BUS302: O&T Event Works - International Sports League Proposal
VerifiedAdded on 2023/06/04
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Report
AI Summary
This report presents a detailed business plan for O&T Event Works, an event management company, aiming to expand its operations by introducing an international sports league. The plan outlines the company's mission, product offerings, and a comprehensive market analysis, including threats, competition, and the bargaining power of buyers and suppliers. It identifies the target market, which includes national and international sports personalities and major brands, and details the marketing strategies, encompassing product, pricing, place/distribution, and promotion. The financial plan provides resource requirements, a sales forecast for the first year, and a profit & loss statement. The report also addresses potential capital risks associated with the event. The business plan aims to secure funding for the event by highlighting the potential for success.
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