the market which would
be adequate in making drastic operational ascertainment. There are various environment benefits
such as there is less rate of all kinds of pollution in the market which would be effective for the
firm in making adequate determination of operational gains at the right time.
However, there might be issues when the winter hits the environment. Tus, during that
period there will be use of greenhouse production system where the crops will be growth at the
precise temperature as well as healthy atmosphere to growth them. On the other side, during that
period there will be requirement of developing greenhouse shade for the business which would
be effective in managing the business operations.
2.2.5 Involvement
“Organza Farm Unit” there will be involvement of various operational parties such as
managers, farmers as well as employees for the business operations. Therefore, managing the
organic farm will require laborious efforts as there will be replacement of majority of labour with
machines and robotic arms.
In accordance with managing the operational practices on which it can be said that, there
have been assignment of various tasks and operational activities which would be effective in
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making better understanding and analysis over the operational functions. The duties and
responsibilities have been assigned to people on the basis of their skills, qualification and talent
to operate the framing activities.
2.3 Opportunities for business
It has been determined that there will be effective growth to “Organza Farm Unit” in the
upcoming period. It has been ascertained and determined by professionals that there will be
appreciation to the organic products which are being produced and used by individual in market
has a rapid increase. Therefore, in relation with operating the business activities which would be
beneficial in making reliable operational gains.
2.3.1 Timing
It has been determined here that, there would be raise in goals and operational gains on
which professional that, “Organza Farm Unit” will attaining the break even in 2nd quarter after
operating various operational activities which could be effective in leading the firm for managing
the business activities.
2.3.2 Scale potential business
To develop the operational function as well as setting up the business in UK on which there
will be determination of various pre and post activities through time scale analysis. However, it
can be said that there will be growth and profitability with respect to have better analysis over
the data base.
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled
Identifying the business
idea 4 days Mon 01-04-
19 Thu 04-04-19
Auto
Scheduled communicating with team 3 days Fri 05-04-19 Tue 09-04-19 1
Auto
Scheduled
setting business
objectives 2 days Fri 05-04-19 Mon 08-04-
19 1
Auto
Scheduled
defining products and
services 5 days Wed 10-04-
19 Tue 16-04-19 2
Auto
Scheduled
analysing current market
scenario 6 days Wed 10-04-
19
Wed 17-04-
19 2,3
Auto
Scheduled
determining the number
of competitors stated in
market
3 days Wed 17-04-
19 Fri 19-04-19 4
Auto
Scheduled
conduct survey on
consumers regarding their
5 days Thu 18-04-19 Wed 24-04-
19
5
18
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requirements
Auto
Scheduled
developing business
canvas model 2 days Mon 22-04-
19 Tue 23-04-19 6
Auto
Scheduled preparing operational plan 1 day Thu 25-04-19 Thu 25-04-19 7
Auto
Scheduled
analysing the initial
financial requirements 5 days Wed 24-04-
19 Tue 30-04-19 8
Auto
Scheduled
Preparing budgets for the
accomplishment of
operational gains
6 days Fri 26-04-19 Fri 03-05-19 9
Auto
Scheduled
Summarizing the
outcomes 3 days Mon 06-05-
19
Wed 08-05-
19 10,11
Auto
Scheduled
Decision making by
managers 4 days Thu 09-05-19 Tue 14-05-19 12
Auto
Scheduled Launching the business 2 days Wed 15-05-
19 Thu 16-05-19 13
Gantt Chart:
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Critical path analysis:
20
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FEASIBILITY RESEARCH
In order to identify the effective planning of the business development operations,
suitable feasible study is being carried out which will cover an effective assessment of various
components of suitable business plan. It includes following constituent elements.
Primary or secondary data needs
For the effective assessment of the business development strategies which are been
carried out by the firm, primary data collection is been carried out. It includes the proper
development of an interactive questionnaire or interview that will help in identifying the needs
and perception of respondents including local farmers and customers over the organic products.
Proper identification of these data needs will help organisation to carry out its business
development operations. This data collection measures will help the organisation to identify
perception and understanding of local farmers and customers over the organic products and
services.
The demands of organic farming and natural, chemical free products is increasing day by
day. This indicates that the organic farming and selling out the goods will help the local farmers
to have an economic, viable and chemical free farming while the customers will have the safe
and natural products. This identification of needs will also guide business organisation to have a
higher level of productivity. Hence, carrying out this research will support the organisation to
develop innovative and organic products while for customers and local farmers, it will be a
beneficial deal.
Research Methodologies
In order to identify the feasibility of the organic business that is been carried out by the
organisation, a proper research process will be carried out. For this purpose, Qualitative research
will be performed. This will include the usage of primary data collection methods covering close
ended questionnaires, surveys and interviews. The data will be analysed using thematic analysis
and deductive research approach is been followed. The interpretive research philosophy is been
carried out with the use of simple random data sampling including about 30 local farmers and
customers as respondents. All this measure will help in executing the research process to identify
the market feasibility of the organic products offered by “Organza farm unit”.
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5 Key areas of feasibility research
The feasibility of business plan for “Organza farm unit” on which there have been
implication of various operational tools and techniques on which asking questions based of 5 key
areas of research have been determined by the professionals. Thus, on which the feasibility of the
business ideas will be analysed regarding current operational techniques as well as various
features to be governed to have proper decision regarding launching and managing business
performance.
Product/Service feasibility
In relation with analysing the product and service feasibility on which researcher of
“Organza farm unit” will conduct a market survey on consumers with the help of questionnaire
which would be beneficial in making appropriate analysis over the consumers preferences and
behaviour regarding the organic products. Therefore, it will give a clear look through on the
required product and services in the business. The product of the organic farms will provide the
health lifestyle to the customers which is turn will assist in reducing the mortality rate. The
Product of the Organza Farm Unit will consist of the following which will be produced naturally
without using the pesticides and chemicals for the production as it have a bad impact on the
health of the human beings which may leads to various diseases.
From the secondary sources it has been identified that the products and services are
effective in increasing their customer base. The product of the Organza farm unit will consist of
dairy products, Nuts and seeds etc. which will be benefited to the consumer in the positive way
because it will be produced naturally without the use of pesticides and fertilizers and the use of
harmful chemicals to have more production of eggs and provide the larger size of the fruits and
vegetables which may have their negative effect ion the health of people and can take form of
various harmful diseases. If the product produced by the organization are unique then it will,
have more customers which will assist in increasing the profitability of the business and help in
enhancing the brand image
. It is identified that in The UK market the people are very consist about their health and
the products and services provided by Organza farm unit will assist in attracting many customers
for the business. By the establishment of the business the people of UK will consume organic
food products which will help them in reducing the chances of diseases and consuming the
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healthy food which is beneficial for the life long and also for the business unit as it will increase
the market for the business and enhance the firm profitability.
Industry feasibility
It is required to understand the industry feasibility for identifying the effectiveness of the
business in this industry. By analyzing the industry the business unit is able to identify its
profitability and growth rate on the basis of which it can understand the products and services
which are being produced by the firms involve din providing the farming products. The farming
industry of UK is feasible as there are not many firms which are providing the organic products
because many of the products provided by the business unit consists of chemicals, pesticides and
fertilizers produced products which are harmful for the consumption of human beings. By
analyzing the industry the business will gain the competitive advantage which is beneficial for
the growth and success of the business.
From the above graph it can be interpreted that The organza farm unit is at launch stage
as it is the introductory phase for the business and thus it is required to have enough funds and
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Illustration 8: Business lifecycle
( Source : Business lifecycle, 2018)

marketing strategies for enhancing the business in the market and increase the profitability of the
firm. By analysing the industry the firm is able to understand the market which will assist in
identifying the information related to the market. The above graph shows that the business is at
the introductory stage and for growth and profitability of the business it is required to adopt the
marketing strategies.
Competitors Analysis
Competitors Analysis for the Organza farm unit can be done with the help of Porters five
forces model which is required to perform as in order to understand the various factors related to
the organic farm it may be competitor environment and their purchasing power etc. the five
forces model will help to describe and evaluate the five different factors which helps in
determining the industry competition(Palaniappan and Annadurai, 2018). The porter five forces
can be applied to the food and retail industry which is looking towards the bargaining power of
the buyers, bargaining power of the suppliers, competitive rivalry in the same industry, and the
threat of new entrants of the industry substitution. They all are required to analyses and
understand carefully and efficiently to understand and ascertain the future growth of the business
and development of the farm. The organza needs to ascertain all the five forces effectively. The
porters five forces are explained as :-
Threat of new entrants
Advanced technologies are required in the organic farming so to prevent the
products(fruits, crops, vegetables) from any diseases and pesticides. The products need to
organic and for preventing them and making it healthier and beneficial for the customers it is
requires taking efficient and proper care of the products by using advanced technology so that
Organza unit Will be able to face the competition and can generate a strong brand image.
The barriers of new entrants can be imposed by strengthening and the distribution
infrastructure and also the supply chain framework. The barrier can also be imposed by the
gaining cost advantage and low cost leadership(Willer and Lernoud, 2017). The threat to new
entrants can also be from the differentiation of the product, strength if the capital investment,
strong loyalty of the customers towards the product for the existing players.
This can be summarizes as flows:
 capital and labour intensive techniques Trained manpower availability
 commies of scale
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 no cost advantages
 technology protection
 optimum utilization of resources
 overall barriers to entry
Threat of substitution
The organic farm, has a threat of availability of the substitute products which can cause
the existing product in danger as their may be availability of their products which is close
substitute of the existing product which directly affects the cost price and profit margin of the
company as customers will get attracted towards the product which is offering them the great
benefits at lower and cheaper prices as the buyers get ore options for purchasing the product
which able to satisfy their need and wants at cheaper price(Feber, Johnson and Macdonald,2019).
For this, competitors and company need to keep their prices low for retaining customers for long
run and hence also affects the profitably of the organic business.
Bargaining power of the buyers
Buyer is the firms and individuals who are the ultimate purchaser of the organic food.
Bargaining power of buyer is expected to be higher as they are the individuals having scope for
switching from one supplier to another. If the quantity of the buyer is large than they are having
at high purchasing power as there is easily availability of the substitutes with better price
offerings. Hence, buyers are the price sensitive and little change may leads to lose of the
customer to the unit.
Bargaining power of the suppliers
Suppliers are the individual or firms who intended to supply the inputs to the industry
players. The inputs can be in form of raw materials, man, finance, technology related support to
the players(Andersen and et.al., 2015). There are many factors which can determine the
bargaining power of the suppliers their bargaining power is expected to be high if the quality
they are providing is unique and better. The factors through which bargaining power of the
supplier is high can be the uniqueness and better quality inputs to the players, the quality they are
offering and the demand for that particular inputs can leads to increase in the bargaining power
of the suppliers.
Intensity of competitive rivalry
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The higher the intensity of the competitive rivalry in the industry leads to the lesser
profitability to the firm. That is if Organza's competitors have higher intensity than it leads to
lesser profitability for the Organza in farming sector, the intensity of the competitor rivalry is
affected by many factors which includes:
 Gaining competitive edge over counterparts by achieving economies of scale in
production of organic goods.
 Stiff competition rivalry among the established players
 Intensification of competition with new players
 Pricing of the products, service quality etc.
High competition rivalry is considered as threat as it weakens up the profit aspects and the
prices(Lim and et.al., 2015). Whereas low competitive rivalry can be viewed as opportunity it
will open up the avenues' foe maximizing the profits of the firms.
Market feasibility
Market feasibility is basically the study of investigation of the target market which helps
in identifying the potential threats and finding out the solution to overcome the threats. The basic
purpose for the feasibility study pf market of the organic farm is to determine the factors that will
create and generate the business opportunity which can be presented as a case for the business
success(Mishra and et.al., 2017). It helps in determining the depth and condition of a particular
real estate market and its ability to support a particular development for market feasibility study
the company needs to adopt some steps which are required to undertake for effective feasibility
study. The steps include:
 conducting a preliminary analysis
 preparing a completer project statement
 conducting the market research
 planning businesses organization and its operations
 preparing an open day balances sheet
 reviewing and analyzing all the data
 Make a decision to continue / stop the business.
The market feasibility will help the Organza to know and understand the business opportunity
available to them in the market so that they can actions and decision as according to them to grab
the available opportunity(Gary-Webb and et.al., 2018). It also helps in determining the threat
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available which also leads the Organza to get prepare and allocate the resources in most effective
and efficient way that they can be able to face the threat and can avoid the sever loss and damage
which can caused to them from the threat.
Market feasibility will let them know that how efficient their farm is to survive in the
competitive market, the demand of the consumers for their fruits and products and the customer
retention through which they Will able to judge their business positions in the market and will
decide to continue with the existing product or to make some alterations or using advanced
technology to make the products more organic and preventing it from highly used pesticides. In
addition to this they will also able to look fir health of the consumers that their product will be
healthier and safer for the consumes or not by effective research.
Organisational feasibility
Organizational feasibility is generally conducted to determine and ascertain that weather
the business having sufficient management expertise, organizational competence and enough
resources to launch its business and ability to survive in the dynamic and competitive
environment(Teal 2016). Organizational feasibility generally done in order to define the legal
and corporate structure of the business this feasibility may include the following
 professional background
 information about the founders
 principals of the business
 description of business structure
 description of the organizational structure
 internal and external practices of the business
Business will look for the polices and practice which are to be run in the complete operation and
production of the products to develop a quality and healthier products in order to satisfy the
customer by satisfying their needs and wants which also helps organization in achieving their
overall organizational goal and will lead to increase in the profitability of the business.
Organizational feasibility helps in assessing that the project will able to attain its objective or not.
It also addresses the problem which is worth solving.
This feasibility also consider the management ability to wok and perform, using of
resources optimally, allocation of resources in most appropriate ways to ascertain the
transnational production effectively and efficiently(Bhattachary and et.al., 2016. ).
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Organizational feasibility will also help to know that company is able to survive in the
competitive market or they are having the ability of wining over the competitors. Necessary
changes and alterations were made to make organizational performance feasible and effective.
Financial feasibility
Financial feasibility is considered to be one of the most important feasibility which is
required by every organisation to do in their business and project. Financial lenders put more
emphasis on this analysis to ensure that company will able to generate the performance of their
expectations. It is the process through which profitability of any project can be measured.
Analysis and evaluation of the proposal project or business to determine and ascertain that it is
technically feasible, feasible within estimated cost, and will be profitable. Feasibility study is
basically done when the large sums are at stake.
This analysis is also done to measure that project will be viable for the organisation or it
leads to loss for the company(Megahed and et.al., 2018.). By appropriate analysis of the project
the organisation will able to find the outcome and results for their particular project whose
financial feasibility is being analysed. This help in assessing the financial aspects of the project.
Financial feasibility is also the projection of the amount of funding, capital required, sources of
capital business will use in implementing their operations and what will be the result of it. This
all included in the financial feasibility of the organisation and its project.
Set up capital
Set up capital is financial investment which every organisation required to set up their
business The term is generally used interchangeably with seed money that is initial capital which
is required by the business for start up. set up capital include all the expenses which need to incur
by the business for starting their business including office space, permissions, licenses, product
development, manufacturing, marketing or any other expenses which is required by the
organisation to perform their activities efficiently and effectively in order to attain the
organisational goal(Lim and et.al., 2015).
The start up capital for setting up the business essential for every business to arrange it
from the most efficient source. Organza needs to arrange the finance from the source which is
the cheapest and from it they will be able to generate profits. The business can generate set up
capital by venture capitalists, angel investors, traditional banks or any other financial institution.
Any entrepreneur who wants to start their business than they need to crate a solid
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business plan or should build a prototype in order to sell the idea and to perform the activities' in
efficient way that all activities must directed towards the achievement of the goal(Teal 2016).
Business scan generate the capital from different sources say Bank will provide start up capital in
the form of loans which is the most traditional way to generate the fund for new business.
Venture capital, debt financing and many other sources which can be used by the business to
generate set up capital which is initial requirement of the business in setting up the organic farm.
They also need many to purchase the land, building, machinery, equipments, manpower and
many other thongs which are essential for the organisation to arrange as with these resources
only the organisation is able to regenerate the profit and will lead to the achievement of the
organisational goal.
Revenue
Revenue is basically the income which can be generated by the business by performing
their activities effectively and efficiently. By appropriate allocation of all the resources'
organisation will able to generate different revenue streams which will act as good income
source fir the businesses. They can use the different revenue stream for their further development
and growth. Revenue streams are the various sources from which business s can earn money
from the sale of their goods. Sales or revenue can b earned by the company by providing its
goods and services to the customers(Feber, Johnson and Macdonald,2019). If the customers get
satisfied with the product offered by the farm than they will try to negotiate less which result in
higher profit earning for the business. The organisation needs to provide the quality
products and services which are good for the environment as well a for the health of the
customer so that they can able to satisfy the needs and wants of the customers and can earn good
amount of profit and generate revenue. Distributing organic food also help organisation in
attracting more and more customers which leads in retention of the customers for long run.
Hence, Resulting higher profit and higher revenue. Often the term income is also used in place of
revenues.
Revenue can be from sales, services revenue, fees earned, interest revenue, interest
income revenue is the only source through which company ca able to successfully run in
changing dynamic environment. With sufficient availability of revenue the organisation will able
to cover its costs which incurred in payment of salaries and wages to the employees, purchase of
equipments, marketing and advertising expense and many. The organisation has number of
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expense which can only be covered by enough and sufficient availability of the funds that can be
generated in the form of revenue.
Break even analysis
Break even analysis is the technique which is widely used by the production management
and management accountants as the total variable and foxed cost are compared with the sales
revenue to determine the level of sales volume, sales value or the level of the production at
which business is making no profit nor loss. Break even analysis is situation or a point where
business is at no profit no loss situation which means that the company is not making any profit
or nor making any losses(Palaniappan and Annadurai, 2018). Company's sales value is just equal
to its cost that is they got prevented from any loss and also not able to generate extra profit on
above he sales value. Its cost and profits are equal and the point where the cost of the production
is equal to the sale value that point is said to be the break even point. Above this point company
will start declining its profit. It is a financial calculation which is used to determine the number
of products or services company needs to sell to at least cover at least the costs of the product.
Break even analysis include fixed costs and variable costs to ascertain the actual cost of the
production . Fixed cost is the cost which does not vary with the change in the level of the output
and are not directly related with the production which means that at the zero level of output fixed
cost will remain the same. Fixed cost can be alter in the case of long run only. Some examples of
the fixed costs are- rent, depreciation etc. whereas variable cost is the cost which varies with the
change in level of production or output. As it is directly Related to the level of the output. The
amount of the production organization is doing, the variable cost incurred accordingly. After
ascertaining the fixed and variable costs they are compared with the level of sale volume, sales
value or production at which the business s is not making any profit nor loss is said to e the break
even point.
Manpower
Manpower is the most important resource of every organisation, without manpower It is not able
to run the organisational smoothly. As humans are the only one who allocate and manages all
other resources. Efficient human resources' are required in the organisation for effectively and
efficiently managing the all other resources which ultimately helps in business in achieving the
organisational objective and goal(Andersen and et.al., 2015). Organza has good and quality
human resource which ultimately leads the working of the organisation more efficient. Mangers
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manages and allocate the resources and manager itself considered into the human resources so it
is necessary to improve the skills of human resource by effective training and development
session. In addition, to this selection of the right person for the right job is the most crucial
decision which is need to be taken by the HR of the company as they will be only the person who
will be the future of the organisation so they ned to be qualified regarding the job and holding
special skills of managing all other resources of the organisation in most effective and efficient
way.
Equipment
Equipment is the tools and machineries which are required by the business s to run their
operations and production process in order to produce the products and services which have the
capability of satisfying and fulfilling the needs and wants of the customers. Without efficient tool
and equipments company is unable to continue their production process and will to achieve the
organizational goal also(Willer and Lernoud, 2017). Equipment is the part of the assets on which
business needs to spend some proportion of their capital ion order to make organisation in
working condition.
The most common type of equipments and machineries used on farms include tractors,
balers, ploughs, combines, mowers, sprayers and planters. These all are essential equipments
which are required for growing and producing the organic farming. Business depending on their
production field decides which equipment is required by them. They must try the new
technology as and when arrives in the market for organic farming so to satisfy the customers and
their needs in order to attain the organisational goal and objectives.
Ambition v/s ability
Ambition is the strong desire to do something or to achieve something which means that
entrepreneur goal is been set and they direct all their activities towards the achievement of the
organisational goal and this could be considered as ambition for the business and the
entrepreneur. To achieve their goal they manage and allocate all the resources optimally in a way
that its operations work smoothly effectively and efficiently. This is said to be ambition.
Ability is the possession of the means or skill to do something. Which means for
achieving the organization goal the entrepreneur and its employees and mangers needs to be
qualified and must having a special skills and knowledge through which they will able to make
the innovative and prompt decisions and can avoid and eliminate the unnecessary activities from
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the organisation(Palaniappan and Annadurai, 2018). Their ability for utilising all the resources
and managing the activities it will help them in achieving their organisational objectives and
goals.
BUSINESS MODEL
Core strategy
Key
partners
key
activities
value
propositi
on
Custome
r
relations
hip
custome
r
segment
key
resource
s
channels cost
structur
e
revenue
streams
Media
Superm
arkets
Restaura
nt
Hotels
Local
food
suppliers
Transpor
tation
Providin
g organic
food
products
fair
transactio
n
High
quality
products
Better
customer
service
Offering
varieties
Providin
g pure
and
without
chemical
products.
Effective
prices
online
queries
Digital
payment
system
Quick
delivery
social
media
programs
events
customer
data base
Shows
Email
Phone
contacts
Customer
website
Local
people
hotels
hospital
to
provide
fresh
food
products
for the
patients
and staff
Hotels
Universi
ty mess
etc.
Human
resources
which
consist
of
people.
Physical
resources
that
include
land
financial
resources
equipme
nt for
irrigation
Media
Advertise
ment in
magazine
s,
newspape
r etc.
Social
media
Hoarding
and
billboards
Direct
main list
Cost
accordin
g to the
products
and
value
offered.
High
initial
cost
Labor
taxes
equipme
nt
Commu
Revenue
from sale
of
organic
food
products
such as
grains,
nut and
seeds,
fruits and
vegetable
s etc.
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of
organic
food
products
accountin
g
Billing
irrigation
marketin
g
managem
ent
fresh
products
interactio
ns
pamphlets
website
email
marketing
internet
text
search
nication
insuranc
e
waste
removal
raw
material
supplier
commis
sion
The business mission
The mission of the business is to provide the customers with organic food products in
order to reduce the health problems of the customers and the various diseases. It will assist in
encouraging the local farmers to adopt the organic farming technique to reduce the diseases. The
main motive of the business is to provide the customers with fresh food products to enhance their
experience with the business which will assist in reducing various health problems. The Organza
Farm unit by providing the customers with organic food products will improve their health.
Product and market scope
The scope of the product is large because it will provide the organic products which
demand is increasing. The organic product provided by this farm unit will assist in attracting
more customers towards the business which are health conscious. The market Scope for the
product and service is also large as this organisation will provide organic products which will
attract many customers towards the business which will assist in increasing the profitability of
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the business. With the help of promoting the products and services through various promotional
tool will help the business in attracting many customers towards the organisation. With the help
of unique product the business is going to gain high market share. The organza farm unit will use
the online marketing for promotion of their products and services. It will make use of social
media tools such as Facebook, Instagram etc. which will attract the hotels, restaurants , local
people etc to purchase the organic product rather than chemically produced products which have
their negative impact on the health of consumers.
Value proposition
It is related to creating customer value customers by providing them high quality
products and services. With the help of value proposition customers are attracted towards the
business and the products and services offered by the firm. For creating value for the customers
the business will provide the customers with the high quality products and services. The organza
farm unit will provide the products and services at the lower price. With the help of value
creation the customers are highly satisfied the firm provide offer them various discounts and high
customer experience which assist in attracting more potential customers. The value for the
customers is created by providing them organic food products which are produced without the
chemicals, fertilizers and pesticides. Providing the customers with high experience enhance the
goodwill of reputation of the business which is beneficial for attracting more customers towards
the business and increasing the market share of company.
Customer segmentation
Customer segmentation refers to dividing the customers as per the same characteristic
and nature which assist in providing them with products and services as per their demand. The
customers are segmented on the basis of their behavior, needs etc(Megahed and et.al., 2018.).
The organza farm unit will provide the customers with products and services as per their
demand. It will provide the products to the age of all the people because the organic food
products are required by every age group people because they are healthy and does not contain
the elements of chemical.
Channel
The channel is the way through which the customers are offered with products and
services of the organisation. With the help of media channel the business will be able to promote
its products and services which will help in enhancing their business profitability and lead to the
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growth and success of the business(Gabler and et.al., 2017.). Moreover, the channel is important
to be used by the business unit for providing the customer with knowledge about the products
and services and their benefits. The channel for the organza farm unit will be effective which
will assist in gaining more customers towards the business.
Customer relationship
Customer relationship management is basically an approach to manage the company's
interaction with current and potential customers of the market. This uses the data analysis about
customers history in relation with companies in order to improve the business relationship with
the customers and mainly focusing on retention of the customers which ultimately helps in
driving the business and sales growth(Ghan and et.al., 2017). Customer relationship management
helps in managing the customers' data in one place and helps workers to be more productive and
efficient by tracking the customers' history and dding the reminders for the meetings and the
sales calls. It also helps in growing the database and speed up the complete growth process.
Customer relationship management helps in improving the performance of the business,
efficiency and profitability of sales, marketing including customer services operations. Organza
can mange the effective relationship and interactions with customers through social media,
organizing programmes and events, customer data base, online queries, Digital payments'
system, quick delivery and offering the fresh and quality products which helps in satisfaction of
the customers and benefiting the business also by increasing their profitability of the business.
Revenue stream
A Revenue stream is a source of revenue of any company or an organisation. Revenue stream is
basically made of recurring revenue, transaction based revenue, service revenue or project
revenue(Hofer, 2016). The different sources or stream through which company is able to earn the
revenue or income is said to be revenue stream. This helps in increasing the productivity,
efficiency and profitability of the business, Organza also making future profitable investments
using one of the stream as saving which helps the business for their future growth and
development. The business can earn revenue from many sources which includes revenue from
the sale of their organic products(Transaction based revenuer), providing additional customer
services(Service revenue), Investment interest(Project revenue).
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Key activities
There re many activities which are performed by the Organza farm unit in order top attain
greater profit and creating larger market share. The activities which plays a key role in the unit is
to providing the organic products with higher quality and less use of pesticides and chemicals.
They also focusing on providing the other activities which includes fair transaction with
customers, providing quality goods, offering additional and better customer services, offering
varieties of goods, charging cheaper price to satisfy the customers need, environment
sustainability and food security, improvement of human health, natural crop production, Buffer
zones, record keeping, Natural livestock and poultry production, soil management, product
accounting, billing, irrigation, marketing etc(Hopp and et.al., 2018). These all activities splays
crucial role in business which help them to continue the smooth flowing of the business and
helps the business in achieving the organizational goal and objective effectively and efficiently.
Key Resources
These are the most important for successfully establishing and running the buses in og
run. The resources or natural resources are equally important to be used optimally, As optimum
utilization of all the resources will help business in achieving their organizational goal and
objective and it leads to providing the most efficient and quality products and services and also
helps in allocating and managing all the resources in effective and efficient way. The key
resources which are required by the organic farmers may include natural resources(land),
physical resources(machinery, equipment, tools), human resources(Labor, farmers), and financial
resources which helps in arranging all the other resources(Vurro and Perrini, 2018.).
Human resource is considered to be the most important and crucial resources of every
business they are the only one which helps in managing all other resources. In addition to this
they allocate and organize all the resources and activities for optimum utilization of all the
resources which helps in directing and controlling the activities in the direction of achieving the
organisation goal.
Key partners
Key partners are the network of the suppliers and partners which make the business model work.
Companies usually forge the partnership networks to make their business models work and
optimize in reducing the risk and acquiring the resources. Organza has many key partners which
help them in establishing and implementing their business model efficiently which includes
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Media, supermarket restaurants, hotels, local food suppliers. Transportation, Ghana television.
Ministry of food and Agriculture and Ad farms which helps in providing the fulls service
marketing and communication agency.
Organza is supported by the Ministry of food and agriculture which support the farm
channel as a part of their private public partnership extension strategy(Simón-Moya and
Revuelto-Taboada, , 2016). Their aim is to provide and promote the sustainable agriculture and
helping business in their growth through effective research and technology development, These
all are the partners which directly or indirectly helping the business in their success, growth and
development.
Cost structure
Cost structure is about the money that is the most important cost which is associated with the
products' ad services. Cost structure generally describes about all the costs which incurred to
make a business model work(Wells and et.al., 2018). This cost can be calculated easily after
defining the key resources, key activities, and key partners as all these elements also carry costs
which is to be pad by the business for running and performing their activities selectively and
efficiently.
In addition to these costs. It also includes the cost incurred for offering the quality
products, wages to the working labors, fixed and variable costs, high initial cost, Taxes,
advertising costs, equipment costs, waste removal, marketing costs etc.
BUSINESS PLAN
By considering the above stated business model on which making a reliable analysis would
be effective in managing the operations of firm. However, Organza Farm Unit has various
operational aspects which would be effective for firm in making reliable operational analysis
over the business performance.
Project planning
Structure
Organza farm unit following the structure of the business which is most effective to
attract the contractors and customers for retention of long term customers. They following the
theme of the organic farming in which they need snot using pesticides or any synthetic fertilizers.
Their complete focus is on natural farming through organic product which is very much healthier
and safer for the health of the people.
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The unit following the great methods of using advanced technology which also helps in
optimum utilization of resources which leads in quality product offerings which makes
organisation to capture the larger share of their market in agriculture sector(Gabler and et.al.,
2017.). They focusing towards the growing of the crops which leads to the environment
sustainability and food security, improvement of human health. They also focusing towards the
natural crop production, Buffer zones, Natural livestock and poultry production which leading
the business towards the path of the success and development. Hence, the structure followed by
the Organza leading them towards the great development and growth path which helps in
achieving their organizational goal effectively and efficiently.
Job description for specific duties
Organic farmer
Job title: Organic farmer
Job description: Organic farmers needs to manage the farms which produces fruits, vegetables,
crops, herbs, other products without using inorganic fertilizers and synthetic chemicals, growth
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Illustration 9: Organic Farming
( Source : ORGANIC FARMING: A STEP TOWARDS HEALTHY WORLD, 2018)

hormones and synthetic pesticides.
Duties:
 To prepare land for planting
 To care for the crops
 Irrigation activity
 Selling crops
 contacts with processing companies
 Cover cropping
 Crop rotation
 improving soil quality
 building organic soil matter
 maintenance crops and tends to livestock
 supervision of other farmers
 Raising field crops.
Accountant
Job title: Accountant
Job description:
The accountant will have to maintain a record of each monitory transaction of the
business. Being an accountant, an employee will have to ensure entering each transaction in the
books of accounts.
Duties:
 To maintain record of each transaction.
 To compile and analyses all the accounting information.
 Maintain accountability in the business.
 Maintain transparency in the books of accounts of the farm.
 Track each accounting transaction and ensure its proper recording the books.
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Manager
Job title: Manager
Job description:
The manager of farm will need to have effective monitoring over each activities of the
business. Managers will need to develop the most appropriate strategies and plans for the
business so that it could achieve its set goals and objectives.
Duties:
 To develop appropriate strategies for business.
 To analyse each activity of company.
 To have effective control over each department.
 To take quick decisions for the company.
 To develop plans as to help the company in achieving its goals and objectives.
 To make effective plans and strategies for employees as to provide them job satisfaction.
 Appropriate allocation of the resources
 Managing and allocating the activities
 Clarifying et roles and responsibility of every individual
 Efficient management
Employees
Job title: Employees
Job description: employee needs to work part-time or full-time under the contact of
employment who has recognised right and duties.
Duties:
 To work and perform all the activities of organization
 To take care of their health and safety of themselves by taking precautionary measures
 optimum utilization of all resources
 Not misusing the equipment
 Effective competition of the task
 Producing quality products and services
 Timely delivery of products
40
.

 Giving full potential to the work
 Helping in planting the crops
Marketing plan
Marketing plan is a report which outlines the marketing strategy of the business s for
coming year. Marketing plan of the business generally includes the overview of the business's
marketing and advertising plans and goals. This is the description of the business s current
marketing position. Marketing plan of the organza unit includes the situation analysis, sales
forecasting, marketing strategy, expense budget and many more which directly or indirect;y
contributes towards the selling of the products and service to offer the best quality to the
customers so that they get attracted towards farm and will not substitute from another. Capturing
larger market with attracted customers will ultimately help business in creating a strong brand
value in the complete agriculture sectors and will lead to the achievement of organizational goal.
For establishing the effective marketing plan business needs to ascertain the current
situation of their company(Vurro and Perrini, 2018.). Then they required to analyses their target
audience to whom they want to sell the goods d and in what prices. After deciding the target
audience company will set their marketing goals which requires research marketing tactics and
lastly they need to set the marketing budget and according to the budget and they will incur
expenses on the heads which are mentioned in their budget. Marketing can be done through
many ways which involve publicity, sampling advertising, public relations, etc any of them or
more can be a part of the marketing strategy which will helps business to sell their product to
large customer segment and to generate a strong brand value which help them in customer
retention for long.
Collaborative marketing strategy
Collaborative marketing strategy is done by the process of sharing the resources to
increase the leads, brand image and influence of the organisation to market and industry, the
collaborations with other partners or team will lead the organisation in increasing their
profitability and helps to achieve their organisation goal(Megahed and et.al., 2018.). This also
leads in effective marketing and exploring the product to the areas where the company has no
reach but the collaborators does have. Through this effective technique company can be able to
41
.

expand its market share and can attract the large number of the customers who will ultimately
help them in the achievement of their objective and goals. Company can collaborate with media
partners who are sufficient to explore and advertise their products through their source of media
which can benefit the organza in selling more goods' ad earn good amount of profit.
The Ministry of food and Agriculture and Ad farms is collaborator of Organza which
helps in providing the full service marketing and communication agency. Organza is supported
by the Ministry of food and agriculture which support the farm channel as a part of their private
public partnership extension strategy. Their aim is to provide and promote the sustainable
agriculture and helping business in their growth through effective research, technology
development and increasing sales.
Online marketing
This is basically the digital marketing techniques which helps in the marketing of the
goods and services using digital technologies including online websites, internet, social media,
etc. which helps in capturing the larger market share as it has wide reach, through online
marketing company s able to expand and explore products and services to the wide customer
segment and can be able to attractive customers which are new to the market(Hofer, 2016).
Organza farm using the digital technology to sell and market their products to large customers
segment. They are using pay per click, social sites(Facebook, Instagram), websites, company
official webpages, Email marketing, using search engines and many which helps the business in
expanding the company's product I the most efficient form. This helps to reach to the customers
which were nor earlier known to the products and through online marketing they Will be able to
interact with the customers also and resulting in achieving the grater market share which help in
business for their future growth and success.
The advertising and marketing efforts which used the web and email to drive the direct
sales via commerce will lead the business to grater path by efficient and effective sales and
earning a good amount of profit(Simón-Moya and Revuelto-Taboada, , 2016). Digital marketing
methods also include the search engine optimization, content marketing, influencer marketing,
campaign marketing, data driven marketing, social media optimization, search engine marketing,
email direct marketing, display advertising E-books, optical disk and much more. There are large
number of ways through which business is able to do online marketing suing digital technologies
42
.

which directly affect the business by increasing their sales and probability and also helps them in
achieving their organisational goal and objective.
Risk assessment
Risk assessment is the term which is used to describe the overall method where a firm is
able to identify the risk and risk factors, hazards which have potential to cause harm to the
company. Analysing and evaluating the risk associated with that hazard is said to be the risk
assessment. Risk assessment is essential for every organisation in order to ascertain the risk
involved in their future activities which directly affects the business(Hofer, 2016). For
ascertaining the risk factors companies adopt different strategic which help them to identify,
analyse and evaluate the risk so that they can able to eliminate the risk and protect their positions
from the sever loss it can cause. To ensure that risk assessment is carried out effectively business
must take necessary steps which are as followed:
Identifying the hazards
For identifying the hazard business must know the difference between the hazard and
risk. Hazard is something which have potential to cause harm whereas risk is likelihood of that
potential from harm being realised. Hazards of the business organisation can be identified buy
using number of techniques say walking round the workplace etc.
Deciding who and what may be harmed
After deciding the number of hazards the organisation need to find that hazard will harm the
employees working or the workplace so that decisions can be taken accordingly
Evaluating the risk and deciding the control measures
Next step for business firm is to protect the people and place from harm. By controlling
the risk hazards can be avoid completely(Vurro and Perrini, 2018.).
Record your findings
Findings are required to be written down for the legal requirements and from the findings
it is proven that company has identified the hazards and the company planned to eliminate the
risk and hazards.
Reviewing the assessment and update as and when required
43
.

The company needs to review regularly the risk assessment so to ensure that the company
and its workplace with employees will remain the same, without affecting from the risks(Ghan
and et.al., 2017).
Hence, risk assessment is the important function performed by the organisation to ascertain,
analyse and evaluate the risk so that company can take necessary steps in order to control and
eliminate the risks.
Operating process:
It has been denoted by the legislative authority in UK that, the motive of law is based on
developing safe, secure and sustainable environment for society. There have been various acts
which are based on helping an individual with reference to have better standard of living. There
are various legislatures which were being presented in the environment such as Equality and
human rights, personal development, respect and dignity, rights, choices, consent and
individuality as well as value and principles.
Financial plan
Set-up capital
Start-up cost
Cost Initial 1st month
Advertisement 1500
Raw material 2000
Labour expenses 1800
Salaries 4000
Supplier commission 3500
equipment 20000 0
machinery 15000 2000
44
.

land on lease 1400
irrigation expenses 1600
transportation charges 2200
Total cost 35000 20000
Capital invested 300000
Bank loan 500000
Total budget 745000
Estimated cash flow statement
Forecasted cash flow statement
Part
icula
rs
I
n
i
t
i
a
l
i
n
v
e
s
t
m
e
n
t
Jan
uar
y
Feb
ruar
y
Mar
ch
Apr
il May
Jun
e July
Aug
ust
Sept
emb
er
Oct
ober
Nov
emb
er
Dece
mbe
r
Prod
uct
Fruit
s &
vege
table
s,
incl
udin
g
mus
hroo
ms
Fruit
s &
vege
table
s,
incl
udin
g
mus
hroo
ms
Fruit
s &
vege
table
s,
incl
udin
g
mus
hroo
ms
Fruit
s &
vege
table
s,
incl
udin
g
mus
hroo
ms
Fruit
s &
vege
table
s,
incl
udin
g
mus
hroo
ms
Fruit
s &
vege
table
s,
incl
udin
g
mus
hroo
ms
Fruit
s &
vege
table
s,
incl
udin
g
mus
hroo
ms
Fruit
s &
vege
table
s,
incl
udin
g
mus
hroo
ms
Fruit
s &
vege
table
s,
incl
udin
g
mus
hroo
ms
Fruit
s &
vege
table
s,
incl
udin
g
mus
hroo
ms
Fruit
s &
vege
table
s,
incl
udin
g
mus
hroo
ms
Fruit
s &
vege
table
s,
inclu
ding
mus
hroo
ms
Num
ber
of
cons
umer
200
0
224
0
250
9
281
0
314
7
352
5
394
8
442
1
495
2
554
6
621
2
6957
45
.

s/uni
ts
sold
aver
age
selli
ng
price 206 206 206 206 206 206 206 206 206 206 206 206
Tota
l
reve
nue
412
000
461
440
516
812.
8
578
830.
3
648
290
726
084.
773
813
214.
946
910
800.
74
102
009
6.82
9
114
250
8.44
8
127
960
9.5
1433
162.
6
Prod
uct
Grai
ns
Grai
ns
Grai
ns
Grai
ns
Grai
ns
Grai
ns
Grai
ns
Grai
ns
Grai
ns
Grai
ns
Grai
ns
Grai
ns
Num
ber
of
cons
umer
s/uni
ts
sold
400
0
432
0
466
6
503
9
544
2
587
7
634
7
685
5
740
4
799
6
863
6 9327
aver
age
selli
ng
price 140 140 140 140 140 140 140 140 140 140 140 140
Tota
l
reve
nue
560
000
604
800
653
184
705
438.
7
761
873.
8
822
823.
723
888
649.
621
959
741.
591
103
652
0.91
8
111
944
2.59
1
120
899
8
1305
717.
8
Prod
uct
Leg
ume
s
Leg
ume
s
Leg
ume
s
Leg
ume
s
Leg
ume
s
Leg
ume
s
Leg
ume
s
Leg
ume
s
Leg
ume
s
Leg
ume
s
Leg
ume
s
Legu
mes
Num
ber
of
cons
umer
s/uni
ts
sold
500
0
545
0
594
1
647
5
705
8
769
3
838
6
914
0
996
3
108
59
118
37
1290
2
aver
age
320 320 320 320 320 320 320 320 320 320 320 320
46
.

selli
ng
price
Tota
l
reve
nue
160
000
0
174
400
0
190
096
0
207
204
6
225
853
1
246
179
8.33
268
336
0.18
292
486
2.59
318
810
0.22
7
347
502
9.24
7
378
778
1.9
4128
682.
2
Prod
uct
Nuts
and
Seed
s
Nuts
and
Seed
s
Nuts
and
Seed
s
Nuts
and
Seed
s
Nuts
and
Seed
s
Nuts
and
Seed
s
Nuts
and
Seed
s
Nuts
and
Seed
s
Nuts
and
Seed
s
Nuts
and
Seed
s
Nuts
and
Seed
s
Nuts
and
Seed
s
Num
ber
of
cons
umer
s/uni
ts
sold
600
0
666
0
739
3
820
6
910
8
101
10
112
22
124
57
138
27
153
48
170
37
1891
1
aver
age
selli
ng
price 430 430 430 430 430 430 430 430 430 430 430 430
Tota
l
reve
nue
258
000
0
286
380
0
317
881
8
352
848
8
391
662
2
434
745
0.04
482
566
9.54
535
649
3.19
594
570
7.44
6
659
973
5.26
5
732
570
6.1
8131
533.
8
Prod
uct
Dair
y
prod
ucts
and
eggs
Dair
y
prod
ucts
and
eggs
Dair
y
prod
ucts
and
eggs
Dair
y
prod
ucts
and
eggs
Dair
y
prod
ucts
and
eggs
Dair
y
prod
ucts
and
eggs
Dair
y
prod
ucts
and
eggs
Dair
y
prod
ucts
and
eggs
Dair
y
prod
ucts
and
eggs
Dair
y
prod
ucts
and
eggs
Dair
y
prod
ucts
and
eggs
Dair
y
prod
ucts
and
eggs
Num
ber
of
cons
umer
s/uni
ts
sold
450
0
504
0
564
5
632
2
708
1
793
1
888
2
994
8
111
42
124
79
139
76
1565
3
aver
age
280 280 280 280 280 280 280 280 280 280 280 280
47
.

selli
ng
price
Tota
l
reve
nue
126
000
0
141
120
0
158
054
4
177
020
9
198
263
4
222
055
0.52
248
701
6.58
278
545
8.57
311
971
3.60
2
349
407
9.23
4
391
336
8.7
4382
973
Tota
l
reve
nue
(Cas
h
inflo
w)
641
200
0
708
524
0
783
031
9
865
501
3
956
795
0
105
787
07.4
116
979
10.9
129
373
56.7
143
101
39.0
2
158
307
94.7
9
175
154
64
1938
2069
Ope
rati
ng
Exp
ense
s
Adv
ertis
eme
nt
150
0
150
0
150
0
150
0
150
0
150
0
150
0
150
0
150
0
150
0
150
0 1500
Raw
mate
rial
200
0
210
0
220
5
231
5
243
1
255
3
268
0
281
4
295
5
310
3
325
8 3421
Labo
ur
expe
nses
180
0
184
5
189
1
193
8
198
7
203
7
208
7
214
0
219
3
224
8
230
4 2362
Salar
ies
400
0
400
0
400
0
400
0
400
0
400
0
400
0
400
0
400
0
400
0
400
0 4000
Supp
lier
com
miss
ion
350
0
350
0
350
0
350
0
350
0
350
0
350
0
350
0
350
0
350
0
350
0 3500
equi
pme
nt
2
0
0
0
0 0 0 0
200
0 0
300
0 0
400
0 0
500
0 0 4000
mac 1 200 0 100 0 500 0 600 0 400 0 300 0
48
.

hiner
y
5
0
0
0 0 00 0 0 0 0
land
on
lease
140
0
142
1
144
2
146
4
148
6
150
8
153
1
155
4
157
7
160
1
162
5 1649
irrig
ation
expe
nses
160
0
165
6
171
4
177
4
183
6
190
0
196
7
203
6
210
7
218
1
225
7 2336
trans
porta
tion
char
ges
220
0
231
0
242
6
254
7
267
4
280
8
294
8
309
6
325
0
341
3
358
4 3763
Tota
l
oper
atin
g
expe
nses
(Cas
h
outfl
ows)
3
5
0
0
0
200
00
183
32
286
78
210
38
244
14
228
05
262
13
246
39
250
82
265
45
250
27
2653
0
Net
cash
flow
-
3
5
0
0
0
639
200
0
706
690
8
780
164
1
863
397
4
954
353
6
105
559
02
116
716
97
129
127
18
142
850
57
158
042
50
174
904
37
1935
5539
Capi
tal
inve
sted
3
0
0
0
0
0
Ban
k
loan
5
0
0
0
0
0
open 8 765 715 142 220 306 402 507 624 753 896 105 1229
49
.

ing
cash
bala
nce
0
0
0
0
0 000
700
0
239
08
255
49
595
23
030
60
589
62
306
59
433
77
284
34
432
683
2312
0
closi
ng
cash
bala
nce
7
6
5
0
0
0
715
700
0
142
239
08
220
255
49
306
595
23
402
030
60
507
589
62
624
306
59
753
433
77
896
284
34
105
432
683
122
923
120
1422
7866
0
Estimated Income statement
Forecasted income statement
Particulars
Initi
al
inve
stme
nt
Janu
ary
Fe
bru
ary
M
ar
ch
Ap
ril
M
ay
Ju
ne
Jul
y
Au
gus
t
Sep
tem
ber
Oc
tob
er
Nov
em
ber
Dec
emb
er
Sales
revenue
6412
000
708
524
0
78
30
31
9
86
55
01
3
95
67
95
0
105
787
07
116
979
11
129
373
57
143
101
39
158
307
95
175
154
64
193
820
69
Less: Cost
of
goods
sold
2300
00
235
750
24
16
44
24
76
85
25
38
77
260
224
266
729
273
398
280
233
287
238
294
419
301
780
Gross
profit
6182
000
684
949
0
75
88
67
5
84
07
32
8
93
14
07
3
103
184
83
114
311
81
126
639
59
140
299
06
155
435
56
172
210
45
190
802
90
Operating
expenses
Advertisem
ent 1500
150
0
15
00
15
00
15
00
150
0
150
0
150
0
150
0
150
0
150
0
150
0
Raw
material 2000
210
0
22
05
23
15
24
31
255
3
268
0
281
4
295
5
310
3
325
8
342
1
Labour
expenses 1800
184
5
18
91
19
38
19
87
203
7
208
7
214
0
219
3
224
8
230
4
236
2
Salaries 4000
400
0
40
00
40
00
40
00
400
0
400
0
400
0
400
0
400
0
400
0
400
0
Supplier
commissio
3500 350
0
35
00
35
00
35
00
350
0
350
0
350
0
350
0
350
0
350
0
350
0
50
.

n
equipment
2000
0 0 0 0
20
00 0
300
0 0
400
0 0
500
0 0
400
0
machinery
1500
0 2000 0
10
00
0 0
50
00 0
600
0 0
400
0 0
300
0 0
land on
lease 1400
142
1
14
42
14
64
14
86
150
8
153
1
155
4
157
7
160
1
162
5
164
9
irrigation
expenses 1600
165
6
17
14
17
74
18
36
190
0
196
7
203
6
210
7
218
1
225
7
233
6
transportati
on charges 2200
231
0
24
26
25
47
26
74
280
8
294
8
309
6
325
0
341
3
358
4
376
3
Total
operating
expenses
3500
0
2000
0
183
32
28
67
8
21
03
8
24
41
4
228
05
262
13
246
39
250
82
265
45
250
27
265
30
Operating
profit
-
3500
0
6162
000
683
115
8
75
59
99
7
83
86
29
0
92
89
66
0
102
956
78
114
049
68
126
393
20
140
048
24
155
170
11
171
960
18
190
537
59
Less:
corporate
tax @19%
-
6650
1170
780
129
792
0
14
36
39
9
15
93
39
5
17
65
03
5
195
617
9
216
694
4
240
147
1
266
091
7
294
823
2
326
724
3
362
021
4
Net profit/
loss
-
2835
0
4991
220
553
323
8
61
23
59
8
67
92
89
5
75
24
62
4
833
949
9
923
802
4
102
378
49
113
439
07
125
687
79
139
287
74
154
335
45
Profitability analysis:
Particu
lars
Initial
investm
ent
Ja
nu
ar
y
Feb
rua
ry
M
arc
h
Ap
ril
M
ay
Jun
e
Jul
y
Au
gus
t
Sept
emb
er
Oct
obe
r
Nov
emb
er
Dec
emb
er
Sales
revenue 0
64
12
00
0
708
524
0
78
30
31
9
86
55
01
3
95
67
95
0
105
787
07
116
979
11
129
373
57
143
101
39
158
307
95
175
154
64
193
820
69
Operat
ing
profit -35000
61
62
00
0
683
115
8
75
59
99
7
83
86
29
0
92
89
66
0
102
956
78
114
049
68
126
393
20
140
048
24
155
170
11
171
960
18
190
537
59
Net
profit/
loss -28350
49
91
22
0
553
323
8
61
23
59
8
67
92
89
5
75
24
62
4
833
949
9
923
802
4
102
378
49
113
439
07
125
687
79
139
287
74
154
335
45
51
.

Forecasted Balance sheet:
Forecasted balance sheet
Particulars
initial
investment
Quarter
1 Quarter 2 Quarter 3 Quarter 4
Assets
Current assets
Cash 765000 43406457 121621545 227402470 370634463
Inventories 5000 26578 567165 48965 45423
Debtors 4200 4300 4400 4500 4600
Total current assets 774200 43437335 122193110 227455935 370684486
Fixed assets
Land 4263 4458 4662 4875
machinery 15000 12000 5000 10000 3000
equipment 20000 0 5000 4000 9000
Total fixed asset 35000 16263 14458 18662 16875
Total asset 809200 43453598 122207568 227474596 370701361
Liabilities
Current liabilities
Hopkin,
2018
Creditors 3000 1235682 3459875 5269825 6359815
short term debts 2200 7517916 8747693 22204771 4341546
Total current liabilities 5200 8753598 12207568 27474596 10701361
non-current liabilities
long terms debts 4000 490000 650000 780000 860000
bank loan 500000 7230000 9680000 10280000 15050000
52
.

Total non-current
liability 504000 7720000 10330000 11060000 15910000
total liability 509200 16473598 22537568 38534596 26611361
equity
capital invested 300000 26980000 99670000 188940000 344090000
total liability and equity 809200 43453598 122207568 227474596 370701361
Risks management
Risks management is the process of identifying, assessing, evaluating and controlling the
threats to organization. Risk can caused to the organization from many sources including
financial risks, uncertainties, legal liability, strategic management errors, natural disasters,
accidents, etc. There are many ways through which Organza can manage the risk that may
include:
 Accepting the risk
 Avoiding the risk transferring the risk
 Mitigating the risk
 Exploiting the risk
These are some ways through which risks can be managed in the organisation(Hopkin, 2018).
They also need to identify, analyse, evaluate and monitor the risk so that they can prevent and
safeguard their position by eliminating and controlling the risks. The purpose of the risk is to
identify the potential problems before they cause in organisation so that risk handling activities
can be planned and mitigate adverse impacts on achieving the organisational objective sand
goals.
The company needs to hedge their positions from the risk as higher risk leads to higher
return if taken into the right direction. It is not necessary that higher risk will always bring higher
return the company needs to analyse and evaluate the risk and their outcome so that they will be
able to hedge their position in case of projected negative outcomes(Glendon and Clarke, 2015.).
There are different types of risk in which may be faced by the unit and they are :strategic risk,
compliance risk, operational risk, financial risk, reputations risk, competitive risk, economic risk,
legal risk, program risk and many other risks which are required to be faced by the organization
for the smooth flow of its business Without hedging the position n, organisation any note be able
to preform their activities and operations efficiently and may leads to non achievement of the
organisational goal.
53
.

Critical success factors
There are much success factor which helps the company to directly reach to the path of
the success if they are adopted and followed effectively and efficiently. Companies adopt the
success factors according to their needs and requirements, in addition to this they also have to
identify that is which field their functions and activities are performing. Some crucial and
essential success factors of the organisation which need to be adopted by the Organza farm unit
are ;-
Training and education- which means providing and organising effective training
programmes helps in development of the employees and workers and they will able to wok with
more efficiency which help in achievement of the objectives.
Quality products focuses on providing the best and standard quality to the customers in
order to satisfy their needs and wants and also to protect their health by providing the organic
and quality food(Hopkin, 2018). This also helps business in capturing the larger share of nth
market as quality products attract more customers and helps in retention of the customers for
long,
Management commitment and customer satisfaction, role of the quality department is to
observe and regularly monitoring and controlling the quality of the goods in order to satisfy the
customers and fulfilling the objective of the business.
Communication and continuous improvement are also some key and essential success
factors which required by the business in order to achieve their gaols and objectives. In addition,
this will also lead the business sin creating strong brand value which is the great path for the
further growth and development of the organisation.
54
.

REFERENCES
Books and Journals
Andersen, M.M and et.al., 2015. Feasibility of new breeding techniques for organic
farming. Trends in Plant science. 20(7). pp.426-434.
Bhattacharya, D and et.al., 2016. The feasibility of determining the effectiveness and cost-
effectiveness of medication organisation devices compared with usual care for older people
in a community setting: systematic review, stakeholder focus groups and feasibility
randomised controlled trial. Health Technology Assessment. 20(50).
Feber, R.E., Johnson, P.J. and Macdonald, D.W., 2019. What Can Organic Farming Contribute
to Biodiversity Restoration?. The Science Beneath Organic Production. pp.111-132.
Gabler, C. B. and et.al., 2017. Developing an environmentally sustainable business plan: An
international B2B case study. Corporate Social Responsibility and Environmental
Management. 24(4). pp.261-272.
Gary-Webb, T.L and et.al.,, 2018. Evaluation of a Mobile Farmer's Market Aimed at Increasing
Fruit and Vegetable Consumption in Food Deserts: A Pilot Study to Determine Evaluation
Feasibility. Health equity. 2(1) pp.375-383.
Ghani, M. A. and et.al., 2017. A Review on the Relationship Between Business Plan Learning
Outcomes and Business Plan Simulation in Entrepreneurial Education. Journal of
Engineering and Technology (JET). 8(2).
Glendon, A.I. and Clarke, S., 2015. Human safety and risk management: A psychological
perspective. Crc Press.
Hofer, C., 2016. The Evolution of Business Plans in International Business Plan Competitions.
In Models of Start-up Thinking and Action: Theoretical, Empirical and Pedagogical
Approaches (pp. 145-211). Emerald Group Publishing Limited.
Hopkin, P., 2018. Fundamentals of risk management: understanding, evaluating and
implementing effective risk management. Kogan Page Publishers.
Hopp, C. and et.al., 2018. Revisiting the influence of institutional forces on the written business
plan: a replication study. Management Review Quarterly. 68(4). pp.361-398.
55
.

Lim, S.L., and et.al., 2015. The use of vermicompost in organic farming: overview, effects on
soil and economics. Journal of the Science of Food and Agriculture. 95(6). pp.1143-1156.
Megahed, M.E and et.al., 2018. Genetic, nutritional and pathological investigations on the effect
of feeding low protein diet and biofloc on growth performance, survival and disease
prevention of Indian white shrimp Fenneropenaeus indicus. Aquaculture
international. 26(2). pp.589-615.
Mishra, A and et.al., 2017. A system model for understanding the role of animal feces as a route
of contamination of leafy greens before harvest. Appl. Environ. Microbiol.. 83(2).
pp.e02775-16.
Palaniappan, S.P. and Annadurai, K., 2018. Organic Farming Theory & Practice. Scientific
publishers.
Simón-Moya, V. and Revuelto-Taboada, L., 2016. Revising the predictive capability of business
plan quality for new firm survival using qualitative comparative analysis. Journal of
Business Research. 69(4). pp.1351-1356.
Teal, R.F., 2016. Technology Changing Market Feasibility. In Paratransit: Shaping the Flexible
Transport Future. (pp. 333-356). Emerald Group Publishing Limited.
Vurro, C. and Perrini, F., 2018. Social business plan simulation: The case of Dynamo Camp.
In The Italian Model of Management (pp. 83-102). Routledge.
Wells, W. A. and et.al., 2018. In Vivo and Ex Vivo Microscopy: A Business Plan to Justify the
Introduction of Similar Emerging Technologies Into Pathology Practice. Archives of
pathology & laboratory medicine.
Willer, H. and Lernoud, J., 2017. The world of organic agriculture. Statistics and emerging
trends 2017 (pp. 1-336). Research Institute of https://krishijagran.com/featured/organic-
farming-a-step-towards-healthy-world/Organic Agriculture FiBL and IFOAM-Organics
International.
Yu, W. and Wiklund, J., 2015. NASCENT VENTURE TEAM DIVERSITY AND NASCENT
VENTURE PERFORMANCE: AN INVESTIGATION OF BUSINESS PLAN AND
OPPORTUNITY TYPE (SUMMARY). Frontiers of Entrepreneurship Research. 35(8).
p.11.
56
.

Online
b
Barley. 2015. [Online]. Available through : <https://www.healthline.com/nutrition/barley>
Business lifecycle. 2018. [Online]. Available
through :<https://corporatefinanceinstitute.com/resources/knowledge/finance/business-
life-cycle/>
Egg and dairy products. 2016. [Online]. Available
through :<https://www.internationalsupermarketnews.com/cost-of-eggs-and-dairy-
products-drop-in-israel/>
Fruits and Vegetables. 2018. [Online]. Available through :<http://www.paleominds.co.uk/fruits-
and-vegetables-you-must-buy-organic-the-clean-fifteen-dirty-dozen/>
Legume. 2017. [Online]. Available through :<https://www.google.com/url?
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjE-
s_s8sThAhXijOYKHT65CQsQjxx6BAgBEAI&url=https%3A%2F%2Fohmyveggies.com
%2Fa-guide-to-legumes
%2F&psig=AOvVaw3yZeQR12Hc0sV_39CPy9sN&ust=1554963977099654>
Nuts and Seeds. 2017. [Online]. Available through :<https://www.mashed.com/74664/nuts-you-
should-shouldnt-eating/>
Organic Chestnut Mushrooms. 2016.Untitled 2 [Online]. Available through
:<https://www.abelandcole.co.uk/mushrooms-brown-400g-organic>
ORGANIC FARMING: A STEP TOWARDS HEALTHY WORLD. 2018. [Online]. Available
through :<https://krishijagran.com/featured/organic-farming-a-step-towards-healthy-
world/>
Organic Farming: Organic Farming Practices. 2018. [Online]. Available through :<
http://agritech.tnau.ac.in/org_farm/orgfarm_introduction.html>.
Presoaked Brown rice. 2016. [Online]. Available
through :<https://vegetarian.lovetoknow.com/presoaked-brown-rice>
57
.

Research Reflection Report
. Mark
s
Avail
able
Research Methods &
Processes
How and why have you
chosen/decided on the
research methods and
processes which you
are using/have used for
the development of
your Major Project?
How would you
describe these to:
 a reader of your
Major Project
and/or
 a future
employer
(max. 550 words)
In context to this research, I have collected various
information regarding the market of UK to identify the
demand of the products and services which will be offered by
Organic farm Unit. I have introduced the research aims and
objective to provide the understanding of the information on
which the research has been conducted. By collecting the
information from the data collection method I have used the
secondary data which has provided information about the
industry, market, target market, demand etc. from the various
published sources. I have decided the name of business as
"Organza farm unit". Moreover, the cost consideration of the
business is unique as it will provide the customers with
effective prices for the products and services which will
enhance their experience with the business unit. I formulated
the strategies for planning for the business operation and
various other activities related to the organisation. In this
project, I have provided information about the products and
services which will be offered by this business unit. I have
used the research methods such as data collection methods, on
the basis of which i have analysed the market and the
competitiveness existing in the UK market for the farming
industry. For providing the effectiveness of the project I have
included the brief information about the process and the
activities which will be performed by this business unit. I have
58
.

also identified the various resources which will be required by
the business for establishment of the business such as financial
resources, physical resources such as land, equipment, human
resource etc. because without these resources the business will
not be able to perform, ice operation and thus it will affect the
profitability of the overall business. I have analysed the
market in order to identify the competitiveness existing in the
market through the help of porter five forces which ah
provided information about the competitiveness existing in the
market. It has included the factors such as threat of substituent
product, threat of new entrants, Threat of existing rivalry,
bargaining power of supplier and bargaining power of
customers. For this project, I have gathered the information
about the farming industry of the UK to identify the feasibility
the project which has provided information about the financial
feasibility, marketing feasibility, organisation feasibility etc.
The structure followed in this report contain the four part first
part of the report provide information about the business and
the concept which is to establish the organic farming business
to provide the customers with the organic food products in
order to reduced the various health problems and diseases by
providing them with chemically free products. The business
will have the 10 employees which will perform different
activities relating to the business it will consist of accountant,
manager, employees, organic farmers, operation managers,
suppliers etc. The firm in order to perform it activities in the
effective and efficient manner has collected the in- depth
information about the industry and market through the
secondary sources.
Literature & sources Books and Journals
Gabler, C. B. and et.al., 2017. Developing an environmentally
59
.

 What are the
most important
theories/literatur
e/evidence
sources which
you are using to
justify your
research and
your Major
Project?
 Why are these
sources
important and
fundamental to
your work?
(max. 550 words)
sustainable business plan: An international B2B case
study. Corporate Social Responsibility and
Environmental Management. 24(4). pp.261-272.
Ghani, M. A. and et.al., 2017. A Review on the Relationship
Between Business Plan Learning Outcomes and
Business Plan Simulation in Entrepreneurial
Education. Journal of Engineering and Technology
(JET). 8(2).
Hofer, C., 2016. The Evolution of Business Plans in
International Business Plan Competitions. In Models of
Start-up Thinking and Action: Theoretical, Empirical
and Pedagogical Approaches (pp. 145-211). Emerald
Group Publishing Limited.
Hopp, C. and et.al., 2018. Revisiting the influence of
institutional forces on the written business plan: a
replication study. Management Review
Quarterly. 68(4). pp.361-398.
Simón-Moya, V. and Revuelto-Taboada, L., 2016. Revising
the predictive capability of business plan quality for
new firm survival using qualitative comparative
analysis. Journal of Business Research. 69(4). pp.1351-
1356.
Vurro, C. and Perrini, F., 2018. Social business plan
simulation: The case of Dynamo Camp. In The Italian
Model of Management (pp. 83-102). Routledge.
Wells, W. A. and et.al., 2018. In Vivo and Ex Vivo
Microscopy: A Business Plan to Justify the
Introduction of Similar Emerging Technologies Into
Pathology Practice. Archives of pathology &
laboratory medicine.
Yu, W. and Wiklund, J., 2015. NASCENT VENTURE TEAM
60
.

DIVERSITY AND NASCENT VENTURE
PERFORMANCE: AN INVESTIGATION OF
BUSINESS PLAN AND OPPORTUNITY TYPE
(SUMMARY). Frontiers of Entrepreneurship
Research. 35(8). p.11.
Palaniappan, S.P. and Annadurai, K., 2018. Organic Farming
Theory & Practice. Scientific publishers.
Willer, H. and Lernoud, J., 2017. The world of organic
agriculture. Statistics and emerging trends 2017 (pp. 1-
336). Research Institute of Organic Agriculture FiBL
and IFOAM-Organics International.
Feber, R.E., Johnson, P.J. and Macdonald, D.W., 2019. What
Can Organic Farming Contribute to Biodiversity
Restoration?. The Science Beneath Organic Production.
pp.111-132.
Andersen, M.M and et.al., 2015. Feasibility of new breeding
techniques for organic farming. Trends in Plant
science. 20(7). pp.426-434.
Lim, S.L., and et.al., 2015. The use of vermicompost in
organic farming: overview, effects on soil and
economics. Journal of the Science of Food and
Agriculture. 95(6). pp.1143-1156.
Mishra, A and et.al., 2017. A system model for understanding
the role of animal feces as a route of contamination of
leafy greens before harvest. Appl. Environ.
Microbiol.. 83(2). pp.e02775-16.
Gary-Webb, T.L and et.al.,, 2018. Evaluation of a Mobile
Farmer's Market Aimed at Increasing Fruit and
Vegetable Consumption in Food Deserts: A Pilot Study
61
.

to Determine Evaluation Feasibility. Health equity. 2(1)
pp.375-383.
Teal, R.F., 2016. Technology Changing Market Feasibility.
In Paratransit: Shaping the Flexible Transport Future.
(pp. 333-356). Emerald Group Publishing Limited.
Bhattacharya, D and et.al., 2016. The feasibility of
determining the effectiveness and cost-effectiveness of
medication organisation devices compared with usual
care for older people in a community setting: systematic
review, stakeholder focus groups and feasibility
randomised controlled trial. Health Technology
Assessment. 20(50).
Megahed, M.E and et.al., 2018. Genetic, nutritional and
pathological investigations on the effect of feeding low
protein diet and biofloc on growth performance, survival
and disease prevention of Indian white shrimp
Fenneropenaeus indicus. Aquaculture
international. 26(2). pp.589-615.
Ronald, P. C. and Adamchak, R.W., 2018. Tomorrow's table:
organic farming, genetics, and the future of food. Oxford
University Press.
Seufert, V., Ramankutty, N. and Mayerhofer, T., 2017. What is
this thing called organic?–How organic farming is codified in
regulations. Food Policy. 68. pp.10-20.
Barker, A. V., 2016. Science and technology of organic
farming. CRC Press.
Willer, H and et.al., 2018, February. The world of organic
agriculture.
Freyer, B. and Bingen, R. J. eds., 2015. Re-thinking organic
food and farming in a changing world (p. 81).
62
.

Dordrecht: Springer.
Online
Organic Farming: Organic Farming Practices. 2018.
[Online]. Available through :<
http://agritech.tnau.ac.in/org_farm/orgfarm_introductio
n.html>.
Fruits and Vegetables. 2018. [Online]. Available
through :<http://www.paleominds.co.uk/fruits-and-vegetables-
you-must-buy-organic-the-clean-fifteen-dirty-dozen/>
Organic Chestnut Mushrooms. 2016.Untitled 2 [Online].
Available through
:<https://www.abelandcole.co.uk/mushrooms-brown-400g-
organic>
Presoaked Brown rice. 2016. [Online]. Available
through :<https://vegetarian.lovetoknow.com/presoaked-
brown-rice>
Barley. 2015. [Online]. Available through :
<https://www.healthline.com/nutrition/barley>
Legume. 2017. [Online]. Available
through :<https://www.google.com/url?
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKE
wjE-s_s8sThAhXijOYKHT65CQsQjxx6BAgBEAI&url=https
%3A%2F%2Fohmyveggies.com%2Fa-guide-to-legumes
%2F&psig=AOvVaw3yZeQR12Hc0sV_39CPy9sN&ust=1554
963977099654>
Nuts and Seeds. 2017. [Online]. Available
through :<https://www.mashed.com/74664/nuts-you-should-
shouldnt-eating/>
Egg and dairy products. 2016. [Online]. Available
63
.

through :
<https://www.internationalsupermarketnews.com/cost-of-eggs-
and-dairy-products-drop-in-israel/>
Business lifecycle. 2018. [Online]. Available
through :
<https://corporatefinanceinstitute.com/resources/knowledge/fi
nance/business-life-cycle/>
Your Knowledge
What key areas of
knowledge have you
gained from
undertaking your
research and the Major
Project?
Indicate why these are
so important to you?
(max. 400 words)
For this project I have articulated the products and
services which will be offered by the business unit it will
provide the fruits and vegetables which are produced in
organic manner. The fruits and vegetables will be produced
without the use of chemicals, pesticides and fertilizers.
Moreover, it will provide the nuts and seeds which are healthy
for the human body and provide contains more protein.
Furthermore, it will include the grains and legumes which are
produced in organic way to reduce various health problems. I
have gained knowledge about the organic product and the
chemically produced product and their impact on the health of
the individual. By conducting this research, I have gained
knowledge about the market and the demand of the customers
which have their impact on the business operation. I have
identified the products and services which are being offered by
the organic farm unit and their health benefit for the people.
With the help of this research project , I have articulated the
facilities and services which will be provided top the
customers such as quick food delivery, customer service,
offers and discounts etc. Which will assist in attracting more
customers towards the business. I have gained knowledge
64
.

about the activities which are being performed for
establishment of the business and the resources which are
required for performing various business operations. It will
also provide the customers with eggs and dairy products which
will be beneficial for the growth and success of the business as
it will provide the fresh products that will attract more
customers towards the business. On the basis of tart market,
value proposition i have identified that the all age group people
will be attract towards this business because it will provide the
customers with more benefits and reduce the harmfulness on
the health. According to my view , I have chosen the effective
research project because nowadays people are getting very
concerned about their health and want to consume only health
food products in order to be healthy and reduce the chances of
various diseases. I have used the feasibility research which
has provided understanding about the effective of this business
in UK and the target market which will provide understanding
about the profitability of the business in the future. In this
report I have provided the information about the business plan
which has included the financial plan and the information
about the cost structure which has determined the set up capital
required for performing the activities of the business. In this
research, I have gained the knowledge about various
promotional tools which can be used by the business unit for
promoting their products and services. I have use the
feasibility research which has helped in gaining knowledge
about the various areas which help in understanding the
feasibilities of the business and the effectiveness of the
organisation in the market to be successful.
Your Learning With the help of this research, I have gained the
learning about the market strategies which help the business
65
.

What are the most
important
aspects/examples of
learning and/or skills
which you have gained
from:
 undertaking the
MBA
programme,
 following
through your
research, and
 applying your
knowledge and
what you have
learnt in your
Major Project
(max. 400 words)
their success and growth by performing the activities and
operation of the business through using the various strategies
to attract the customers towards the business. In this report I
have contained the facilities and services which will be
provided to the customers in order to enhance their experience
with the business to retain them in business for the long run. I
have gained learning about the buying behaviour of the
customers which I based on high quality products and low cost
for the products and services which are the basis of attracting
the customers towards the business. Organza farm unit will
provide the organic products which are of high quality and at
the low cost oriented which will assist in attracting more
customers towards the business. While evaluating the
feasibility of the industry, I have growth of the business can be
attained by selecting the unique idea which is Organic food
products that are not provided in market as more than half of
the business unit which are providing the food products
offered the chemically processed. I have found that Organza
farm unit is at the introductory stage which require more focus
on the business operation which will assist in development of
the business by performing the business analysis through the
help of models which has provided understanding about the
business profitability and the success factor. This research
project has used the porter five forces for analysing the market
and the effectivenesses of the business in this market by
identifying the impact of various factors involved in this
industry. I have analysed that the business will be successful if
it implements the strategies which are helpful in gaining
market share and increasing the profitability of the business.
Moreover, the business will provide the customer with organic
products that will raise the company's revenue and will attract
66
.

more customers towards the products and services offered by
the Organza farm unit. This business idea is effective because
it will help in reducing the various health problems which will
leads to reduction in the mortality rate. Organic food product
will; provide the firm with competitive advantage against the
competitors that is beneficial for the having the strong
customer base in the market for increasing the product demand
in the market. There are various factors which are related to
the business success and failure such a product and services,
quality, pricing, demand, buyers behaviour, etc. which affect
the profitability of the business. It is required that the business
must consider this factor for being successful in the market.
Critical Thinking and
your ideas
In carrying out your
research, your analysis,
your evaluation of
evidence, and in
identifying or
proposing conclusions,
what has been the most
important discovery, or
piece of evidence, or
theory, or viewpoint, or
critical idea, or critical
addition to your
knowledge, or other
item of importance and
why?
With reference to Organisational analysis it is
identified that the business will be started with small and
medium size as it is at the introductory stage and there is less
capital investment. Moreover, It is evaluated with the financial
feasibility about the set up capital to determine the cost
required for establishment of the business. In this research
report, I have articulated the cash flow and profit and loss
statement which has provided understanding about the
business performance and profitability. Moreover, it is
identified that manpower and equipment play an important role
in the success of the business. I have identified that the
business will be successful by effectively utilising its resources
to derive better result. The revenue of the business is highly
depended on the seasonal fluctuation as there are various fruits
and vegetables which grow in specific season so that may
affect the business profitability. Moreover, I have identified
the difference between ambition and ability which has
provided understanding about the ability of the business to
67
.

(max. 400 words) achieve its aims and objectives. There are various critical
success factors which have their impact on the business
success. I have identified that the business is successful by
performing the activities effectively and efficiently. It is
required that the business objective are realistic and can be
achievable on the basis of which the ability of the organisation
can be determined for the success of the business. I have
identified that the business is successful by performing its
activities in the efficient way and enhancing their ability as per
the objective framed to achieve targeted goals of the
organisation. The business will provide the customers with
high quality products in order to enhance their experience with
the firm to retain them in business for the long run.
Barriers met
What were the main
difficulties and barriers
which you were face
with in:
 undertaking
your research,
and
 completing your
Major Project
(max. 400 words)
While undertaking the research, There were various factors
which affected the research as there was lack of resources and
time while collecting the data due to which there was problem
in gathering the data and information from the secondary
sources. Moreover, I has problems in identifying the accurate
and reliable information from the sources because there was
lot of information available regarding the market and the
industry and identifying the reliable and accurate information
was a difficult task. Furthermore, there was problems in
identifying information because there were sites which was
having access denied due top which much information was not
gathered.
Your Professional
Development
What are the most
important business
As stated above, secondary data sources are
used for conducting this research which has used articles,
journals, and internet. In my opinion secondary data saves
time, cost and efforts and is reliable to an extent. They are
easily available and evaluate past data and help in analysing
68
.

and/or management
skill(s) or academic
idea(s) or lesson(s)
which you have learnt
from undertaking your
research and your
Major Project – and
why?
(max. 400 words)
recent trade. In secondary data there is no need to meet people
personally as the information is collected from journals and
articles which saves time and cost . I feel the this method will
give adequate results as there no favouritism and biasses.
The resources which I have considered for organic
farming are physical, human and financial resources as these
are the backbone of the business. The physical resources
include land, human resource include labour and financial
resource include money. I have analysed that the distribution
system of the company need to be effective as it helps the
company to sustain in the market with success.
The sale of organic products of Organza farm unit will
be promoted through social media platforms and will be
advertised through hoardings and posters. In the same series, if
customer has any queries related to quality of product then
company will address their issues and will work on their
feedbacks . The concern of every customer is to buy organic
products at low cost . Customers need organic vegetables and
fruits at low cost which cannot meet the fixed cost of the
business that includes rent of land, electricity etc. Therefore by
keeping this point in my mind I have kept price of my products
low. The main revenue generation of the business is from
hotels when they need organic products to serve to their
customers. The organic fruits and vegetables provided by the
business is really fresh, have no pesticides and is chemical free
with no added colour.
With section of business plan, there is analysis of all
business operations with all the funds available according to
business requirement. I have estimated all the fixed and
variable cost and revenue generation of the business over a
particular period of time. The entire business would be set up
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in 10 months as 2 months in the beginning would go for
market research of the plan to know the feasibility of the plan.
The other 3 months would go for select an appropriate farm
and its location to carrying out the business. The other 2
months will cover arrangements of funds in which ill get
money from bank in the form of loan and in next 3 months I
will recruit the staff and will start marketing the products and
in year end the business will have grand opening and will start
implementing its operations.
Objectives
Based on your research
and the work which
you have done in the
MBA Programme and
its use in your Major
Project, what were and
how far have the
objectives of your
project been achieved?
(max.450 words)
The objective of the business is to provide nutritious
fruits and vegetables and other organic products to the
consumer for their healthy life and to maintain their standard
of living. The company will use organic soil and fertilizer as it
is considered as complete plant food. The business focus is on
providing poison free and chemical free products to the
customers that tastes better than inorganic products. The focus
of business is on slowing down global warming and to increase
the willingness in consumers to buy more organic products. It
will improve growth of plant and physiological activities of
plant which will provide quality products and also keeps the
food healthy for longer duration. The objective of business is
to increase sales and maximise profit and it is possible as
organic pesticides cost low and are easily degradable and also
there is high demand for organic products in consumers which
provides it benefit to increase its sales and profit. The other
objective of organic farming is to increase genetic diversity
and to ensure that it has right soil cultivation, crop rotation,
biological diversity for quality products and to control diseases
and weeds in plants to provide best products to the society that
can increase their health and can give them health benefits.
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The other objective of the business is to reach wide range of
customers and to avail them organic products which can boost
mortality rate of the consumer and can help him in living
healthy life free from diseases. The other aspect of business is
to provide benefit to its environment by reducing waste,
decreasing global warming, ensuring healthy individuals and
decreasing diseases for developing sustainable environment . It
focuses on developing agriculture system for adequate food
production in coming future and to develop strategy over
chemical farming for efficient working of biological process.
Findings & outcomes
How useful and/or
feasible are the
findings,
recommendations,
conclusions, or
outcomes of your
Major Project to you
and/or to a future
Employer?
You must justify your
answer with specific
examples.
(max. 450 words)
From the above plan I have analysed that the present
business development plan can be termed as the most
appropriate plan for the opening an Organaza firm unit. I have
set the mission, vision and business objectives for the company
through which its future goals and achievements have been
decided. I have developed a proper business concept and
analysed its feasibility as well in order to evaluate the
acceptability of business concept. I have anakysed the
timescale of the business and also developed the gantt chart for
recommending the best and the most economic way of
developing the business. Further, with the help of critical path,
I have recommended the best path of opening a new business.
In this report have also recommended the business to sale
several organic foods to customers as to earn maximum gain
from the business. I have recommended to the organaza firm
unit to sale healthier products to customers as in present time
most of the population prefers healthy foods over others. I
have analysed and determined the target customers so that it
could develop appropriate strategies to attract them. My
findings provides information about specific features of the
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market, scope of value addition and basic involvements of the
business as well. It would help the organaza firm unit to
develop the business activities in the most effective way. My
research also includes the feasibility research of the overall
business unit through which it can be concluded that the
overall business plan is feasible and achievable as well.
I have also analysed and found various sources through
which it can fulfill its all the requirement of running business
smoothly. I have provided information about the various core
strategies that are needed to be developed by the business. In
my study it has been suggested to the business to employ some
major workers for the company along with providing their job
descriptions so that it could employ the best professional for
each activity of organaza firm unit and help it in achieving its
business goals and objectives. At the end of research I have
provided various risks that could be faced by business in the
future. With the help of which its managers can develop
effective strategies for business and achieve its business
objectives as well.
Moreover, I have developed a financial plan through
which I have found that the organaza firm unit is going to
grow in near future and doing business through this business
plan will provide a frequent increment in the cash flow of the
business as well.
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