BBS0131 - Original Creations: A Case Study in Business Management

This case study examines Original Creations, a manufacturing company, and its challenges in product development and business management. The company faces issues such as low idea generation, poor market viability assessment, financial constraints, workflow management problems, and ineffective pricing policies. It also struggles with market analysis, declining market command, product quality, and inaccurate forecasting. The report highlights the importance of demand forecasting and suggests recommendations including increased investment in R&D, enhanced market study, improved financial planning, and better attention to customer feedback. The goal is to help Original Creations overcome its operational and managerial shortcomings to improve its market position and product development capabilities. Desklib provides solved assignments and past papers for students.

FOUNDATIONS OF
BUSINESS MANAGEMENT
BBS0131

Table of Contents
PART-1............................................................................................................................................2
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................2
REASONS.......................................................................................................................................2
KEY ISSUES PRESENT AT ORIGINAL CREATIONS..............................................................3
Issues related to develop products...............................................................................................3
RECOMMENDATIONS.................................................................................................................6
CONCLUSION................................................................................................................................7
PART-2............................................................................................................................................8
Reflection-...................................................................................................................................8
REFERENCES..............................................................................................................................11
1

PART-1
EXECUTIVE SUMMARY
The report is presenting case study of original creation organization for the company the
issues it is facing which are hindering the way of better product development in the market. At
the end of the report such set of recommendations are also inculcated which would pave the way
of better performance.
INTRODUCTION
Business management is an act of managing different aspects of an organization which
ensure the success of the entity. In the report Original creation company would be taken into
consideration for the purpose of pointing out the obstacles the company is facing (Homayounfar,
2018) Over the time the organization has faced some jeopardies which not only affected its
operational efficiency but also toppled the performance so in the report these all elements shall
be discussed. Considering the issues of the organization appropriate recommendations will be
guided in order to make the company thrive in the market. All key areas where the performance
of the company is not going appropriately would be addressed for the purpose of extending
better so the organization can pave the way for inception of better product in the market.
REASONS
Original creations is a company which is engaged in manufacturing sector and providing
a range of products to its customers, over the time the market has shown a good opportunity,
since after the hit of pandemics the economy is experiencing good recovery so with this regard
the company is planning to develop better products for its customers (Iqbal and Suzianti, 2021)
Over the time company has seen a skyrocketing competition in the market so for coping
up with this competition level the only alternative is to expand the operations. For tracing all the
issues' organization is facing and how the issues can be addressed, the report is featured to deal
with the raised notion. The main issue is lower level of quality and with the great diaspora of the
market it can not rely on the same strategy. The salient reason for this consultancy report is to
identity the perils in the company and extend them suggestions to make the operations better.
The main reason of the consultancy report is to help the company in eradication of its
perils in order to develop better products. As it has been seen in the market of UK there is a great
opportunity for such organizations who can provide better items to their customers. People are
2

less likely to compromise with their choice in the market there are less number of such entities
who are providing services with apex diligence so Original creation found it unique idea to help
its customers.
The consultancy report is aimed to figure out the reasons of fall down of the organization
and by paying attention on the issues some ideas of betterment can be transmitted to the
organization. The modern form of market is all about management of risk which is only possible
with intensive implementation of market diversification.
KEY ISSUES PRESENT AT ORIGINAL CREATIONS
Issues related to develop products
These are the issues the organization is facing, which are affecting its productivity and also
hindering to attain its potential in the market. From so long the entity is striving to perform better
but due to prevailing circumstances and some malpractices the way is being hindered (Stock,
2021)
Low level of Idea generation- the biggest issue for the company looking for developing
a new product is to generate idea. As the company already decided to develop Customized
clothes which is its new product but the task is not as simple as it looks. Various aspects such as
feasibility, reliability, responsiveness, affectivity of the idea are essential points to take into
consideration. Any minute mistake or mismatch may fetch hyper adversities to the company.
Here the role of R&D department is unarguable very much prominent. This is the department of
the business which paves the way for introduction of new product.
Poor approach to examine Market viability- For Original creation knowing the
dynamics of the market and their behaviour with the new product is significant for form the
strategy. Here the role of Marketing department can be called intensive. They would observe
various circumstances to make them favourable.
Poor financial status- The organization is facing issues of poor financial status, the
financial structure of the company is not well suitable and also the cost of capital has been very
high which ultimately caused it poor operational efficiency. For development of a new product
there is strong need to invest more in R&D where investment of fund is needed. Finance
department may play prominent role here.
Workflow management- Company has depicted poor workflow management, in drastic
time it has been incompetent to meet the demand. The efficiency of any organization is checked
3

in their workflow, the way they deal with such hectic circumstances ensure their operational
success in the market. Planning or strategy making department and authority of the organization
can perform bigger role with this regard.
Pricing policy- The pricing policy of the organization has not been appropriate as per the
requirements of the market. Before buying any product it is inevitable for the customer to assess
the price of product. So for the organization it is prominent to draft a strong pricing policy which
can make the customer attracting. For this purpose intensive market study is needed so on the
basis of the outcomes pricing policy can be structured.
Poor performance to analyse the market- For the organization it is essential to analyse
the market and ongoing trends so can fabricate its policy with respect to product development or
making better products which can meet the demand of the customers and also paves way for
positioning in the market. Here the organization has seen the challenges like low level of
understanding of the market where it is getting operated (Kim, Kim, 2018)
Loosing command on the market- The organization has seen a robust decline in the
demand of its products and also the credential is also going down which is a negative symbol for
the company for this sake there is rigorous need to improve this segment in order to ensure better
performance in the market. Due to poor performance in the market and not having absolute idea
of demand the organization is facing issue of loosing command and this is giving scope to other
organization which are placing more competition before Original creation.
Product quality issues- Over the time the organization has felt the issue of lower and
falling quality of the products it is providing in the market, If the quality of the product is not
good then the customers are more likely to be driven to look up other alternatives (Barrane,
2020) Here the role of Production and quality control department is very intensive they are
having need to ensure better quality of products so can meet the demand and requirements of the
customers.
Vulnerable forecasting- For any organization market forecasting is an essential act, the
organization has shown its poor performance with this regard. The forecasting of the company
has not been good as it was supposed to cuss and explore the specific business reasons for this
consultancy report related to the business case, which affected its operational performance since
for meeting the requirements and producing the goods with the best quality is only possible with
good forecasting.
4

Not paying rigorous attention to the feedbacks of the customers. One of the biggest
issue the organization is facing, their poor attention to the customers. In the market now the
customers are driving the success of any organization but Original creation has shown poor
performance with this regard. Now with the use of modern tools it is possible to collect and
manage mammoth amount of data but organization has been weak with this respect and dis not
manage the data appropriately which caused it issues in hiking the position in the market.
HR policy of the company has also been a bit arguable since the organization is not
changing and even striving to improve it. Man power is the most significant resource of an
organization and with this respect the company has shown its poor performance which caused it
issues pertain to operational performance. By adaptation of new and inclined HR policy the
potential perils can be disrupted. The jeopardy of poor management of work force in the
organization which is also making it suffer.
Demand forecasting for Original creation-
Demand forecasting is a process in which the organization forecast the demand of its
product or new product. This is very prominent thing since while introducing new product the
viability and level of production, pricing, profitability all these aspects can be properly
determined if the demand is forecasted appropriately.
For analysing the demand of new and better products the entity is having need to fabricate better
policy in order to wipe out all possible jeopardies which are hindering its way to analyse the
demand.
Quantitative demand forecasting where aspects such as revenue, sales figures, financial
reports etc. are considered in order to figure out the demand of the products, but while
introducing new product it is a bit complicated method. So the qualitative demand forecasting
method play salient role with this regard. Here aspects such as new technologies, innovations,
pricing, changes, product upgrades, life-cycle etc. are considered which give incites of the
demand.
As it has been seen in the case study that the organization is striving a log yet constantly facing
failures in the market, where one of the biggest trouble maker has been poor market demand
forecasting.
Due to incompetence of forecasting of demand the organization had experienced
tremendous amount of perils such as mismanagement of operations. Models such as collective
5

opinion, customer surveys, barometric methods, expert opinion, market experiment method,
statistical method are comprehensively being used by various organization to forecast market
demand (Mousavi, 2021)
The appropriate demand forecasting would be giving upper-hand to the company in
shaping up its strategy pertain to production and development of new product, While introducing
new products company has faced severe failures due to lack of appropriate forecasting.
There are some forecasting related pitfalls, which are affecting it such as failing to
considering the seasonal demand of products, mood of customers, products of other
competitors and the way they are presenting it before customers, effect of marketing on the
demand of products, effects of other forms of promotional activities etc. so by taking these
notions into consideration strong and more alike forecasting can be carried out which would
ultimately support the organization in fulfilment of demand and hiking its revenues (Crespo,
2022.)
RECOMMENDATIONS
The original creation is not performing good due to some issues it is having pertain to the
management and operations of the organization so for improvement of the performance some
recommendations are being extended so can improve its operational ability.
The organization is suggested to invest more in R&D, since the poor performance of the
products in the market is lack of potential of meeting the requirements of the customers. With the
progress of time the demand pattern is also getting changed, so for the company it is inevitably
important investing more in research and development, can introduce new and better products for
the customers and could surge its market position.
Better market study is another terrain where it is having to ponder over, as it has been
seen that the organization did not perform good and shown disability to analyse the viability of
the market. If the market dynamics are not clear then the plan, strategy, efforts all will go waste,
with this regard it is recommended to enhance marketing capability.
Over the time the organization faced severe issue of financial crisis. It was most likely
due to poor financial planning and inappropriate diversification of funds. With this respect the
company is suggested to go for new financial strategy which can meet its need of funds along
with lower cost of capital. Diversification of funds sources would be a fair idea where the
company can raise funds from different sources.
6

Being toppled while managing workflow has been a horrendous issue for the company
which has hindered its way of performing business efficiently so it is recommended to articulate
special strategy to cope up with such workflow, Since it is not a regular task so here flexible
policy can be opted. Company may keep such predicaments in mind while operating business
and as per such dynamic requirements can make some changes. With the introduction of a new
product the most significant aspect is the way organization meet the demand.
Drastic pricing policy, for any organization deciding its pricing policy while
introduction of a new product is unarguably distinct function. The organization has faced the
issue of poor pricing policy in the market and now while introducing new product the company
is suggested to feature new and most appropriate pricing policy. It would be paving way to make
sure better performance of new product the organization is planning to come up with.
Versatile analysis of the market and industry. The organization faced failures in past due
to its incompetence of analysing the market it is working in. now while going with new and
better product it is recommended to analyse the market and the industry as well. For this purpose
the company is suggested to abide with EIC analyses where Economy, Industry and company
analysis would be carried out.
For grabbing the market the organization can practise different policies such as while
introduction of new and better product specific policy can be featured such as penetration
planing, positioning plan so can notch up better grasp on the market in order to regain its
command and making position stronger.
Installation of new technology such as Big data analytics, digital tools would be helpful
to analyse the feedbacks of the customers in order to make essential changes in the practise. As
it has been seen while going through the case study of the company that the customer satisfaction
and their feedbacks were not given proper attention which caused the issues so it is suggested to
abide with it.
CONCLUSION
From the report above it can be concluded that for original creation it is prominent to deal
with the issues prevailing which affect its business operations. In the report such all issues or
challenges the organization was facing. From last couple of years the company has experienced
such horrendous perils which affected its business and ability of generating revenues in the
market, in the report these fractions were taken into consideration. All such relevant aspects have
7

been deeply analysed in order to extend some set of suggestions. At the end of the report some
recommendations were transmitted to the organization so the organization could enhance its
capabilities and could also make some adjustments in order to develop better products and assess
its market potential.
PART-2
Reflection-
While going through the module I have learnt so many skills which enhanced my
academic performance and also supported to carry out the project with the team.
In this module I have developed my communication skills, since working with a team
needs strong connectivity and coordination with others. In the unit one where I have learnt about
usefulness of communication in enhancement of our professional competency. The issue I faced
was my pity presentation skills where I committed a range of mistakes, otherwise my verbal,
written all forms of communication had been satisfactory. As VARK model suggests four types
of learner then in the module I found my strong skills of learning with visual, reading and
writing. Here I personally believe to develop skills of being smart with use of such tools and
ways so can enhance my learning outcomes. My written communication has been wonderful
since in the unit I have learnt how to structure my report, how it should be started, what is the
gist of a report, how value enhancement can be done etc., which made my writing skills better.
Module augmented my numeracy knowledge too. I learnt to use different tools for data
analysis and using that for my educational and professional purposes. It would be helping me in
thriving my employability skills in the future. The only problem I found in my ability of using
new digital tools of data analysis such as SPSS etc. I have perceived to use different statistical
tools in the unit. There have been a range of such tools such as using quantitative aptitudes of
statistics, mean, median, mode for fulfilment of the learning aims.
I have also learnt to use different tools of ICT, such as Microsoft office programmes, Which
helped my to enhance my understanding level with these all segments. The biggest giant has
been using advance features of excel where different short cuts and using new functions troubled
me a lot, otherwise it has been a wonderful experience. Some other tools such as some
applications which help in data analysis have been used efficiently. I found the sessions
interesting but poor performance with excel had been a bone in butter.
8

The best part of going through the module was imparting ability of being ready to face problem
and getting ready for problem solving. In the sessions I have learnt to deal with different issues
pertain to profession and how with some set of skills and practices, approaches it can be
resolved. For the sake working as a team member is an essential thing and I found these areas
very problematic since I believe in the notion of keeping my belief in myself which does not
work so it is the problem or weakness I traced in me. In the unit we people gathered data together
and divided our total work among the team members so can work efficiently. With this regard
the theory of Tuckman has been taken into consideration. The theory suggested five stages
which develop strong teams like- Forming, storming, norming, performing, adjourning. The
another skill that has been developed in me during this module is related to effective team
management.
The Belbin theory related to effective team management skill states that, it is important to
understand the, role of team member along with the role of self. The major team conflict arises
when the roles and responsibilities are not clear in the mind of the team members. Also, this has
cleared my vision in context of understanding the perspectives of team members and on the basis
of that, I have identified the strengths and weaknesses of the members and it has helped me in
assuring roles and responsibilities to team members and major conflicts has been solved due to
this. Thus, during this module I have learned numerous things that has helped me in terms of
solving challenges. Also, I have found my major weaknesses and I have made an action plan in
relation of improving my skills.
Action plan
Table 1: ACTION PLAN
Skills Measures Time-period Future implication
Presentation skill In order to improve
my presentation skill,
I will make major
focus over giving
numerous
presentations. This
leads to help in
2 Months I will use this skill at
my workplace in
order to give
presentation in front
of my mates and boss.
This will assure
effective contribution
9

creation of effective
attributes that creates
higher level of
confidence in me and
helps me in presenting
my topics in well-
defined manner.
in creation of my
effective image in at
my workplace.
Digital skill In order to improve
this skill in me I will
take classes in relation
of using Microsoft
tools as this will
clears my vision in
relation of using tools.
Also, this will
improve my
effectiveness in
context of using
digital tools.
2 Months The future implication
of this skill will be
done by me while
using digital tools at
my workplace. Often,
I will use this skill in
context of creating
effective management
of Microsoft tools
Team management I will assure effective
focus over
understanding the
roles and
responsibilities of my
team members as this
will help in terms of
creating the effective
interaction among my
team members. Also,
I will listen to them in
effective manner.
1 Month This is one of the vital
skill that will be used
by me in future. At
my workplace I will
use effective team
management skill in
order to create
effective interaction
among the group
members. As a result,
this will assure
effective results
10

related to group
projects.
The above table is showing the action plan that will be used by me in order to improve my
certain skills that will help in shaping my professional character. As it is highly important to
become professional in life as it helps in the creation of effective image at the workplace. Often,
it helps in the over-all development of individual. Therefore, I will provide effective focus over
developing those skills that has been mentioned in action plan.
REFERENCES
Books and journals-
Barrane, F. Z., 2020. Building trust in multi-stakeholder collaborations for new product
development in the digital transformation era. Benchmarking: An International Journal.
Crespo, C. F., 2022. The effects of subsidiary’s leadership and entrepreneurship on international
marketing knowledge transfer and new product development. International Business
Review. 31(2). p.101928.
Giannakis, M., Dubey, R., Yan, S., Spanaki, K. 2020. Social media and sensemaking patterns in
new product development: demystifying the customer sentiment. Annals of Operations
Research, pp.1-31.
Homayounfar, M., 2018. Designing a Dynamic Model for New Product Development by
Emphasizing on Bass Diffusion Theory. Journal of Industrial Management Perspective.
8(1, Spring 2018), pp.137-162.
Iqbal, M. and Suzianti, A., 2021. New Product Development Process Design for Small and
Medium Enterprises: A Systematic Literature Review from the Perspective of Open
Innovation. Journal of Open Innovation: Technology, Market, and Complexity. 7(2).
p.153.
Kim, M., Kim, J. E., 2018. Impacts of innovation type SME’s R&D capability on patent and new
product development. Asia Pacific Journal of Innovation and Entrepreneurship.
Mousavi, S. A., 2021. Application of risk-based fuzzy decision support systems in new product
development: An R-VIKOR approach. Applied Soft Computing. 109. p.107456.
11