Original Creation: A Consultancy Report on Business Improvements

This report serves as a consultancy analysis for Original Creation, a company facing significant challenges including declining sales, customer dissatisfaction, and product quality issues. The report identifies key problems such as poor product quality leading to returns, ineffective marketing strategies, and inadequate customer service. It examines the company's internal processes, including product development, staff management, and customer interaction. The report provides a series of recommendations, including focusing on market fit, improving customer service, developing strong leadership skills, and providing employee training to enhance the company's performance, profitability, and overall success. The analysis emphasizes the importance of addressing customer feedback, improving product quality, and implementing effective marketing strategies to revitalize the business.

COLLABORATIVE
ACTIVITY AND
INDIVIDUAL REPORT

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Reason for consultancy report.....................................................................................................4
Key issues from ORIGINAL CREATIONS................................................................................6
RECOMMENDATIONS.................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

EXECUTIVE SUMMARY
In this report, finding and recommendation for business improvements and its success
because original creation face many problems within the organization which affects it's badly
includes customer base, productivity, profitability, etc. there various issues find that business
face and also recommend for better improvements for business as consultant. Original creation
has been improved its business challenges with the help of recommendation for customer and
employees towards the business accomplish goals to achieve and become successful.

INTRODUCTION
The report is based on a company which is ORIGINAL CREATION. The company is facing
major issues in the sales that are getting lower than expectation. Not all product of the company
is getting succeed. The brand is facing loss as the company faced three unsuccessful months of
trying. The sales are too low to justify the cost of manufacturing. It is because the customers are
complaining about the quality of product and getting damaged goods. The return of product is
too high to justify the continuation of product. Therefore, the present report will critically
analyse the major issues that has been faced by the company. The customers are not satisfied
with the product as they are not getting good quality. Also, the report will provide appropriate
recommendation for the problem.
MAIN BODY
Reason for consultancy report
Consulting report to original creation because they face unsuccessful month in various
challenges that aspect by business. It affects the business completely so, consultancy report are
most important for Mary Shelley, this will helps them to improve business productivity and helps
in improve their customer case. Original creation is business which design product but not
manufacture the products. It offers the varieties of products such as air freshener for bathroom,
cloth dryers, garden light in shape of garden flower, blood pressure monitor, hair clippers and
exfoliate scrubs, etc. that made by others and manufacture similar products (Denning, 2019).
Company send rough idea to manufacture products. The main reason of consultancy report is
that original creation face that customers complain that some goods are damages and its directly
affects the business because the customer base will decrease and it also affects the productivity
of company which are not beneficial for business. However, the company need to keep focus o
its products which are mots important for them to retain the customer as well as its productivity.
Company can so lose its firm profitability if customer base of business get loss as well as it leads
in no generate revenues (Goniewicz, Burkle and Khorram-Manesh, 2020). They can face high
loss and its damage whole company because there are high operating cost, inadequate revenues,
poor utilization of resources, causes of expensive cost. Company face lower price in business
that also affects the business because total sales fail to enhance to make decline that the gross
profits in income statements will also go down so, the company face challenges increase

profitability for business. Collaborative activities are activities where business workers are
working coordinate and cooperatively in group and pairs. It means that company team share their
task in a group, and then they start their work for business coordination and cooperation within
the business organization.
Company also have a lack of market awareness. The product price and its quality not be
ideal for company and customer, that's why organization might not be able to generate a profits
for its company. Quality and price are most important for customer so, company must know
about their products and it's pricing policy. Company also face some issues because of
inconstancy and it can cause the unpredictably situation for business. Company needs to
maintain the consistency within the organization (Kitsios and Grigoroudis, 2020). There are
some reason that can be overcome through consistency, but they not able to stop whole problems
of business. Due to the lack of consistency in business, it can affect the customer experience and
it will lead in poor customer's relation. Customer base is essential part for product design
company, so, they affect badly by inconsistencies within the organization. consulting report for
business because they also lose their direction because of the poor utilization of resources,
unproductive capital, lack of pricing and costing, lack of management, absence of budgeting and
planning, bad maintenance of plant and machinery, bad sales promotions, inappropriate
planning, shortage of power, lack of finance, etc.
In the context of original creation employees, company maintain the bad relation with
company, there are shortage of skilled labor, firm dissatisfied among labor, bad administration
and salary as well as company also don't have the control and coordination by manger so, its is
the reason of consultancy report to business owners that they should focus on their challenges
which affects business profitability and productivity also lose its competitive advantages in the
competitive market place because of challenges and it leads in hurt their profitability of business
(Billingham and Taylor, 2022). There are various reason for consultant report because company
face my challenges within the organization that affect business internally and also affects on
customers and employees within the organization. Company not provide better customer services
and follow marketing strategies that affects the business sales and its growth because some
candidates are most important in business such as investors, vendors and manufacturer.
Company face challenges in growth and developments and gain long term objectives, so these
are main reasons for consultancy report to original creation. It will help them to overcome from

barriers and challenges easily. company will focus on improve the business performance,
profitability and productivity.
Key issues from ORIGINAL CREATIONS.
The company is facing major issue; the company's sales are getting low because
customers don't liked the quality of product, and they are not happy with service of the company.
The quality of product is not good and the delivery as they are getting damaged goods when it is
delivered. The new product ideas come from in house team and not getting a proper new idea. It
is mainly responsibility of operations and project management team (Jones and et.al., 2021).
1. Issues related to labelling - Operations are mainly involved in packing, labelling and
posting of the product. The project management is responsible for social projects all over
the company. It is also involved in sourcing of the products, transportation and material
and many more. The has only invested in digital marketing for promotion and people
don't like the way of marketing. The company markets the reach of original lifestyle
products, but they don't manufacture their own product.
2. Issues related to product - This issue is organized by competitive organization who
already makes similar products. Other company have the capability to make products
what company ask them to make. Once the company is satisfied they discuss the contract
based on cost, delivery time and quality of the product. The delivery time is to long as
other companies are delivering the product to soon and the price of product is also too
high according to the quality.
3. Issues related to ideas - The company always looks for new ideas of product as the
middle of it is keeping sales moving is novelty and interest. The product is withdrawn
after three months in brochure. Although, the boxes of toenail clipper are stacking up in
warehouse. That not being sold and it takes up valuable space in warehouse,
4. Issues related to staff - The large number of clipper is returned by the customer, and he
is complaining of quality and feels usefulness. It is being less than expected, sales of
goods is too low to justify the price of manufacturing. Moreover, the HR manager is
running a small group with young and relatively inexperienced staff. The warehouse
manager running a group with temporary staff that are hired from employment agencies.
The media manager is is responsible for putting the brochure together in every three
months and it has recently established the website (Wood and et.al., 2020).

The buyer manager manage the contracts with the companies which manufactures the
product that sold by Original Creation. Finance manager looking for finance and general
administration. Customer service team works for customer issue like payment, product enquires,
product complains, non-delivery and warranty. The staff of Original Creation is not taking care
of customers and not providing them the services and not giving reply on customer's feedback.
So the customers are unhappy from the company.
5. Issues related to product ideas – It is purely in-house and does not use focus groups,
idea generation take place on last Friday of every month. Usually result in ten new idea
exists forward and discussed and the major shareholder of the company is Marry Shelley.
She selected if any of the idea have taken further with the view to include them in
product portfolio. In the screening process she uses her own judgement as the company
growth is down to feel for the market (Krumm and et.al., 2021).
6. Lack of customer interaction – The major issue is that the company is not replying the
feedback of the customer and that creates the negative image of the company. That's the
reason behind customer don't like to buy the product from Original Creation. It is not
providing proper facilities to customers and other companies are providing them all the
facilities they needed. The is not solving the problems of customers whereas other
companies are solving their problems.
7. Lack of quality – It is the issue that the company is not focusing on the product quality
and providing low quality product to the customers. The company is also giving damaged
products to the customers, whereas other companies are providing them good quality
products. Therefore, the customers are not happy with the products of the company and
because of these customers are not purchasing the product from Original Creation. The
customers are buying the product from other companies (LAM, 2019).
Once the company select the product idea, Mary and her team find someone who can
make product. Its incorporated in the brochures and on the website. She thinks that the test of a
product is whether it is sold or not and no market research will conduct because of it. When the
product is launched, the small group of consumers contacted randomly and asked to complete the
questionnaire regarding their view on this product and other companies' product. The company is
having 40 employees in the company, and they are yet not solving the problem or customer's and
not helping them.

Mary is seriously afraid about recent failure of the products and wondering about
different perhaps. Approach more systematic to develop new products, Mary is asking to put the
project team together. Advice Mary what the company might be doing wrong and how it might
improve its new products development activities.
RECOMMENDATIONS
 Company should create market fit product in order to build the successful company,
Original creation need to begin with market gaps and customer needs.
 Company should focus on what important for them such as customer base, productivity,
profitability and generate revenues for business.
 Company should develop manager leadership skills which are most important for
business to coordinate and cooperate business in appropriate manner (Weltermann and
Strazovska, 2021). It helps in build team for operate business operations effectively with
recognize achievement's, respect and inspire to employees with clear goals.
 Original creation should focus on its customer services. Moreover, business run because
of good customer base. If they decide that company not treating them well that original
creation competitors will provide them good services.
 Organization should face into the opportunities for long term business success.
 Company need to select talented employees for business to success carefully through
offer better quality services and build trust as well as accomplish the objectives of
original creation (Mahmud, 2022).
 Company should provide training and developments programs to employees and
employers for better productivity and profitability towards the business goal.
 Mary Shelley should map out the good decision for business and evaluate to ensure that
decision must be clear. Communicate and document things must keep on track.
 Company need to invest on business structure because it helps in enhance the success-for
original creation.
 Company need to establish the customer services team for helps them by handle and
manage such as payment related issues, product queries, product complain and non-
delivery complains.

 Business must be ensured that forecasting and plan is routinely compare to actual plan
and also must be updated.
 Business also need to improve employees benefits and satisfaction over time with
compensation with performance.
 Business ensure that they have proper internal control of business with safety and
security (Zhang, 2022).
 Business also ensure that their HR departments and function is strong with employees
training and recruitments.
 They also need to maintain the business website for customer awareness, however
company need to invest on digital marketing.
 Company should focus on failure products for better improvements with systematic
approach to develop new products. In other words company need to develop the new
product developments activities.
 Company need to bring whole team together for better coordination within the
organization to put project team together.
 They also need to focus on business operations such as facilities managements,
transportations, sourcing of products and logistics, etc. for offer better quality services
(Zaval, 2022).
 Company can also improve communication in business for overcome the cultural
difference, language barriers and communication issues.
 Company need to develop the policies and procedures for business to contractor
regarding the volume, price, quality and delivery time.
 Company also need to focus on satisfy customer with the product because customer
experience are most important for business reputation and its goodwill.
 Company should ask for advice to others such as those persons who are experts in
business like rust advisor, business mentor, banker, etc.
 company need to review and update on regular basis about company information and
customer queries to provide them better quality services.
 Company should also require getting close with business competitors in order to
understand business strengths and its weaknesses. This will helps in provide information
that where company exiting in competitive marketplace. Company can also use

information to understand the weaknesses that helps in provide opportunities to attract
more customer as well as helps in capture unserved market.
 Company also require to rebuild the business strategies because the previous strategies
are not effective for business.
 Ordinal creation also require doing market research because it helps in ensure business
that services deliver to other in proper way.
 Company should review financial statements on regular basis to know about business
balance sheet, statements of cash flow and income statements. It will help in track the
good financial health of business. It important for business that they have enough
working capital to cover expenses while survive the business sales.
CONCLUSION
As the conclusion, collaborative activities are most important in business to run
effectively and efficiently. Original creation face various problems such as product related
issues, low sales of products, bad quality products, project management,operations management
issues, staff related issues, etc. there are various issues which face by business. So, this report
discuss the reason of business for consultancy report related to the company case. In the
conclusion, This report also elaborated the key issues at original creation for need to develop the
better products and forecast business demand. This also recommended to business for improve
their challenges to enhance better profitability and productivity within the organization as well as
enhance customer base with better experience.

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