This report, prepared by a student, provides a comprehensive analysis of Origin Digital, a marketing and advertising firm operating in the US and UK. It begins with an overview of the company, highlighting its history, achievements, and innovative approach to digital marketing. The report then delves into the current marketing environment, examining trends such as Out of Home (OOH) advertising and the company's expansion strategies. A STEEPLE analysis is conducted to assess the external factors influencing the company, covering social, technological, economic, environmental, political, legal, and ethical considerations. Following this, a TOWS analysis evaluates Origin Digital's internal strengths and weaknesses in relation to external opportunities and threats, leading to the formulation of strategic recommendations. The report concludes with a summary of key findings and suggestions for enhancing the company's productivity and market position.
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