Strategic Analysis: Launching a New Product Design at Origin Creations

This report provides a comprehensive analysis of Origin Creations' potential launch of a new product design. It examines the reasons driving this initiative, including the need for improved marketing services and increased sales. The report evaluates business options, such as launching a new product design, entering a new market with existing products, or maintaining the status quo, using a weighted scoring model to assess each option. It details the expected benefits, such as increased sales and customer base expansion, as well as potential dis-benefits, including emerging risks and extra costs. Furthermore, the report includes a project timeline for the new product design launch, covering project initiation, planning, implementation, monitoring, and closure, along with a benefit realization timeline. Finally, it presents a cost analysis for the project, considering expenses related to the marketing team, digital marketing, raw materials, labor, and benefit realization. The report concludes that a thorough analysis of various factors is crucial for a successful new product launch.

Foundations of Business
Management

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Reasons........................................................................................................................................3
Business options...........................................................................................................................3
Expected benefits for the organization within launching the new product design......................4
Expected dis-benefits for the organization in order to launch the new product design ..............5
Determination of the time-scale for launching the new product design......................................6
Cost analysation in order to launch the new product...................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
The project life cycle is the process which includes the steps that are essential for the
project managers for the success of the management and project. In this project the give case
study is about Origin Creations is an organization which markets for range of original lifestyle
products with the help of direct mail brochure and internet. In this project the interactions
between the functional elements and key drivers of the operational management will be
understood for being used for the analysation of data. A project timeline will be provided in this
project for this organization.
MAIN BODY
Reasons
The main reason for doing this project is that the organization believes that the marketing
services which this organization has been providing is returning. This organization is not
producing its products it is only designing them. Origin creation is also known for little
investment in the digital marketing. It does not have the number of employees which makes the
work more hectic for the existing employees. The sales of this organization is very lower than
the expectations of the organization (Yong Kim and Thuc, 2021). The marketing practices of this
company has to face challenges regarding the privacy of the organization which is considered to
be strictly regulated for the business of the organization. Web Accessibility is also a very big
deal for the organization and its reputation and is considered to be the factor which it will be
addressing in the project. The reputation of the organization has turned into a waste of time for
the business. This is the factor that is considered to be the effective for the marketing integration.
Business options
There are different options which this business can utilize for improving its performance,
 To launch a new product design to be launched : In this idea the business will plan a
new deign for the product design for which it will find manufacturers. This product
design will be innovative and will help the business to enter a new market with
competition. For this option the business would need to utilize new marketing options
which are considered to be the basic practices of this business.
 To enter a new market with its existing products : This business option will be to
provide its services in a new country were its operations are not present. In this market
the business will be selling only its existing product in which it has the expertise. This

will be the strategy for the growth and market expansion of the business. It will be
important for the business to provide the customers with scope of development and
growth (Pell and et.al., 2019).
 To do nothing : Doing nothing is also an option that will require no investments to be
made as it will not cover the benefits of the business. The growth of the business will be
in doubt however, doing nothing can also mean that the business will not be taking any
unnecessary risks which will affects its business.
Weighted Scoring Model
Criteria Weight % New Product New Market Doing Nothing
Value 20 80 45 10
Risk 20 60 80 30
Difficulty 15 70 90 0
Success 10 30 60 50
Compliance 5 35 60 50
Relationships 5 80 50 30
Stakeholders 15 25 75 10
Urgency 10 60 25 10
Weighted scores 100 55 60.625 23.75
Expected benefits for the organization within launching the new product design
The expected benefits for launching the new product design has been explained below:
To launch a new product design to be launched:
 This will provide the business new scope for the company for capitalizing on the growth
which they need.
 It will help the customers of the business with chance to buy a new product which is
made for them (Galli, 2020).

 This has the potential of increasing the sales of the existing products which would help
the business in to increase its sales by 30%.
 Entering a new product market can be considered to be the factor which influence the
growth of the organization due to its expansion.
 This will increase the customer base for the organization as it will brings customers for
new product market into the organization.
 Expansion in the new product market will help the company in the diversification of its
assets.
 This can also help the organization in the development of the competitive environment
which provides the business the growth it requires (Paulillo and et.al., 2020).
Expected dis-benefits for the organization in order to launch the new product design
The dis-benefits of launching the new product for the business can be considered as
following:
Emerging rate of risk
The move towards adopting more systematic approach of developing the new product
leads to create the risk for the organization. As the customers are already aware about the quality
of the products that has been assured by the organization (Granato and et.al., 2020). Customers
are highly dissatisfied with the quality. Thus, initiating new approach can be proven riskier as the
dissatisfaction rate of the customer is already higher. Also, this can lead to risk of project failure.
Extra cost
The new product development approach leads to generate the extra additional cost for the
organization. It will provide the direct impact over the final cost of the output. As a result, the
prices of the final output becomes higher. Again there is a situation arises for the organization
where the customers get distracted due to the higher prices. Thus, this is the expected dis-benefit
that is concerned with increasing the cost of production for the organization and affects the
prices of the final output.
Evolving market
In order to develop the new product the organization has to evolve the new market in
terms of knowing the current consumer trends in the market. Furthermore, the consumer taste

changes on a far note. It is hard to evolve the different market and implementing a single
decision that can ensure satisfaction to all the customers.
Competition
Already, there is a higher rate of competition in the market for the original creation and
the customers are dissatisfied from the performance of the organization. In such situation,
adopting new approach for product development can lead to create more competition for the
organization (Mousavi and et.al., 2022). There might be possibility of higher competition in the
market for the organization. This provides the impact over the strategic techniques of the
company.
Determination of the time-scale for launching the new product design
Project time-scale for the new product design
The project time-scale shows the time-frame of the task and activities that has to be taken
in consideration by the project manager in order to complete the project (Marzi and et.al., 2020).
Here is the description of the project timescale for the organization in order to complete the
project related to new development of product.
Project Initiation
(2 months)
Project planning
(2 months)
Project
implementation
(3 months)
Project
monitoring
(1 month)
Project closure
(1 month)
Aims & objective
formation
Preparing the
marketing team
Assuring the roles
and
responsibilities.
Identification of
the risk.
Performing
documentation.
Team formation Preparing digital
marketing team
Allocating the
resources.
Mitigation of risk. Taking feedback.
Budget creation Creation of
launching
content.
Implementation
of the operational
practices.
Back-up plan. Assuring success
rate.
Benefit realisation time-scale of new product design
Identification of the
benefits
Identification of the benefits from the development of new product
within analysation of the data with the help of researching.

(1 month)
Planning
(1 month)
Preparing benefit map within using the software.
Delivering
(1 month)
Delivering the final product to the customers
Sustaining Keeping the benefits on track within using benefit tracker such as,
KPI.
Cost analysation in order to launch the new product design
Project cost of new product design
Project cost refers to the cost occur from undertaking the work in order to complete the
project. Analysing the project cost is mandatory as it provides the idea about the requirement of
the budget that is needed in order to perform the project. Here is the description of the project
cost for the Original creations:
Activities Cost
Marketing team 100
Digital marketing team 100
Raw materials 200
Labours 80
Contractors 180
Extra expenses 80
Cost incurred from the benefit realisation
This refers to the cost that occurs from identifying, implementing and monitoring of the
benefits of the project. Here is the benefit realisation cost for the original creation:
Activities Cost
Data Analytical tools 200

Hiring consultant 300
Installation of software 400
CONCLUSION
From the above report it has been concluded that, in order to launch the new product in
the market it is important to analyse the number of factors. The report has described the reason
behind adopting the approach of developing the new product in the market for the original
creation. Furthermore, the report has highlighted the expected benefits and expected dis-benefits
of the approach. Also, the project time-scale and benefit realization time-scale has been
highlighted in the report. Lastly, the report has shed light over the costs incurred from the
project.

REFERENCES
Books and Journals
Galli, B.J., 2020. Effective Economic Decision-Making Methods in Environmental and
Sustainability Project Environments and Project Life Cycle. In Circular Economy and
Engineering (pp. 13-42). Springer, Cham.
Granato and et.al., 2020. Functional foods: Product development, technological trends, efficacy
testing, and safety. Annual review of food science and technology. 11. pp.93-118.
Marzi and et.al., 2020. New product development during the last ten years: The ongoing debate
and future avenues. IEEE Transactions on Engineering Management. 68(1). pp.330-344.
Mousavi and et.al., 2022. A new fuzzy multi-criteria decision-making approach for risk
assessment of competitors’ cooperation in new product development projects. Journal of
Business & Industrial Marketing.
Paulillo, A., and et.al., 2020. Geothermal energy in the UK: The life-cycle environmental
impacts of electricity production from the United Downs Deep Geothermal Power
project. Journal of Cleaner Production. 249. p.119410.
Pell, R., and et.al., 2019. Temporally explicit life cycle assessment as an environmental
performance decision making tool in rare earth project development. Minerals
Engineering. 135. pp.64-73.
Yong Kim, S. and Thuc, L.D., 2021. Life Cycle Performance Measurement in Public–Private
Partnership Infrastructure Projects. Journal of Infrastructure Systems, 27(4),
p.06021001.