Strategic Analysis of Orion Healthcare: A PESTEL Framework Approach
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This report provides a strategic analysis of Orion Healthcare, a New Zealand-based company in the healthcare services sector. It begins with an overview of the company, followed by a PESTEL analysis to assess the political, economic, social, technological, environmental, and legal factors influencin...
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Running head: INTERNATIONAL STRATEGIC MANAGEMENT
International Strategic Management
Name of the Student
Name of the University
Author Note
International Strategic Management
Name of the Student
Name of the University
Author Note
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1INTERNATIONAL STRATEGIC MANAGEMENT
Abstract
The purpose of the following paper is to discuss about the strategic analysis of the chosen New
Zealand based company Orion Healthcare. The company works in the Healthcare Services and
Sector. At the beginning, the overview of the company has been given. The strategic analysis has
been conducted by the effective business strategy tool PESTEL analysis. The company would
look to improve their performance by overcoming the shortcomings they currently have. Thee
PESTEL analysis has been much helpful to point out the opportunities and risks they might face
in the business environment. Some recommendations have also been given on how they can
improve their performance properly.
Abstract
The purpose of the following paper is to discuss about the strategic analysis of the chosen New
Zealand based company Orion Healthcare. The company works in the Healthcare Services and
Sector. At the beginning, the overview of the company has been given. The strategic analysis has
been conducted by the effective business strategy tool PESTEL analysis. The company would
look to improve their performance by overcoming the shortcomings they currently have. Thee
PESTEL analysis has been much helpful to point out the opportunities and risks they might face
in the business environment. Some recommendations have also been given on how they can
improve their performance properly.

2INTERNATIONAL STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Overview of the company................................................................................................................3
Formulation of the business strategy for Orion Healthcare.............................................................4
Political........................................................................................................................................5
Economic.....................................................................................................................................5
Social...........................................................................................................................................6
Technological..............................................................................................................................6
Environmental..............................................................................................................................6
Legal............................................................................................................................................7
Recommendations............................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9
Table of Contents
Introduction......................................................................................................................................3
Overview of the company................................................................................................................3
Formulation of the business strategy for Orion Healthcare.............................................................4
Political........................................................................................................................................5
Economic.....................................................................................................................................5
Social...........................................................................................................................................6
Technological..............................................................................................................................6
Environmental..............................................................................................................................6
Legal............................................................................................................................................7
Recommendations............................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

3INTERNATIONAL STRATEGIC MANAGEMENT
Introduction
The purpose of the following report is to discuss about the different perspectives of the
business strategies by the organizations. The organization that has been chosen for this report is
Orion. The business strategies are very important for the organizations so they can gain the
competitive advantage in the business environment. The countries in which the organizations
operate are very much important for the organization (Wagner & Hollenbeck, 2014).The
formulation of the business strategies would be crucial for all the business organizations.
It is because several situations come into play when the organizations go on to expand
their business all over the country and in other countries as well. In this paper the formulation of
the business would be discussed depending on the PESTLE analysis of the company. The
PESTLE analysis is very much important to discuss in this situation since it is considered as one
of the most crucial business tools. It is very much effective as well. The market analysis is also a
very significant component in this scenario. The chosen company Orion would look to create
their business strategies in a manner so that they could stay ahead of their competitors on the
national basis. The aim for the company is to produce a strategy in which they could plan
something new and innovative.
Overview of the company
The chosen company for this paper is the Orion Health. The company is located at New
Zealand. The headquarters of the company is located at Auckland in the country
(Orionhealth.com, 2019). The company provides the recent technology in the healthcare systems
of the country. The company was founded in the year 1993. There are several opportunities for
the company to flourish in the healthcare industry. The company provides the most recent
technological software to the healthcare industry all over the world. As the healthcare industry
provides the proper technology for the population health and precision medicine to the
customers, it will be very much effective for the organization to support the cause of entire
health community (Wagner & Hollenbeck, 2014).
The company has around 25 offices across 15 countries. There are around 1200 people
who work in this country (Orionhealth.com, 2019). They want to bring a revolution in the global
health care system so all the individuals would be able to receive the perfect care from the
Introduction
The purpose of the following report is to discuss about the different perspectives of the
business strategies by the organizations. The organization that has been chosen for this report is
Orion. The business strategies are very important for the organizations so they can gain the
competitive advantage in the business environment. The countries in which the organizations
operate are very much important for the organization (Wagner & Hollenbeck, 2014).The
formulation of the business strategies would be crucial for all the business organizations.
It is because several situations come into play when the organizations go on to expand
their business all over the country and in other countries as well. In this paper the formulation of
the business would be discussed depending on the PESTLE analysis of the company. The
PESTLE analysis is very much important to discuss in this situation since it is considered as one
of the most crucial business tools. It is very much effective as well. The market analysis is also a
very significant component in this scenario. The chosen company Orion would look to create
their business strategies in a manner so that they could stay ahead of their competitors on the
national basis. The aim for the company is to produce a strategy in which they could plan
something new and innovative.
Overview of the company
The chosen company for this paper is the Orion Health. The company is located at New
Zealand. The headquarters of the company is located at Auckland in the country
(Orionhealth.com, 2019). The company provides the recent technology in the healthcare systems
of the country. The company was founded in the year 1993. There are several opportunities for
the company to flourish in the healthcare industry. The company provides the most recent
technological software to the healthcare industry all over the world. As the healthcare industry
provides the proper technology for the population health and precision medicine to the
customers, it will be very much effective for the organization to support the cause of entire
health community (Wagner & Hollenbeck, 2014).
The company has around 25 offices across 15 countries. There are around 1200 people
who work in this country (Orionhealth.com, 2019). They want to bring a revolution in the global
health care system so all the individuals would be able to receive the perfect care from the
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4INTERNATIONAL STRATEGIC MANAGEMENT
employees. They seek the perfect information from their customers so they can provide the most
effective care for them. According to the sources, the information technology solutions of the
country have been implemented in more than 30 countries all over the world (Orionhealth.com,
2019). The launching of the Amadeus, the big data cloud based platform for the organization
would be very much effective for the organization. Thus they would be able to gain more
number of customers in their favor. They are able to provide the best personalized healthcare
solutions to more than 100 million patients (Orionhealth.com, 2019). This new data cloud based
platform named Amadeus would deliver the best possible healthcare systems across several
countries. This new cloud based platform would be able to serve the customers with the precision
medicine.
The company is very much popular within the community and they always look to
develop their services. The vision of the company is To revolutionize global healthcare so every
individual receives the perfect care for them (Orionhealth.com, 2019). They believe that in this
world the easy connection between the caregivers and the clinicians is very much probable. In
the midst of this situation the company would look to improve their care services so they can
sustain in the long run. It is very crucial to monitor the thorough progress of the organization so
the company can innovate new services and products. If the company wants to expand into a new
country they will have to make some plans by which they could get the desired success in those
countries as well (Camisón & Villar-López, 2014).
Formulation of the business strategy for Orion Healthcare
The business strategy is very important for the organization because the chosen company
Orion Healthcare will look to increase their customer base so they can cater to needs of the
customers (Urbancova, 2013). The PESTEL analysis would be a very important business
strategy tool to measure the success of the organizations when they would expand into the
foreign market. The several factors that would be discussed in the paper are political, economic,
social, technological, environmental and legal. All of these factors regards to Orion Healthcare
would be discussed in the following section (Simon, 2013).
employees. They seek the perfect information from their customers so they can provide the most
effective care for them. According to the sources, the information technology solutions of the
country have been implemented in more than 30 countries all over the world (Orionhealth.com,
2019). The launching of the Amadeus, the big data cloud based platform for the organization
would be very much effective for the organization. Thus they would be able to gain more
number of customers in their favor. They are able to provide the best personalized healthcare
solutions to more than 100 million patients (Orionhealth.com, 2019). This new data cloud based
platform named Amadeus would deliver the best possible healthcare systems across several
countries. This new cloud based platform would be able to serve the customers with the precision
medicine.
The company is very much popular within the community and they always look to
develop their services. The vision of the company is To revolutionize global healthcare so every
individual receives the perfect care for them (Orionhealth.com, 2019). They believe that in this
world the easy connection between the caregivers and the clinicians is very much probable. In
the midst of this situation the company would look to improve their care services so they can
sustain in the long run. It is very crucial to monitor the thorough progress of the organization so
the company can innovate new services and products. If the company wants to expand into a new
country they will have to make some plans by which they could get the desired success in those
countries as well (Camisón & Villar-López, 2014).
Formulation of the business strategy for Orion Healthcare
The business strategy is very important for the organization because the chosen company
Orion Healthcare will look to increase their customer base so they can cater to needs of the
customers (Urbancova, 2013). The PESTEL analysis would be a very important business
strategy tool to measure the success of the organizations when they would expand into the
foreign market. The several factors that would be discussed in the paper are political, economic,
social, technological, environmental and legal. All of these factors regards to Orion Healthcare
would be discussed in the following section (Simon, 2013).

5INTERNATIONAL STRATEGIC MANAGEMENT
Political
The political factors are very important in this regard for the expansion of the company in
different countries. The rapid expansion of the company will be based on how they can
overcome the political risks in the new country. The political stability of the country along with
the condition of the Healthcare Equipment and Services sector within the country would have to
be proper in the new country as well (Urbancova, 2013). The legal frameworks for the contract
enforcement should be considered by Orion Healthcare on how they can proceed with this
expansion. The impact of the bureaucracy of the government is also one of the biggest issues
because the government of the host country can interfere in the organization’s day to day
activities at anytime. The trading partners of the company should acknowledge the opportunities
and risks of the expansion. The industrial regulations of the Healthcare Equipment Services
Sector and Services should be noted by the organization in the best manner. The employee
benefits in the host country should be discussed as per the laws of the host country. The company
performance should enhance by these strategies (Ferroni & Mojon, 2014).
Economic
If the company expands to the Asian market like China and Japan they will have to keep
in their minds that these countries do have a good and well-balanced economic growth rate at
their exposure. This would surely impact on the growth and success of the company (West, Ford
& Ibrahim, 2015). As China is a free market the intervention of the government would not be
that much. This is why the organization would surely be able to flourish in these markets.
However, the global recession and inflation rates might have a negative impact on the success
rates of the company. Apart from that the rates of unemployment might create a problem for the
growth of the company (Jurevicius, 2013). The company should look to develop their
performance through the improving the infrastructure and maintenance of their products and
services. The labor costs of the Asian countries are cheaper than the other regions of the world.
This is why they can utilize this opportunity and gain maximum profits by the provisions of
cheap labor Wilson, R. M., & (Gilligan, 2012). The interest rates fixed by the government will
have some impact on the selling of their products.
Political
The political factors are very important in this regard for the expansion of the company in
different countries. The rapid expansion of the company will be based on how they can
overcome the political risks in the new country. The political stability of the country along with
the condition of the Healthcare Equipment and Services sector within the country would have to
be proper in the new country as well (Urbancova, 2013). The legal frameworks for the contract
enforcement should be considered by Orion Healthcare on how they can proceed with this
expansion. The impact of the bureaucracy of the government is also one of the biggest issues
because the government of the host country can interfere in the organization’s day to day
activities at anytime. The trading partners of the company should acknowledge the opportunities
and risks of the expansion. The industrial regulations of the Healthcare Equipment Services
Sector and Services should be noted by the organization in the best manner. The employee
benefits in the host country should be discussed as per the laws of the host country. The company
performance should enhance by these strategies (Ferroni & Mojon, 2014).
Economic
If the company expands to the Asian market like China and Japan they will have to keep
in their minds that these countries do have a good and well-balanced economic growth rate at
their exposure. This would surely impact on the growth and success of the company (West, Ford
& Ibrahim, 2015). As China is a free market the intervention of the government would not be
that much. This is why the organization would surely be able to flourish in these markets.
However, the global recession and inflation rates might have a negative impact on the success
rates of the company. Apart from that the rates of unemployment might create a problem for the
growth of the company (Jurevicius, 2013). The company should look to develop their
performance through the improving the infrastructure and maintenance of their products and
services. The labor costs of the Asian countries are cheaper than the other regions of the world.
This is why they can utilize this opportunity and gain maximum profits by the provisions of
cheap labor Wilson, R. M., & (Gilligan, 2012). The interest rates fixed by the government will
have some impact on the selling of their products.

6INTERNATIONAL STRATEGIC MANAGEMENT
Social
If the chosen company Orion Healthcare chooses to expand to the Asian countries they
must go through a proper research and analysis of the local demographics to capture the market
(Yüksel, 2012). The skill level and capacity of the local people is very essential for the
organization Orion Healthcare. This skill level will have a direct impact on the productivity and
quality of services by the company. The power structure of the society is also a very essential
fact on how they will deal with the issues with their customers. The culture of the society would
be important for the company to assess (West, Ford & Ibrahim, 2015). The gender roles and the
social conventions within the society of the Asian countries is somewhat different from that of
United States and Europe. The people in this society believe more in the collectivism than that of
individualism in Europe, Australia and United States. So, the organization should have to deal
with them in a cautious manner without hurting their feelings (McDaniel & Gates, 2013).
Technological
The company Orion Healthcare would be highly motivated and effective if they expand
into the Asian countries in this competitive business environment. As the functions of the
company are based mainly on the providing the software support to the healthcare industry based
in technology Orion Healthcare would be largely benefitted after expanding to the Asian
countries. The performance of the company would increase a lot as well since the Asian
countries like China and Japan have developed in technology faster than most other nations in
the world. The impact of the technology on the product offering of the company will be positive
in case of Orion Healthcare. The expansion of the company might be helpful to gain the profits if
the logistics and value chain structure is controlled by technology. The cost structure of the
products will have to be redesigned according to the acceptability of the customers. The selected
company is very swift in the use of technology so they will remain much ahead of their
competitorsv (Mcdonald, 2016).
Environmental
If the company uses the technology on a regular basis they might also cause damage to
the environment in several ways (Meissner, 2012). This is why the laws regarding the
environmental pollution of the host country will have to be maintained by the Orion Healthcare.
The recycling of the wastes should be managed by the organization so the environment can be
Social
If the chosen company Orion Healthcare chooses to expand to the Asian countries they
must go through a proper research and analysis of the local demographics to capture the market
(Yüksel, 2012). The skill level and capacity of the local people is very essential for the
organization Orion Healthcare. This skill level will have a direct impact on the productivity and
quality of services by the company. The power structure of the society is also a very essential
fact on how they will deal with the issues with their customers. The culture of the society would
be important for the company to assess (West, Ford & Ibrahim, 2015). The gender roles and the
social conventions within the society of the Asian countries is somewhat different from that of
United States and Europe. The people in this society believe more in the collectivism than that of
individualism in Europe, Australia and United States. So, the organization should have to deal
with them in a cautious manner without hurting their feelings (McDaniel & Gates, 2013).
Technological
The company Orion Healthcare would be highly motivated and effective if they expand
into the Asian countries in this competitive business environment. As the functions of the
company are based mainly on the providing the software support to the healthcare industry based
in technology Orion Healthcare would be largely benefitted after expanding to the Asian
countries. The performance of the company would increase a lot as well since the Asian
countries like China and Japan have developed in technology faster than most other nations in
the world. The impact of the technology on the product offering of the company will be positive
in case of Orion Healthcare. The expansion of the company might be helpful to gain the profits if
the logistics and value chain structure is controlled by technology. The cost structure of the
products will have to be redesigned according to the acceptability of the customers. The selected
company is very swift in the use of technology so they will remain much ahead of their
competitorsv (Mcdonald, 2016).
Environmental
If the company uses the technology on a regular basis they might also cause damage to
the environment in several ways (Meissner, 2012). This is why the laws regarding the
environmental pollution of the host country will have to be maintained by the Orion Healthcare.
The recycling of the wastes should be managed by the organization so the environment can be
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7INTERNATIONAL STRATEGIC MANAGEMENT
secured. The company provides the healthcare equipments to the patients so they have to be
much conscious about the green or ecology friendly products. This would surely improve the
performance of the company in several ways and maintain the good reputation of the company as
well. They should adopt the renewable energy sources for the keeping the environment safe
(Czinkota & Ronkainen, 2013).
Legal
When expanding into the Asian market the management of the company should always
think about the legal perspectives of the company. Several laws and regulations should be
maintained by the company like the data protection and health and safety laws. This would
ensure that the company is operating smoothly in the host country without any legal issues. The
employment laws of the host country should be followed as well since they would recruit the
people from the local areas as well (Meissner, 2012). They should care about the regulations
related to the protection of the consumers and discrimination against the people from different
backgrounds.
Recommendations
In this section some recommendations would have to be given in this section on how to
improve their business strategies by finding about their strengths and weaknesses. The ways they
can improve their business are as follows:-
Orion Healthcare should always try to improve their integrated solutions in the best
manner for the benefit of their customers.
The managers should look over the issue of cross-cultural clashes between their
employees and the local people. This would give the company better chances to survive
in this competitive business environment.
Orion Healthcare should always provide the best products and services to the customers
so that can get cured. The management and coordination of the leaders should be smooth
enough to mitigate the health related issues that might occur.
The proactive efforts of the employees are always expected since the patient care should
be provided to everyone in an efficient manner.
secured. The company provides the healthcare equipments to the patients so they have to be
much conscious about the green or ecology friendly products. This would surely improve the
performance of the company in several ways and maintain the good reputation of the company as
well. They should adopt the renewable energy sources for the keeping the environment safe
(Czinkota & Ronkainen, 2013).
Legal
When expanding into the Asian market the management of the company should always
think about the legal perspectives of the company. Several laws and regulations should be
maintained by the company like the data protection and health and safety laws. This would
ensure that the company is operating smoothly in the host country without any legal issues. The
employment laws of the host country should be followed as well since they would recruit the
people from the local areas as well (Meissner, 2012). They should care about the regulations
related to the protection of the consumers and discrimination against the people from different
backgrounds.
Recommendations
In this section some recommendations would have to be given in this section on how to
improve their business strategies by finding about their strengths and weaknesses. The ways they
can improve their business are as follows:-
Orion Healthcare should always try to improve their integrated solutions in the best
manner for the benefit of their customers.
The managers should look over the issue of cross-cultural clashes between their
employees and the local people. This would give the company better chances to survive
in this competitive business environment.
Orion Healthcare should always provide the best products and services to the customers
so that can get cured. The management and coordination of the leaders should be smooth
enough to mitigate the health related issues that might occur.
The proactive efforts of the employees are always expected since the patient care should
be provided to everyone in an efficient manner.

8INTERNATIONAL STRATEGIC MANAGEMENT
Conclusion
At the end of the paper, it can be said that the strategic management of the New Zealand
based company Orion healthcare should be very much strong in this criteria since their first
preference is to provide the patient care to all their customers. In order to expand to the other
countries especially in Asia they would have to analyze the business community and external
forces of the country. The legal, economic and technological factors would be the most important
facts in this regard. The organization should always look into the cross cultural issues in this
matter while dealing with the employees of the host countries. The organization can only
succeed strategically after they analyze their strengths and weaknesses. Thus they can build a
proper business in the different country.
Conclusion
At the end of the paper, it can be said that the strategic management of the New Zealand
based company Orion healthcare should be very much strong in this criteria since their first
preference is to provide the patient care to all their customers. In order to expand to the other
countries especially in Asia they would have to analyze the business community and external
forces of the country. The legal, economic and technological factors would be the most important
facts in this regard. The organization should always look into the cross cultural issues in this
matter while dealing with the employees of the host countries. The organization can only
succeed strategically after they analyze their strengths and weaknesses. Thus they can build a
proper business in the different country.

9INTERNATIONAL STRATEGIC MANAGEMENT
References
Camisón, C., & Villar-López, A. (2014). Organizational innovation as an enabler of
technological innovation capabilities and firm performance. Journal of business
research, 67(1), 2891-2902.
Czinkota, M. R., & Ronkainen, I. A. (2013). International marketing. Cengage Learning.
Ferroni, F., & Mojon, B. (2014). Domestic and global inflation. mimeo.
Jurevicius, O. (2013). Pest & pestel analysis. Strategic Management Insight, 13, 2013.
McDaniel, C., & Gates, R. (2013). Marketing research. Singapore.
McDONALD, M. A. L. C. O. L. M. (2016). Strategic marketing planning: theory and practice.
In The marketing book (pp. 108-142). Routledge.
Meissner, H. G. (2012). Strategic international marketing. Springer Science & Business Media.
Orionhealth.com. (2019). Orion Health | From Integration to Precision Medicine. Retrieved from
https://orionhealth.com/us/
Peattie, K., & Belz, F. (2013). Sustainability marketing: A global perspective. John Wiley and
Sons.
Proctor, T. (2014). Strategic marketing: an introduction. Routledge.
Simon, B. M. (2013). The Implications of Technological Advancement for
Obviousness. Michigan Telecommunications and Technology Law Review, 19, 331.
Urbancova, H. (2013). Competitive advantage achievement through innovation and
knowledge. Journal of Competitiveness, 5(1).
Wagner III, J. A., & Hollenbeck, J. R. (2014). Organizational behavior: Securing competitive
advantage. Routledge.
West, D. C., Ford, J., & Ibrahim, E. (2015). Strategic marketing: creating competitive
advantage. Oxford University Press, USA.
References
Camisón, C., & Villar-López, A. (2014). Organizational innovation as an enabler of
technological innovation capabilities and firm performance. Journal of business
research, 67(1), 2891-2902.
Czinkota, M. R., & Ronkainen, I. A. (2013). International marketing. Cengage Learning.
Ferroni, F., & Mojon, B. (2014). Domestic and global inflation. mimeo.
Jurevicius, O. (2013). Pest & pestel analysis. Strategic Management Insight, 13, 2013.
McDaniel, C., & Gates, R. (2013). Marketing research. Singapore.
McDONALD, M. A. L. C. O. L. M. (2016). Strategic marketing planning: theory and practice.
In The marketing book (pp. 108-142). Routledge.
Meissner, H. G. (2012). Strategic international marketing. Springer Science & Business Media.
Orionhealth.com. (2019). Orion Health | From Integration to Precision Medicine. Retrieved from
https://orionhealth.com/us/
Peattie, K., & Belz, F. (2013). Sustainability marketing: A global perspective. John Wiley and
Sons.
Proctor, T. (2014). Strategic marketing: an introduction. Routledge.
Simon, B. M. (2013). The Implications of Technological Advancement for
Obviousness. Michigan Telecommunications and Technology Law Review, 19, 331.
Urbancova, H. (2013). Competitive advantage achievement through innovation and
knowledge. Journal of Competitiveness, 5(1).
Wagner III, J. A., & Hollenbeck, J. R. (2014). Organizational behavior: Securing competitive
advantage. Routledge.
West, D. C., Ford, J., & Ibrahim, E. (2015). Strategic marketing: creating competitive
advantage. Oxford University Press, USA.
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10INTERNATIONAL STRATEGIC MANAGEMENT
Wilson, R. M., & Gilligan, C. (2012). Strategic marketing management. Routledge.
Yüksel, I. (2012). Developing a multi-criteria decision making model for PESTEL
analysis. International Journal of Business and Management, 7(24), 52.
Wilson, R. M., & Gilligan, C. (2012). Strategic marketing management. Routledge.
Yüksel, I. (2012). Developing a multi-criteria decision making model for PESTEL
analysis. International Journal of Business and Management, 7(24), 52.
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