Orion Electrotech Ltd: Strategies for Growth and Funding Report

This report analyzes the growth strategies for Orion Electrotech Ltd, a UK-based recruitment company. It explores growth opportunities, including market segmentation and leveraging partnerships. The report utilizes the Ansoff matrix to examine market penetration, product development, market development, and diversification strategies. It further investigates various funding sources like personal savings, investors, and bank loans, along with their respective advantages and disadvantages. The report also includes the essential elements of a business plan and concludes with exit and succession options for small businesses. The report provides a comprehensive overview of the company's growth prospects and financial planning.

PLANNING FOR GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
LO 1.................................................................................................................................................1
P1 Growth opportunities and justify consideration in the organisational context..................1
P2 Ansoff matrix with the chosen business............................................................................2
TASK 2............................................................................................................................................5
LO 2.................................................................................................................................................5
P3 Different types of sources of fund with its advantages and disadvantages.......................5
TASK 3............................................................................................................................................6
LO 3.................................................................................................................................................6
P4 Business plan with different elements...............................................................................6
TASK 4............................................................................................................................................9
LO 4.................................................................................................................................................9
P5 Exit and succession option for small business chosen business .......................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
In every business, planning considered essential element that make growth and creative
opportunities for developing profitable results. In this way, business can attain long term
sustainability to enhance revenue and profits at workplace. Better values and operations will also
help to promote tasks in the large areas of the world (Osiyevskyy, Hayes and Madill, 2013).
When organisation has better values, they can easily intimate growth of the business in
successful manner. With this consideration, present study focuses on Orion Electrotech Ltd
which is the small sector business of UK. They are providing recruitment services that
considered effective functions and operations to make high growth. For gaining insight
knowledge of the company the report covers growth opportunities to increase SME goals and
objectives. Furthermore, it includes sources of funding that are available to the company and
create benefits and drawbacks. Moreover, it focuses on the design of business plan with financial
information and strategic objectives.
TASK 1
LO 1
P1 Growth opportunities and justify consideration in the organisational context
Orion Electrotech Ltd is the small sector business of UK market which consist several
operations and functions to develop creativity at workplace. Main aim of the company is to
increasing the efficiency to create more revenue and profits (Leigh and Blakely, 2016). The
selected business is recruitment company so that they are operating their functions and
operations to make better results in the company. In this regard, categorising problems and
growth pattern will be develop in systematic way. Small business widely characteristics through
independence of action, management styles and differing organisational structure. In respect to
create growth, every business requires assess their current strength, weaknesses and
opportunities so that vision will be develops to create effective action plan (C. Churchill and L.
Lewis, 2018).
Along with this, the selected business need to concentrate on the new areas where Orion
Electrotech Ltd can easily bring more profitable at workplace. Furthermore, they are also
ensured that new business offers differentiate elements through they will attain more profits. In
this way, they can easily make themselves from the competition. Growth is the important aspect
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that assists to create effective functioning at workplace through determines creativity at
workplace. There are also certain areas exists where the chosen company will easily demonstrate
their operations in succeeding manner. For example, with implementation of e-commerce, online
marketing, etc. According to the societal needs, challenging environment need to be placed so
that opportunities will be develop for the company (Li, Mobin and Keyser, 2016).
In order to develop the framework relevant to the small and growing business, every
enterprise using combination of experience, empirical research, literature, etc. This evolved from
the several efforts which assists to create size, diversity, complexity, etc. Furthermore, there are
five management factors exists that assists to promote effective functions and operations at
workplace. For example, managerial style, organisational structure, strategic goals, etc. With the
help of different strategies, the company can make sure that profitability and productivity will be
make survival to the recruitment agency. In addition to this, small business also create plans to
proceed and commitment to the growth strategy. If the company is unsuccessful, it is possible to
make survival stage again. Key problems and issues will be solve through implement finance
which grow different elements in the business (Haughton, Allmendinger and Oosterlynck, 2013).
In order to consider growth opportunities for Orion Electrotech Ltd, following elements
could be applied: Market segmentation: Market segmentation simply consider to make sub set of all
marketplace to consider sales efforts around the place. In this way, small business
determines their operations and functions in new market segment so that they are able to
perform unique results. In Orion Electrotech Ltd, market segmentation helps to focus on
different people needs.
 Leveraging partnership: Leveraging partnership consider in small business to compete
with vendor relationship. Therefore, they are able to perform several effective
consideration to supply effective products and services.
P2 Ansoff matrix with the chosen business
In order to make growth in the business, there are different parameters exists that assists
to create effectiveness at workplace. In this aspect, Orion Electrotech Ltd need to implement
Andoff Growth Matrix through they will able to create strategic elements at workplace. It is the
best activity that increasing profits and revenue to manage teams and focus on the growth. In this
regard, the selected business ensure enhancement in current products and new ones or
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development of existing or new market (ZHANG, ZHAO and CHEN, 2013). Therefore,
following are 4 different kinds of strategies implemented that assists to accomplish desired
results in the business:
 Market penetration: In this kind of strategy, growth of the company appears in the safe
context. Therefore, the selected business need to focus on the selling more products to
existing customers. In Orion Electrotech Ltd, there are several numbers of customers who
are also buying from the other businesses. Therefore, products and services will be
buying with clear need. The selected business need to concentrate on the more marketing
promotions which is effective through strengthening the offers with developing more
option values. Market penetration option in the Ansoff matrix also uses existing resources
and capabilities through high market share. Opportunities for growth also limited so that
in some markets limit of the share of leading feature assists to concentrate of market
power (Juergensmeyer and Roberts, 2013). Furthermore, increasing exposure also create
one segment that make vulnerable business to make future changes in the competition.
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Illustration 1: Ansoff matrix
Source: (Ansoff Growth Matrix – Four Ways To Grow A
BusinessBy Paul Simister, 2017)

There are different opportunities and threats exist on which business can develop their
concentration and increase technological results. Product development: Product-development activities in the business helps to increase
innovations and creativity through they are able to attain results in wide areas. It also
represents and seek to understand underlying needs and demand in better manner so that
new opportunities for products will be develops. In this regard, Orion Electrotech Ltd
need to replace existing products to create something better. It also provides
complementary products through customer buy before during and after the purchase of
main products that can be sold by business. New products in the product development
option establish resources and capabilities to determines creative results. It assists to
exposure to one type of customers so that the company actively scan the economic
environment. Furthermore, they can also look towards the potential problems that take
ready to respond towards the different risk elements. In this regard, the company can
attract new competitors into the market as respond to offer products in traditional manner
(ZHANG, ZHAO and CHEN, 2013). Competition also shifted to make coexistence
selling to the specific services which create active competition in broader range. Market development: In the third aspect, Ansoff matrix take current products and assess
the new market as well. There are several ways exist in which company can operate
creativity in new market or enhancement in existing areas. In this way, Orion Electrotech
Ltd can opening up previously excluded market segment with implement pricing policies
such as discount on recruitment activities. Furthermore, the company can also implement
new marketing and distribution channels so that making a product available on the
internet with important search engine (Grover, Bokalo and Greenway, 2014). Instead of
relying on marketing message, convention means need to be ascertain so that
supermarket sell financial services to people that can contact easily. Entering in the new
geographical markets, the company can also look towards local to regional to national
and finally in the international areas. It needed success that depends on identify the best
market which develops competitive advantages as well. Furthermore, they can also take
actions to expand the market to attract with attention of competitors.
 Diversification: In this option, Orion Electrotech Ltd has three option available to
diversify their operations and functions in systematic manner. In this regard, the selected
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business can opt three levels such as diversification into the related markets,
diversification into the unrelated marketing with implementation of resources and
capabilities and diversification with new elements in unrelated markets. It is the most
risky element for the chosen business. This is because, especially it requires development
of the new resources and capabilities which referred to operate effective elements at
workplace. Main advantage to implement this element is successfully reduces overall risk
in the business that control the business with wider economic environment, changes in
the climate, etc. (Hidalgo and Gutiérrez, 2013). It assists to create high growth and moves
towards the unattractive because of the super competitive and long term objectives.
Further, fast growing and new market also considered that assists to promote more
effective functioning in the business.
From the above discussion, it can be interpret that there are mainly two ways exists
through Orion Electrotech Ltd can easily make their high growth and helps to make strategic
option. This is tool which assess preferred strategic option to check the balance. With the help of
new product development in existing market, it also assists to make comparative results to get
desire results (Juergensmeyer and Roberts, 2013).
TASK 2
LO 2
P3 Different types of sources of fund with its advantages and disadvantages
In the small business, there are different operations has been catered which assists to
implement effective results at workplace. There are different kinds of sources available which
create unique situation to choose the several options. In Orion Electrotech Ltd different kinds of
finance sources exist that used by the management and set advantages and disadvantages as well.
They are as follows: Personal savings and assets: Personal savings and assets create great source of capital.
With the acquisition cost, it is minimal and not paying interest on this kind of amount.
Therefore, Orion Electrotech Ltd has advantage to create their high profits and revenue
with large amount. However, it includes drawbacks because when the business not
getting profits, these amounts will be fail and safety not easily maintenance easily.
Further, some assets like retirement accounts, etc. are not safe from the creditors and
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bankruptcy courts. These assets are placing on the risk which is not good for the person
who implement amount (Grover, Bokalo and Greenway, 2014). Investors: Corralling a group of people who invest the money to start-up business, known
as investors. They are taking risk for implement their amount in Orion Electrotech Ltd.
These people are active partners that may be silent and simply getting profits on the
investment. Hence, it is the advantage to get creative results at workplace. Furthermore,
disadvantages also take place with investors to give certain elements and control over the
company. In addition to this, the company can also retain to majority amount of interest
which need to keep them happy. However, risk with share of profits also take place in the
business (Ozanne, Biggs and Kurowski, 2014). Bank loans: Private banks is other essential element through Orion Electrotech Ltd can
get finance. In the small ventures, personal loan will be secure for the larger enterprises.
The company can leverage assets in the different areas such as real estate, large
equipments and inventory. With the help of collateral, the company can secure their loan
amount. Main advantage to borrow money is enables to keep cash in hand and use
operating capital for survival during the business period. It also assists to take advantage
to enhance sources of the fund. However, it also includes disadvantages to pay interest on
the personal assets by declaring bankruptcy. Payment will also due within the time
regardless of enterprise whether it is good or not (Lewis, 2013).
 Government grants and loans: In the UK, small businesses are also taking loans and
amount from government grants and loans. Therefore, several loans and grant programs
assists to the business to expand their existing venture on the smaller scale. Grants
defines as the free money and the loans amount which includes interest rates to get own
contribution. In Orion Electrotech Ltd, it helps to create smooth functioning and
outcomes. However, business need to pay more interest on this amount to government so
that it impact negatively on generating profits and revenue (Coale and Hoover, 2015).
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TASK 3
LO 3
P4 Business plan with different elements
In respect to ascertain the creative elements, business plan of Orion Electrotech Ltd
requires proper concentration with their strategic objectives. There are different activities exists
that promoted to create effectiveness in the business. Hence, the following elements included in
the business to create growth with financial information through developing strategic objectives:
 Mission: Orion Electrotech Ltd has mission to determines the effective recruitment
services with enhancement of the market. Therefore, they can easily concentrate on the
competitive organisation elements to ascertain effective results (De Roo, 2017).
 Executive summary: In respect to determines the business plan, it is important to
develop different elements at workplace. In this way, the chosen organisation need to
describe their business and activities which enhances their values. Furthermore, they need
to concentrate on the advance results that require fund to operate several activities at
workplace (Alkema, Kantorova and Biddlecom, 2013).
 Business description: The selected business well established and operating activities
with effective recruitment agency. Orion Electrotech Ltd has effective team through
vision will be creating and process develops to set the values in company. It helps to
make advance activities in succeeding manner. Along with this, the company can make
personal growth through invest money at workplace. Recruitment consultant also
increasing their effectiveness to earn valuable contribution. The chosen company has
mission is to increasing recruitment number of people around 1,82,000 till 2022. Hence,
on the basis trades, engineering, etc. the company will establish their operations in
succeeding manner (Huang and Zhang, 2014).
 Products and services description: In the chosen business, there are several elements
exists that assists to increase their revenue and profits at workplace. In this regard, Orion
Electrotech Ltd develop their activities to make functioning in business unit. With the
help of distinctive provision has been made to create effective results. With the help of
different goals and objectives, the chosen company can easily expand their activities in
new areas (Scholten and Stillwell, 2013).
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 Industry analysis: With this regard, small scale industry interpret that they are growing
in systematic manner. In this way, desired results will be attained in systematic manner.
There are several activities performed to operate the task and different results. Along with
this, market opportunities develops in Orion Electrotech Ltd to create solution to
ascertained needs. The chosen business deliver capabilities that helps to make systematic
results in the enterprise. At the high level priorities, products will be develops in
systematic manner (Ozanne, Biggs and Kurowski, 2014).
 Competition analysis: Moreover, in the UK market, there are different competitors take
place. Therefore, it can be impact on the organisation performance. With this regard, the
business can develop their strategies to accomplish desired results. In addition to this,
there are many competitors exists of Orion Electrotech Ltd in foreign place. For example,
Talon outdoor, All jobs UK, etc. Major competitors of the selected business can easily
concentrate on the unique characteristic with development opportunities in new areas
(Haughton, Allmendinger and Oosterlynck, 2013).
 SWOT analysis:
Strength Weaknesses
 Qualitative products and services.
 Company concentrate on the effective
characteristic to attain desired results.
 Lack of proper attention towards
products and services.
 Less amount of employees (Hidalgo
and Gutiérrez, 2013).
Opportunities Threats
 The chosen company has opportunities
to diversify their business in new areas.
 With the help of development
opportunities in new areas, the
company could easily enhance
profitable activities.
 High competition in UK is the biggest
threat to Orion Electrotech Ltd.
 The selected business has less
preference on the priorities.
 Marketing sub plans: In respect to accomplish desired aims and objectives, in marketing
sub-plan proper advertisement needed to produce effective results at workplace. Hence,
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the company also able to deliver creative results with it (Zhang, Fan and Yao, 2013).
Effective advertisement helps to put extra efforts which increase revenue as well.
 Operational sub plan: In this way, Orion Electrotech Ltd need to implement different
aspects through they can ascertain creative results at workplace. It includes services that
provided by the company to concentrate on their activities. Hence, effective functioning
will be develops to make sure that business able to increase their performances in new
areas (Leigh and Blakely, 2016).
 Human resource sub plans: Human resource sub plan implement with recruit several
people with skilled labour. It is the systematic process in which Orion Electrotech Ltd
able to deliver creative results and increasing revenue as well.
 Budget: With the help of high investment amount, the company need to implement new
activities through perform different activities. In the systematic work performance,
desired results will be accomplish at workplace.
 Liquidity: Liquidity is the position in which the selected business expand their
operations and performing several activities in systematic manner. In this way, activities
helps to work in proper manner with putting extra efforts (Whelpton, Campbell and
Patterson, 2015).
 Financial sub-plan: With the help of financial sub plan, Orion Electrotech Ltd able to
attain desired results at workplace. This is because, it helps to implement new activities
through perform task. It is the systematic review of process which helps to attain more
profits and concentrate on future performance (Lu and Yu, 2014).
 Milestone schedule: Milestone schedule also need to implement different activities that
are needed to identify issues that are take place in the business. In this regard, the
company need to work on the aims and objectives that frame with effective functioning.
 Selected option with critical measurement: In this aspect, solution require for the
milestone. Therefore, problems will be solve through attain desires results at workplace.
Furthermore, systematic review of activities implemented in systematic manner so that
functioning will be created to make sure that targets will be develops (Juergensmeyer and
Roberts, 2013).
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TASK 4
LO 4
P5 Exit and succession option for small business chosen business
In Orion Electrotech Ltd, there are several strategies implemented for exit and
succession. In the succession planning, ownership and management control activities with
creating different activities. Mainly, the company has three options through they are able to
create exit with transferring the ownership and control of the business for the new members.
Transferring the ownership to an individual outside the business and family. With the help of
hiring new management and provide proper control, organisation can easily ascertain creative
management activities (Wheeler, 2013). Furthermore, the selected business can also perform
succession plans that bring new enterprise structure to assess the capabilities and potential for
their employees. With the help of succession planning, the enterprise can found suitable
candidates to increase effectiveness and efficiency in the business context. In addition to this,
other option consist exit strategy which includes following:
 Through passing business to successor
 Moving for the ownership with implement new management and buyout activity.
 Selling of the company to third party (Osiyevskyy, Hayes and Madill, 2013).
There are several options exists which can be adopted to Orion Electrotech Ltd. Director
also requires make certain changes in their strategies which implement several opportunities to
improve productivity and growth as well. The chosen organisation can also appoint new
candidates at workplace. Beside this, exit in the company can also ascertain through sell business
to shareholders. In order to create and bring new opportunities, director need to concentrate on
the training and development program that helps to motivate workers in systematic manner.
Employees also put their extra efforts to earn more and provide orientation to new people as
well. Apart from this, it is also helpful activity that make improvements in the activities for
future development (Li, Mobin and Keyser, 2016). As results, succeeding of business goals and
objectives will be develop to make growth of the company.
Success is the important activity that could be get through make certain changes in the
market strategies. With the help of different activities, the chosen organisation can easily
implement effective marketing strategies at workplace. Hence, number of customer increasing at
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